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Selling Private Jets: Rock Stars, Riva Yachts, Facials And Fast Cars
Selling Private Jets: Rock Stars, Riva Yachts, Facials And Fast Cars

Forbes

time10 hours ago

  • Business
  • Forbes

Selling Private Jets: Rock Stars, Riva Yachts, Facials And Fast Cars

From slots in pro-am golf tournaments to getting behind the wheel of fast cars, and from priority access to multi-million-dollar yachts, sporting events and private concerts, selling private jet flights and keeping current customers in the fold is often much more than getting well-heeled but time-poor customers from A to B. Private jet flight providers – companies that sell private jet travel via fractional ownership, jet cards and memberships - have long used lifestyle partnerships to woo new clients and build relationships with existing ones. It's a trend that's not letting up. Last week Flexjet unveiled its latest cabin design partnership with Riva. Customers of the private ... More jet company and boat builder get reciprocal perks in the air and on the sea. It's also an important part of the business. Senior executives can mingle with their top customers, who, in some cases, purchase their services over the phone. Partnerships with like-minded brands enable private jet companies to attract the attention of high-net-worth clients who can spend hundreds of thousands to millions of dollars annually on flights. Private events and VIP access enable super-rich customers who don't have their own movie studio or sports team to entertain family, friends, and business associates with the same sideline access as Jerry Jones or Jeff Bezos. NetJets recently hosted a private concert in Seattle with Eddie Vedder. In an interview, Patrick Gallagher, president of the Berkshire Hathaway-owned flight provider, noted, 'In the luxury travel segment overall, people are making more of an investment in experiences than in things. That certainly has been a tailwind for us.' Coaches Butch Harmon and Claude Harmon III speak in the practice area prior to the 2024 Masters ... More Tournament at Augusta National Golf Club on April 09, 2024 in Augusta, Georgia. Magellan Jets appointed Harmon III as its Head of Golf earlier this year. He will host private experiences for clients of the private jet flight provider. (Photo by) The most recent example came last week in Italy as Flexjet, NetJets' primary rival, revealed its latest collaboration of LXi Collection interiors for its fleet of private jets and helicopters. The Riva-inspired designs follow a similar partnership with Bentley. While Riva customers gain access to Flexjet's fleet of private jets and helicopters – it just launched a helicopter service for clients hopping between destinations on the French Riviera and Tuscany, the private jet company's customers get benefits with the boat builder. In both cases, the deals enable the companies to gain attention from each other's high-net-worth customers. A new partnership between Wheels Up and Global Autosports enable the Delta Air Lines-backed private ... More jet company's clients with VIP experiences, including access at 24 Hours of Le Mans last month. Photo by) In the world of private aviation, where new customers are often counted by the dozen rather than thousands or even hundreds, cross-marketing can be valuable. Last month, VistaJet announced a partnership with Dr. Barbara Sturm. Flight attendants will be trained to provide in-flight facial treatments and clients receive complimentary perks when they visit Dr. Barbara Sturm Spa & Boutiques in Dallas, Dusseldorf, London, Los Angeles, Miami and New York City. Parent Vista Global also joined other large players, including NetJets, Wheels Up, and Flexjet, with an extensive hospitality presence at this year's Masters golf tournament in Augusta, Georgia, a facility it called Vista House. Members of VistaJet and sister brand XO were able to mingle with its latest ambassador, golf legend Gary Player. There was also a private dinner with fellow legend Annika Sörenstam. NetJets recently hosted a private concert for clients with rock legend Eddie Vedder. (Photo by Theo ...) Vista President Leona Qi touted Vista House as a place its well-heeled clients would find be able to do a bit of business, saying, 'Sports are increasingly shaping the travel and tourism landscape, with year-round events now attracting global audiences. There's a strong desire to be there in person — not just to witness the action but to perform, connect and engage in valuable business opportunities.' For its part, in May, Wheels Up launched a partnership with Global Autosports, providing its customers with exclusive access to motorsport events, starting with the 24 Hours of Le Mans last month. Kansas City-based Airshare, one of the 10 largest fractional and charter operators, signed a deal in March to be the official private jet flight provider for PGA of America as well as the Ryder Cup. NetJets signed a similar agreement with The R&A last year, in which it touted the deal with the British Open organizer for providing inside-the-ropes event accesss. Gallagher said at the time, 'This partnership will allow NetJets to strengthen the offering for our (fractional) owners by offering access to some of the most exclusive events worldwide; one of the many benefits our owners will get from flying with NetJets.' Sentient Jet, a sister company of Flexjet, hosts an annual breakfast with Bobby Flay before the Kentucky Derby. It also publishes an annual member benefits brochure, which this year had over $230,000 in perks and freebies for its jet card clients. The partner brands benefit from being on the radar of consumers who will hopefully stay because of the offers and then return to spend even more money. What's more, it's not just the biggest players splashing out VIP access and perks for clients. Magellan Jets, which this week unveiled its entrance into fractional ownership, appointed instructor Claude Harmon III, whose students have included Brooks Koepka, Bubba Watson, and Ernie Els, as the private jet company's head golf professional. The son of Butch Harmon will host private experiences and even offer lessons and tips for the jet company's clients. OneFlight International offered clients the opportunity to participate in pro-am events at The American Express, a PGA event, and this May at the PGA OneFlight Myrtle Beach Classic, where it became a title sponsor for the first time. It also hosts a black-tie gala each December in its hometown of Denver, as well as smaller events where clients can mingle with its ambassadors, including Kevin Costner, Kurt Russell, Hall of Fame quarterback John Elway, and Shark Tank stars Robert Herjavec and Kevin O'Leary. In some cases, the partnerships are directly connected to the cash register. Last December, Outlier Jets gave new customers who bought its 25-hour jet card a $7,295 Ryvid e-motorcycle. Not everyone in the industry is a fan of the partnerships. They believe they are already targeted unfairly by both climate campaigners (aviation emits 2% of global carbon emissions and private jets are just 2% of that 2%) and anti-wealth advocates who think UHNWs should pay more taxes. Detractors believe running publicity about the partnerships and events adds fuel to that fire. Others argue that the extensive media coverage of these partnerships comes at the expense of thorough scrutiny about the financial viability of various private jet access models and flight providers. AeroVanti bolstered its 2021 launch, which offered cut-rate flights on Piaggio turboprops, by signing partnerships with the Tampa Bay Buccaneers, Chicago Cubs, and US Sailing. In May, the Department of Justice indicted its founder, Patrick Britton-Harr for allegedly diverting money from clients who paid $150,000 in Top Gun memberships for personal use. He is also facing litigation from both the Buccaneers and Cubs for allegedly failing to pay for the sponsorships. While AeroVanti was grounded in 2023, at the time of his indictment, Britton-Harr was pitching a restart selling private jet flights via a new website, Brixleyxchange.

'How fragile we are': Roskilde Festival tragedy remembered 25 years on
'How fragile we are': Roskilde Festival tragedy remembered 25 years on

Saudi Gazette

time2 days ago

  • Entertainment
  • Saudi Gazette

'How fragile we are': Roskilde Festival tragedy remembered 25 years on

COPENHAGEN — Today, 25 years ago, one of the worst accidents in rock history occurred at the Roskilde Festival in Denmark: nine young men lost their lives in the chaos that unfolded during a Pearl Jam concert. Rasmus Thirup Beck, a journalist who attended the Pearl Jam concert in 2000 shared his memories with Danish TV on the anniversary: "At some point, we see on the big screen that a completely lifeless body is lifted up over the barrier, and another one a little later and so on. We were completely shaken, and people began to cry around us and so on. We did not know what had happened. We only knew that something really bad had happened." During the show, frontman Eddie Vedder tried to get the thousands of fans to stop pushing forward, but it was too late. The US rock band have shared a post on Instagram honouring the victims. "Nothing has been the same since," it reads. Some 43 other people were also injured during the incident. Several inquiries were conducted, though no charges were filed. An initial report published in December 2000 found that 'a chain of unfortunate circumstances' led to the deaths after poor sound in the back prompted concert-goers to push forward. After 30 June, 2000, Roskilde Festival and all other festivals around the world changed forever. The festival has invested millions of Kroner in modern safety measures in an effort to prevent something similar from happening again. "We can be up to 70,000 people at this stage, and if we want space for all that, so that is still comfortable to stand here we will have to be able to use the corners completely, and therefore there is a much larger scene, big screens, a proper sound system, so it doesn't really matter where you are, then you can still get a good experience," explains head of security at the festival Morten Therkildsen. A memorial sculpture now sits at the festival ground. It's a black stone block engraved with the words "how fragile we are", with nine trees planted around it. On Pearl Jam's 2002 album Riot Act, the song Arc is a wordless tribute to the young men. The band played the song live only nine times. — Euronews

Pearl Jam remember Roskilde Festival tragedy 25 years on
Pearl Jam remember Roskilde Festival tragedy 25 years on

Euronews

time2 days ago

  • Entertainment
  • Euronews

Pearl Jam remember Roskilde Festival tragedy 25 years on

Today, 25 years ago, one of the worst accidents in rock history occurred at the Roskilde Festival in Denmark: nine young men lost their lives in the chaos that unfolded during a Pearl Jam concert. Rasmus Thirup Beck, a journalist who attended the Pearl Jam concert in 2000 shared his memories with Danish TV on the anniversary: "At some point, we see on the big screen that a completely lifeless body is lifted up over the barrier, and another one a little later and so on. We were completely shaken, and people began to cry around us and so on. We did not know what had happened. We only knew that something really bad had happened." During the show, frontman Eddie Vedder tried to get the thousands of fans to stop pushing forward, but it was too late. The US rock band have shared a post on Instagram honouring the victims. "Nothing has been the same since," it reads. Some 43 other people were also injured during the incident. Several inquiries were conducted, though no charges were filed. An initial report published in December 2000 found that 'a chain of unfortunate circumstances' led to the deaths after poor sound in the back prompted concert-goers to push forward. 'How fragile we are' After 30 June, 2000, Roskilde Festival and all other festivals around the world changed forever. The festival has invested millions of Kroner in modern safety measures in an effort to prevent something similar from happening again. "We can be up to 70,000 people at this stage, and if we want space for all that, so that is still comfortable to stand here we will have to be able to use the corners completely, and therefore there is a much larger scene, big screens, a proper sound system, so it doesn't really matter where you are, then you can still get a good experience," explains head of security at the festival Morten Therkildsen. A memorial sculpture now sits at the festival ground. It's a black stone block engraved with the words "how fragile we are", with nine trees planted around it. On Pearl Jam's 2002 album Riot Act, the song Arc is a wordless tribute to the young men. The band played the song live only nine times.

Bruce Springsteen Calls Out Exactly How ‘Moron' Trump Rose To Power
Bruce Springsteen Calls Out Exactly How ‘Moron' Trump Rose To Power

Yahoo

time20-06-2025

  • Entertainment
  • Yahoo

Bruce Springsteen Calls Out Exactly How ‘Moron' Trump Rose To Power

Bruce Springsteen isn't letting up on his digs at PresidentDonald Trump and the administration he's already ripped as 'incompetent and treasonous.' The Boss, who is in the midst of the European leg of his Land of Hope and Dreams tour with the E Street Band, told The New York Times that he wanted to use his shows' set list to address the 'current situation' in the United States. 'It's an American tragedy,' said the rocker in a feature published on Wednesday. He went on, 'I think that it was the combination of the deindustrialization of the country and then the incredible increase in wealth disparity that left so many people behind. It was ripe for a demagogue.' 'And while I can't believe it was this moron that came along, he fit the bill for some people. But what we've been living through in the last 70 days is things that we all said, 'This can't happen here.' 'This will never happen in America.' And here we are.' Springsteen's criticism led to Trump raging on his Truth Social platform last month, calling the Boss 'dumb as a rock' and a 'dried out 'prune' of a rocker.' Trump also claimed without evidence that former Vice President Kamala Harrispaid Springsteen and other stars to endorse her presidential campaign and shared a wacky, edited clip of himself hitting a golf ball that cuts to a video of a 'ball' hitting Springsteen. Springsteen — who has been defended by Neil Young, Eddie Vedderand Bono amid the Trump feud — told the Times that he still has hope despite the state of the country. 'Because we have a long democratic history. We don't have an autocratic history as a nation,' he said. 'It's fundamentally democratic, and I believe that at some point that's going to rear its head and things will swing back. Let's knock on wood.' Last month, the rocker included recordings of two of his viral speeches against Trump on his 'Land of Hope & Dreams' live EP, which also includes a cover of Bob Dylan's 'Chimes of Freedom.' The Boss reportedly hadn't played the track — which expresses solidarity with marginalized people — live since 1988 before performing itseveraltimes on his tour this year. Obama Says U.S. Moving 'Dangerously Close' To Autocracy Under Trump Former Trump Aide Steve Bannon Says Fox News Is Pushing 'Pure Propaganda' On Iran 'Nobody Knows': Trump Won't Say Whether He Will Move Forward With U.S. Strikes On Iran

'90s Grunge Legend, 60, Makes Rare Red Carpet Appearance With Wife and 2 Kids
'90s Grunge Legend, 60, Makes Rare Red Carpet Appearance With Wife and 2 Kids

Yahoo

time18-06-2025

  • Entertainment
  • Yahoo

'90s Grunge Legend, 60, Makes Rare Red Carpet Appearance With Wife and 2 Kids

'90s Grunge Legend, 60, Makes Rare Red Carpet Appearance With Wife and 2 Kids originally appeared on Parade. had his whole family by his side during his latest red carpet outing. On Thursday, June 12, the Pearl Jam rocker stepped out for the premiere of his new documentary film Matter of Time at the Tribeca Film Festival, where he brought along his wife Jill Vedder and their two daughters, OliviaJames, 21, and HarperMoon, 16. 🎬SIGN UP for Parade's Daily newsletter to get the latest pop culture news & celebrity interviews delivered right to your inbox🎬 Eddie, 60, was dressed for the evening in a simple black suit, which he accessorized with a dark grey fedora. His wife, an executive producer of Matter of Time, was dressed in an off-white blazer paired with an orange lace-lined top and white pants, while her hair was pulled back into a low ponytail. Harper, the couple's younger daughter, was dressed up in a fancy baby blue gown that featured white floral detailing on the fabric. Her older sister, Olivia, opted for a white mini dress with dark floral buttons that lined the cutouts on her plunging neckline. The Vedder's new film documents the work of the EB Research Partnership, a nonprofit organization founded by Eddie and Jill, dedicated to treating the rare genetic disorder Epidermolysis Bullosa. Eddie also gave an emotional performance during the evening, hitting the stage at The Indeed Theater to sing a six-song set, including a few covers and two of his own Pearl Jam songs, "Porch" and "Last Kiss."'90s Grunge Legend, 60, Makes Rare Red Carpet Appearance With Wife and 2 Kids first appeared on Parade on Jun 13, 2025 This story was originally reported by Parade on Jun 13, 2025, where it first appeared.

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