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Al-Ahram Weekly

Hope Giver campaign launches at NMEC, spreading messages of resilience and unity

In a celebration of resilience, inspiration, and human connection, the main theatre of the National Museum of Egyptian Civilisation (NMEC) in Al-Fustat hosted the official launch of the global Hope Giver campaign, renewing commitment to spreading messages of hope and positivity from Egypt, the cradle of civilisation, to communities worldwide. The ceremony, organised by NMEC and the Egyptian Ministry of Youth and Sports, was an opportunity for guests to learn more about the Hope Giver campaign, founded by former international tennis champion Anwar El-Kamony. El-Tayeb Abbass, CEO of NMEC, with Mona Zaki, Hany El-Behairy and other guests. Attendees joining El-Kamony to mark the occasion included former Minister of Emigration and Head of the Technical Secretariat of the National Alliance for Civil Development Nabila Makram, Turkish Ambassador to Egypt Salih Mutlu Şen, Egyptian artist Safaa Abu El-Saoud, PR expert and novelist Mona Zaki, former Egyptian National Football team player Ahmed Hassan, fashion designer Hany El-Behairy, as well as ambassadors of the Hope Giver global campaign: Jérémy de Champris in Japan, Raoudha Zarrouk in Tunisia, Manuel Collas de la Roche in France, and Claudio Alessi in Switzerland. About "Hope Giver" The Hope Giver campaign was founded as a global movement dedicated to nurturing optimism, spotlighting human potential, and empowering communities through uplifting narratives and shared experiences. The international campaign seeks to inspire individuals and foster collective action for a better future through storytelling, community-driven events, and a celebration of perseverance, kindness, and human achievement. The launch gathering served as a dynamic platform for cross-cultural dialogue, storytelling, and the exchange of ideas aimed at strengthening intercultural ties and global unity. Through emotional speeches, inclusive performances by individuals with disabilities, personal testimonials, and the screening of a campaign film, participants from diverse backgrounds came together to reflect on shared human struggles and hopes. Live discussions and informal "story circles" created space for meaningful interaction and mutual understanding. Partnerships with esteemed Egyptian institutions such as NMEC and the Ministry of Youth and Sports reflect a powerful synergy, drawing on Egypt's rich cultural legacy as a beacon of enlightenment, innovation, and hope throughout history. Addressing the attendees, El-Tayeb Abbass, CEO of the National Museum of Egyptian Civilization (NMEC), emphasised the museum's enduring mission to promote the humanistic and cultural values embedded in Egyptian civilisation, commenting, "This launch represents a unique opportunity not only to explore our ancient history but also to project powerful messages of hope from the heart of Egypt to the world." "Nestled in the heart of Old Cairo, NMEC is one of Egypt's most important cultural landmarks, offering visitors a rare and comprehensive journey through over thousands of years of Egyptian history—from prehistoric times to the modern era. The museum is not only home to the world-famous Royal Mummies Hall, but also serves as a vibrant centre for learning, intercultural dialogue, and global engagement. Its exhibitions, educational programming, and public initiatives have made it a beloved institution for Egyptians and international visitors alike," he added. "As part of an ongoing journey, the Hope Giver launch is expected to inspire young people and future generations, showcasing how hope can serve as a powerful catalyst for building brighter, more inclusive futures," said El-Kamony. Turkish Ambassador Salih Mutlu Şen, former minister of Emigration Nabila Makram, with global Hope Giver campaign ambassadors. At the ceremony, Turkish Ambassador Şen commented, "I follow with great interest the 'Hope Giver' campaign, organised at NMEC, inspired by extraordinary stories born from the belief that with struggle and determination, solutions and remedies can surely be achieved. I appreciate the support provided by the Egyptian civil society and private sector, under the state's encouragement, through their strong tradition of solidarity and cooperation, to individuals' efforts to regain their physical and mental well-being. I congratulate Nabila Makram for taking on the presidency of the alliance of civil society organisations aimed at solidarity and development." Follow us on: Facebook Instagram Whatsapp Short link: