Latest news with #ElEternauta
Entrepreneur
17 hours ago
- Business
- Entrepreneur
Netflix Integrates Generative AI in Content Production and Platform Operations
During its Q2 earnings call, co-CEO Ted Sarandos revealed that the Argentine sci-fi series El Eternauta features what the company claims is the "first GenAI final footage to appear on screen" You're reading Entrepreneur India, an international franchise of Entrepreneur Media. Netflix has begun integrating generative AI into its content production pipeline, marking a notable shift in how major studios are experimenting with artificial intelligence in filmmaking. During its Q2 earnings call, co-CEO Ted Sarandos revealed that the Argentine sci-fi series El Eternauta features what the company claims is the "first GenAI final footage to appear on screen." The AI-generated visual, a collapsing building scene, was completed in significantly less time—reportedly ten times faster—than with conventional visual effects methods, and at a lower cost. Sarandos clarified that AI is not replacing human creativity but is being used to enhance production workflows. "This is real people doing real work with better tools," he said, citing improvements in pre-visualization, shot planning, and effects work such as digital de-aging—once only viable for large-budget productions. Beyond content creation, Netflix is expanding its use of generative AI in platform features. Co-CEO Greg Peters noted that the technology is being deployed in personalization, search, and advertising systems. The company is preparing to launch interactive, AI-driven ads in the latter half of 2025. The announcement comes alongside Netflix's second-quarter earnings, where the company reported USD 11.08 billion in revenue, a 16 per cent increase year-over-year—and a net profit of USD 3.13 billion. Viewership reached over 95 billion hours in the first half of 2025, with one-third attributed to non-English content.
Miami Herald
a day ago
- Entertainment
- Miami Herald
Netflix reveals it used AI in Argentinian sci-fi series
July 18 (UPI) -- The Netflix streaming service said this week it is using artificial intelligence for the first time in order to create realistic effects for a foreign sci-fi series. The company's revenue is certainly on the rise, which rose 16% during the second quarter of 2025, and is expected to be between $44.8 billion and $45.2 billion, up from a range of $43.5 billion to $44.5 billion as per its full-year revenue forecast. Its profits grew from $2.1 billion to $3.1 billion. As for its AI usage, Netflix co-Chief Executive Ted Sarandos said the Argentinian science fiction program The Eternaut was the first for which generative AI footage was utilized. "We remain convinced that AI represents an incredible opportunity to help creators make films and series better, not just cheaper," he told analysts Thursday after Netflix reported its second-quarter financial results. According to Sarandos, visual effects artists used AI for Eternaut to show the collapse of a building. "Using AI-powered tools, they were able to achieve an amazing result with remarkable speed and, in fact, that VFX sequence was completed 10 times faster than it could have been completed with traditional VFX tools and workflows," he said. "The cost of [the special effects without the use of AI] just wouldn't have been feasible for a show in that budget." The Eternaut, or El Eternauta, is based on an apocalyptic Argentine comic book and graphic novel about the survivors of an alien invasion. Copyright 2025 UPI News Corporation. All Rights Reserved.
UPI
a day ago
- Entertainment
- UPI
Netflix reveals it used AI in Argentinian sci-fi series
1 of 2 | The Netflix streaming service said this week it is using artificial intelligence for the first time in order to create realistic effects for a foreign sci-fi series. File Photo by Christian Monterrosa/EPA July 18 (UPI) -- The Netflix streaming service said this week it is using artificial intelligence for the first time in order to create realistic effects for a foreign sci-fi series. The company's revenue is certainly on the rise, which rose 16% during the second quarter of 2025, and is expected to be between $44.8 billion and $45.2 billion, up from a range of $43.5 billion to $44.5 billion as per its full-year revenue forecast. Its profits grew from $2.1 billion to $3.1 billion. As for its AI usage, Netflix co-Chief Executive Ted Sarandos said the Argentinian science fiction program The Eternaut was the first for which generative AI footage was utilized. "We remain convinced that AI represents an incredible opportunity to help creators make films and series better, not just cheaper," he told analysts Thursday after Netflix reported its second-quarter financial results. According to Sarandos, visual effects artists used AI for Eternaut to show the collapse of a building. "Using AI-powered tools, they were able to achieve an amazing result with remarkable speed and, in fact, that VFX sequence was completed 10 times faster than it could have been completed with traditional VFX tools and workflows," he said. "The cost of [the special effects without the use of AI] just wouldn't have been feasible for a show in that budget." The Eternaut, or El Eternauta, is based on an apocalyptic Argentine comic book and graphic novel about the survivors of an alien invasion.
Entrepreneur
a day ago
- Entertainment
- Entrepreneur
Netflix Used AI to Generate a Scene on a TV Show: 'Thrilled'
Netflix used AI to shape one of its TV shows for the first time, marking a significant milestone in the technology's involvement in film. Netflix co-CEO Ted Sarandos said on Thursday that the company used footage generated by AI in the 2025 Argentine science fiction series "El Eternauta" ("The Eternaut"), a show that follows survivors of a toxic snowfall. For the six-episode show, which arrived on Netflix on April 30, Netflix's visual effects artists tapped into AI to create a scene showing a building collapsing in Buenos Aires. That visual effects sequence "was completed 10 times faster" than it would have with standard tools and workflows, Sarandos said in a conference call on Thursday after Netflix delivered its second quarter financial results. Netflix reported a strong quarter, with revenue of $11.08 billion, a 16% year-over-year increase, and $3.13 billion in profit. Related: 'We're Going to Be Fighting for the Survival of Humanity': Netflix Co-Founder Donates $50 Million to Alma Mater for AI Initiative According to Sarandos, "AI represents an incredible opportunity" for creators and presents a chance to make movies and TV shows "better, not just cheaper." The AI-generated scene in "El Eternauta" resonated with the show's audience, he said. "This is real people doing real work with better tools," Sarandos said on the call. "The creators were thrilled with the result. We were thrilled with the result, and more importantly, the audience was thrilled with the result." Netflix co-CEO Ted Sarandos. Photo by David Benito/FilmMagic Netflix co-CEO Greg Peters also mentioned on the call that Netflix is incorporating AI into other aspects of its business, including personalization, search, and ads. Netflix introduced a new AI-powered search tool in May that allows users to find shows using prompts like, "I want something funny and upbeat." Netflix also reported on Thursday that its subscribers watched over 95 billion hours worth of TV shows and movies through the platform in the first half of the year, a 1% increase from a year earlier. Non-English content made up one-third of overall viewing time. Related: NASA Will Start Live Streaming on Netflix Soon. Here's What to Expect. What is the difference between CGI and Generative AI? So, how is AI use in shows different from CGI? Movies have been using CGI, or computer-generated imagery, for decades, starting with Alfred Hitchcock's 1958 film Vertigo. CGI is a tool that allows professionals to create content using computer software, giving them manual control over elements like textures and lighting. CGI means that users create objects themselves. Generative AI, meanwhile, automatically generates objects based on a prompt. AI figures out on its own how to accomplish what is asked for in the prompt, making it less hands-on than CGI. This also means that the user has less control over an AI-generated output compared to CGI. Join top CEOs, founders and operators at the Level Up conference to unlock strategies for scaling your business, boosting revenue and building sustainable success.
CNET
a day ago
- Entertainment
- CNET
When Will You See AI-Generated Content on Netflix? It's Possible You Already Have
How soon will it be before Netflix subscribers begin to see movies and TV show that were made with generative AI technology? According to CEO Ted Sarandos, it's already happened. In a video conference call after Netflix's earnings were announced on July 17, Sarandos took questions, one of which was focused on when and how the streaming company will generate content with artificial intelligence tools. Surprisingly, Sarandos said the company already did it, on an Argentinian sci-fi show called El Eternauta, a graphic-novel adaptation known as The Eternaut in English-speaking markets. For a scene showing a building collapsing in Buenos Aires, Netflix's tech team worked with the filmmakers to generate AI footage that was used as final footage. Sarandos revealed that this was the first time that Netflix has used generative AI for final footage in any TV show or movie it has produced. "We remain convinced that AI represents an incredible opportunity to help creators make films and series better, not just cheaper," Sarandos said in the call. "Real people doing real work with better tools," he added. The Netflix chief said that the show's budget would never have allowed footage like that to be created with traditional visual effects tools and workflows, and that it was produced 10 times faster than it would have been traditionally. "They were able to achieve an amazing result with remarkable speed," Sarandos said. Filmmakers, he said, are already using AI for pre-visualization and shot planning as well as visual effects such as de-aging. The company also plans to keep expanding its use of AI for keep improving recommendations and other features offered to subscribers. El Eternauta has already been renewed for a second season and received positive reviews.
