Latest news with #ElAtonata
Time of India
4 days ago
- Business
- Time of India
Netflix uses AI to speed up movie production and launch new features
Netflix is now using AI in making movies and TV shows, the company said on Thursday. Co-CEO Ted Sarandos shared this news during Netflix's earnings conference call. He said Netflix used AI in an Argentine show called 'El Atonata' to create a scene where a building falls down. That building scene was finished 10 times faster and also cost less using AI than normal VFX tools. Sarandos said AI is not replacing humans, but helping real creators work faster and better. He said tools like pre-visualization, shot planning, and visual effects are all getting easier with AI. Explore courses from Top Institutes in Select a Course Category Finance Digital Marketing Leadership Management Data Analytics MBA Artificial Intelligence Cybersecurity Project Management Technology others PGDM Healthcare Product Management Others Degree Data Science Public Policy Data Science MCA CXO Design Thinking Operations Management healthcare Skills you'll gain: Duration: 9 Months IIM Calcutta SEPO - IIMC CFO India Starts on undefined Get Details Skills you'll gain: Duration: 7 Months S P Jain Institute of Management and Research CERT-SPJIMR Fintech & Blockchain India Starts on undefined Get Details ALSO READ: Explosive claim: Ex-casino boss alleges Trump and Epstein brought underage girls to casino floor by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Treatment That Might Help You Against Knee Pain Knee pain | search ads Find Now Undo AI makes hard effects easier Sarandos also said advanced effects like de-aging were once only for big movies, but now AI makes it easier for more creators. Co-CEO Greg Peters said Netflix is also using GenAI in other areas like search, ads, and personalizing content for users. AI also helps with ads and search He also said interactive ads powered by AI will launch in the second half of 2025. Netflix already launched an AI search feature earlier this year. In the second quarter, Netflix made $11.08 billion in revenue, which is 16% more than last year. Live Events ALSO READ: Crypto whale issues chilling warning: Don't hold too long on Bitcoin, Ethereum, or XRP The company also made a profit of $3.13 billion. People watched over 95 billion hours of content on Netflix in the first half of 2025. About one-third of all that content watched was non-English shows or movies. FAQs Q1. Is Netflix using AI in its movies and shows? Yes, Netflix is now using AI to help create scenes faster and cheaper, like in the show El Atonata . Q2. What other ways is Netflix using AI in 2025? Netflix is using AI for search, personalizing content, and plans to launch interactive ads powered by AI.
Yahoo
4 days ago
- Business
- Yahoo
Netflix starts using GenAI in its shows and films
Companies developing video AI models and tools often talk about working with Hollywood studios to make certain workflows possible. On Thursday, Netflix said that it has started using AI in movies and shows it produces. Speaking at the company's post-results conference call, the company's co-CEO, Ted Sarandos, said that the platform had 'the very first GenAI final footage to appear on screen' in an Argentine show called 'El Atonata.' He noted that Netflix's internal production group teamed up with producers to use AI to create a scene of a building collapsing. Sarandos said that using AI, the scene was finished 10 times faster than it would have with traditional visual effect tools, and that it cost less. 'We remain convinced that AI represents an incredible opportunity to help creators make films and series better, not just cheaper. There are AI-powered creator tools. So this is real people doing real work with better tools. Our creators are already seeing the benefits in production through pre-visualization and shot-planning work, and certainly visual effects. It used to be that only big-budget projects would have access to advanced visual effects like de-aging,' he said during the call. Co-CEO Greg Peters said Netflix is using gen AI in other areas as well, including personalization, search and ads, and that the company aims to roll out interactive ads in the second half of this year. Earlier this year, the company rolled out AI-powered search. In the second quarter, Netflix reported revenue of $11.08 billion, up 16% from a year earlier, and profit of $3.13 billion. It noted that users watched over 95 billion hours of content in the first half of 2025, with non-English titles accounting for one-third of all its views.
Express Tribune
4 days ago
- Business
- Express Tribune
Netflix integrates generative AI in media production, starting with 'El Atonata'
Netflix has officially begun incorporating generative artificial intelligence (GenAI) into its film and television productions, marking a significant shift in the entertainment industry. The company revealed this development during its post-results conference call on Thursday, 17 July. Ted Sarandos, co-CEO of Netflix, shared that the platform had used GenAI for the first time in creating final footage for a scene in the Argentine show El Atonata. The AI-generated scene features a building collapse, which was completed ten times faster than traditional visual effects methods and at a reduced cost, as reported by TechCrunch. Sarandos emphasised that Netflix views AI not just as a tool for cutting costs but as a means to enhance the creative process. 'We remain convinced that AI represents an incredible opportunity to help creators make films and series better, not just cheaper," he said. "There are AI-powered creator tools that allow real people to do real work with better tools. Our creators are already seeing benefits in production, particularly in pre-visualisation, shot planning, and visual effects.' Netflix used AI to create a scene in the show 'El Atonata,' finishing it 10x faster and cheaper than traditional effects. AI also helps with personalization, search, and upcoming interactive ads. Netflix Q2 revenue: $11B, with 95B hours watched so far in 2025. — Road to superintelligence (@roadtoasi) July 18, 2025 The use of AI tools in visual effects previously required high budgets, with advanced techniques like de-aging reserved for larger projects. However, Sarandos explained that AI is now enabling smaller-scale productions to access these cutting-edge tools. Greg Peters, Netflix's co-CEO, also mentioned that GenAI is being utilised in other areas of the company's operations, including personalisation, search, and advertising. Netflix is aiming to roll out interactive ads in the second half of 2025, following the successful launch of AI-powered search earlier this year. Netflix reported a revenue of $11.08 billion for the second quarter of 2025, marking a 16% increase compared to the same period last year. The company also reported a profit of $3.13 billion and highlighted that users watched over 95 billion hours of content in the first half of the year, with non-English titles accounting for one-third of all views.
TechCrunch
4 days ago
- Business
- TechCrunch
Netflix starts using GenAI in its shows and films
Companies developing video AI models and tools often talk about working with Hollywood studios to make certain workflows possible. On Thursday, Netflix said that it has started using AI in movies and shows it produces. Speaking at the company's post-results conference call, the company's co-CEO, Ted Sarandos, said that the platform had 'the very first GenAI final footage to appear on screen' in an Argentine show called 'El Atonata.' He noted that Netflix's internal production group teamed up with producers to use AI to create a scene of a building collapsing. Sarandos said that using AI, the scene was finished 10 times faster than it would have with traditional visual effect tools, and that it cost less. 'We remain convinced that AI represents an incredible opportunity to help creators make films and series better, not just cheaper. There are AI-powered creator tools. So this is real people doing real work with better tools. Our creators are already seeing the benefits in production through pre-visualization and shot-planning work, and certainly visual effects. It used to be that only big-budget projects would have access to advanced visual effects like de-aging,' he said during the call. Co-CEO Greg Peters said Netflix is using gen AI in other areas as well, including personalization, search and ads, and that the company aims to roll out interactive ads in the second half of this year. Earlier this year, the company rolled out AI-powered search. In the second quarter, Netflix reported revenue of $11.08 billion, up 16% from a year earlier, and profit of $3.13 billion. It noted that users watched over 95 billion hours of content in the first half of 2025, with non-English titles accounting for one-third of all its views.
