Latest news with #EricssonGulf
TECHx
24-06-2025
- Business
- TECHx
Ericsson Reports 5G and FWA Growth in Gulf Region
Home » Smart Sectors » Telecom » Ericsson Reports 5G and FWA Growth in Gulf Region Ericsson has revealed new insights into 5G and Fixed Wireless Access (FWA) trends in the June 2025 edition of its Mobility Report. The company highlighted strong momentum in 5G adoption and FWA deployment across the Gulf region and globally. According to the report, global 5G subscriptions are expected to exceed 2.9 billion by the end of 2025. By 2030, 5G networks are projected to handle 80 percent of global mobile traffic. In the Gulf, 5G is forecast to represent 90 percent of all mobile subscriptions by 2030, reaching 86 million. Ericsson noted that demand for high-speed broadband alternatives and national smart city goals are driving strong FWA adoption. FWA is set to make up over 35 percent of new fixed broadband connections, growing to 350 million by the end of 2030. The report emphasized the role of 5G FWA in expanding broadband coverage in areas where wired infrastructure is not feasible. Ericsson also reported that 5G networks handled 35 percent of global mobile traffic by the end of 2024. This figure is expected to increase to more than 80 percent by 2030. In the Gulf, service providers are evolving from traditional telcos to digital service providers. This shift is being powered by technologies such as artificial intelligence, edge computing, cloud, and 5G. From 2024 to 2030, mobile subscriptions in GCC countries are projected to grow at an annual rate of 3 percent, reaching 95 million. By 2030, 5G will account for 90% of mobile subscriptions in the Gulf. FWA is helping close connectivity gaps and support smart city goals. Ericsson reported that CSPs are also exploring monetization opportunities through 5G Standalone (5G SA) and 5G Advanced. These enable new services based on quality and performance instead of just data volume. The report includes use cases for sectors such as gaming, live events, point-of-sale, VPNs, and media production. It also features a study on how Generative AI may impact mobile network traffic and a collaborative article with Sony. The article highlights how dynamic slicing and QoD APIs can enhance live media production over 5G. Petra Schirren, President of Ericsson Gulf at Ericsson Europe, Middle East and Africa, said the region is characterized by high 5G penetration and digital ambition. She noted that Gulf service providers are delivering customized experiences powered by advanced technologies like AI and FWA.
Zawya
05-05-2025
- Business
- Zawya
Ericsson ConsumerLab highlights rising interest in differentiated connectivity among UAE consumers
22 percent of 5G users are willing to pay 10 percent more for performance assurance on latency- and uplink-sensitive apps. The report identifies revenue generation opportunities for communication service providers. A new Ericsson (NASDAQ: ERIC) ConsumerLab report titled 'Elevating 5G with Differentiated Connectivity' has revealed some unique insights and consumer trends related to 5G in the United Arab Emirates (UAE). The report also identifies revenue generation opportunities for communication service providers (CSPs) in the 5G space. The report identifies four key trends shaping the UAE's 5G landscape: One in three 5G users in the country are no longer willing to accept best-effort 5G performance. The survey notes that satisfaction with 5G decreased as more than 50 percent of users face issues in high-traffic locations. Therefore, ensuring good 5G coverage in addition to sufficient capacity is essential for differentiated connectivity. The appetite for differentiated connectivity is growing. 44 percent of 5G users in the UAE are interested in paying for differentiated connectivity that guarantees better performance for critical tasks, and 32 percent are likely to be among its first adopters. Meanwhile, 22 percent of users, known as 'assurance seekers', actively seek elevated connectivity for critical applications and are happy to pay for it. To make the most of this trend, service providers must develop actionable segmentation strategies that identify key consumer groups. Generative AI (GenAI)is redefining the way people use 5G. The report shows that 22 percent of 5G users are willing to pay 10 percent more for performance assurance on latency and uplink-sensitive apps, such as those featuring GenAI, augmented reality (AR) and video calling, compared to established app categories. As the usage of these apps grows, CSPs must prepare for shifts in network traffic with rising demands on uplink and downlink capacity as well as low latency. Service providers could see an increase in consumer average revenue per unit (ARPU). Transitioning to differentiated connectivity has the potential to increase 5G consumer ARPU by 5 to 14 percent. CSPs also have the opportunity to unlock new revenue pools by exposing quality-on-demand (QoD) network application programming interfaces (APIs) to application service providers. However, capturing the full potential of differentiated connectivity will require CSPs to explore alternative payment models, as preferred by 24 percent of 5G users. Petra Schirren, Vice President and Head of Ericsson Gulf at Ericsson Europe, Middle East and Africa, says: 'The latest Ericsson ConsumerLab report highlights a valuable opportunity for growth in the UAE's 5G network landscape. As AI-powered applications become more prevalent, users' expectations for enhanced connectivity are rising, and so is their willingness to pay for performance assurance. We look forward to working with our partners in the country to leverage on the report's insights, drive positive change, and enhance the overall 5G experience for consumers through co-creating tailored connectivity experiences.' The Ericsson report is based on an online survey of more than 1,100 respondents across the UAE, including 1,000 active 5G users, conducted during June and July 2024. The research scope is reflective of the opinions of over 6 million smartphone owners in the country, including more than 3 million 5G users. The report is part of the comprehensive Ericsson Research series, which has monitored the evolution of the global 5G consumer market since 2019. ABOUT ERICSSON: Ericsson's high-performing, programmable networks provide connectivity for billions of people every day. For nearly 150 years, we've been pioneers in creating technology for communication. We offer mobile communication and connectivity solutions for service providers and enterprises.
Al Bawaba
05-05-2025
- Business
- Al Bawaba
Ericsson ConsumerLab highlights rising interest in differentiated connectivity among UAE consumers
A new Ericsson (NASDAQ: ERIC) ConsumerLab report titled 'Elevating 5G with Differentiated Connectivity' has revealed some unique insights and consumer trends related to 5G in the United Arab Emirates (UAE). The report also identifies revenue generation opportunities for communication service providers (CSPs) in the 5G space. The report identifies four key trends shaping the UAE's 5G landscape: One in three 5G users in the country are no longer willing to accept best-effort 5G performance. The survey notes that satisfaction with 5G decreased as more than 50 percent of users face issues in high-traffic locations. Therefore, ensuring good 5G coverage in addition to sufficient capacity is essential for differentiated connectivity. The appetite for differentiated connectivity is growing. 44 percent of 5G users in the UAE are interested in paying for differentiated connectivity that guarantees better performance for critical tasks, and 32 percent are likely to be among its first adopters. Meanwhile, 22 percent of users, known as 'assurance seekers', actively seek elevated connectivity for critical applications and are happy to pay for it. To make the most of this trend, service providers must develop actionable segmentation strategies that identify key consumer AI (GenAI)is redefining the way people use 5G. The report shows that 22 percent of 5G users are willing to pay 10 percent more for performance assurance on latency and uplink-sensitive apps, such as those featuring GenAI, augmented reality (AR) and video calling, compared to established app categories. As the usage of these apps grows, CSPs must prepare for shifts in network traffic with rising demands on uplink and downlink capacity as well as low providers could see an increase in consumer average revenue per unit (ARPU). Transitioning to differentiated connectivity has the potential to increase 5G consumer ARPU by 5 to 14 percent. CSPs also have the opportunity to unlock new revenue pools by exposing quality-on-demand (QoD) network application programming interfaces (APIs) to application service providers. However, capturing the full potential of differentiated connectivity will require CSPs to explore alternative payment models, as preferred by 24 percent of 5G Schirren, Vice President and Head of Ericsson Gulf at Ericsson Europe, Middle East and Africa, says: 'The latest Ericsson ConsumerLab report highlights a valuable opportunity for growth in the UAE's 5G network landscape. As AI-powered applications become more prevalent, users' expectations for enhanced connectivity are rising, and so is their willingness to pay for performance assurance. We look forward to working with our partners in the country to leverage on the report's insights, drive positive change, and enhance the overall 5G experience for consumers through co-creating tailored connectivity experiences.' The Ericsson report is based on an online survey of more than 1,100 respondents across the UAE, including 1,000 active 5G users, conducted during June and July 2024. The research scope is reflective of the opinions of over 6 million smartphone owners in the country, including more than 3 million 5G users. The report is part of the comprehensive Ericsson Research series, which has monitored the evolution of the global 5G consumer market since 2019.
