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Green Tech on the Rise in META and Europe
Green Tech on the Rise in META and Europe

TECHx

time16-07-2025

  • Business
  • TECHx

Green Tech on the Rise in META and Europe

Home » Tech Market Insights » Green Tech on the Rise in META and Europe Green Tech adoption is accelerating in META and Europe, driven by eco-labels, carbon footprint standards, and growing demand for sustainable and refurbished IT products. The integration of sustainable practices within the technology sector is transitioning from a niche concern to a fundamental requirement, driven by shifting consumer demand and stringent procurement policies. This evolution is particularly evident across the META region and Europe, as observed by CONTEXT, where eco-labels and product carbon footprint are emerging as key metrics for assessing the environmental impact of technology. The rising demand for sustainable technology Consumer behaviour indicates a growing preference for eco-friendly products. This sentiment is mirrored in procurement preferences across the META region. For instance, Majid Al Futtaim prioritises suppliers using 'Energy Star rated or equivalent' energy-efficient equipment, while the University of Sharjah has integrated EPEAT certified computers into its sustainability objectives. Furthermore, the UAE Ministry of Finance's Sustainable Digital Services (IT) Guideline mandates the adoption of green procurement standards, advocating for IT equipment with eco-label certifications such as Energy Star, EPEAT, or TCO Certified, and requiring vendors to implement take-back programmes for end-of-life products. Measuring sustainability in technology: Key eco-labels Several eco-labels provide benchmarks for measuring sustainability in technology, each with distinct criteria: Energy Star: This certification focuses on energy efficiency, ensuring devices consume less power (25% to 40% less) during operation and sleep mode compared to non-certified alternatives. Certified PCs must meet minimum power supply unit efficiency requirements, with typical energy consumption (TEC) measuring a product's estimated annual electricity use. This certification focuses on energy efficiency, ensuring devices consume less power (25% to 40% less) during operation and sleep mode compared to non-certified alternatives. Certified PCs must meet minimum power supply unit efficiency requirements, with typical energy consumption (TEC) measuring a product's estimated annual electricity use. EPEAT (Electronic Product Environmental Assessment Tool): EPEAT offers a comprehensive approach to environmental, social, and governance (ESG) criteria based on the IEEE 1680.1 Standard. Beyond energy efficiency, it evaluates material selection, product circularity, repairability, and corporate ESG performance. Products are tiered Bronze, Silver, or Gold based on adherence to compulsory and optional criteria. EPEAT Gold signifies that products meet over 75% of the optional criteria, in addition to all required criteria. EPEAT offers a comprehensive approach to environmental, social, and governance (ESG) criteria based on the IEEE 1680.1 Standard. Beyond energy efficiency, it evaluates material selection, product circularity, repairability, and corporate ESG performance. Products are tiered Bronze, Silver, or Gold based on adherence to compulsory and optional criteria. EPEAT Gold signifies that products meet over 75% of the optional criteria, in addition to all required criteria. TCO Certified: This certification employs a broad approach to ESG criteria, with all criteria being compulsory. It addresses hazardous substance elimination, the percentage of post-consumer recycled plastics used, spare parts availability, repairability, and fair labour practices. TCO Certified also aligns with Energy Star on energy requirements and includes product carbon footprint (PCF) reporting. Adoption rates across META and Europe The adoption of sustainable technology varies across regions, as indicated by CONTEXT's data: Saudi Arabia: In 2025-Q1, 90% of PCs sold through Saudi Arabian distribution channels held an EPEAT Gold certification, a significant increase from 43% in 2023. This indicates a strong commitment from both vendors and customers towards sustainable practices. Additionally, 56% of notebooks sold in Saudi Arabia in 2025-Q1 were TCO Certified. The product mix in Saudi Arabia features newer models on average, which typically possess better ESG ratings and certifications. In 2025-Q1, 90% of PCs sold through Saudi Arabian distribution channels held an EPEAT Gold certification, a significant increase from 43% in 2023. This indicates a strong commitment from both vendors and customers towards sustainable practices. Additionally, 56% of notebooks sold in Saudi Arabia in 2025-Q1 were TCO Certified. The product mix in Saudi Arabia features newer models on average, which typically possess better ESG ratings and certifications. UAE: In 2025-Q1, 80% of notebooks sold in UAE distribution channels had EPEAT ratings, with 45% being Gold and 33% Silver. However, only 14% of notebooks sold in the UAE were TCO Certified during the same period. The UAE's product mix is more diverse than Saudi Arabia's, with a higher proportion of sales from lower price bands. In 2025-Q1, 80% of notebooks sold in UAE distribution channels had EPEAT ratings, with 45% being Gold and 33% Silver. However, only 14% of notebooks sold in the UAE were TCO Certified during the same period. The UAE's product mix is more diverse than Saudi Arabia's, with a higher proportion of sales from lower price bands. Türkiye: In contrast, only 30% of notebooks sold in Türkiye had an EPEAT tier in 2025-Q1, with 29% Gold and 2% Silver, and 69% having no eco-label. Similarly, only 15% of notebooks sold in Türkiye were TCO Certified. This lower adoption is partly attributable to a market shift towards cheaper products, where price sensitivity often outweighs ESG performance. In contrast, only 30% of notebooks sold in Türkiye had an EPEAT tier in 2025-Q1, with 29% Gold and 2% Silver, and 69% having no eco-label. Similarly, only 15% of notebooks sold in Türkiye were TCO Certified. This lower adoption is partly attributable to a market shift towards cheaper products, where price sensitivity often outweighs ESG performance. Europe: Europe demonstrates high adoption of EPEAT, with over 80% of products sold in 2025-Q1 being EPEAT Gold, up from 52% in 2023. In the UK, EPEAT Gold adoption for notebooks reached 79% in 2025-Q1, and notably, 94% of AI-capable notebooks in the UK are EPEAT Gold certified. Only 9% of notebooks sold in the UK do not have an EPEAT label. TCO Certified products accounted for 48% of PCs sold in Europe's top five countries in 2025-Q1. Product carbon footprint and refurbished products The product carbon footprint (PCF) measures the greenhouse gas emissions across a product's entire lifecycle. Newer product generations are designed for lower PCF, featuring stricter material selection, increased energy efficiency, and a higher use of recycled materials. For example, the Lenovo ThinkPad X1 Carbon G12 has a 41% recycled content compared to 15% for the G10, and its PCF has reduced from 200kg to 177kg. Similarly, the HP Probook G10 has a PCF of 160kg, down from 180kg for the G5. The estimated carbon footprint from notebook sales in the UK for 2025-Q1 was 162,000 tonnes, with an average CO2 emission of 228kg per device—a 3% YoY % change from 235kg a year prior. This figure is expected to continue dropping due to PC refreshes driven by the Windows 10 end-of-support and the lower carbon footprint of newer, particularly AI-capable, notebooks. The market for refurbished products is also gaining traction as a means of reducing environmental impact. Major OEMs like HP, Lenovo, and Microsoft have launched, or are planning to launch, certified refurbished programmes, offering products with OEM warranties and support. HP's certified refurbished notebooks, such as the EliteBook 840 Gen 5 and Gen 6, boast a 60% lower product carbon footprint compared to their original counterparts. In France, refurbished notebook unit sales saw a fourfold increase YoY, largely driven by the HP Certified Service programme. Challenges and opportunities Despite progress, challenges remain, particularly in e-waste management. Dubai's imminent landfill closure by 2027 highlights the urgent need for robust IT asset disposition (ITAD) solutions and enhanced customer understanding of circularity. The industry must collaborate to bridge this gap. For businesses, the shift towards sustainable technology presents a significant opportunity. Meeting growing customer demand for eco-friendly products, promoting with EPEAT and TCO certifications, and highlighting recycled content can enhance brand loyalty. Implementing trade-in and take-back services not only manages e-waste but also recovers valuable materials, supplies refurbishers, and attracts environmentally aware customers. This also unlocks new revenue streams, as consumers are increasingly willing to pay a premium for sustainable products. Transparent communication of sustainability efforts and the development of in-house eco-labels can further reinforce a brand's commitment. For a deeper analysis of these trends, readers can consult CONTEXT's TechPulse ESG newsletter.

Geotab Honored as a Leader in Sustainable Electronics Procurement with a 2025 EPEAT Purchaser Award
Geotab Honored as a Leader in Sustainable Electronics Procurement with a 2025 EPEAT Purchaser Award

Cision Canada

time27-06-2025

  • Automotive
  • Cision Canada

Geotab Honored as a Leader in Sustainable Electronics Procurement with a 2025 EPEAT Purchaser Award

EPEAT award winners have cut over 500,000 metric tons of CO2 eq. collectively, reducing the impact of technology on the environment. OAKVILLE, ON, June 27, 2025 /CNW/ - Geotab Inc. ("Geotab"), a global leader in connected vehicle solutions and asset management, has been recognized as a 2025 EPEAT Purchaser Award winner. The award comes from the Global Electronics Council (GEC), the non-profit organization that manages the EPEAT ecolabel. EPEAT allows Geotab to efficiently address the lifecycle impacts of the electronics we purchase, such as computers, displays and mobile phones. Through EPEAT purchases last year, Geotab saved 49,000 kilograms of CO2 equivalents (kgCO2e) in GHG emissions, equivalent to taking 11 cars off the road for a year, and achieved energy savings of 200,000 kWh, equal to the average electricity consumption of 18 average U.S. households. "Sustainable procurement is a cornerstone of our commitment to environmental stewardship and social responsibility," said Jordan De Jong, Vice President, Operations at Geotab. "Beyond managing risk and increasing efficiency, it allows us to actively reduce our environmental footprint, drive positive social impact throughout our supply chain, and accelerate our journey towards a more sustainable, safe, and net-zero carbon future. Receiving an EPEAT Purchaser Award underscores Geotab's dedication to these critical goals." With electronic waste becoming one of the fastest growing sources of waste globally — over 60 million tonnes produced annually with less than a quarter collected and recycled — responsible procurement is more critical than ever. These products are more energy efficient, less toxic, longer lasting, and easier to recycle than products that do not meet EPEAT criteria while addressing labor and human rights issues along the entire supply chain. Buying these sustainable products ensures that Geotab's technology choices align with rigorous social and environmental standards, from raw material extraction to end-of-life. Geotab's sustainable procurement delivers tangible results Geotab's comprehensive sustainable procurement strategy and robust waste management practices have yielded significant environmental benefits: Over 8,000 kg of non-hazardous waste saved 86.5% of waste diverted from landfill (global headquarters) Increased energy efficiency Promoted responsible recycling of Geotab products The 2025 EPEAT Purchaser Award reinforces Geotab's ongoing efforts to drive meaningful progress towards its environmental goals through responsible procurement choices. To learn more about Geotab's environmental and supply chain actions, explore the 2024 Sustainability and Impact Report,"Pragmatic solutions for a changing world." About Geotab Geotab is a global leader in connected vehicle and asset solutions, empowering fleet efficiency and management. We leverage advanced data analytics and AI to transform fleet performance, safety, and sustainability, reducing cost and driving efficiency. Backed by top data scientists and engineers, we serve over 55,000 global customers, processing 80 billion data points daily from more than 4.7 million vehicle subscriptions. Geotab is trusted by Fortune 500 organizations, mid-sized fleets, and the largest public sector fleets in the world, including the US Federal Government. Committed to data security and privacy, we hold FIPS 140-3 and FedRAMP authorizations. Our open platform, ecosystem of outstanding partners, and Marketplace deliver hundreds of fleet-ready third-party solutions. This year, we're celebrating 25 years of innovation. Learn more at and follow us on LinkedIn or visit Geotab News and Views. SOURCE Geotab Inc.

World Environment Day: 10 action points CIOs cannot ignore
World Environment Day: 10 action points CIOs cannot ignore

Time of India

time05-06-2025

  • Business
  • Time of India

World Environment Day: 10 action points CIOs cannot ignore

Here are 10 actionable steps CIOs can take on World Environment Day to make a meaningful impact, aligned with both IT strategy and sustainability goals:Launch a Green IT Audit Assess the energy consumption of data centers, devices, and opportunities for server consolidation, virtualization, or moving to greener cloud providers. Optimize Cloud Usage Eliminate unused or underutilized cloud to cloud providers committed to renewable energy (e.g., AWS, Google Cloud, Azure with sustainability programs). Promote Device Lifecycle Management Extend hardware life with refurbishment instead of routine with e-waste recyclers for responsible disposal of outdated IT equipment. Support ESG Reporting with Real-Time Data Provide the infrastructure and tools for tracking emissions, resource consumption, and waste with sustainability officers to ensure accurate and auditable data. Push for Paperless Operations Digitize internal processes and document digital signatures, collaboration tools, and cloud-based file sharing. Commit to Green Procurement Choose vendors with strong environmental energy-efficient hardware (look for ENERGY STAR or EPEAT certifications). Embed Sustainability into AI/Analytics Optimize AI workloads to reduce compute analytics to track and reduce operational carbon emissions. Enable Smart Workplaces Invest in IoT-enabled energy management for offices (e.g., smart lighting, HVAC optimization).Support hybrid work to reduce travel emissions. Raise Awareness Across Teams Share a World Environment Day message with your IT a Green Tech Challenge—e.g., who can reduce their digital carbon footprint the most in a month? Set Measurable Sustainability Goals Define green IT KPIs (e.g., % reduction in energy use, cloud efficiency scores).Integrate them into quarterly CIO dashboards and reports.

Sustainable Electronics Start in the Supply Chain — New Program Prepares Suppliers To Lead
Sustainable Electronics Start in the Supply Chain — New Program Prepares Suppliers To Lead

Associated Press

time02-06-2025

  • Business
  • Associated Press

Sustainable Electronics Start in the Supply Chain — New Program Prepares Suppliers To Lead

PORTLAND, Ore., June 2, 2025 /3BL/ - The Global Electronics Council® (GEC) today announced the launch of the Supplier Engagement Program (SEP) for EPEAT®, a new global resource platform designed to accelerate sustainable leadership across electronics supply chains. The program equips suppliers of EPEAT Participating Manufacturers with resources to help meet the updated EPEAT criteria, drive responsible manufacturing practices, and position themselves as indispensable partners to leading electronics brands. As electronics brands face growing expectations for environmental and social accountability, over 40% of the updated EPEAT Criteria now extend into the supply chain, requiring more collaboration with EPEAT Participating Manufacturers and their suppliers to achieve EPEAT product registration. Launching this month, the Supplier Engagement Program for EPEAT delivers: 'Brands can't achieve their sustainability goals alone,' said Bob Mitchell, CEO of the Global Electronics Council. " It takes a connected, capable supply chain. The Supplier Engagement Program for EPEAT further enables suppliers as partners in sustainable product development, giving them the tools and recognition they need to lead alongside EPEAT Participating Manufacturers.' The program is open to all tier 1 and tier 2 suppliers of EPEAT Participating Manufacturers in the electronics value chain, regardless of size, product category, or location. 'Asus is very excited about this new opportunity to streamline value chain training on the new EPEAT criteria and increase supplier collaboration to boost further development of sustainable electronics' a representative from the company commented. Visit to learn more or register for the Supplier Engagement Program for EPEAT. Contact [email protected] for questions. About the Global Electronics Council The Global Electronics Council (GEC) envisions a world with only sustainable electronic technology that enhances the well-being of people and planet. Our mission is to accelerate the transformation of markets toward prioritizing the most sustainable electronic products and services. As stewards of the EPEAT ecolabel, we set global standards for electronics that empower brands, their value chains and their buyers to achieve ambitious sustainability goals. Through our thought leadership, advocacy, and EPEAT ecolabel, GEC is helping to reshape the electronics industry into a driving force for environmental preservation and global well-being. Our EPEAT Ecolabel We are stewards of the EPEAT ecolabel – the definitive global standard to drive change across the technology sector from extraction to end of life. EPEAT enables manufacturers to follow strict third party verified standards while providing transparency for buyers. Since its launch in 2006, procurement professionals have reported purchases of over 2.7 billion EPEAT products, generating cost savings exceeding 34 billion USD and reducing greenhouse gas emissions by over 341 million metric tonnes. Erik Fessler Senior Manager, Global Communications +1 971-380-4088 [email protected] Visit 3BL Media to see more multimedia and stories from Global Electronics Council

The Global Electronics Council Addresses Sustainability Impacts of Data Centers, Issues Final Product Category Proposal for Enterprise Data Storage
The Global Electronics Council Addresses Sustainability Impacts of Data Centers, Issues Final Product Category Proposal for Enterprise Data Storage

Associated Press

time02-04-2025

  • Business
  • Associated Press

The Global Electronics Council Addresses Sustainability Impacts of Data Centers, Issues Final Product Category Proposal for Enterprise Data Storage

Originally published on GEC's New Feed Today the Global Electronics Council (GEC) released its Final Product Category Proposal for Enterprise Data Storage products, which initiates coverage of this category under the EPEAT ecolabel, and development of the EPEAT 'data center stack' to enable more sustainable data centers. The final proposal reflects stakeholder comments and data-supported recommendations submitted during the public consultation process. This document outlines the rationale for adding enterprise data storage to the EPEAT portfolio, including market analysis, summary of sustainability impacts and strategies to reduce impacts, and stakeholder interest. It also provides an overview of product composition and makes recommendations on the scope and approach for developing criteria for this product category. In order to activate this new EPEAT Product Category, GEC will apply the newly updated next generation sustainability criteria for Climate Change Mitigation, Reducing Chemicals of Concern and Responsible Supply Chains. GEC will also make necessary changes to apply the next generation EPEAT Sustainable Use of Resources Criteria to data storage equipment by convening Expert Ad Hoc Groups to review draft proposals for a Limited Criteria Revision. Where select Sustainable Use of Resources criteria have product specific thresholds and/or functional performance requirements, such as for recycled content and availability of replacement components, GEC will seek Expert Ad Hoc Group input on the applicability of server requirements to data storage products. No other revisions to EPEAT SUR-2025 Criteria or other next generation EPEAT Criteria are proposed. Following conclusion of the Expert Ad Hoc Group vetting process, GEC will initiate a Voluntary Consensus Process with NSF International for a Limited Criteria Revision of EPEAT SUR-2025. [email protected] by 11:59pm ET on April 16, 2025.

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