Latest news with #EnvironicsAnalytics
Hamilton Spectator
12-06-2025
- Business
- Hamilton Spectator
Environics Analytics Reveals Enhanced Tourism Data Suite
TORONTO, June 12, 2025 (GLOBE NEWSWIRE) — Environics Analytics (EA), Canada's leading data and analytics company, today released its enhanced behavioural data for tourism. VisitorView empowers marketers and insights analysts with the most comprehensive, accurate, and actionable tourism intelligence available today. As Canada's tourism landscape evolves, VisitorView's powerful new model delivers deeper insights into visitor behaviour to over 4,000 Canadian destinations. These data tell the tourism industry crucial information about their visitors: where they are coming from – domestic, US or international; what the peak travel months are in a region; the areas that experience the highest visitor activity; and the duration of the average visitor's stay. All these data can then be paired with PRIZM® and other indicators from EA's suite of data, to achieve an understanding of a visitor's demographics, behaviours and values. Updates and Additions Include: Tailored Enhancements Across Borders EA's new VisitorView tourism suite gives the travel and tourism industry an even more detailed look into how, when, and where people travel, making it an essential tool for businesses to adapt to the constantly changing tourism landscape. Learn more here: About Environics Analytics Environics Analytics (EA) is the premier marketing and analytical services company in Canada, helping thousands of customers across every industry sector turn data and analytics into strategy, insights and results. Established in 2003, we specialize in using best-in-class data, analytics expertise and purpose-built software to address key challenges in areas such as consumer profiling and segmentation, data collaboration, multichannel media planning, campaign execution and measurement, trade area analysis, merchandising strategies and site location decision-making. Our ENVISION platform provides quick and easy access to our comprehensive and privacy-compliant databases—including the latest mobile movement data. Environics Analytics is the exclusive provider of LiveRamp technology in Canada and is owned by Bell Canada. Learn more at Contact: Teresa Sinopoli Chief Product Officer
Yahoo
29-05-2025
- Business
- Yahoo
Environics Analytics Unveils New 2025 Data Enhancements
PRIZM® Gets a Powerful Refresh to Reflect Canada's Evolving Landscape TORONTO, May 29, 2025 (GLOBE NEWSWIRE) -- Environics Analytics (EA) is excited to announce the launch of its 2025 suite of data product updates headlined by a major refresh of PRIZM®, Canada's premier segmentation system. With a bold new look, updated icons, and refined tools, PRIZM® 2025 is in tune with the changing face of Canada. Built on nearly a year of rigorous research, testing, and statistical modeling, the latest edition of PRIZM® captures the dynamic shifts in Canadian demographics driven by immigration, internal migration, and an aging population. With 67 distinct lifestyle segments, PRIZM® paints a vivid picture of who Canadians are and where they live, right down to the postal code and dissemination area. Whether you're a business, non-profit, or government agency, PRIZM® empowers you to understand your audience with precision and activate your media strategies with confidence. The 2025 update reflects real-world changes in neighbourhoods across the country, as Canadians move through life stages and across regions, reshaping communities in the process. But PRIZM® is just the beginning. When combined with EA's powerful data like DemoStats, SocialValues, and a wide range of behavioural insights, organizations can build rich, actionable profiles of their customers, subscribers, clients, donors, and prospects. These insights can be seamlessly shared with agencies and media partners, ensuring everyone speaks the same language when it comes to targeting and engagement. The 2025 data release also includes updates to: DemoStats – Featuring the full demographic insights from the 2021 Census, including household income, immigration trends, and more. DaytimePop and NewToCanada – Offering fresh perspectives on population movement and newcomer integration. AskingCanadians eShopper, Social and Mobile – Enhanced behavioural data for understanding online consumer habits. SocialValues – A refreshed psychographic lens into what Canadians believe, value, and aspire to. Together, these updates offer a comprehensive, modernized view of how Canadians think, feel, and buy, giving organizations the tools they need to connect with their audiences in 2025 and beyond. Learn more at PRIZM is a registered trademark of Claritas, LLC. Used by Environics Analytics with permission. About Environics Analytics Environics Analytics (EA) is the premier marketing, information, and analytical services company in Canada, helping thousands of customers across every industry sector turn data and analytics into strategy, insights, and results. Established in 2003, we specialize in developing and using best-in-class data, analytics expertise, and purpose-built software (including software-as-a-service platforms ENVISION and SPOTLIGHT) to address key challenges in areas such as consumer profiling and segmentation, multichannel media planning and execution, trade area analysis, merchandising and fundraising strategies, government services planning, and site location decision-making. Environics Analytics is also the exclusive provider of LiveRamp technology and services in Canada, helping organizations with a variety of data collaboration use cases. Environics Analytics is ISO 31700 Privacy-By-Design certified and is an affiliate of Bell Canada. Contact: Teresa Sinopoli Chief Product Officer
Globe and Mail
27-05-2025
- Business
- Globe and Mail
Environics Analytics and Caddle Expand Partnership
TORONTO, May 27, 2025 (GLOBE NEWSWIRE) -- Environics Analytics (EA) is thrilled to announce an expanded partnership with Caddle, one of Canada's largest and most diverse consumer panels. Known for its app-based surveys, receipt capture and consumer review capabilities, Caddle helps brands (particularly Consumer Packaged Goods organizations, or CPGs) collect valuable data at every step of the consumer journey. EA and Caddle have worked together previously to leverage Caddle's PRIZM ® segment-based panel surveys to inform several of EA's data products. Under the terms of this expanded partnership, EA will add Caddle data – including transaction-level detail through uploaded receipts – to its suite of data collaboration services, helping brands make better decisions, faster. Adding Caddle's capabilities and panel data to EA's solutions expands the options available to clients for quick, cost-effective insights. These options include: Identifying purchase-based audiences: With over 10,000 receipts uploaded daily to the Caddle app across retail banners and thousand of retail locations, EA can identify and profile these audiences by SKU, by geography, by PRIZM ® segment, and more. Augmenting seed audiences for scale: EA can use its extensive third-party consumer data to provide more detailed insight on Caddle's seed audiences and scale the addressable reach to lookalike audiences across traditional and digital channels. Activating digital campaigns: EA can also seamlessly activate these audiences to brands' preferred digital destinations leveraging our exclusive Canadian partnership with LiveRamp. Using LiveRamp's secure platform and pseudonymous identifier, RampID, these audiences can be activated at scale either through EA's managed service or by brands themselves as a self-serve option. Measurement and attribution: Caddle's receipt-based data can be used to quickly gauge the effectiveness of a brand's ad campaign. Brands can measure the impact of ad exposure across consumer types, retail banners and geographies either at an aggregate or individual level. EA's Data Collaboration Services are powered by the EAVault clean room and enhanced with LiveRamp technology. Using technology that is fully interoperable across cloud providers, governed by EA's stringent privacy and governance processes, and available as a managed or self-serve option, EA's Data Collaboration Services help brands optimize their media spend through better consumer insights, audience targeting, campaign activation and cross-media measurement. 'The addition of Caddle's receipt-based data and the speed with which they are able to respond to brands' needs are excellent additions to EA's existing data collaboration services in Canada,' says Jan Kestle, President of Environics Analytics. 'They have been a fantastic partner to-date, and they continue to help us move the needle when it comes to campaign and media optimization for clients.' Ransom Hawley, Founder and CEO at Caddle, adds 'We are excited to build on the strong partnership we have with Environics Analytics. Canada is not a big market, and great partnerships are critical for success. The combination of EA's clean room technology, third-party data, and collaboration expertise, together with Caddle's rapid-response panel and receipt data, will enable organizations to really take their marketing and media initiatives to the next level.' For additional information on the Environics Analytics partnership with Caddle, please contact us at inquiries@ PRIZM is a registered trademark of Claritas, LLC. Used by Environics Analytics with permission. About Environics Analytics Environics Analytics (EA) is the premier marketing, information, and analytical services company in Canada, helping thousands of customers across every industry sector turn data and analytics into strategy, insights, and results. Established in 2003, we specialize in developing and using best-in-class data, analytics expertise, and purpose-built software (including software-as-a-service platforms ENVISION and SPOTLIGHT) to address key challenges in areas such as consumer profiling and segmentation, multichannel media planning and execution, trade area analysis, merchandising and fundraising strategies, government services planning, and site location decision-making. Environics Analytics is also the exclusive provider of LiveRamp technology and services in Canada, helping organizations with a variety of data collaboration use cases. Environics Analytics is ISO 31700 Privacy-By-Design certified and is an affiliate of Bell Canada. Learn more at About Caddle Caddle is the Voice of the Consumer, boasting one of Canada's largest and most diverse 1 st party panels, rewarding consumers for sharing data in the form of receipts, surveys, reviews and more. This data enables companies unprecedented access to consumer purchase behaviour and sentiment, Caddle offers state-of-the-art solutions for driving growth.
