Latest news with #EoS
Business Wire
21-07-2025
- Business
- Business Wire
Performance Equity Management Announces Reinvestment in EoS Fitness
GREENWICH, Conn.--(BUSINESS WIRE)-- Performance Equity Management, LLC (PEM), a private equity firm specializing in direct co-investments and venture capital fund of funds, announced today a new investment in EoS Fitness (EoS) following the company's acquisition by TSG Consumer, a leading private equity firm specializing in consumer brands. This transaction represents a continuation of PEM's longstanding involvement with EoS and marks a highly successful outcome for its earlier investment made through Performance Direct Investments III (PDI III). PEM initially invested in EoS alongside BRS & Co. through PDI III, and the transaction has proved to be one of the most successful deals in the firm's direct investment history. As part of PEM's ongoing involvement, the firm will invest in the next phase of EoS' growth through Performance Direct Investments V (PDI V), which just held a final close in April 2025. 'We've been proud to support EoS Fitness as it scaled into a category leader, and we're excited to continue that journey alongside TSG Consumer,' said John Clark, President of Performance Equity Management and EoS Board Member. 'This transaction reflects the strength of the EoS management team and the value we strive to create for our investors. Our continued investment through PDI V underscores our conviction in EoS' growth potential and long-term strategy.' 'Our investment in EoS through PDI III has delivered outstanding results for our investors, and the company's performance is a testament to strong leadership, a compelling member value proposition, and operational discipline,' added Jeff Reals, Managing Director at Performance Equity Management. 'We are thrilled to back EoS once again in its next phase through PDI V, as we see continued runway for growth and value creation.' EoS Fitness is quickly growing into one of the largest high-value, low-price (HVLP) fitness operators in the U.S., with a rapidly expanding footprint and loyal membership base. Under TSG's ownership and PEM's continued involvement, the company is well-positioned to accelerate its mission to make fitness accessible and empowering for all. About PEM ( PEM was formed in 2005 and is a leading global, multi-product, private equity firm with an experienced team of partners who have been working together for nearly 20 years. PEM is singularly focused on private equity investments and strives to deliver consistent and superior risk-adjusted returns by leveraging its sourcing networks, exercising disciplined investment screening and pursuing deep, detailed due diligence to drive value creation. With $8.8 billion in AUM, its investments span substantially all areas of private equity: buyouts, venture capital, growth capital, and special situations. PEM offers customized private equity solutions through separately managed accounts, as well as commingled products. PEM's senior investment team has committed $30 billion to over 175 private equity sponsors across the private equity asset class on a global basis, including investments in buyout, venture and distressed debt funds, as well as $3.8 billion in direct co-investments. In 2023, Sagard, a global multi-strategy alternative asset management firm with now over $27 billion in assets under management, acquired a strategic stake in PEM. About TSG Consumer: Founded in 1986 and focused exclusively on the consumer sector, TSG Consumer Partners, LP is a leading specialist private equity firm with approximately $13 billion in assets under management. TSG Consumer invests in exceptional leaders and transformational brands, supporting their growth and ability to adapt to the ever-evolving needs of today's consumers. Representative past and current partner companies include Canyon Bicycles, Chemical Guys, Dutch Bros Coffee, IT Cosmetics, Mavis Tire, Planet Fitness, Revolve, Summer Fridays, Think!, and Yard House. TSG Consumer has investment offices in San Francisco, New York, and London. For more information, please visit
Business Wire
08-07-2025
- Business
- Business Wire
EoS Fitness Hits Milestone, Expands Footprint and Philanthropy in Q2
DALLAS--(BUSINESS WIRE)-- EoS Fitness closed out a powerful second quarter, surpassing 1.5 million members, launching new amenities and rallying together communities nationwide to make a positive impact. 'The results we saw in Q2 are a reflection of the hard work and dedication of the entire EoS team,' said Rich Drengberg, chief executive officer, EoS Fitness. 'We're scaling with purpose and ensuring long-term value by expanding access to an elevated fitness experience, investing in innovation and reinforcing our commitment to the communities we serve. EoS is building for the future with the same passion and focus that got us to this point, powered by a team determined to be the best.' Growing Access to Premium Fitness Facilities EoS Fitness continued its strategic expansion into new and existing markets, driven by a purpose to create loyal, lifelong fans and exercise practitioners. EoS surpassed 1.5 million members early in the quarter. It took nearly 10 years to reach 1 million, but with accelerated growth, it took less than two years to gain the next 500,000 members. To show appreciation to the hardworking achievers who chose EoS, the company gave away 1.5 million free personal training sessions valued at approximately $60 million, reinforcing its commitment to each member's health and fitness journey. 'Every number represents a person whose life has been impacted by fitness, and that's what motivates our team,' said Richard Idgar, chief operating officer, EoS Fitness. 'Behind every milestone lies a strategy, and more importantly, disciplined execution and the tireless effort of EoS team members. In Q2, we scaled intentionally, opening 10 new gyms and reinvesting nearly $4.3 million in our existing locations to maintain the high standards our members expect. Focusing on consistency, quality and efficiency is how we turn bold goals into everyday wins.' EoS signed 11 new leases and opened the following state-of-the-art facilities during the quarter, bringing a blend of high-end strength training and cardio equipment, innovative recovery options, signature amenities and cutting-edge programming to new markets and communities: 701 NE Loop 820, Hurst, Texas 11275 E. Vía Linda, Scottsdale, Arizona 5165 N. Wickham Road, Melbourne, Florida 2814 W. Bell Road, Suite 1430, Phoenix, Arizona 3854 Belt Line Road, Addison, Texas 21707 Village Lakes Shopping Center Drive, Land O'Lakes, Florida 1515 E. Bethany Home Road, Phoenix, Arizona 5550 Preston Road, Frisco, Texas 20610 S. Signal Butte Road, Queen Creek, Arizona 17920 W. Lake Houston Parkway, Atascocita, Texas Diversifying Programming EoS introduced its newest amenity, Contender's Corner, in the second quarter at select locations. Contender's Corner challenges members' strength training, cardio, agility and endurance through five different types of boxing events in a high-energy group setting. These events include Ultimate Heavy Bag, Knockout Strength, Champ Conditioning, The Main Event and Skills and Drills. The EoS Assisted Stretch Program, which offers members expert help to move with less pain, lower stress levels and speed up recovery, expanded nationwide, opening in 11 more gyms. Collaboration for a Cause EoS members and team members came together to make a difference far beyond the gym floor. From raising $75,000 for Nevada-based nonprofit Project 150's scholarship program to awarding 118 membership grants so far this year to Challenged Athletes Foundation athletes and celebrating a year of partnership with the American Diabetes Association®, EoS reaffirmed its role as a fitness brand with a heart. Since announcing its support of the ADA, the EoS community has donated nearly $150,000 to help prevent and cure diabetes and improve the lives of those impacted by it. In June, the company gifted a fully accessible fitness space to The Opportunity Tree, one of Arizona's largest and oldest nonprofits supporting people with intellectual disabilities. Named after the organization's Special Olympics team, the Fireslammers Fitness Center features state-of-the-art strength training and cardio equipment, free weights and cross-training machines, providing The Opportunity Tree's 250 members a place to train year-round. EoS managed construction, equipment and installations for the $200,000 project. For more information about EoS or the nearest location, visit About EoS Fitness EoS Fitness, a leader in the fitness industry with its High Value. Low Price.® (HVLP) gyms, is an inclusive and welcoming organization committed to empowering exercise practitioners of all experience levels. With more than 175 gym locations open and on the way in Arizona, Florida, Georgia, Nevada, Southern California, Texas and Utah, EoS Fitness is rapidly expanding. Providing serious fitness options, EoS Fitness offers the best equipment, high-energy workout classes, top-notch amenities and extensive personal training options starting at just $9.99 per month.
Business Wire
07-05-2025
- Business
- Business Wire
EoS Fitness Exceeds 1.5 Million Members, Continues Rapid Nationwide Growth
DALLAS--(BUSINESS WIRE)-- EoS Fitness celebrated the impressive milestone of surpassing 1.5 million members. With more than 175 locations open or on the way, the national High Value. Low Price.® (HVLP) gym brand continues to elevate the fitness experience across its national footprint. 'EoS' momentum continues to set the pace for the fitness industry. In just under 10 years, we reached a million members, and now, nearly two years later, we are half a million stronger,' said Rich Drengberg, chief executive officer, EoS Fitness. 'More than numbers, our growth is about continuing to push the boundaries of what's expected. We're intentional about testing and innovating for the benefit of our members. We constantly challenge ourselves to provide our members and team members the very best, redefine the gym experience for our communities and move the industry forward.' Driven by rising demand for personalized wellness experiences, EoS is expanding its portfolio of gyms and services. According to the Health and Fitness Association's 2025 U.S. Health & Fitness Consumer Report, a record 25% of Americans belong to a gym, with the strongest growth coming from Gen Z. To meet the needs of today's and tomorrow's gym-goers, EoS plans to open 28 new gyms in 2025, aiming to surpass 250 locations by 2030. The company already reinvested over $3.2 million into existing gyms in Q1 of this year and plans to invest another $14 million through the end of the year. They recently introduced a wave of new and innovative amenities as well, including: Refresh, an area featuring a cold plunge, a hot tub and an infrared sauna in one convenient space for contrast therapy, which helps reduce inflammation, ease muscle soreness and improve circulation. The Set, a dedicated camera-friendly space for content creators, outfitted with cutting-edge strength equipment, custom art installations and lighting curated by local artists, delivering an aesthetic fitness experience perfect for filming. EoS Smart Strength Equipment powered by EGYM, a revolutionary strength training equipment line that personalizes and gamifies each member's workout to their individual goals. The Tank, a recovery space with Hyperice percussion massagers and Normatec compression boots ideal for the ultimate rest day. Assisted Stretch, which provides members with expert support to move with less pain, lower stress levels, concentrate on breathing and accelerate recovery. EoS' newest group fitness concepts, Fitness Unchained, Mind/Body Rehab and the Booty Builder Lab. To celebrate this key moment, EoS is giving each of its 1.5 million members a free personal training session as a thank you for being part of the community. Whether members are just starting or looking to push their limits, the complimentary session with a certified personal trainer provides guidance, expert coaching and an added boost of motivation to achieve their fitness goals. 'Behind every milestone we celebrate are the team members who show up every day with the passion, knowledge and dedication to deliver a premium experience to our members,' said Richard Idgar, chief operating officer, EoS Fitness. 'Our team members are at the heart of everything we do at EoS and fuel our success as we continue bringing our unrivaled energy to more communities nationwide. Together, we're committed to helping fitness practitioners of all levels reach their health and wellness goals.' For more information about EoS or the nearest location, visit About EoS Fitness EoS Fitness, a leader in the fitness industry with its High Value. Low Price.® (HVLP) gyms, is an inclusive and welcoming organization committed to empowering exercise practitioners of all experience levels. With more than 175 gym locations open and on the way in Arizona, Florida, Georgia, Nevada, Southern California, Texas and Utah, EoS Fitness is rapidly expanding. Providing serious fitness options, EoS Fitness offers the best equipment, high-energy workout classes, top-notch amenities, and extensive personal training options starting at just $9.99 per month.
Reuters
16-04-2025
- Business
- Reuters
Gym chain EoS Fitness explores $1 billion sale, sources say
NEW YORK, April 16 (Reuters) - EoS Fitness is exploring a sale that could value the fast-growing gym chain at around $1 billion, including debt, according to people familiar with the matter. The company, which is owned by private equity firm BRS & Co, is working with investment bank Piper Sandler to gauge interest from potential buyers which include other private equity firms, the sources said, requesting anonymity as the discussions are confidential. Piper Sandler declined to comment. EoS and BRS did not immediately respond to requests for comment. EoS Fitness is a budget fitness club that targets middle-income customers, with memberships as low as $9.99 per month. Private equity firms are big investors in the fitness and wellness industry due to the predictable cash flows from subscription memberships. Earlier this week, private equity firm Leonard Green & Partners bought peer gym chain Crunch Fitness, which had been exploring a sale. Crunch uses a franchised business model whereas EoS locations are company-owned. EoS has over 175 locations across Arizona, Florida, Georgia, Nevada, Southern California, Texas and Utah. New York-based middle market investment firm BRS acquired EoS with another investment firm in 2015 when the fitness club only had 16 locations.
Yahoo
09-04-2025
- Business
- Yahoo
EoS Fitness Powers into 2025, Setting New Fitness Industry Benchmarks
Q1 Was Packed with Innovations, Partnerships and Growth, Kicking Off a Game-Changing Year for the High Value. Low Price.® (HVLP) Gym DALLAS, April 09, 2025--(BUSINESS WIRE)--EoS Fitness launched into Q1 2025 with rapid growth, a new marketing campaign, in-gym innovations and impactful partnerships, laying the groundwork for a remarkable year ahead. From unveiling Will Power — the fitness industry's first-ever brand character — to opening several new locations nationwide, EoS continues to expand and raise the bar for the fitness industry and redefine what it means to be a leader in the category. "After a standout 2024, EoS Fitness is charging into 2025 with even bigger ambitions. We're not just evolving — we're leading the industry forward," said Rich Drengberg, chief executive officer, EoS Fitness. "Last year, we opened 21 new locations and improved every major same-store member experience, including friendliness, cleanliness, equipment condition and facility upkeep. We aim to open 28 gyms this year while continuing to invest in existing gyms and member engagement." Meet Will Power: EoS' Newest Member EoS made history in Q1 by introducing Will Power, a first-of-its-kind brand character in the fitness industry. Clay-sculpted in EoS' signature blue, Will's relatable persona debuted across all major marketing channels in January, setting a new benchmark for engaging members and quickly building a fan base. Celebrated for his humor, resilience and authenticity, Will Power has become a movement, capturing the attention of industry leaders and fitness enthusiasts. The campaign has already earned acclaim, winning two Gold and two Silver ADDY Awards from the American Advertising Federation Phoenix, advancing to the district level with the potential to compete nationally. Expanding Access to Premium, Affordable Fitness Options Continuing to expand its national footprint, EoS opened seven new gyms in key markets across four states in Q1, with six additional leases signed to fuel its long-term goal of reaching 250 locations by 2030. Blending high-end strength training and cardio equipment, innovative recovery options and signature amenities, EoS opened the following new gyms in the first quarter: 750 E. Guadalupe Road, Tempe, Arizona 3921 Bedford Canyon Road, Corona, California 335 E. Alessandro Blvd., Riverside, California 1775 N. Congress Ave., Suite B, Boynton Beach, Florida 1345 E. Osceola Parkway, Kissimmee, Florida 11230 Legacy Ave., Palm Beach Gardens, Florida 22314 FM 529 Road, Suite 100, Cypress, Texas EoS also reinvested over $3.2 million into existing gyms in Q1 and plans to invest $14 million more through the end of the year, underscoring its continuous drive to improve and elevate member value through innovation. Next-Level Gym Recovery: Investing in Recovery and Performance Reinforcing its pledge to drive innovation, EoS continued to roll out its latest amenity, Refresh, in several new locations. Refresh includes a cold plunge, a hot tub and an infrared sauna in one convenient space. This unique setup allows for contrast therapy — an emerging trend in holistic fitness meeting a growing demand for gym recovery, longevity and preventative amenities aimed at restoring balance and enhancing wellness. The health benefits of contrast therapy — alternating between the cold plunge and the infrared sauna or hot tub — include improved circulation and pain management, reduced inflammation and better sleep and performance. Strengthening Impact Through Partnerships Celebrating the shared values of self-acceptance, inclusion and community, EoS joined forces with Zumba® for the "Say It. Believe It." campaign, inspiring people to embrace their inner confidence through movement. More than 1,670 participants came together on March 29 for Say It Saturday, a nationwide initiative with special Zumba® classes held at 34 EoS locations. "Partnering with EoS for Say It Saturday brought our 'Say It. Believe It.' campaign to life in an unforgettable way, uniting communities through movement and confidence. It's incredible to see the impact when we come together to celebrate self-acceptance and inclusivity," said Rebecca Dorfman, vice president of consumer marketing, Zumba®. For more information about EoS or the nearest location, visit About EoS Fitness EoS Fitness, a leader in the fitness industry with its High Value. Low Price.® (HVLP) gyms, is an inclusive and welcoming organization committed to empowering exercise practitioners of all experience levels. With more than 175 gym locations open and on the way in Arizona, Florida, Georgia, Nevada, Southern California, Texas and Utah, EoS Fitness is rapidly expanding. Providing serious fitness options, EoS Fitness offers the best equipment, high-energy workout classes, top-notch amenities, and extensive personal training options starting at just $9.99 per month. View source version on Contacts Media Contact:Melissa Ruemkr@ 208-850-5939
