Latest news with #EORS
&w=3840&q=100)
Business Standard
16-06-2025
- Business
- Business Standard
Myntra's End of Reason Sale sees 2X order spike, led by non-metros
E-commerce firm Myntra's 22nd End of Reason Sale (EORS), which ended on 12 June, saw orders double versus business-as-usual (BAU) levels and reported a 1.3-times rise in new customers over the previous edition. More than half the orders came from non-metro areas, highlighting growing demand beyond major cities. Featuring over 4 million styles from more than 10,000 brands, the event ranked among the season's largest fashion, beauty and lifestyle sales. 'We're grateful to the millions of shoppers from across the country, from metros to smaller towns, who made this a truly memorable event,' said Bharath Kumar, Head of Revenue and Growth, Myntra. Shoppers from Tier 2 and beyond played a crucial role in driving strong shopping sentiment, contributing nearly 60 per cent of the total orders placed. Cities such as Guwahati, Bhubaneswar, Jammu, Panipat, Jalandhar, Gorakhpur, Hisar, Mysore and Udaipur emerged as high-traction hubs, showcasing Myntra's growing reach in non-metros. Customers from these regions showed high demand for categories such as ethnic wear, wedding collections, beauty essentials and sportswear. There was also a strong uptick in demand for international brands in non-metros, with a four-times spike in customer demand for global beauty brands compared to usual days. Other categories recorded an average three-times growth. Myntra witnessed strong consumer demand across categories, with several segments reporting multi-fold growth over BAU. Categories such as men's casual wear, women's western wear and sports apparel saw an average 1.6× growth in demand. Wearables, in particular, witnessed a 17-times spike, showcasing strong traction for the category. With the ongoing travel season, trolley bags also saw high traction, recording a 2× growth in demand. The home furnishing category similarly witnessed two-times growth during this EORS. Myntra's Gen Z-focused proposition recorded an 18× growth over BAU during the event, indicating strong shopping sentiment from Gen Z consumers. With over 10,000 styles and more than 500 brands across fashion, beauty, accessories and home, the company's quick delivery service, M-Now, continued to be a customer favourite in Bengaluru. On the first day of EORS, M-Now saw a 4× spike in orders over BAU, highlighting the growing preference for speed in fashion deliveries. A popular proposition during this edition was the VIP Ticket. More than half a million customers purchased the VIP Ticket, gaining one-day early access to the event along with special VIP deals.
Fashion Network
14-06-2025
- Business
- Fashion Network
Myntra's End of Reason Sale witnesses growth in customers, orders
The 22nd edition of Myntra 's End of Reason Sale (EORS) reported a 2 times surge in orders over normal days while registering a 1.3 X growth in new customers over the last edition of EORS. Shoppers from Tier 2 and beyond played a crucial role in driving growth, contributing nearly 60 percent of the total orders placed. Cities like Guwahati, Bhubaneswar, Jammu, Panipat, Jalandhar, Gorakhpur, Hisar, Mysore, and Udaipur emerged as high-traction hubs, showcasing Myntra's growing reach in non-metros. Commenting on EORS, Bharath Kumar, head of revenue growth at Myntra in a statement said, 'The 22nd edition of EORS has been exceptional, underscoring Myntra's position as one of the leading enablers of fashion, beauty and lifestyle commerce in India. It reflects the love and trust our customers continue to place in us. We're grateful to the millions of shoppers from across the country, from metros to smaller towns, who made this a truly memorable event.' 'This EORS, which had a wide range of affordability options on credit, debit cards and UPI offers, brought joy through fashion, beauty, and lifestyle at an unmatched value, and we're delighted to see how deeply that resonates with our customers,' he added. This edition of EORS featured over 4 million styles from over 10,000 brands making it season's biggest fashion, beauty, and lifestyle shopping events.
India.com
11-06-2025
- Entertainment
- India.com
Unlock the Heat Before Anyone Else VIP Sneaker Club – Up to 40% Off
The Myntra End of Reason Sale (EORS) is back, and it's bigger than ever with the launch of the VIP Sneaker Club. Unlock up to 40% off on the season's hottest sneaker styles from iconic brands including Adidas, Puma, New Balance, and Lotto. Get early access to high-demand drops like the all-new Adidas evo SL, the stylish throwback Puma Palermo, and bold unisex silhouettes like the New Balance 327. Whether you're chasing hype or timeless design, EORS on Myntra is your exclusive ticket to top-tier sneaker fashion at unbeatable prices. 1. ADIDAS Originals Men Handball Spezial Everyday Sneakers Image soruce - Order Now The ADIDAS Originals Men Handball Spezial Sneakers blend classic style with modern comfort, inspired by the brand's rich sports heritage. Originally designed for indoor handball in the '70s, these sneakers have evolved into a fashion-forward staple for everyday wear. Their timeless design, quality craftsmanship, and street-ready look make them a versatile choice for casual outings and laid-back style. Key Features Retro-Inspired Design: Staying true to its heritage, the sneakers feature a vintage silhouette with iconic 3-Stripes and a low-profile build that adds a stylish, nostalgic flair. Premium Suede Upper: The high-quality suede upper not only enhances durability but also provides a soft, luxe feel that elevates casual outfits. Gum Rubber Outsole: A non-marking gum rubber outsole delivers excellent traction and grip, making it practical for both indoor and outdoor use Narrow Fit: The sneakers tend to run narrow, which may not be ideal for individuals with wider feet or those looking for a roomier toe box. 2. New Balance Unisex 327 Colourblocked Suede Sneakers Image source - Order Now The New Balance 327 Colourblocked Suede Sneakers combine bold design with retro inspiration, offering a modern twist on classic 1970s running shoes. With its eye-catching colorblocking, oversized "N" branding, and lightweight construction, the 327 is a standout unisex option for those seeking both comfort and a fashion-forward edge in their everyday footwear. Key Features Oversized 'N' Branding: The large New Balance logo on the lateral side adds a contemporary twist to the heritage silhouette, emphasizing the brand's iconic look. EVA Midsole Cushioning: Lightweight EVA foam offers responsive cushioning and day-long comfort, ideal for both casual wear and light activity. Lugged Rubber Outsole: Inspired by trail running shoes, the studded outsole ensures excellent grip and traction on various surfaces while enhancing the retro-athletic vibe. Limited Arch Support: While comfortable for casual use, the 327 may lack sufficient arch support for those with high arches or specific foot support needs during extended wear. 3. Puma Palermo Lth Unisex Sneakers Image source - Order Now The Puma Palermo Lth Unisex Sneakers are a stylish revival of an '80s terrace classic, combining retro aesthetics with modern comfort. Featuring a leather and suede upper, gum rubber sole, and signature branding, these sneakers offer a versatile look suitable for various occasions. Whether you're dressing up or down, the Palermo Lth provides a timeless design that complements any wardrobe. Key Features Retro-Inspired Design: The Palermo Lth draws inspiration from the '80s terrace culture, featuring a classic silhouette that has been reintroduced to meet contemporary fashion trends. Premium Leather and Suede Upper: Crafted with a combination of leather and suede, the upper provides durability and a premium feel, ensuring long-lasting wear. Gum Rubber Outsole: The gum rubber outsole not only adds to the retro aesthetic but also offers excellent traction and grip, making it suitable for various surfaces. Limited Arch Support: Some users have reported that the Palermo Lth lacks sufficient arch support, which may affect comfort during extended periods of walking or standing. 4. New Balance Unisex 327 Colourblocked Suede Sneakers Image source - Order Now The New Balance 327 Colourblocked Suede Sneakers seamlessly blend retro aesthetics with contemporary design, drawing inspiration from 1970s running shoes. Featuring bold color combinations and an oversized "N" logo, these sneakers offer a stylish yet comfortable option for daily wear. Their lightweight construction and breathable materials make them a versatile choice for various occasions. Key Features Premium Suede and Nylon Upper:Crafted with a combination of suede and nylon, the upper provides durability and breathability, ensuring comfort throughout the day. Lightweight Construction: The sneakers are designed to be lightweight, reducing foot fatigue and making them suitable for extended wear. Versatile Styling: The 327's design makes it easy to pair with a range of outfits, from casual jeans to athletic wear, offering versatility for different occasions. Limited Arch Support: Some users have noted that the 327 may lack sufficient arch support, which could affect comfort during extended periods of walking or standing. As the End of Reason Sale takes over Myntra, now is your chance to join the sneaker elite. With VIP access to high-heat releases and unbeatable discounts, the EORS VIP Sneaker Club lets you own sneakers that stand out. From the classic cool of Adidas Handball Spezial to the heritage-meets-modern Puma Palermo, and the bold style of New Balance 327, there's something for every sneaker lover. With limited stock, fresh styles, and celebrity-backed campaigns, don't wait—this EORS, step in before everyone else does. Hype waits for no one. Disclaimer: At IDPL, we help you stay up-to-date with the latest trends and products. It should not be construed as an endorsement to buy. IDPL may make a very small commission from its sale if one chooses to buy the product from any of the links in this article.
Fashion Network
02-06-2025
- Business
- Fashion Network
Myntra launches hiring drive ahead of flagship sale
Flipkart's fashion and lifestyle e-commerce platform Myntra has initiated a large-scale hiring drive ahead of its 22nd edition of the End of Reason Sale. The company has created over 20,000 temporary employment opportunities through its partners to manage the anticipated increase in demand during the event. 'The creation of over 20,000 employment opportunities for the 22nd edition of EORS to meet the expected surge in demand is a testament to our 'Customer First' commitment," said Myntra's chief human resources officer Govindraj M K, the Press Trust of India reported. "We are happy to provide income augmentation opportunities for our delivery partners in Myntra's biggest edition of EORS.' The new roles span logistics, customer service, and last-mile delivery, Apparel Resources India reported. As part of this hiring push, around 4,500 delivery partners and 1,000 customer service agents have been onboarded. Myntra also noted that approximately 22% of the newly hired warehouse workforce are women. These team members are involved in key operational tasks such as sorting, grading and packing, across fulfilment centres located in Bengaluru, Mumbai, Kolkata and Delhi. The hiring initiative comes as Myntra prepares for one of its largest sales to date, reflecting continued growth in customer engagement and demand during marquee events, the Deccan Herald reported.
Hans India
31-05-2025
- Lifestyle
- Hans India
22nd edition of Myntra's much-awaited EORS is live now with over 4 million styles from 10,000+ brands
Myntra, one of India's leading fashion, beauty, and lifestyle destinations, is hosting the 22nd edition of its flagship End Of Reason Sale (EORS) live now until June 12. This much-awaited shopping event will dazzle fashion and beauty enthusiasts across the country. Shoppers from Tier 1, Tier 2, and emerging cities can explore a vast selection of over 4 million styles from more than 10,000 brands, including international, domestic, and homegrown brands. With something for every taste and trend, it's the ultimate destination for those looking to refresh their wardrobes and beauty shelves with the season's most stylish picks. The categories that are expected to garner traction from consumers during EORS include Men's Casual Wear, Men's and Women's Ethnic wear, Women's Western Wear, Beauty and Personal Care, Watches and Wearables, Accessories, Travel essentials, Sports footwear, Kids' Wear and wedding collections. Several popular brands that are expected to witness heightened traction include Levi's, Nike, adidas, H&M, MANGO, L'Oreal, Lakme, Libas, Decathlon, New Balance, Wrogn, US Polo Assn., Puma, and Rare Rabbit, among others. From breezy silhouettes to vibrant statement pieces, these collections offer something for every occasion, mood, and personal style. Adding to the thrill, FWD, Myntra's Gen-Z proposition, will feature over 200K+ trend-first styles from brands including SZN, Freakins, Bonkers Corner, Glitchez, Anouk Rustic, Lulu & Sky, KPOP, Outzider among many others. Customer shopping trends witnessed in Andhra Pradesh ● Customers in Andhra Pradesh have shown high demand, particularly across categories like Men's Casual Wear, Women's Ethnic Wear, Women's Western Wear, Beauty and Personal Care, and Men's Casual Footwear. ● Popular brands among customers in the state include Anouk, Rare Rabbit, WROGN, U.S. Polo Assn.,H&M, Titan, Fossil, Tommy Hilfiger, CASIO, Lakme, GUESS among others. ● Anantpur, Eluru, Guntur, Rajahmundry, Vijayawada, Vishakapatnam, and Vizianagaram have been some of the cities in the state showing increased customer demand. Exciting new launches for 22nd edition of EORS The 22nd edition of EORS will make shopping delightful with a slew of new launches. These include the US-based iconic brand GAP, and the famed designer Tarun Tahiliani's luxury pret line - OTT, both launching on Myntra for the first time. Other exciting new collection launches in the Beauty category include Emporio Armani, Elie Saab, K-18, and the new Alia Bhatt x L'Oréal Casting Crème Gloss line. Sneaker lovers are in for a treat with new arrivals including the adidas Originals Superstar 2, adidas Spaziel, Puma Palermo, and Lotto Leggenda. Home and living gets a refresh with stylish launches from Royal Oak, COIRFIT, and Drogo. Furthermore, as part of its continued support for emerging talent, customers will be able to shop from new D2C brand launches under Myntra's Rising Stars (MRS) Home Edit program including Phool, Modish Couture, and Sleep Spa this season. New launches in the watches and wearables category include Realme (Air 7 Pro, Air 7, and Wireless 5), Swiss Military, Noise Icon 2, Boult (K30 & W30), Daniel Klein, French Connection, and Belkin—making this season of EORS one of the most comprehensive and thrilling yet. Speaking about the 22nd edition of EORS, Bharath Kumar, Head of Revenue and Growth, Myntra said, 'Each edition of EORS is a testament to Myntra's vision of redefining the way India shops. It's more than just an event, it's a cultural moment that captures the spirit of a fashion-forward, evolving India. Every edition deepens our connection with customers, empowers emerging brands, and pushes the boundaries of tech-led, immersive shopping experiences. With this edition, we are expanding access to over 4 million styles across diverse categories, while inspiring customers to self-express through fashion.' With over 10k styles across fashion, beauty, accessories and home, M-Now has emerged as the go-to option for customers in Bengaluru, empowering fashion-forward shoppers to receive their orders starting ~30 minutes. This hyper-speed proposition offers a selection of globally loved brands, including Vero Moda, MANGO, Tommy Hilfiger, Levi's, Jack & Jones, ONLY, among others, along with premium beauty brands such as YSL, Prada, Carolina Herrera, Huda Beauty, MAC, Bobbi Brown, Etude, CORSX, Forest Essentials, Olaplex, CeraVe, Dyson, Bath & Body Works, and Estée Lauder. It also features Gen Z favorites like Crocs, Bewakoof, Roadster, Campus Sutra, and Dressberry. The event will feature assured cashback with every purchase, and dynamic shopping events such as Brand Mania Deals (8 PM – Midnight), Midnight Steal Runs (Midnight – 8 AM), Grab or Gone (8 AM – 8 PM), and VIP Special Deals (6 PM daily for an hour). With VIP ticket, customers will be able to get one-day early access, VIP exclusive deals and an additional 5% off on all prepaid transactions during the early access. Exciting partner bank offers on 22nd edition of EORS - ● Axis Bank & Flipkart Axis Bank: 10% instant discount on Credit Cards & EMIs ● ICICI Bank: 10% instant discount on Credit, Debit Cards & Net banking ● Kotak Mahindra Bank: 10% instant discount on Credit Cards & EMIs ● Paytm UPI: Assured cashback of ₹20 on each transaction Leveraging the power of Social commerce for 22nd edition of EORS
