Latest news with #EngineOptimisation
Time of India
18-06-2025
- Business
- Time of India
Eating into SEO budgets, GEO is pushing CTRs to obsolescence
AI-driven search may currently account for just 3% of total search traffic, according to BCG (Boston Consulting Group) data, but its growth trajectory can not be ignored. In India, it's already eating into traditional SEO ( Search Engine Optimisation ) budgets and making long-standing metrics like CTR ( Click Through Rate ) increasingly obsolete. The shift is not just theoretical. Semrush predicts that AI-driven channels could rival traditional search in economic impact by 2027, with AI-powered visits converting at 4.4 times the rate of organic search. Marketers can't simply ignore these figures, as the implications for marketers are profound and demand immediate attention. Adding to the urgency is the fact that India now leads the world in ChatGPT usage, accounting for 13.5% of its global user base, according to Mary Meeker's 'Trends – Artificial Intelligence ' report. According to Parul Bajaj, India leader, marketing, sales & pricing, BCG (Boston Consulting Group), 'Over the past year, visits to top 10 AI chatbots have nearly doubled, from around 30 billion in April 2024 to approximately 55–60 billion by March-April 2025. In our view, this is not a short-term change. It represents a fundamentally new discovery model where AI plays a central role in how consumers find, evaluate, and engage with information.' These developments raise important questions for brands operating in India: How are marketers in India responding to 'conversational commerce'? Are they rethinking their strategies, reallocating budgets, and optimising content for AI-driven discovery? Let's hear directly from the marketers and take a closer look at the AI search ecosystem, unpacking one layer at a time. Status check on GEO SEO (Search Engine Optimisation) was built for a world of clickable links and ranked results. It relies on keywords, backlinks and metadata (information describing the data) to push content to the top, but brands can no longer rely on keyword stuffing or legacy optimisation tricks to gain visibility in AI search. To stay relevant, they must optimise content for how AI models read, interpret and surface information. This optimisation is referred to as GEO ( Generative Engine Optimisation ). 'Our research shows that tactics like keyword density, backlinks, and metadata that were important in SEO do not guarantee visibility in AI results. Some of the most-cited pages in AI answers often have fewer keywords and backlinks than top-ranking SEO pages,' Bajaj noted. AI engines typically prioritise content that is conversational, easy to extract, and clearly presented. Brands need to create content that is well-structured, neatly formatted, and includes numerical facts and credible expert quotes. But, the question remains: where do Indian brands stand when it comes to optimising content for AI-led search? 'We have begun structuring our content for AI visibility, whether through schema-rich explainers (content with structured data, making it more understandable for AI engines), FAQs, or simplified jargon-to-journey formats (simplifying industry jargon into clear content guiding consumer decisions). We are seeing a shift from traditional blogs to content that answers rather than just ranks,' said Sandeep Walunj, executive director and group CMO, Motilal Oswal Financial Services (MOFS). For the BFSI (Banking, Financial Services and Insurance) sector, Walunj believes that future content strategies will focus on creating content that earns trust and citations within AI ecosystems. Highlighting the shift from traditional to AI-driven search in BFSI, Arvind Iyer, marketing head, Piramal Finance, said, 'We're already experiencing the shift where our visibility in AI-generated answers is outpacing our traditional SEO rankings for certain keywords. We are seeing that a significant number of our target keywords that don't rank in the top 50 on Google are already being surfaced by AI platforms in their generative responses. This includes important terms in lending, personal finance, and credit awareness.' It's now evident that AI-driven search isn't just a buzzword; it's a reality for categories like BFSI brands in India. Yet, the question is: is this trend significant enough for marketers to start reallocating budgets for GEO? Investments in GEO While AI-driven search is gaining momentum, it still accounts for just 3% of total search traffic, according to BCG. As a result, most brands in India are not yet making sizable standalone investments in GEO. Instead, they are reallocating a small fraction of their existing digital content budgets to explore this emerging space. Iyer noted that Piramal Finance has begun dedicating 5-8% of its digital content and SEO budget specifically toward AI search optimisation , which includes reformatting content for AI summarisation, tracking how the brand appears in generative answers, and testing what influences being referenced by AI engines. 'In a world of zero-click search, you either get summarised or sidelined. While we have not seen a significant uplift in branded search volumes yet, we believe this is a space worth investing in,' Iyer noted. Speaking of budgets, Boult (a D2C brand known for its audio products and smartwatches) is allocating 3-5% of its content budget on AI search-related initiatives and anticipates this allocation to grow in the next two quarters. Varun Gupta, co-founder, Boult, mentioned that early adopters of GEO practices have seen up to a 20% increase in snippet visibility. Moreover, Walunj noted that while investing in GEO is a priority, the current budget allocation remains in the single-digit percentage range. However, early indicators such as increased citations in AI summaries, reduced bounce rates on educational pages, and higher conversions from AI-generated leads are already encouraging. 'In broking and AMC (Asset Management Company), where the journey is high-stakes and trust-led, appearing in authoritative AI responses is an edge,' Walunj resolved. Resonating with the above-mentioned marketers, Bajaj also emphasised that most aren't carving out separate budgets for AI search optimisation. Instead, they're reallocating a portion of their existing SEO content spend towards GEO efforts. 'At this stage, no major brand in India has fully cracked the code or committed to large-scale investment in AI-driven search,' Bajaj quoted. A different game While BFSI brands are actively exploring GEO, other categories remain hesitant, waiting to see how AI search evolves. The hesitation largely stems from the challenges AI-driven search presents, but what exactly are they? Varadharajan Ragunathan, head of ad tech and retail media, TCS (Tata Consultancy Services), pointed out that one of the biggest challenges in embracing GEO is the lack of clarity around how advertising will function on AI engines. 'GEO operates very differently from SEO. Think of it like a roll call in school. Earlier, the teacher would call out a name, but now, it's more like, who's fanatical about cricket and has Virat Kohli's autograph? If that's you, you're called upon. It's an entirely new, contextual way of being recognised. That's not how our brains have traditionally processed search. So the question becomes: how do I change my name, or in this case, my content, so that AI recognises and references me?,' said Ragunathan. Another key challenge, according to Ragunathan, is the need for dual strategies: one for conventional search and another for AI-friendly content. He likens this approach to being a car manufacturer who must now build both electric and conventional vehicles and excel in both. Calling out another challenge, Ragunathan shared that brands now face the challenge of optimising their content for multiple AI search engines, without knowing which one will ultimately dominate. Unlike the past, when Google was the clear winner, the AI search landscape is fragmented and evolving rapidly. 'It's like not knowing whether I'm playing cricket, football, or tennis, yet, I need to impress my cricket coach in the morning, my tennis coach in the evening and my football coach at night,' noted Ragunathan. Ragunathan's words raise an important question: do brands need to create separate content optimised for both SEO and GEO? Addressing this challenge, Bajaj said, 'SEO and GEO are not in conflict with each other. It's not an 'either-or' scenario; it's an 'and'. Both strategies can and should coexist. In my view, GEO isn't replacing SEO, it's augmenting it. And despite the tactical differences, both strategies share a common core: delivering value through intent-driven, user-centric content. GEO extends SEO's reach into zero-click (searches that end without the customer clicking on a web page), AI-powered environments, enhancing discoverability and relevance where search results are increasingly synthesized rather than linked.' This brings us to the next dilemma many marketers face: which AI search engine should they prioritise when optimising their content? As Gupta puts it, 'It is tough to optimise one piece of content across every AI search platform plus traditional SEO. These models interpret information differently, and our biggest challenge so far is identifying how to make our content simultaneously 'citable' for LLMs and 'rankable' for Google, without fragmenting our team's bandwidth.' Bajaj offers a clear approach. She said, 'There's a growing list of AI chatbots in the market today, but when we look closely, we begin to see clear differences in their user profiles. The right strategy begins with identifying on which AI platform your customer base is over-indexed on.' Elaborating her stance with an example, she said, 'ChatGPT, for instance, commands the largest and most diverse user base globally. It's widely used across age groups and demographics, making it the most popular in education and workplace contexts. On the other hand, Claude tends to skew more male and shows a higher concentration of users in the United States. Meanwhile, Google's Gemini leans towards a younger demographic. These nuances are essential for brands crafting their GEO strategies as each platform brings its own audience.' Measuring the impact In the past, one of the main measures of SEO success was CTR (Click Through Rate), which measures the number of people who click on a link or an ad. But now, with a growing number of searches, around 60% (BCG data), ending without any clicks, CTRs will increasingly become less relevant. This raises the challenge of how brands will measure the effectiveness of their GEO strategy . 'Unlike SEO, where we have ranking reports, AI search lacks direct feedback loops. It's unclear why certain sources are preferred or ignored. Moreover, it is difficult to quantify the exact impact of being mentioned in an AI answer since there's often no click-through or attribution. Therefore, we are correlating AI visibility timelines with branded search spikes, time-on-site improvements, and conversion lifts - helping us infer the ROI of being AI-visible,' Iyer revealed. Drawing attention to the challenge posed by the evolving nature of AI, Bajaj said, 'What works today in AI search may not work a month from now. The pace of change is rapid, with platforms constantly evolving and new versions of chatbots being released regularly. This makes it difficult for marketers to rely on fixed playbooks or long-standing best practices.' The rise of social listening In the world of SEO, the formula was relatively straightforward: create quality content, ensure it ranks at the top when customers search for your brand, and move on. But the AI search landscape is changing that dynamic. Since AI engines generate contextual answers by citing third-party sources, brands must now also be concerned with how they are portrayed across the broader internet, not just on their own platforms. This shift means marketers will need to go beyond owned content and actively monitor how their brand is represented in external sources. It calls for continuous engagement with publishers, online communities, and customers. As Bajaj points out, this will drive a greater focus on social listening, with brands enhancing their capabilities to shape and manage their narrative in an AI-driven environment. Naturally, this also signals a growing demand for social listening and online reputation management tools. Tackling AI biases Imagine you're using a voice assistant like Alexa or Siri and you say, 'Call me a cab.' That sentence sounds simple. But behind the scenes, the assistant has to understand what you mean, turn that into a command, find an app that can do it, and then book the ride. Now, let's say a cab company gives Alexa a special set of instructions to help it complete that task. It seems helpful, free code, easy connection and a smooth experience. But here's the catch: those instructions are written in a way that makes Alexa more likely to pick that one company. It doesn't block other ride-hailing apps, but it quietly gives one an advantage. Things like default settings or backup options are all tilted in its favour. Referring to this challenge, Ragunathan said, 'If another cab company wants to show up with the same voice command, they will have to build their own integrations and try to compete against a deeply embedded default algorithm. Eventually, saying 'Call a cab' might always bring up that one company, not because it is the only option, but because the system was quietly built to prefer it. That's how bias can sneak into technology that looks fair on the outside.' AI tools overlook branded content Shedding light on the challenges faced by BFSI brands, Walunj mentioned that BFSI content is typically too jargon-heavy, leading AI tools to skip it. Compounding the issue is the lack of transparency in tracking how and where content appears in AI search results. Additionally, much of the legacy content is not easily understood by large language models like ChatGPT. 'We're solving this by rewriting core education and product pages in LLM-friendly formats, auditing brand presence in AI platforms and building reporting frameworks, and training internal teams to think 'answer-first', not 'SEO-first',' Walunj noted. The challenge of consistency Like humans, AI is also prone to errors and can sometimes hallucinate, generating information that is inaccurate or off-brand. For marketers, ensuring consistency across various AI search engines remains a significant challenge, particularly as content is interpreted and presented differently by each platform. Shifting attention to this challenge, Rajat Abbi, VP - marketing, Schneider Electric, Greater India, said, 'The primary issues include data availability, hyperpersonalisation, and LLM-specific concerns such as hallucination. Delivering contextually relevant content at scale while maintaining consistency is a complex task. Additionally, LLMs pose risks like hallucination, where AI-generated responses may misrepresent facts or dilute brand messaging.' While challenges remain in optimising content for AI-driven search, sectors like BFSI are leading the way through continuous experimentation, setting an example for other industries. The lack of clear feedback loops, combined with the fast-evolving nature of AI platforms, has led many brands to adopt a cautious, wait-and-watch approach. However, AI-driven search is rapidly gaining ground and poised to disrupt traditional SEO practices. With growing optimism around its potential, especially among digitally savvy consumers, brands, particularly consumer-focused D2C players, must begin preparing for this shift now to stay ahead of the curve.
Time Business News
23-05-2025
- Business
- Time Business News
How Small Law Firms Can Compete with Big Firms Online
These days, your law firm's online presence can be just as critical as your reputation in the courtroom. For small and boutique law practices, the challenge is real: how can you stand toe-to-toe with big firms that have deep pockets, expansive teams, and dominant brand recognition online? Fortunately, the internet is a great equaliser. With a well-considered digital strategy, small law firms can not only compete with larger counterparts – they can thrive. Here's how to level the playing field and carve out your own powerful online presence. H2: Develop a Clear, Client-Centric Website Your website is your digital first impression, and in many cases, it will be a prospective client's first encounter with your firm. A polished, easy-to-navigate website that clearly outlines your services, experience, and value proposition is essential. Make sure your website: Loads quickly and is mobile responsive Highlights your areas of expertise Features genuine testimonials or case studies Offers clear calls-to-action (e.g. 'Request a Consultation') Showcases professional branding that reflects your firm's identity Even the most well-written content will fall flat on a clunky or outdated site. Think of your website as the digital equivalent of your office reception – it should be professional, welcoming, and instil confidence. H2: Invest in Law Firm SEO Search Engine Optimisation (SEO) is one of the most effective tools small law firms can use to compete online. A strong SEO strategy ensures that when someone searches for legal services in your area, your firm appears in the results. This is especially important for capturing local clients – by focusing on location-based keywords (e.g. 'family lawyer in Bendigo' or 'Melbourne criminal solicitor'), small firms can position themselves directly in front of searchers who are ready to engage legal help. Working with a law firm SEO agency that understands the legal landscape in Australia can significantly boost your visibility. These agencies specialise in crafting SEO strategies tailored to legal services, ensuring your website ranks well in Google for relevant queries. SEO involves several components: Technical SEO : Ensuring your site is crawlable and secure : Ensuring your site is crawlable and secure On-page SEO : Optimising content with relevant keywords : Optimising content with relevant keywords Off-page SEO : Building authority through backlinks : Building authority through backlinks Local SEO: Enhancing your presence in local search results and Google Maps SEO is a long-term game, but when done right, it can deliver a steady stream of high-quality leads. H2: Build Authority Through Content Marketing Large firms often have the budget to advertise extensively, but content marketing allows small firms to compete by building trust and authority over time. By consistently publishing useful, insightful content, your firm can demonstrate its expertise and help potential clients make informed decisions. Ideas for content include: Blog posts on common legal issues in your area of practice FAQs that address client concerns Case studies or hypothetical examples (while preserving confidentiality) Educational videos explaining legal processes A well-maintained blog or article section also gives Google more content to index, boosting your SEO performance and bringing more organic traffic to your site. H2: Leverage Google Business Profile and Local Listings For small firms targeting clients in a specific city or region, Google Business Profile is crucial. This free listing helps your firm appear in the 'map pack' of local search results and allows potential clients to quickly find your contact details, hours of operation, and directions. To make the most of it: Keep your profile updated with accurate information Add high-quality photos of your office Encourage satisfied clients to leave reviews Respond promptly and professionally to all reviews – positive or negative Consistency across all online directories (e.g. Yellow Pages, True Local, Yelp) also helps Google trust the legitimacy of your business, which can positively affect your local rankings. H2: Prioritise Online Reviews and Reputation Management Online reviews can be a small firm's secret weapon. A handful of five-star reviews from happy clients can be more influential than a massive advertising budget. Encourage your clients to leave honest reviews after resolving their matter – it's often as simple as sending a polite follow-up email with a review link. You should also actively manage your online reputation by: Monitoring review platforms regularly Addressing any negative feedback constructively and promptly Highlighting positive testimonials on your website and social media Clients want to know they're in capable, trustworthy hands – a strong review profile can sway decision-making in your favour. H2: Be Active on the Right Social Media Channels You don't need to be on every platform, but having a professional presence on key social media channels (LinkedIn, Facebook, possibly Instagram) can enhance your credibility and broaden your reach. Use these platforms to: Share your blog posts and news updates Promote community involvement or firm milestones Answer general legal questions (without offering specific advice) Highlight awards or professional achievements Social media also humanises your firm. People are more likely to trust and engage with a firm that shows its personality and involvement in the community. H2: Use Paid Advertising Strategically While big firms may outspend you on ads, smaller firms can still run highly targeted campaigns with a solid return on investment. Google Ads and Meta Ads (Facebook and Instagram) allow for laser-targeted demographic and geographic targeting, meaning you can reach the right people at the right time without blowing your budget. Focus on keywords that reflect high intent, such as: 'Divorce lawyer near me' 'Conveyancing services in Brisbane' 'Wills and estates consultation Melbourne' Just make sure your ad copy is clear and professional, and always direct users to a relevant landing page with a compelling call-to-action. H2: Track, Analyse, and Refine Data is your best friend when it comes to competing online. Use tools like Google Analytics, Google Search Console, and social media insights to track what's working – and what isn't. Some key metrics to monitor: Website traffic and top-performing pages Keyword rankings Conversion rates from different channels Cost per lead from paid campaigns Over time, these insights will help you fine-tune your digital strategy and allocate your resources more effectively. H3: Small law firms may face fierce competition from larger counterparts, but in the digital space, strategy often trumps size By investing in SEO, producing valuable content, leveraging local listings, and nurturing client relationships online, small firms can punch well above their weight. The legal landscape is evolving – and those who embrace digital transformation will be best positioned to succeed. TIME BUSINESS NEWS
Campaign ME
14-02-2025
- Business
- Campaign ME
AI-centred design and our agentic future
Recently during some R&D, I watched as an AI agent frantically searched a luxury retail website and then abandoned it without finding the product it was looking for. It happened quickly, but in that moment, I realised that as an industry — and more broadly as a species — we had crossed a profound threshold. The agent wasn't only searching — it was judging, deciding, and ultimately dismissing a digital experience that failed to meet its standards. For me, this signaled a turning point in how we might need to now approach digital interactions in an increasingly AI-centred world. You might be thinking that this is purely anecdotal, yet the numbers behind this example are staggering. In 2024 alone, some of our clients saw AI-driven search traffic increase by more than 5000%, largely due to ChatGPT's integration of search, which launched as recently as October. While only a small percentage of these visits were likely agentic, they demonstrate the very real need to start thinking about designing platforms and content for AI optimisation. This is what some in the industry are terming Generative Engine Optimisation (GEO). While still dwarfed by search engine traffic, AI sources are not to be discounted. Across our work, we're seeing that AI-driven traffic results in visitors who are at least 20 per cent more likely to engage and spend at least 50% more time on site. Assuming that these numbers are still predominantly humans arriving via AI sources for the time being, we can conclude that as consumers, we are beginning to trust in AI's filtering and decision making for us. This shows that there is a kind of prequalification of choice going on. This is, of course, self-evident in content based recommendations on platforms like Instagram and TikTok, but this trend has also been growing for some time, with the search term 'best' doubling back in 2017, indicating an ongoing default to AI systems knowing what is best for us. But beneath these numbers lies a deeper transformation in how we interact with digital platforms. As such, we're seeing the emergence of a need to start thinking with a dual-audience mentality, where digital experiences must simultaneously serve both human users seeking emotional resonance and AI agents (or summarisation algorithms) demanding hyper-efficiency and structured data. Now, with OpenAI's recent release of its first agent, 'Operator', we expect these numbers to increase exponentially, especially as global rollout begins and user adoption of AI continues to rise. Operator essentially takes all the benefits of ChatGPT and turns them into self-reliant, actionable systems that make decisions and solve problems (for the most part) without human intervention, meaning users can now do everything from weekly grocery shopping to booking flights, and even picking stock and crypto trades (although OpenAI has some basic guardrails around this). Nonetheless, this ease of use and streamlining of products and services will have a big impact on how we all interact with the internet and digital experiences as a whole. As Professor Ethan Mollick of The Wharton School recently put it, 'One thing academics should take away … is that a substantial number of your readers in the future will likely be AI agents.' This duality creates interesting paradoxes in digital design. Recently, when testing Operator, I prompted it to navigate a well-known, award-winning website renowned for its immersive user experience and bold brand storytelling. Unfortunately, however, the agent didn't wait for animations to load or appreciate the carefully crafted interface — after attempting to reload the site several times, it simply left to complete the goal elsewhere. This behavior brutally illustrated the growing tension between immersive digital experiences and the ruthless efficiency demanded by AI. In a sense, however, this experiment highlighted that some common user challenges in digital experiences may now be amplified tenfold. Simply put, as much as we designers hate to admit it, complex interfaces, slow load times, and forced story-scrolling can often be frustrating for humans too. If anything, the shift toward AI centred design may even be a revival of human-centred design (HCD) and require designers to strictly adhere to core tenets of HCD in order to create platforms that continue to deliver impact. Nonethless, I suspect that what will emerge from this is a new paradigm that challenges our basic assumptions about digital experience design. While we've spent years optimising for mobile-first experiences, we're now entering an era that demands AI-first thinking. Looking ahead, organisations will need to evolve to create platforms that can dynamically adapt to serve both audiences effectively, without compromising the experience for either. Not to mention beginning to plan for what an agentic-internet will do to online metrics like ROAS, abandoned-cart rates, traffic numbers, and so on. Organisations that fail to adapt risk falling behind, or at minimum becoming invisible not just to AI agents, but to the humans who increasingly rely on them. Further, as AI agents become more sophisticated in their ability to act on our behalf, we have to reconsider fundamental questions about the nature of digital interactions. When AI agents make decisions about what products we see, what information we receive, and what opportunities we're presented with, they won't just be mediating our experiences—they will help shape our choices and, dare I say it, increasingly challenge notions of free will. Finally, as we approach this transformation, we may need to remind ourselves that the goal isn't to choose between human-centric or AI-centric design, but to create experiences that can at once be both engrossingly immersive and, when required, simply invisible—where everything just works. After that, the big challenge will be ensuring that these interactions, interfaces, and systems are serving us—rather than us serving them. By Romain Colomer, Experience Director at Create
Tahawul Tech
07-02-2025
- Business
- Tahawul Tech
'Generative Engine Optimisation is now critical for brands to enhance visibility and engagement' – Agam Chaudhary, CEO at Two99
Agam Chaudhary, CEO of Two99, makes the case for how traditional techniques such as Search Engine Optimisation (SEO) is now obsolete in the current digital economy, and is calling on brands to harness the capabilities being presented by Generative Engine Optimisation (GEO) in an effort to enhance their visibility and engagement with consumers. Transforming Digital Success for Brands with Generative Engine Optimisation Digital platforms today are inundated with content. Every brand, regardless of size or industry, is investing in content strategies, leading to an overwhelming volume of blogs, videos, infographics, and social media posts. The sheer quantity makes it harder for individual brands to stand out and ensure their content reaches the right audience. This challenge is further compounded by evolving algorithms on platforms like Google and Instagram, which prioritise relevance, context, and personalisation over mere keyword stuffing or post frequency. Traditional SEO techniques were once the backbone of digital strategies but have fallen behind due to algorithmic advancements. Brands, particularly small and medium enterprises (SMEs), often struggle to balance budget constraints while creating high-quality, scalable content with measurable returns. To avoid overspending on ineffective campaigns and failing to meet digital objectives, modern businesses must partner with innovative solution providers to enhance discoverability and implement performance-driven strategies. Leveraging Generative Engine Optimisation for Digital Success Generative Engine Optimisation (GEO) is revolutionising digital marketing by combining AI-driven content creation with strategic optimisation to enhance brand visibility, engagement, and ROI. Simply put, GEO offers businesses an AI-powered approach to producing, optimising, and distributing content that aligns with search engine algorithms while still engaging target audiences. GEO integrates traditional SEO principles with AI models to ensure discoverability while fostering meaningful engagement. Unlike traditional keyword optimisation, GEO focuses on audience intent, delivers hyper-personalised experiences, and streamlines content production, keeping brands competitive in an oversaturated market. Whether crafting compelling product descriptions, generating personalised email campaigns, or creating dynamic blog posts, GEO ensures that every piece of content is optimised to rank well in search results while maintaining a human touch. Key Advantages of GEO for Brands Enhancing Audience Targeting: GEO enables businesses to connect with the right consumers by ensuring precision in targeting specific segments based on regional, cultural, and behavioral insights. GEO enables businesses to connect with the right consumers by ensuring precision in targeting specific segments based on regional, cultural, and behavioral insights. Creating Scalable Content: Brands can efficiently produce localised messaging, whether for product descriptions, advertisements, or customer communications, that resonates with diverse market needs, making content more relevant and engaging. Brands can efficiently produce localised messaging, whether for product descriptions, advertisements, or customer communications, that resonates with diverse market needs, making content more relevant and engaging. Boosting Discoverability: GEO optimises digital presence across multiple platforms and languages, ensuring that brands stand out in competitive markets and attract the right audience. GEO optimises digital presence across multiple platforms and languages, ensuring that brands stand out in competitive markets and attract the right audience. Driving Performance-Driven Strategies: Whether the goal is to increase conversions, enhance customer loyalty, or improve brand awareness, GEO provides brands with the agility to adapt in real time, fine-tune campaigns, and optimise content to deliver measurable results. From e-commerce and healthcare to education and travel, GEO empowers brands with an adaptable, intelligent solution that bridges cultural gaps and enhances market performance. Embracing the Future with GEO As brands tap into the potential of Generative Engine Optimisation, innovative companies are leading the charge. One such solution, GenShark by Two99, empowers brands with AI-powered tools to drive measurable success. It offers businesses a powerful toolkit to navigate today's diverse and dynamic market landscape. Ultimately, brands must move beyond conventional strategies to achieve long-term success. Generative Engine Optimisation provides an effective, scalable, and future-proof approach to content production and digital engagement. By integrating GEO with cutting-edge tools, businesses can unlock new opportunities to connect with audiences, build loyalty, and drive sustained growth.
