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The Hindu
18-06-2025
- Automotive
- The Hindu
Mercedes-Benz EQS 580 4MATIC Celebration Edition and AMG G 63 Collector's Edition
In a move that underscores the rising appetite for top-tier personalisation and cutting-edge technology in the Indian luxury car market, Mercedes-Benz has unveiled two exclusive special editions — the EQS 580 4MATIC Celebration Edition and AMG G 63 Collector's Edition. Both models are restricted in number and tailor-made for a niche set of customers who value rarity, craftsmanship, and distinctiveness. These special editions are not just cosmetic makeovers; they reflect a strategic push by Mercedes-Benz to deepen its Top-End Vehicle (TEV) portfolio in India. With the EQS 580 targeting the sophisticated, sustainability-conscious buyer and the AMG G 63 appealing to enthusiasts who lean towards high performance and bespoke luxury, the two launches demonstrate a nuanced understanding of the evolving luxury car buyer in India. EQS 580 4MATIC Celebration Edition The EQS 580 4MATIC, already established as one of the most technologically advanced luxury EVs in the Indian market, now arrives in a more refined, India-specific avatar. The Celebration Edition puts the spotlight on the rear-seat experience — a defining factor for luxury buyers in the country making the car a more compelling proposition for those who prefer to be chauffeured. Among its highlights is the Executive Seat package, which allows the rear seats to recline up to 38 degrees, along with massage functionality and multi-contour adjustments that enhance long-distance comfort. The Chauffeur Package adds further value by enabling the front passenger seat to fold forward, freeing up additional legroom at the back. These additions are complemented by Nappa leather upholstery, designer seatbelt buckles, and a whisper-quiet cabin that underscores the serenity of electric mobility. Technologically, the EQS continues to lead from the front. The MBUX Hyperscreen — a single-glass surface integrating three displays — remains the centrepiece of the dashboard. With MBUX AR navigation and a robust all-wheel-drive system, the EV combines innovation with practicality in a way few others do. Its low-drag coefficient, one of the lowest of any production car globally, delivers a certified range of over 850 kilometres — making it luxurious and exceptionally efficient. The EQS 580 Celebration Edition' is limited to just 50 units in India and is priced at ₹1.30 crore (ex-showroom). AMG G 63 Collector's Edition If the EQS 580 represents the future of luxury, the AMG G 63 Collector's Edition taps into heritage, power, and a sense of individuality that has long defined the G-Wagon. Limited to only 30 units, this version stands out not just for its rarity but for the depth of personalisation it brings to the table. Two unique MANUFAKTUR paint options — Mid Green Magno and Red Magno — have been curated specifically for this edition, reflecting India's diverse and vibrant palette. Personalisation goes even deeper with a unique engraved grab handle featuring the owner's name, and a 'One of Thirty' insignia on the spare wheel cover, reinforcing the vehicle's exclusivity. Inside, the SUV features a bold yet elegant Catalana Beige and black Nappa leather theme with open-pore walnut wood trim. The 22-inch Tech Gold AMG cross-forged wheels make a striking visual statement while emphasising the vehicle's performance pedigree. Under the hood, the G 63 remains unapologetically muscular. The handcrafted 4.0-litre V8 biturbo engine churns out 585 hp and 850 Nm of torque, accelerating from 0 to 100 km/h in just 4.4 seconds. With its AMG Performance 4MATIC all-wheel-drive system, adaptive suspension, and multiple driving modes, the G 63 offers a blend of brute force and luxury refinement that continues to set it apart. Mercedes has also included the latest NTG7 MBUX system with twin 12.3-inch screens, AR navigation, and a Burmester surround sound system, ensuring the cabin remains as connected and immersive as it is luxurious. The AMG G 63 Collector's Edition is available exclusively to existing Mercedes-Benz top-end customers and is priced at ₹4.30 crore (ex-showroom). The bottom line In many ways, these special editions reflect a quiet transformation in the Indian luxury automotive space. No longer is personalisation seen as a Western indulgence — it is increasingly becoming central to what Indian customers expect at the top end. With the EQS Celebration Edition and the AMG G 63 Collector's Edition, Mercedes-Benz is not just showcasing its design and engineering capability, but also its growing understanding of local sensibilities. It is Merc's confident stride forward, one that balances exclusivity with intent, and luxury with relevance. As the market matures, such bespoke offerings may well become the benchmark rather than the exception. Motorscribes, in association with The Hindu, brings you the latest in cars and bikes. Follow them on Instagram on @motorscribes
Time of India
17-06-2025
- Automotive
- Time of India
Mercedes-Benz launches EQS 580 Celebration edition at Rs 1.3 crores: Limited to 50 Units
Mercedes-Benz India has launched the Mercedes-Benz EQS 580 Celebration edition in the Indian market. The luxury electric sedan is priced at Rs 1.3 crores (ex-showroom) and will be limited to just 50 units. Interested customers can book the limited edition EV online or by visiting their nearest Mercedes-Benz dealership. deliveries are expected to begin soon. The 'Celebration Edition' has been launched to commemorate a remarkable 73% year-on-year growth in EV sales for Mercedes-Benz India compared to May 2024. Let's take a look at what's special. It comes with feature enhancements that elevate the rear seat experience to true luxury, despite being priced the same as the standard model. The exterior and interior design of the EQS 580 Celebration Edition remain unchanged. Inside, it comes with the Rear Seat Comfort Package , making the rear seat experience even more indulgent than the standard EQS 580, which is already renowned for its backseat luxury. The EQS 580 Celebration Edition features contoured rear seats with massage and lumbar support functions, rear seat reclining of up to 38 degrees, an electric boss mode with the Chauffeur Package, and premium Nappa leather upholstery . VinFast VF7, VF6 Review: Good for India or not?| TOI Auto by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Memperdagangkan CFD Emas dengan salah satu spread terendah? IC Markets Mendaftar Undo In terms of other features, it getstriple-screen layout, comprising a 12.3-inch digital instrument cluster, a 17.7-inch OLED central touchscreen, and an additional 12.3-inch display for the front passenger, rear seat dual 11.6-inch entertainment screens along with a 7-inch tablet that allows control over key in-car functions, colour-based augmented reality head-up display, power-adjustable front seats with both heating, ventilation, and memory settings, a four-zone climate control, a panoramic glass roof, wireless charging pads, ambient lighting with multiple colour options, Burmeister sound system and ventilated, massaging and heated rear seats. Safety-wise, it gets multiple airbags, a 360-degree surround camera, automatic parking assistance, steering assist, rear parking sensors, a tyre pressure monitoring system, ADAS features such as adaptive cruise control, lane keep assist, driver attention monitoring, and more. Talking about the battery and e-motor, the Mercedes-Benz EQS 580 is powered by a 107.8 kWh lithium-ion battery paired with two electric motors—one on each axle—that together deliver a combined output of 523 hp and 855Nm of torque. The EQS 580 4MATIC can accelerate from 0 to 100 km/h in just 4.3 seconds, while its top speed is electronically limited to 210 km/h. The battery supports fast charging of up to 200kW, and the EQS 580 comes with an ARAI-certified range of 857km on a single charge.
Time of India
17-06-2025
- Automotive
- Time of India
India's luxury car market gets an EV charge
India's luxury vehicle market is giving itself an EV charge. According to the latest data from Vahan dashboard, the penetration of EVs in the luxury car market increased from 7per cent in January-May 2024 to 11% in the same period this year. Luxe e-vehicle sales went from 1,223 units in Jan-May 24 to 2,027 units in the same period this year, shows the Vahan data. For calendar 2024, e-luxe vehicle sales were around 51,000 units up from just over 48,000 units in 2023 (some OEMs did not share retail data). This is the first time that EV penetration in the luxe car and SUV market has entered double digit territory. Santosh Iyer, MD & CEO, Mercedes Benz India said, 'More luxury customers are lapping up electric vehicles. In the calendar year 2025 YTD, the total luxury vehicle market grew 5per cent but the electric luxury market was up 66per cent and Mercedes Benz India saw 73% growth.' The company which launched the EQS580 sedan celebration edition in Chennai on Monday, is focusing on the higher end of its luxury lineup. 'We are growing in the top end of the EV space with the EQS sedan, EQS SUV and Maybach EQS 680 SUV leading the growth,' he added. With more than 3,000 EVs sold till date arch-rival BMW Group India is serious about its electric presence. Vikram Pawah, president and CEO, BMW Group India said, 'BMW is the leader in electric luxury mobility since the last 3 years. At present, we command 58per cent of luxury EV market share.' The company sold 1,020 units of its BMW and Mini EVs in January to May 2025, up 110per cent over the same period last year. The company is also focusing on 'enabling a strong EV ecosystem for our consumers,' by understanding usage patterns, offering a strong charging network and a host of charging initiatives. As for Audi India, it is offering customers access to 6,500 plus charge points through a charging app for convenience. Priced anywhere between ₹ 1 crore to ₹3 crore, the e-luxe cars and SUVs are not cheap. But luxury car makers are looking at this segment as a growth opportunity even if EVs currently comprise less than 10per cent of their sales. For Audi India, for instance, EVs constitute 2per cent of its total sales volumes while for Mercedes Benz India electric comprised 7per cent of its 19,565 units overall sales in 2024.
The Hindu
16-06-2025
- Automotive
- The Hindu
Mercedes-Benz India to raise prices again in September, amid exchange rate fluctuations: MD Santosh Iyer
Mercedes-Benz India will increase prices of its models by 1% to 1.5% in September, its third for the year, amid exchange rate fluctuations, said its Managing Director and CEO Santosh Iyer. The German luxury maker also reiterated its earlier forecast of flat to single digit growth in India for 2025, amid exchange rates and geopolitical concerns. 'We have increased our prices in the range of 1-1.5% each in January and June. We have priced our cars for the rupee-euro exchange to be in the range 89-90. Now it has breached the 98 mark for the first time. 70% of our models have European content and therefore when the euro goes up the price of the models will go up,' Mr. Iyer said in a media interaction. He was in Chennai for the inauguration of the Mercedes-Benz 'Atelier Experience' showroom from Sundaram Motors at Adyar in Chennai. Mercedes-Benz also launched itd EQS580 'Celebration Edition'. 'We cannot pass on the entire shock of price hikes to customers in one go. We have to do it in a phased manner. The price increase will have an impact on demand. That is why we have guided for flat to single-digit growth in 2025,' Mr. Iyer said. He also said the repo rate cut by the Reserve Bank of India is a welcome step and would help increase demand. '80% of our cars are bought on finance. Banks and our own financial arm have passed on the rate cuts. Despite the price increases, the EMIs have remained the same due to the rate cuts. The rate cuts increase demand for housing. Construction sector is one of the key segments for the luxury car market,' Mr. Iyer said. He also pointed out that Mercedes-Benz has outpaced the market in terms of luxury car electric vehicle sales, driven by its top-end models. 'When you look at the combustion engine models there is a 48% GST and 20% road tax. Whereas in case EVs the GST is 5% and most States have exempted road tax and some have given 50% waiver on road tax. So some customers are seeing the benefits of buying an EV model,' Mr. Iyer said.
India Today
16-06-2025
- Automotive
- India Today
Mercedes-Benz EQS 580 4MATIC 'Celebration Edition' launched at Rs 1.30 crore
Mercedes-Benz India has unveiled a special edition of its flagship electric sedan, the EQS 580 4MATIC, dubbed the 'Celebration Edition', priced at Rs 1.30 crore (ex-showroom, India). Limited to just 50 units, the new edition commemorates the rising popularity of luxury Battery Electric Vehicles (BEVs) in India and the brand's growing dominance in the top-end EV segment. advertisementAlongside the launch, Mercedes-Benz also inaugurated a boutique showroom in Adyar, Chennai, under its exclusive 'Atelier Experience' retail concept. This marks the company's 11th luxury touchpoint introduced in 2025 alone, with 19 more planned before limited-run Celebration Edition focuses on elevated rear-seat luxury, offering:Executive seats reclining up to 38 degreesMulticontour massage seats with neck and shoulder heatingChauffeur Package with tiltable front seats for additional legroomFull Nappa leather interiors, ambient lighting with chrome-trimmed designer belt bucklesMBUX Augmented Reality navigation, merging real-time imagery with route guidanceA claimed ARAI-certified range of 813 km, the highest for any BEV sold in IndiaWith a 400kW powertrain, 858Nm torque, and 0–100kmph in 4.3 seconds, the EQS 580 'Celebration Edition' is not just luxurious but also performance-focused. Fast charging time (0% to 80%) in 31 mins advertisementThe new Atelier Experience centre in Chennai follows recent launches in Delhi, Mumbai, and Hyderabad. Located in upscale Adyar, the Chennai outlet provides customers access to the MANUFAKTUR customization program, allowing hyper-personalized vehicle builds through a blend of physical materials and digital features of the Atelier Experience include:Personalised wall designs and custom brandingDedicated consultations with product expertsDigital configurators for immersive customisationMulti-brand display flexibility including Maybach, AMG, and G-ClassMercedes-Benz's luxury BEV portfolio in India grew 73% (YTD May 2025), driven by demand for top-end electric models including the EQS 580 sedan and SUV, EQS Maybach SUV, and G 580 with EQ Technology."We are excited to launch the EQS 580 'Celebration Edition' alongside our strategic network expansion in Chennai. This dual announcement exemplifies Mercedes-Benz's deep commitment to uphold both product excellence and customer experience. The EQS 'Celebration Edition' signifies growing customer interest in our top-end BEVs, as we continue to outpace the market growth, regularly upgrading our luxury BEV portfolio. Our BEV growth is strongly driven by demand for top-end BEVs comprising EQS sedan and SUV, EQS Maybach SUV and the G 580 with EQ Technology. Similarly, qualitative network expansion demonstrates our customer commitment beyond luxury products, introducing boutique luxury experiences in established metropolises like Chennai," said Santosh Iyer, Managing Director & CEO, Mercedes-Benz India. Subscribe to Auto Today Magazine
