Latest news with #EricssonEnterpriseWirelessSolutions
Techday NZ
24-06-2025
- Business
- Techday NZ
Ericsson unveils new partner scheme for wireless solutions
Ericsson has introduced a new partner programme structure for its Enterprise Wireless Solutions segment, ending its previous tiered system in favour of a simplified model aimed at improving partners' earning potential and access to resources. The revised structure encompasses three distinct categories of partners. Firstly, Solution Partners, which comprise resellers that invest in Ericsson sales and technical certifications while building practices based on Enterprise Wireless Solutions, will join a single-tiered programme. Secondly, distribution-managed partners will operate under a streamlined framework, receiving support from distributors through a programme-centric approach. Thirdly, the programme embraces ecosystem member partners, including managed service providers, carriers and technology alliance partners, who have created services or technologies connected to Ericsson Enterprise Wireless Solutions. "There are two key things that we're trying to achieve with the new Solutions Partner Program. The first is about enabling our partners to better benefit financially from working with Ericsson and building a business around our Enterprise Wireless Solutions. The second is about working closer with our partners to realize the opportunity we have to bring superior customer services and solutions to our end-users," Matt Cook, Head of Sales, Go-to-Market & Support for Enterprise Wireless Solutions at Ericsson, said. The new programme enhances deal registration discounts for partners, providing greater financial incentives and introducing more robust protection in comparison with those operating without deal registration. The new rules extend these protections to opportunities initiated by Ericsson and referred to partners as well. As part of the programme overhaul, the Mountaineer programme has also been revised. It is now accessible to all partners and aims to provide comprehensive training and certifications geared towards accelerating technical users and fostering creative uses of Ericsson Enterprise Wireless Solutions. The updated Mountaineer scheme includes both partner and individual incentives, and has expanded beyond the original technical focus to also encompass sales and support roles within partner organisations. Ericsson stated that further roles are likely to be incorporated into the programme in future updates. The Mountaineer programme now features incremental benefits, which will be unlocked by different expert levels, granting partners additional incentives as their expertise and involvement grow. In addition to changes in programme structure and training pathways, selected partners will have access to Partner View, a newly introduced tool. This platform consolidates partner data in a single location, offering insights into programme performance, revenue, training and certification progress, as well as opportunity and pipeline management. "With Partner View, Solution Partners will now have this data at their fingertips, meaning both our Solution Partners and our Partner Account Managers can spend less time chasing data and more time using data," Matt Cook added. According to Ericsson, the new Enterprise Wireless Solutions Partner Program will officially be instated in mid-2025, and partners are encouraged to reach out to their account managers for additional information regarding programme specifics and eligibility. Follow us on: Share on:
Techday NZ
05-06-2025
- Business
- Techday NZ
Westcon-Comstor & Ericsson boost 5G growth in Australia & NZ
Westcon-Comstor has announced a collaboration with Ericsson Enterprise Wireless Solutions to support enterprise connectivity and partner growth in Australia and New Zealand. The agreement is intended to accelerate the uptake of Ericsson's 5G solutions in the region, leveraging Westcon-Comstor's network of technology resellers, systems integrators, and service providers. This development extends the partnership between Westcon-Comstor and Ericsson, which already has a presence in the Asia Pacific region and was recently expanded to Europe, the Middle East, and Africa. The partnership's central aim is to enhance the adoption of Ericsson's enterprise-focused wireless offerings. These include Ericsson NetCloud, Cradlepoint routers, and Enterprise 5G solutions, all designed to give organisations access to public 5G, private 5G, and satellite connectivity. These technologies offer security features through simplified SASE and are expected to enable a range of operational and business transformations for enterprise customers. Westcon-Comstor will be responsible for deploying a suite of value-added services as part of this initiative. The services include education programmes, data-driven insights, and training and enablement resources to help channel partners maximise the value of the Ericsson Enterprise Wireless Solutions portfolio. The increasing pace of 5G adoption in enterprise settings across Australia and New Zealand was highlighted by Ericsson. Julie Hens, SVP Global Distribution Partners, Enterprise Wireless Solutions at Ericsson, said, "Enterprise 5G connectivity in Australia and New Zealand is advancing at a fast pace because it is not only a viable alternative to wires but also a key catalyst to business transformation. Ericsson's existing successful partnership with Westcon in other countries is testament that this expanded partnership in ANZ, together with our shared solution providers, will support customers who are on their business transformation journey." Westcon-Comstor's leadership in Australia commented on the significance of the expansion into the Australian and New Zealand markets. Phil Cameron, Managing Director, Australia at Westcon-Comstor, said, "After achieving success in Asia, we're excited to expand our relationship with Ericsson into key markets, such as Australia and New Zealand." The benefits that Ericsson's solutions bring to Westcon-Comstor's partners were also noted in the announcement. Dave Rosenberg, Managing Director, New Zealand at Westcon-Comstor, said, "Ericsson is uniquely positioned to help our partners enter new markets with their world-class private 5G solutions – markets they may have never explored before." As part of ongoing engagement, Ericsson will present its latest technologies relevant to the Australia and New Zealand region at the 2025 Westcon-Comstor's Imagine: Resilient Futures event. Attendees at the event are invited to visit the Ericsson stand to gain further insights into the partnership and the opportunities offered by new 5G capabilities.
Channel Post MEA
21-05-2025
- Business
- Channel Post MEA
Westcon-Comstor And Ericsson Announce Distribution Agreement
Westcon-Comstor announced a new collaboration with Ericsson that aims to enhance enterprises' connectivity and unlock growth opportunities for channel partners. The distribution agreement covers Europe, Middle East and Africa (EMEA) and will see Westcon accelerate adoption of Ericsson's Enterprise Wireless Solutions by working with its network of technology resellers, systems integrators and service providers across the region. Ericsson's Enterprise Wireless Solutions enable organisations to innovate, operate, and grow anywhere without constraints. Ericsson NetCloud, Cradlepoint routers, and Enterprise 5G solutions provide the flexibility of public and private 5G, with the zero-trust security of simplified SASE. As part of the collaboration, Westcon will deploy its suite of value-added services spanning education, data-led insights, training and enablement to drive partner growth, empowering partners to leverage the Ericsson Enterprise Wireless Solutions portfolio to full effect. 'Ericsson's Enterprise Wireless Solutions fuel innovation and growth, and we are excited to play an important role in driving their adoption around EMEA,' said Daniel Hurel, Senior Vice President, Westcon EMEA Go-To-Market at Westcon-Comstor. 'This collaboration unlocks exciting new growth opportunities for partners and adds an extra dimension to our networking technology portfolio within the region. We look forward to deploying our value-added services to empower and enable partners, equipping them with additional capabilities as they bring the benefits of the Ericsson Enterprise Wireless Solutions portfolio to their customers.' 'With the increased speed and decreased latency of 5G, businesses are now looking at 5G as not only a viable alternative to wires but also to innovate and transform their business,' said Julie Hens, Senior Vice President, Global Distribution Partners at Ericsson. 'Westcon is an excellent business partner for our shared solution providers in supporting customers who are on this transformation path.' 0 0
