Latest news with #Eisenhüttenstadt
The Guardian
09-06-2025
- Entertainment
- The Guardian
A free flat for a fortnight: the German city offering perks to fight depopulation
If you're considering moving to a German ex-communist model city that is trying to lure new residents with a range of perks, including free accommodation and rounds of drinks with locals, take it from Tom Hanks: Eisenhüttenstadt has many charms. While filming outside Berlin in 2011, the Hollywood actor and history buff took a mini field trip 60 miles east to what he called Iron Hut City and was instantly smitten. 'An amazing architectural place,' he said, pronouncing it 'fascinating'. He returned sprinkling stardust again three years later, even acquiring a vintage Trabant car he shipped back to Los Angeles. 'People still live there – it's actually a gorgeous place,' Hanks said. People do still live in Eisenhüttenstadt, perhaps better translated as Ironworks City – just not enough, say the city's administrators. The population is now less than half the 53,000 it counted before the fall of the Berlin Wall. An early 2000s guidebook described it as a Truman Show version of the GDR. But just as residents battled successfully after reunification to retain the giant steel plant the city was built around after the second world war, Eisenhüttenstadt is not going to wither and die of depopulation without a fight. 'Many people left us looking for work, especially the young,' mayor Frank Balzer said. 'We're at a point where we're trying to draw new people to secure the future of our companies and the attractiveness of the city.' The new Probewohnen programme will allow a handful of newcomers or returnees to try out living and working in Eisenhüttenstadt as it celebrates its 75th anniversary. It is modelled on similar schemes that have been successful in other shrinking east German communities and could be expanded if it bears fruit. Those chosen and their families will be given a furnished flat in the city centre for two weeks in September, opportunities to sit in with potential employers, and a recreation package including meet-and-greet Stammtisch evenings in a local pub as well as hiking excursions in the surrounding canal-laced forested region on the Polish border. Julia Basan, the municipal economic development officer spearheading the campaign, said her phone has been ringing non-stop since she announced it last month, with 500 people already submitting their requests ahead of a 5 July deadline. 'I even got an application in Pashto,' Basan said, adding that an American family of seven had also thrown their hat in the ring. She declined to identify the applicants on data protection grounds. Balzer said 'Germans and Europeans' with the right paperwork, language skills and job qualifications would have the best shot due to labour laws but no serious contender would be rejected out of hand. Both Balzer and Basan's families have roots in Eisenhüttenstadt stretching back to its beginnings as Stalinstadt (Stalin City) from 1953-61. It was the first city to be founded – in East or West Germany – after the Nazi period, and was born of a socialist vision of how work and family life could be blended in the right surroundings for the good of all. Axel Drieschner, curator at the city's Utopia and Everyday Life museum, said repeated attempts to diversify away from steel production had largely failed, meaning the erstwhile Soviet-style city risked becoming a ghost town if the plant closed. Eisenhüttenstadt has 'pioneer spirit in its genes – people were brought here to roll up their sleeves and build something new,' he said. 'The big question is, can we build on that tradition for the future with a positive vision. Perhaps with new pioneers.' Most of the cheaper Plattenbauten, or prefab housing blocks, on the city's fringes were demolished as their occupants died off or left town. But the elegant 1950s-era neoclassical buildings Hanks raved about, with their leafy inner courtyards decked out with playgrounds, have been handsomely refurbished. From nearly any vantage point in the city, the chimneys of the steel mill puffing out white smoke can be seen down the planners' clear street axes – a constant reminder of the enduring dependence on one sector. After communism, the plant was privatised and downsized, with staff counts plunging from 11,000 people to about 2,500 employees today. Multinational giant ArcelorMittal is now overseeing a transition to 'green' steel with a smaller carbon footprint – one more bid for Eisenhüttenstadt to reinvent itself for a new century. Asked about his fears around Donald Trump's swingeing steel import tariffs, Balzer, a Social Democrat, said most of what was produced locally went to eastern Europe or stayed in Germany. 'But our parent company could be badly affected,' he added. Sign up to This is Europe The most pressing stories and debates for Europeans – from identity to economics to the environment after newsletter promotion Daniel Kubiak, a scholar at Berlin's Humboldt University's Institute for Empirical Integration and Migration Research, said introductory schemes like the one in Eisenhüttenstadt offer a chance to break down stubborn prejudices. 'Many eastern German cities need these campaigns because despite all the problems, the image is usually worse than the reality,' he said. Kubiak said Eisenhüttenstadt's structural challenges were hardly unique, comparing them with those in the north-east of England, southern Italy and eastern Poland. But he said evolving ways of working offered an opportunity for a new generation of risk takers. 'In an age of working from home, the expansion of broadband internet and dynamic career paths, this (programme) could be attractive to young people who are so badly needed in east German cities. But the longtime residents have to do their part too' in making people feel welcome, he said. Precariousness and a pervasive sense among older residents that the town's best days are behind it have given rise to strong support for the far-right Alternative für Deutschland party, which won nearly 40% of local votes in the February general election. When the Guardian visited, a small demonstration under an AfD banner proceeded down the linden-lined high street, once named Lenin Avenue, with an elderly organiser denouncing the 'war mongers' behind the German government's arms shipments to Ukraine. Enrico Hartrampf of GeWi property management, which runs the bulk of local housing stock, said most of the town's older residents had never lived anywhere else. 'It means it can be hard for them to see how good we have it here,' he said. 'Tell anyone in Berlin we pay an average of €6.50 per square metre in rent and see what they say.' In a vicious circle, however, the AfD profits from fears of decay while creating an image problem for Eisenhüttenstadt, turning off some highly qualified potential applicants the city says it craves. A report by a Berlin public broadcaster about the Probewohnen programme last month drew dozens of comments on social media saying the anti-immigrant, pro-Kremlin party's firm foothold in town would put them off. Refugees like 19-year-old Shakib from Herat in western Afghanistan have helped staunch depopulation in Eisenhüttenstadt, particularly since the 2015 influx under former chancellor Angela Merkel that brought him to Germany. But they have not always received a warm welcome. 'There are a lot of opportunities and jobs and no crime – but unfortunately also a lot of racism here in the east, from the old and the young,' said Shakib, who is training as a paramedic in the staff-starved healthcare industry. Local elections are scheduled for 28 September, just after the Probewohnen period, and polls indicate the AfD could come out on top. However, many residents say that while there are plenty of disgruntled voters, they do not set the tone in town, which they describe as friendly, open and even optimistic. 'I studied in Berlin and Potsdam and decided to come back,' said teacher Josephine Geller, 30, adding she had seen a marked improvement in the town's attractiveness for educated women like her over the last decade. 'They've renovated a lot and it's a great place to live with children – not too big and not too small. You can reach everything on a bike and we love the lakes.' Sarah Kuhnke, 27, who trains nurses, said she also saw a bright future for Eisenhüttenstadt. 'There might not be a lot of cafes and bars but people from all over come to see our remarkable architecture and natural beauty,' she said. 'It's worth it to try living here.'
News.com.au
04-06-2025
- Business
- News.com.au
European town offering free accommodation in a bid to attract residents
A quaint European town is luring new residents with free accommodation as a unique way to boost its population. A quaint European town is luring new residents with free accommodation as a way to boost population in the area. Eisenhüttenstadt, located on the Oder-Spree district of the state of Brandenburg, is a hidden gem on the Germany-Poland border. The town is on the hunt for new people to call it home, with the council offering a 14-day trial starting September 6. Successful applicants will receive free furnished housing, local tours, and career networking opportunities as part of the innovative migration program called the 'Make Plans Now' campaign. The application window is now until early July, and is aimed at attracting skilled workers, former residents who have moved away and self-employed workers looking for a change of scenery. According to local German publication, The Local, before residents leave, they will be asked to write a 'love letter to Eisenhüttenstadt' in which they share their impressions of their stay. The city was founded in 1950 by East German authorities as a socialist model city after the end of WWII alongside a massive steel mill, the town's largest industry. It was known as Stalinstadt between 1953 and 1961. According to The Local, the population of Eisenhüttenstadt has dropped by over half since German reunification in 1990. Reasons have been attributed to young people moving because of a lack of job opportunities and prospects. However, the council is hopeful its rent-free move will help boost interest.
CTV News
29-05-2025
- Business
- CTV News
This German town wants to lure new residents with free accommodation
Eisenhüttenstadt sits on the river Oder on the Germany-Poland border. (Patrick Pleul / picture alliance via Getty Images via CNN Newsource) A town in eastern Germany is offering two weeks free accommodation to encourage people to relocate there in a bid to boost its population. Eisenhüttenstadt, which sits on the border with Poland around 97 kilometres (60 miles) from the German capital Berlin, is offering a 14-day trial stay for potential new residents, according to a statement from the local council on May 13. 'The project is aimed at anyone interested in moving to Eisenhüttenstadt—such as commuters, those interested in returning to the town, skilled workers, or self-employed individuals seeking a change of scenery,' it said, with applications open until the beginning of July. Selected participants will live for free in a furnished apartment from September 6-20 as part of an 'innovative immigration project' named 'Make Plans Now,' said the council. They 'will have the opportunity to get to know the life, work and community of (Eisenhüttenstadt) in a 14-day living trial — for free and in the middle of the town,' reads the statement. In order to help participants get a feel for the town, the council will lay on a number of activities including a tour, a factory tour and various outings. The council will also encourage participants to stay permanently, with local businesses offering internships, job shadowing and interview opportunities. Founded in 1950, Eisenhüttenstadt, which can be translated as Steel Mill Town, was the first fully planned town built under the socialist government of the former East Germany. Sitting on the banks of the Oder River, socialist planners built the town around a huge steelworks. Previously known as Stalinstadt, or Stalin Town, after former Soviet leader Joseph Stalin, it was renamed after East and West Germany reunified following the fall of the Berlin Wall in 1989. Like many towns and cities in the former East Germany, it has seen its population decline since reunification, from a peak of more than 50,000 to the current level of around 24,000, local official Julia Basan told local media outlet RBB24. The scheme aims to attract more permanent residents, particularly skilled workers, said Basan. Today, Eisenhüttenstadt is home to the largest integrated steelworks in eastern Germany, which employs 2,500 people, as well as being a hub for metals processing. Many of the socialist-era buildings are listed as historical monuments and the openness of the town's layout is striking, attracting visitors interested in architecture. One recent new arrival said that the architecture was responsible for his decision to move to the town. It was 'a complete coincidence,' the man said in a video posted on the town hall Instagram account. 'We were travelling to Ratzdorf with friends and drove through Karl-Marx-Straße. And I saw these houses, this architecture that completely blew me away and I said to my wife, 'I'm going to move here,'' he said. The man later organized a tour of the town with a local historian to learn more. 'After the tour we were so blown away by this architecture, that was actually the trigger,' he said. Article written by Jack Guy, Stephanie Halasz and Sophie Tanno, CNN
South China Morning Post
18-05-2025
- South China Morning Post
Two weeks' free accommodation offered by German city in bid to attract new residents
An eastern German city is offering two weeks of free lodgings in a bid to attract new residents as it continues to grapple with depopulation some 35 years after reunification. Successful applicants will be eligible to spend two weeks in a furnished flat in Eisenhüttenstadt, some 100km (62 miles) southeast of Berlin, from September 6-20, the city administration said. Like many other regions in the former communist East Germany, Eisenhüttenstadt has seen a sharp population decline in the decades after German reunification, with younger people in particular moving away to look for work elsewhere. City official Julia Basan noted that the current population has declined to some 24,000 in recent years, from around 50,000 in 1990. Eisenhüttenstadt was initially designed for a population of 30,000. Located on Germany's eastern edge on the border with Poland, Eisenhüttenstadt was founded in 1950 to provide accommodation for workers at a newly established steelworks.
