Latest news with #EmmaCampbell
Campaign ME
a day ago
- Business
- Campaign ME
Geography categories at Agency of The Year Middle East 2025 explained
The 2025 Agency of The Year Middle East awards is set to spotlight the brightest stars in advertising across the region, from creative and digital to media, PR, production and social media, with a specialised Geography Category. Open to both independent and network agencies across the region, the Awards include a section to recognise the best agencies in specific markets in the Middle East. The Geography Category includes Best Agency awards for seven markets: Egypt, Iraq, Jordan, Oman, Qatar, Saudi Arabia and the UAE. The section aims to highlight the strategic achievements and financial performance across creative, digital, media, PR, production and beyond. Furthermore, lead by Chair Judge Emma Campbell, Sector Marketing Director – Strategic Marketing & Communications at DCT Abu Dhabi, the jury includes senior brand marketers from a diverse range of markets such as Qatar, Saudi Arabia, the UAE and more. Therefore, submitting to this category offers your agency the chance to have its success be recognised by potential clients. Submission criteria In order to create a successful entry for the Best Agency under the Geographic category, agencies must include: Achievements against objectives Scope of operation Business growth Client profile and disciplines New business wins, client retention and relationships Awards and recognition within the eligibility period Staff retention and development initiatives Creative output where applicable How the agency has played a positive role in the advancement and reputation of the industry during the review period, including examples of work, promotions and initiatives that lead the industry – including DE&I and sustainability initiatives How the agency provides an exceptional place to work for staff and has built a strong positive culture How the agency has evolved its workplace to support the business internally and externally Judges will also consider factors such as the expansion of integrated offerings, leadership and innovation, demonstrable investment in R&D, influence within the industry, and commitment to talent and culture as they evaluate entries. All submitted information must fit within the eligibility period of 1 July 2024 to 30 June 2025. Entries must follow the overall submission guidelines as per the Agency of The Year Middle East 2025 entry kit. To download the kit, click here. To assist with your submission, Campaign Middle East in partnership with Haymarket hosted a FAQ webinar to further explain the submission process. To watch a recorded session of the awards clinic, click here. Last year's Geography Category winners Winning a geography category at the Agency of The Year Middle East 2025 awards showcases your agency as the best in the country. The win not only highlights your agency as the most successful to potential clients, but also allows it to gain access at being showcased as the best on Campaign Middle East's esteemed platform. Last year, top agencies from across the region were honoured based on business outcomes and financial success of their agencies during 2024. The list includes: Best Agency – Egypt: Impact BBDO Cairo Impact BBDO Cairo was recognised as the Best Agency of the Year – Egypt with a trophy presented by Anthony Milne, Chief Commercial Officer, Motivate Media Group. Best Agency – Iraq: Brodmann Brodmann was named Best Agency of the Year – Iraq and received the trophy from one of the awards judges, Siddharth Sivaprakash, Head of Brand and Marketing at Home Centre under the Landmark Group. Best Agency – Jordan: Adpro& Adpro& was handed the Best Agency of the Year – Jordan award by one of the awards judges, Siddharth Sivaprakash, Head of Brand and Marketing at Home Centre under the Landmark Group. Best Agency – Oman: Kenshō Mindful Communications A judge at the Agency of the Year Middle East awards, Sahar Khan, Director of Marketing at Bayut and Dubizzle, awarded Kenshō Mindful Communications as Best Agency of the Year – Oman Best Agency – Qatar: UM Qatar UM Qatar was recognised as Best Agency of the Year – Qatar by one of the awards judges, Sahar Khan, Director of Marketing at Bayut and Dubizzle. Best Agency – Saudi Arabia: Zenith KSA from Publicis Groupe Publicis Groupe – Zenith KSA was awarded the Best Agency of the Year – Saudi Arabia by award sponsor Hicham Fakhoury, Content Solutions Lead at MBC Media Solutions. Best Agency – UAE: Action Global Communications – UAE Neel Pandya, former CEO – EMEA and APAC for Pixis, one of the awards sponsors, presented Action Global Communications – UAE with the Best Agency of the Year –UAE award. Enter now and save AED 500 Enter now for a chance to be recognised as the best in your geography, and even the entire region. Entries can be made at a discounted rate for the early bird deadline of August 7, 2025. To download the full entry kit, click here. For more information on judges, categories and the awards, click here. Campaign Middle East will announce the winners at the Agency of The Year Middle East 2025 awards ceremony in December.
Campaign ME
02-07-2025
- Business
- Campaign ME
Emma Campbell is Chair judge at Campaign's Agency of The Year Middle East awards
Department of Culture and Tourism (DCT) – Abu Dhabi's Emma Campbell, has been named Chair of judges for the 2025 edition of Campaign's Agency of The Year Middle East (AOTYME) awards. With more than 20 years of experience across various sectors, Campbell currently leads sector marketing for Tourism and Culture at the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), where she develops and executes strategic marketing initiatives to promote the emirate's diverse tourism and cultural offerings to global audiences. As Chair judge, Campbell says the true strength of the AOTYME awards lies in its recognition of regional agencies' hard work – backed by business outcomes. 'I think these awards are really important because they cut through all the noise in a busy market and highlight agencies that are genuinely delivering – both creatively and in terms of business results,' she says. 'Plus, winning these awards is a huge motivator for teams – it recognises their hard work and pushes them to keep raising the bar. It's about celebrating the whole package, not just the final campaign,' she adds. What to include in a stand-out entry Leading up to the awards ceremony in December, Campbell will lead the jury panel of top-level marketers in the region. As Chair judge, Campbell says she looks forward to seeing 'the full package' from agency entries this year. 'It's not just about the work itself, but about how agencies are growing financially, meeting strategic goals, and supporting their people along the way,' Campbell explains. 'Agencies that focus on diversity, inclusion, and sustainability also stand out here.' 'Judges want to see clear evidence of financial growth and business success, like revenue increases, profit margins, and market share gains. It's about telling the story with solid data. Culture matters too: low staff turnover, strong employee engagement, and meaningful diversity initiatives are key.' Campbell adds. According to her, the best entries show a 'well-rounded, strategic, and results-driven agency.' 'Innovation should be front and center, with clear examples of how new tech or approaches delivered measurable benefits. And of course, client partnerships need to shine, backed up by satisfaction scores and real testimonials,' she says. To help agencies understand the awards on how to build submissions that fit specifically for the criteria of these awards, Campaign Middle East, in partnership with Haymarket, is hosting its first ever Awards Clinic on 10 July at 1 p.m. GST. The free FAQ webinar will review the entry kit, entry process and judging process for the 2025 awards. A dynamic time for the region's industry The 2025 AOTYME awards come at a pivotal time of change within the industry, where advancements in technology and changing consumer behaviours have led to drastic shifts in how agencies operate. 'What's really exciting is how the region is blending global marketing trends with a unique local flavor,' Campbell says. 'Agencies are combining international best practices with deep regional insights, creating work that really connects with people here. The pace of change is thrilling – new tech, evolving consumer behaviours, and fresh creative approaches are all driving growth.' She also nods to the structural shifts artificial intelligence (AI) brings to agency operations. 'AI is a huge game-changer, helping agencies work smarter and freeing them up to focus on strategy and creativity. I'm proud to see homegrown talent leading the way and building inclusive cultures that attract and retain top people. Overall, it feels like a very dynamic, innovative time to be in marketing here,' she says. Join us for a night of celebrating the best in the region With a comprehensive list of 36 categories covering every facet of advertising and marketing, these awards are your chance to shine within the industry. Enter now for a chance to be recognised as the best in the region. Entries can be made at a discounted rate for the early bird deadline of August 7, 2025. To download the full entry kit, click here. Campaign Middle East will announce the winners at the Agency of The Year Middle East awards ceremony in December. For more information on judges, categories and the awards, click here.
Techday NZ
16-05-2025
- Business
- Techday NZ
BioCatch & The Knoble launch toolkit to bolster scam defences
BioCatch and The Knoble have introduced a new toolkit to help financial institutions build a business case for scam prevention measures. The initiative includes a comprehensive resource package called "Measuring the Impact of Authorised Push Payment Scams: A Practical Framework for Financial Institutions." This package provides tools such as a cost-justification calculator, a practical guide for fraud and risk teams, and a presentation deck to assist executives in securing funding for scam-control strategies. The toolkit is designed to assist banks and other financial institutions in quantifying the true financial impact of scams, enabling them to demonstrate the return on investment for proactive scam prevention controls, as well as highlighting the ethical necessity. Emma Campbell, Director of Program Delivery, said, "Scams are not isolated financial crimes; they are deeply connected to human exploitation. Financial institutions play a critical role in disrupting human crime, and this toolkit gives them the tools to build the business case and take action." The increasing sophistication of scams has made them more than just isolated events. Organised criminal groups are often involved in wider criminal activities, including human trafficking and elder exploitation. This connection has added urgency for financial institutions to adopt more robust anti-scam measures. The toolkit draws upon financial data, global benchmarks, and real-world case studies to show how targeted investment in scam prevention can lead to cost savings, improved customer trust, and a reduction in long-term financial risks. The included cost calculator enables stakeholders to quantify scam-related losses, while the practical guide provides instructions for its use. The presentation deck is intended to support fraud leaders in advocating for funding in discussions with senior management. Seth Ruden, BioCatch Senior Global Advisory Director, commented, "Scammers today aren't only lone-wolf, individual operators. Increasingly, scams originate from industrialised complexes staffed in large part by trafficked peoples. The transnational criminal operations behind these scam camps employ a crime-as-a-service business model and harness GenAI-powered tools to improve both the sophistication and success of their attacks. Financial institutions deserve equally sophisticated scam controls. Delaying a proactive response only guarantees a future built on reactive defences." To support adoption of the business case toolkit, BioCatch and The Knoble will hold a webinar to review the toolkit's features, demonstrate the use of the cost calculator, and discuss key strategic considerations for implementing scam control measures following executive buy-in. The toolkit is available exclusively to members through The Knoble's member resource library. BioCatch applies behavioural analytics to monitor digital interactions with banking platforms, helping distinguish legitimate users from criminals by analysing patterns in device use and behaviour. The company works with clients from major global banks and financial institutions to improve fraud detection. The Knoble is a non-profit organisation established in 2019 that unites professionals from financial institutions, law enforcement, regulators, and NGOs to combat human crime, including scams, trafficking, child exploitation, and elder abuse.
Finextra
15-05-2025
- Business
- Finextra
BioCatch and The Knoble co-launch anti-scam guide and cost calculator
Financial scams are on the rise globally, resulting in billions in financial losses for both financial institutions and the individual consumers they serve. 0 The Knoble, a coalition of financial service professionals, law enforcement, regulators, and non-profit organisations dedicated to combating human crime, and BioCatch, which prevents financial crime by recognising patterns in human behaviour, are pleased to announce the release of a scams control business case: 'Measuring the Impact of Authorised Push Payment Scams: A Practical Framework for Financial Institutions.' This powerful resource package, comprised of a cost-justification calculator, a practical guide, and a strategic presentation, aims to equip financial institutions with the tools they need to build a compelling business case for proactively investing in scam-prevention controls. The initiative was developed with one goal in mind: To help banks articulate not only the ethical imperative of scam control programs but also their return on investment. 'Scams are not isolated financial crimes; they are deeply connected to human exploitation,' said Emma Campbell, Director of Program Delivery. 'Financial institutions play a critical role in disrupting human crime, and this toolkit gives them the tools to build the business case and take action.' Scams have evolved beyond isolated incidents, as organised criminal groups intertwine their scamming operations with human trafficking, elder exploitation, and a variety of other crimes. This comprehensive business case toolkit draws upon financial trends, global benchmarks, and case studies to illustrate how investing in scam prevention can yield substantial cost savings, foster customer trust, and mitigate the potential for long-term financial losses. The cost calculator helps stakeholders quantify the impact of scam losses. The accompanying guide offers clear instructions on using the calculator, while the presentation deck helps fraud leaders advocate for strategic scam control funding across the C-suite. 'Scammers today aren't only lone-wolf, individual operators,' BioCatch Senior Global Advisory Director Seth Ruden said. 'Increasingly, scams originate from industrialised complexes staffed in large part by trafficked peoples. The transnational criminal operations behind these scam camps employ a crime-as-a-service business model and harness GenAI-powered tools to improve both the sophistication and success of their attacks. Financial institutions deserve equally sophisticated scam controls. Delaying a proactive response only guarantees a future built on reactive defences.' To support the rollout of this business case, The Knoble and BioCatch will co-host an exclusive webinar on June 5, 2025, at noon ET: 'Justifying the Investment: The Business Case for Scam Controls.' The session will unpack the contents of the toolkit, walk through the calculator, and highlight key scam control strategies that become possible once buy-in is secured. The full resource package is available exclusively to members through the Knoble Network Member Center Resource Library. Not yet a member? Visit to join and gain access to this and other critical tools.
Campaign ME
09-05-2025
- Entertainment
- Campaign ME
Podcast: DCT Abu Dhabi's Emma Campbell reveals key destination marketing insights
On the latest episode of Campaign Middle East's On The Record podcast, Emma Campbell, Director of Sector Marketing, Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), discusses changing trends within travel marketing and destination marketing; why marketers should move from using AI to understanding how consumers use AI; and the need to move past transactional relationships with agencies to meaningful partnerships that benefit the industry, the UAE and the Middle East region. Campbell begins the discussion sharing key insights from Experience Abu Dhabi's recent Kids Recommended initiative, part of the entity's summer campaign brought to life in partnership with Ogilvy. The research commissioned by Experience Abu Dhabi, the destination brand of the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), polled more than 7,000 children aged 5 to 12 – and their parents – from across nine countries, including France, Italy, Germany, China, UK, US, and India, as well as UAE and Saudi Arabia. It revealed that 90 per cent of children worldwide want holiday activities that helps them make new friends; 95 per cent of kids want to try activities they can tell their friends about; and 91 per cent are inspired by what their friends have done. 'I've always said that as a marketer, we have to be the voice of the consumer,' Campbell said. 'And to be that voice, I need to deeply understand who the consumer is. Now, what we see in Abu Dhabi, particularly over the summer season is that families are our audiences. Also, quite often, we've seen that the kids are the ones influencing the decisions. So, we decided that instead of conducting research with parents, let's just do some research with kids; let's hear what the kids want and what's the perfect holiday in the kids mind; let's validate whether our destination is, indeed, perfect for kids.' The campaign included seven-day itineraries, ideated and designed by children and for children, which translated into an experiential film. Children were vocal about how they'd like to spend their holidays, whether that's at water parks, zoos, wildlife safaris, desert discoveries and five-star hotels or time spent enjoying experiences such as kayaking, climbing, trying new food and watching live events such as Formula 1. 'An interesting insight was the importance of human connection. In a world where everyone's nervous about losing their children to screen time, gaming and online worlds, what we actually heard from the mouths of children is that they love to have fun with their family on holiday; they love to make new friends; and they love to come back and talk to their friends about these trips. I thought that was really heart warming,' Campbell added. How destination marketers ought to use AI The conversation also touches upon the need to go beyond marketers 'using AI' for copy, creative and speed-to-market, and move more toward understanding how consumers use AI, so that AI is giving them the correct responses that marketers want them to have. This means going beyond targeting consumers to learning how to 'talk to AI' and 'teach AI' where to pick up credible information from. Campbell said, 'I think marketers have been very focused on how to use AI, and have often lost sight of how their consumers are using AI. For me, that's the really fascinating piece. What we're hearing is that in the travel and tourism industry is that AI is being used by up to 40 per cent of travellers to plan their itineraries.' 'Also, what we're seeing is that while AI is creating these itineraries, they're pulling all this information from the destination websites. So, what we need to take into consideration is that the content we're creating for our website, which has to be authentic and needs human intervention, is not just living on our website but is also showing up in other places. And that's exciting because that's what we want – dissemination of content en masse – so that it is at the fingertips of people planning their trips,' she added. From transactions to partnerships The podcast discussion also delved into the need for the brand and marketing industry to build better partnerships and meaningful relationships that mutually benefit brands as well as the agencies serving them. Campbell, who has worked across multiple markets such as the UK, Australia, Fiji and the UAE, said, 'The principles of working with an agency must stem from a true partnership, and has to be set up as a functional partnership.' When asked what that means or looks like, she responded, 'For us working in destination marketing, we know that the agency working with us doesn't need to only understand the brand, it needs to understand the destination. This means making the effort to really immersing the agency into the product and setting up the agency relationship in a way that truly feels like a partnership.' Taking an example, Campbell added, 'We onboarded Ogilvy as our consumer PR agency 12 months ago, and the relationship has worked really well because they're sitting with us in our offices on a day-to-day basis; they have team members embedded in our task forces; they're with us on every project that we're working on; and they behave as an extension of our team. As such, we treat them with a huge amount of respect and trust to deliver excellent work for us. So, when we work on something like the Kids Recommended initiative – which is quite different from anything we've done before – there's this inherent layer of trust that we can work through it together and make something excellent happen because we understand each other.' For more such insights from a very intriguing conversation, watch the full video above. CREDITS: Guest: Emma Campbell, Director of Sector Marketing, Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) Host: Anup Oommen, Editor, Campaign Middle East Production: Surajit Dutta, Content Production Manager, Motivate Media Group Videography: Mark Mathew, Creative Content Producer, Motivate Media Group Studio: Ahmed Abdelwahab, Studio Manager, Motivate Media Group Editing: John Melencion, Content Producer, Motivate Media Group
