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Zawya
a day ago
- Business
- Zawya
Egypt's Rock Developments launches $142mln Rock Green Project in New Heliopolis
Egyptian-Canadian real estate firm Rock Developments has launched Rock Green, a new residential project in New Heliopolis City, with total investments of 7 billion Egyptian pounds ($142 million). The 17-feddan project will be developed in three phases, comprising 466 residential units ranging from 116–236 square metres and 40 standalone villas, CEO Emad Doss told Zawya Projects. The developer expects to generate EGP 1.5 billion ($30 million) in sales from Phase 1, which is set for delivery in 2029. 'Rock Green represents a significant step in our strategy to create integrated urban communities that prioritise green space and quality of life,' Doss said. Over 85 percent of the land is dedicated to landscaped areas, including a 20,000 sqm central park, walking trails, water features, and community amenities. Board Member Parthena Doss, who leads the project's architectural design, said Rock Green integrates 'modern living with the serenity of nature,' and emphasised its car-free, privacy-focused layout with no commercial zones inside the compound. Key amenities include gym, yoga. outdoor workspace areas, EV charging stations, bike parking, and jogging tracks, kid's area and dog parks. Rock Developments currently manages a land portfolio exceeding 5 million square metres (sqm), with more than 20,000 units across 10 projects, and a total investment value of EGP 20 billion ($404 million). It is also the largest developer in Sheraton Heliopolis, with over 70 residential and commercial buildings. As part of its expansion, the developer plans to launch five new projects in East and West Cairo and the New Administrative Capital in the second half of 2025, targeting EGP 5 billion in contracted sales ($101 million). (Reporting by Eman Hamed; Editing by Anoop Menon) ( (1 US Dollar = 49.46 Egyptian pounds) Subscribe to our Projects' PULSE newsletter that brings you trustworthy news, updates and insights on project activities, developments, and partnerships across sectors in the Middle East and Africa.


Economic Key
a day ago
- Business
- Economic Key
Rock Developments launches Rock Green project in New Heliopolis
Rock Developments has announced the launch of its latest project, Rock Green, with total investments reaching EGP 7bn. Spanning over 17 feddans in a strategic location in New Heliopolis City, the project aligns with the company's expansion vision and strategic plans to diversify its portfolio. The announcement was made during a press conference held at Triumph Hotel in Fifth Settlement, attended by company officials, partners, and a select group of journalists and media representatives. Eng. Emad Doss, CEO of Rock Developments, stated that Rock Green marks a new milestone in the company's journey to develop fully integrated urban communities. The project reflects the company's vision to offer residential spaces focused on quality of life and luxury, with over 85% of the land dedicated to green areas, alongside a full suite of amenities tailored to meet diverse customer needs. Doss said that the project enjoys a prime strategic location—just one minute from Suez Road, three minutes from El Shorouk City, seven minutes from Madinaty, 15 minutes from Fifth Settlement, and 30 minutes from Cairo International Airport. It is also located near Belvedere School, the International Medical Center, and Royal Hospital, placing it at the heart of a wide range of essential services. He noted that Rock Developments is committed to perfecting every aspect of its projects before launch to ensure they meet the expectations of their target clients. He described the customer as a core partner in the company's success, adding that Rock Green has been thoughtfully designed to stand out as a signature development in New Heliopolis. Doss added that the project includes over 466 units ranging from 116 to 236 sqm, along with 40 private villas and will be launched in three phases. Engineer Parthena Doss, board member at Rock Developments, is overseeing the architectural design of the Rock Green project, leveraging her strong academic foundation and hands-on design experience. The company is targeting EGP 1.5bn in sales from the project's first phase, expecting robust demand driven by a growing appetite for premium real estate offerings in Egypt. She revealed that Rock Developments holds a land portfolio exceeding 5 million sqm, comprising over 20,000 units across 10 projects, with a total investment value surpassing EGP 20bn. The company is also the largest developer in Sheraton Heliopolis, with more than 70 residential and commercial buildings. It operates as a joint Egyptian-Canadian developer with over 45 years of experience in the local market. Rock Developments offers a diverse residential portfolio, including Rock Green and Rock White in New Heliopolis, Rock Yard in Sheraton, Rock Eden in 6th of October, Rock Ville in Obour, and Rock Vera in New Cairo. On the commercial and administrative side, its projects include Rock Capital 1 in New Administrative Capital, Rock Gold Mall in New Cairo, and multiple plazas across Obour, October, and Sheraton. Rock Developments is set to roll out five new projects in the second half of the year, targeting key areas across East and West Cairo as well as the New Administrative Capital. Leading this expansion is its flagship development, Rock Green, located in New Heliopolis. Parthena Doss stated that Rock Green is designed around a simple philosophy: true comfort begins at home. 'At the New Heliopolis, we aim to create a fully integrated lifestyle that blends modern living with the serenity of nature,' she said, highlighting the project's focus on peaceful, well-balanced residential spaces. The green spaces in the project extend over more than 85% of the total area. It features a central park covering 20,000 sqm, and 600 sqm of water features. The compound includes semi-finished apartments and villas, averaging around 150 sqm in size. Payment plans extend up to 8 years, The first phase is expected to be delivered in 2029. Rock Green was carefully designed in a prime location near New Heliopolis' main gate to offer a quiet, integrated lifestyle. All units overlook green areas, which make up 85% of the total land, and the absence of commercial units ensures privacy and serenity. The Rock Green compound boasts numerous distinguished services, including an Olympic walking and jogging track, a gym, social areas, electric vehicle charging station, dedicated bicycle parking, a luxurious entrance, a yoga space, an outdoor workspace, a quiet reading area, a large central park, a kids area, a closed dog park, and various community spaces. The company aims to achieve EGP 5bn in contracted sales this year as part of its expansion strategy, which includes launching five diverse residential, commercial, and administrative projects in key strategic locations. تم نسخ الرابط


Zawya
16-06-2025
- Business
- Zawya
Egypt: Rock Developments to launch new 17-feddan residential project in New Heliopolis
Egypt - Rock Developments is set to unveil its latest residential community in East Cairo, located in the heart of New Heliopolis. The official launch is expected by the end of the month. Emad Doss, Managing Director of Rock Developments, stated that the upcoming project represents a key milestone in the company's ongoing expansion strategy to deliver fully integrated residential environments. Spanning 17 feddans, the development will maintain a low building footprint—limited to just 15%—with over 85% of the land dedicated to landscaped gardens and open green spaces. According to Doss, the project will feature a diverse range of residential units and standalone villas, designed with modern aesthetics and offered in various sizes to meet the needs of today's homebuyers seeking a contemporary lifestyle. The community will also include a comprehensive suite of amenities, such as jogging and walking tracks, children's play areas, co-working spaces, reading zones, a sports area, and pet-friendly spaces. Residents will benefit from round-the-clock security and maintenance services. Doss noted that the first phase of the project will launch soon with competitive pricing, and units are expected to be delivered by 2029. Rock Developments is the real estate arm of El Batal Group for Investment. Its growing portfolio includes residential and commercial developments across Egypt and Canada under the 'Rock' brand, such as Rock White in New Heliopolis, Rock Yard in Sheraton, Rock Eden in 6th of October, Rock Capital 1 in the New Administrative Capital, and both Rock Vera and Rock Gold Mall in New Cairo.


Daily News Egypt
15-06-2025
- Business
- Daily News Egypt
Rock Developments to launch new 17-feddan residential project in New Heliopolis
Rock Developments is set to unveil its latest residential community in East Cairo, located in the heart of New Heliopolis. The official launch is expected by the end of the month. Emad Doss, Managing Director of Rock Developments, stated that the upcoming project represents a key milestone in the company's ongoing expansion strategy to deliver fully integrated residential environments. Spanning 17 feddans, the development will maintain a low building footprint—limited to just 15%—with over 85% of the land dedicated to landscaped gardens and open green spaces. According to Doss, the project will feature a diverse range of residential units and standalone villas, designed with modern aesthetics and offered in various sizes to meet the needs of today's homebuyers seeking a contemporary lifestyle. The community will also include a comprehensive suite of amenities, such as jogging and walking tracks, children's play areas, co-working spaces, reading zones, a sports area, and pet-friendly spaces. Residents will benefit from round-the-clock security and maintenance services. Doss noted that the first phase of the project will launch soon with competitive pricing, and units are expected to be delivered by 2029. Rock Developments is the real estate arm of El Batal Group for Investment. Its growing portfolio includes residential and commercial developments across Egypt and Canada under the 'Rock' brand, such as Rock White in New Heliopolis, Rock Yard in Sheraton, Rock Eden in 6th of October, Rock Capital 1 in the New Administrative Capital, and both Rock Vera and Rock Gold Mall in New Cairo.


Zawya
12-06-2025
- Business
- Zawya
Rock Developments set to launch its latest project in New Heliopolis, featuring over 85% green spaces
Rock Developments is set to announce its latest project in East Cairo soon—a brand-new residential development in a prime strategic location in New Heliopolis. The project offers a balance between tranquility and easy access to major landmarks and main roads, with full details expected to be revealed by the end of the month. Eng. Emad Doss, Managing Director of Rock Developments, stated that the new project marks another step in the company's expansion strategy to deliver fully integrated residential communities. The development stands out as a purely residential compound with no commercial activity, offering a premium living experience focused on privacy, green spaces, and quality of life—ensuring the highest levels of comfort and quiet for residents. He added that the new residential project spans over 17 feddans, with a low building footprint of no more than 15%, dedicating more than 85% of the area to gardens and open spaces, along with distinctive water features that enhance the overall aesthetic. Doss noted that the project is surrounded by several upscale residential compounds, as well as key educational and healthcare facilities, positioning it as one of the most promising destinations for a fully integrated lifestyle in the heart of New Heliopolis. Doss pointed out that the project will feature a variety of residential units and private villas with elegant, modern designs in diverse sizes—catering to the needs of a broad segment of customers seeking a contemporary lifestyle. He explained that the new residential project will be equipped with a comprehensive range of amenities and services, including jogging and walking tracks, children's play areas, co-working spaces, reading zones, a sports area, and dedicated spaces for pets, in addition to 24/7 security and maintenance services. The company's managing director revealed that the first phase of the project is scheduled to be launched soon at competitive prices, with expected delivery in 2029. Rock Developments is the real estate arm of El Batal Group for Investment. Its portfolio includes several residential and commercial projects in Egypt and Canada under the "Rock" brand, such as: Rock White in New Heliopolis, Rock Yard in Sheraton, Rock Eden in 6th of October, Rock Capital 1 in the New Administrative Capital, and both Rock Vera and Rock Gold Mall in New Cairo.