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Inside adidas' Ode to Black Excellence
Inside adidas' Ode to Black Excellence

Hypebeast

time03-07-2025

  • Entertainment
  • Hypebeast

Inside adidas' Ode to Black Excellence

By Erin Ikeuchi Under the roof of a former perfumery along Atlanta's Westside Beltline, adidas gathered hundreds of artists, athletes, musicians, writers, designers and leaders for the final act of its Honoring Black Excellence (HBE) capstone – an ode to the cultural architects at the helm Black creativity, innovation and brilliance. The iconic three stripes have long understood the transformative power of teamwork and sportsmanship, and in recent years its taken its steadfast commitment to community and social impact off the pitch and into the wider cultural bloodstream. Launched in 2019, HBE initiative has become a pivtal platofrm platform for the brand, honoring Black voices shaping today's creative and social landscapes. A cross between experience and exhibition, this year's edition unfolded as an embodiment of memory and momentum. Centered around the theme of 'Pathways & Pipelines,' the event spotlighted those who not only preserve legacy, but voices who are pave the way forward. To curate the event, adidas tapped Rog & Bee Walker, the duo behind Paper Monday, to transform the sprawling, industrial space with their sublime visual language, bringing their love for narrative and storytelling into a new, experiential dimension. The night featured a tender short film directed by the Walkers, alongside a series of immersive installations — a mosaic of the honorees' iridescent worlds: A willow shades over the belles of Gee's Bend Quilters, the Alabama-based collective whose quilted odes to Black Southern life sit at the heart of American art history; testimonials from mothers who have been impacted by Jaycina Almond's Tender Foundation, a grassroots rewriting narratives around single Black motherhoods, sing from the cozy, corner nursery. Elsewhere, framed jerseys's from Sekou Thornell's label Kitboys Club sits beside a stack of lockers. Fueled by his love of the game, Thornell blends streetwear and soccer to empower the new wave of Black creatives, both on and off the field. Peppered throughout the space are portraits taken by the Walker's — tender captures screen-printed on sheer veils of fabric, catching the light as if exhaling with the room itself. The images serve as a visual throughline, threading each installation with a dignity that doesn't just captures its subjects, but holds them tight. Ahead of the HBE Capstone Experience, we caught up with Rog & Bee to discuss their practice and the vision that brought it all together. 1 of 9 2 of 9 3 of 9 4 of 9 5 of 9 6 of 9 7 of 9 8 of 9 9 of 9 'It's definitely a balancing act, and what we do together is greater than the sum of our parts.' How would you describe your practice in your own words? Rog Walker: Visual storytelling sums it up. We use photography, film and pretty much any medium to capture identity, which is at the core of our work. It's about exploring our stories and the stories of people around us. Bee Walker: Through working we've discovered other dimensions of our practice that maybe weren't initially intended, but are so beautiful to see. This whole HBE event has turned into 100's of people coming out to Atlanta to screen the film and see the photographs and meet the featured honorees – that element of our work has been really surprising. It's amplified really beautiful messages and it's become a really important part of it all. What are you respective backgrounds and how have those paths led you to where you are today? RW: Bee's been taking photos since she was like 13, whereas I started kind of late. I come from a standard, working-class family, and photography was not a choice that was even allowed. There was a lot of backlash, but it only made me want to pursue it even more – to tell my story and explore this path. BW: To be honest, I wouldn't call my background a creative one either. I did start taking pictures young because my father bought me a camera, but when I met Rog, it coalesced into something that we both loved doing and we just grew from there. It's been such an amazing journey. 1 of 8 2 of 8 3 of 8 4 of 8 5 of 8 6 of 8 7 of 8 8 of 8 'True collaboration starts with the trust that someone believes in your vision, even if you've never done it before.' As both creative and life partners, how do you strike a balance when approaching a new project? RW: Just taking a step back, our personalities are so different: Bee is really outgoing and I don't like talking to people, whereas I'm really technical and she just doesn't like to fuss with that stuff. Our personalities just mesh well. But, also we fell in love with each other and with photography at a time when there was a lot of excitement. I remember running around on the street with our friends, and so many things were happening at that time, and we just loved it. We were exploring culture and having fun, which made it easy to collaborate. BW: It's definitely a balancing act, and what we do together is greater than the sum of our parts. It helps me stay focused and when I drop off a little bit, I always remember that none of this would be possible if it weren't for both of us or our whole family now being a part of it. 1 of 8 2 of 8 3 of 8 4 of 8 5 of 8 6 of 8 7 of 8 8 of 8 How has your experience running Paper Monday inform your curatorial vision for this event, and the immersive installations within them? RW: The adidas Purpose team reached to see if we wanted to curate the event, and though we'd never done this before, we saw how these stories are more than pictures, they're real narratives. It was a matter of research, we were looking at Carrie Mae Weems, Tyler Mitchell and grasping onto different elements. True collaboration starts with the trust that someone believes in your vision, even if you've never done it before. Courtesy of adidas. Event photography by Yvette Glasco. Portraits by Rog & Bee Walker.

Ji Zou Paints a Portal Between the Digital and Divine
Ji Zou Paints a Portal Between the Digital and Divine

Hypebeast

time23-05-2025

  • Entertainment
  • Hypebeast

Ji Zou Paints a Portal Between the Digital and Divine

By Erin Ikeuchi Looking at a Ji Zou painting is something akin to a haunting. Ancestral presence and personal stake unfold like bygone memories, with new meanings revealed one veil at a time. What's left is an ever-evolving image — subtle, sublime, and like every good ghost story, bone-deep. This quality can be traced back to the Hmong ghost stories of their childhood. 'In our culture, we don't have fairy tales,' Zou told Hypeart, 'so I've come to associate monsters with comfort.' It's an inheritance that pulses through their immediate environment, from traditional costume fabrics that slink off chairs to paintings punctuated with silver shamanic emblems and the charms that bless the latticed fences on the walk to their studio in Ridgewood. Brought up in the sprawl of suburban Michigan, Zou, like many others, turned to the internet early on, captivated by its disembodied freedom. 'It aligned with how I existed – not necessarily in a physical body, but one I could project into an online space.' It's a way of being that continues to inform their process, practice and the intuition that drives it all. A few years ago, Zou moved to New York to focus on their art full-time, quickly gaining recognition for their digital illustrations — works defined by neon-noir palettes, ethereal gradients and psychosexual undertones. Craving a new dimension, they completed an Illustration MFA, expanding their artistic arsenal to encompass physical mediums. Now, the artist is in the midst of a textural turn, leaning into tactility head-on: stretched organza emulates a digital moiré, while cat eye pigment powder glints like a soft-screen glare. Helming this new chapter is the same cybernetic spirit, dressed in a more raw, fragmented form. For our latest edition of HypeArt Visits, we took a trip to Zou's studio to discuss overcoming fears, this new creative horizon and the spiritual forces that keep them going. 1 of 4 2 of 4 3 of 4 4 of 4 'The more time I spend with this kind of work, the more conceptual it gets. My relationship with everything I'm using – my hands, the material – it all feels different now.' There's a psychoanalytic, bedroom-esque vision that threads through your paintings. Would you say your background informs the themes explored in your work? A lot of my work plays on internal states. It exists in this surreal realm, and I think it has a lot to do with growing up in the suburbs. There was nothing really going on around me, so I was left to think a lot and just be on the internet. That space is so malleable, so I spent a lot of time imagining what those digital worlds look like, and how I saw myself operating within them. When did you realize you wanted to move to New York to pursue art? It came really slowly for me, like 10 years in the making. I always wanted to be an artist, but growing up in Canton, Michigan, I didn't think it was possible. When I was younger, I had works in some local shows, but they didn't really sell. I moved to New York with one of my best friends. I was helping him out on photoshoots, though it didn't feel super aligned with my creative interests, so I started doing illustration for editorials and companies, which I really liked because I could express a mode of visual art where I felt like myself. I still didn't have a lot of narrative control, so I began creating my own digital works. I released them during the pandemic, and I got a lot of really good reception, which was really encouraging. It led me to painting, and my exploration of the physical became a lot deeper once I went to grad school at RISD, where I had adequate studio space. How would you describe the transition from a digital to physical workflow? Honestly, it happened kind of abruptly. For a while, I was afraid of making physical work — of paint — and still am because it feels so permanent. Obviously you can paint over something, but it still leaves a textural ghost underneath. There's a lot less control with this medium, but one day I just decided to do it. My relationship with the physical has definitely changed a lot. My earlier works are pretty image-focused, whereas in my latest piece, the conversation with the surface of the canvas is a lot more obvious. The more time I spend with this kind of work, the more conceptual it gets. My relationship with everything I'm using – my hands, the material – it all feels different now. 1 of 3 2 of 3 3 of 3 'Whenever I feel fear, I try to lean into that emotion and explore it further. It puts me into a space of discomfort and helps me grow.' Your paintings are grounded by this ghostly beauty. Elements slowly emerge, and the longer you look at a painting, it becomes a new piece of work. What attracts you to this style? The idea of fear is really interesting to me, especially with the supernatural. It's irrational in so many ways, yet it's such a common experience. Whenever I feel fear, I try to lean into that emotion and explore it further. It puts me into a space of discomfort and helps me grow. Your work also grapples with the haunting aspects of humanity, which can sometimes be scarier than ghosts. Definitely. One of my friends took this RISD course on hauntology, which I'm hearing more and more about. I want to explore it in my work. My basic understanding of it is that the past haunts the present, so it's very tied to colonialism and paying respect to oppressed groups. A lot of artists are thinking with hauntology, but a lot of the time, are not aware of it. When you're approaching a new piece, what does hat process look like from start to finish? It's changing a lot right now based on the types of textures I'm trying to elicit. For this piece, I'm using inkjet transfer to superimpose my digital paintings onto a canvas, build up layers of paper on top, and peel them off. For this other one, I'll put down some layers of paint, mostly abstract forms, and allow them to reveal themselves. It depends, but when a painting is finished I just kind of know. 1 of 4 2 of 4 3 of 4 4 of 4 '…this connection to the spiritual is a constant in my life. I've always been really curious about the invisible worlds and forces that surround us.' You mentioned how aspects of your works are informed by Hmong shamanistic practices. How do you incorporate these meditative or spiritual experiences into your practice? It's hard to say that I'm practicing all these things on a regular basis, but this connection to the spiritual is a constant in my life. I've always been really curious about the invisible worlds and forces that surround us. When I was in undergrad, I was concerned with what was scientifically proven, but then I took this class on meditation and the purpose of life. That really changed my perspective. Later, I went on a two-week meditation retreat and had all these unexplainable experiences. It was like I was able to predict what was going to happen without it happening, or feel people's emotions without them telling me. I'm not in that state anymore, but I see my paintings as a way to reconnect with that world. A lot of your pieces take root in personal experience and often feature femme subjects. Would you say they are different iterations of yourself? Yes, but to be honest, I'm not as into self-portraits as I used to be. I still like making them, and I like how diaristic they can be, but they tend to be repetitive. 1 of 3 2 of 3 3 of 3 What are you working on now? I'm building up a body of work for a solo show. Pieces that have a lot more texture, a lot more exploration of the surface, and allow the body to dissolve or arise from the background with more translucency. I'm also playing with integrating or sewing different materials onto the canvas. Are the affirmations hanging on your wall more related to the work itself or to you and your process? I'm someone that worries a lot, which isn't good because then I'm focused on the negative rather than positive. You tend to attract those things into your life, so sometimes I leave these affirmations on my wall for when I'm in a moment of fear or anxiety. They interrupt that train of thought, and I'm able to refocus my perspective. Do you prefer working alone or with friends? It depends. Working alone can be painful and that's partly why I need the affirmations. You can get into these really deep spaces where you hate your work, and then five minutes later you'll have a breakthrough moment. There isn't a lot of that when my studio mate is here, which is nice. But at the same time, it'll be hard to get to a place where something amazing is happening, so I like both. 1 of 3 2 of 3 3 of 3 'I just have to keep working through it. It's really cathartic and it strengthens your relationship with yourself.' How do you handle hitting a creative block? A lot of people say you should take a walk, or take a break from the studio, though that doesn't work for me. I'll just be in here, cry and pray that something will change, but I just have to keep working through it. It's really cathartic and it strengthens your relationship with yourself. Do you have any go-to books, movies or music for inspiration? There's a lot of haunting music that I really like. Hyperpop, too. Grimes is really fun. In terms of movies, Robert Altman has a lot of really great films. My favorite of his is Images , which is about a children's book illustrator and her descent into schizophrenia. It's fucking wild, I've seen it like 20 times. I want to make paintings that feel like that film. Photography by Keith Estiler.

Pen & Paper: Herman Deviashin
Pen & Paper: Herman Deviashin

Hypebeast

time19-05-2025

  • Entertainment
  • Hypebeast

Pen & Paper: Herman Deviashin

By Erin Ikeuchi Herman Deviashin is rewriting the tattoo playbook. From resurrecting Russia's forgotten ink traditions to AR tattooing and designing body art for one of gaming's most notorious villains, the artist is pushing the needle way past the edge. Born in Tyumen, Siberia, Deviashin got his start in graffiti, though the instinct to mark eventually moved off the walls and onto skin. His journey has taken him to Berlin, Moscow and most recently, Barcelona, where he's based. There, he's developed a hybrid practice that fuses tattooing with sculpture, creating hyperrealistic 'skin' pieces etched in his signature fine-line style. Drawing on Siberian ironic conceptualism, his work balances humor, horror and a tender kind of absurdity: Sisyphus stuck on a treadmill, kids dancing around mushroom clouds and flesh-clad teddy bears with nipples for eyes, stitched with a precise and affectionate hand. In 2023, Deviashin was tapped as a contributor for Call of Duty: Modern Warfare III , with Vladimir Makarov donning custom onscreen pieces. Last year, he was the subject of ' The Circle, ' a documentary short that captures the making of the world's first AR tattoo — an experiment born out of creative burnout and the uneasy marriage between tattooing traditions and emerging technologies. When he's not behind the needle, Deviashin co-runs Russia's first tattoo archive, @russiantattoohistory, alongside Sasha Morozov. Started in 2020, the project documents tattoos across the country, aiming to showcase the lesser known world of Russian ink culture, beyond the widely recognized Soviet prison tattoos. 'I can confidently say we're the world's only experts in Russian tattoo history,' he tells Hypeart. 'We passed an examination by the Museum of Gulag History.' More than a mere database, the archive serves as a lens onto subcultures, identity and the way ink maps memory. For this edition of Pen & Paper we spoke with Deviashin about how the past, present and future of tattooing. Read on for the full interview. View this post on Instagram A post shared by HYPEBEAST (@hypebeast) 'Tattooing for a lifetime could leave more questions than answers. That's why I'm always interested in finding new mediums for my creativity.' What were your first interactions with tattoos, and how did they lead you to become a tattoo artist? My entry into tattooing was quite conscious. I remember being hypnotized by the tattoos of fellow travelers on buses or trains. It was the late '90s — an unstable time in Russia with devaluation, the Chechen war and the heroin epidemic. Amid the chaos, there were presidential amnesties, so many people with prison tattoos were visible in society. At the time, I didn't think much about tattoos for myself or that I would ever tattoo others. I had been drawing graffiti for a while, but I lost interest in that hobby, and wanted to find a new medium for myself. Tattooing became that medium. How would you describe your practice today? Oh, that's a very difficult question to answer. I understand that tattooing for a lifetime could leave more questions than answers. That's why I'm always interested in finding new mediums for my creativity. Last year, I tried to enroll in Alexander Sokurov's directing course in Armenia. He's probably the only working Russian director of art-house cinema who isn't afraid to express his life position — even if it means arguing with the president, which usually doesn't end well. Unfortunately, the course was canceled, but my desire to direct only grew after meeting Sokurov. 1 of 5 2 of 5 3 of 5 4 of 5 5 of 5 Can you tell us about your Russian tattoo archival project? Although I always paid attention to prison tattoos, I never romanticized them. In my childhood, there were two parallel worlds: the familiar society — family, school — and then there was the street, which was saturated with prison culture. Some of my peers were involved in robbery to collect money for people in prison. All problems were solved by 'shooters': 100-200 people, mimicking prison concepts and the hierarchical system. During one of these shootings, someone brought a crossbow and killed a guy with a shot to the chest. I hated it. Now, as a recognized tattoo artist in Russia with my own signature, many of my friends have started saying I have a 'prison style' since they look like 'blue' tattoos. It became clear to me that we needed to understand what Russian tattooing actually is, beyond khokhloma or neo-Slavic motifs, but within its true historical context. How did the Russian criminal tattoo appear? That's how the project started. Last year, you completed the world's first AR tattoo and the process was captured in 'The Circle.' What was the impetus for this? I have a friend from my graffiti days, Andrey Drobitko, who is now a well-known AR software developer. Their app, SketchAR, is a drawing tool for flat surfaces – walls or paper – using HoloLens glasses or a smartphone. I was fascinated by its possibilities for 3D objects. This imperfect technology sparked something new for me: a sense that the process held more questions than answers. Andrey was unsure whether or not this experiment would work, but three years ago, he agreed to try it. I gathered a team of enthusiasts – Evgeny Bakirov, Andrey Krauzov and Mikhail Novitsky – who shared my curiosity. Through this, Bakirov, the director, saw both my inner creative crisis and search, and it became the film's logical conclusion. 1 of 6 2 of 6 3 of 6 4 of 6 5 of 6 6 of 6 'You no longer have to endure pain, though pain has always been a part of tattooing. It goes against the instinct of self-preservation; it turns into a desire to beautify oneself, which, to me, is less compelling.' Are there other ways you've seen or hope to see tattooing intersect with emerging technologies? Tattooing is definitely evolving. The barrier to entry is now very low. It's moved from being an archaic ritual to a technological process. You no longer have to endure pain, though pain has always been a part of tattooing. It goes against the instinct of self-preservation; it turns into a desire to beautify oneself, which, to me, is less compelling. I also see a future where robotization plays a role in tattooing. Perhaps one day, tattoos could be applied without the direct interaction between artist and client, making the process more impersonal. However, the connection between the artist and the client is important. I enjoy interacting with people from different walks of life, and sometimes that even turns into friendship. I'm not opposed to these technological advancements. I watch with interest as tattooing becomes a tool for artists, rather than just craftsmen. New textures and a complete lack of rules and boundaries are emerging in the field. There is a temporal aspect to your work as you look into both the past and future of tattooing. Are there any particular art periods that have influenced your practice? Honoring the past and imagining the future so you can understand the present – I think that's what art is about. Lately, I've been questioning the nature of time itself: whether it really moves in just one direction. Of course, there are always artists and works from different periods that inspire me. It's not just visual art — literature and music provide me with greater space for visualization. These works change with me over time; though the text remains the same, like good wine, its meaning deepens, revealing something new with each reading. View this post on Instagram A post shared by Herman Deviashin (@gera_ix) 'For me, these works reflect the uniqueness of human skin — the marks of life, scars and the history they carry.' What sparked your interest in tattooing as a sculptural form? What was your first project in this medium? My interest in tattooing as a sculptural form developed gradually, working through different materials like porcelain and calfskin, and creating scans for exhibitions. My first real encounter with this medium was while I was working with SFX specialists to recreate tattoo textures for Husky's 'Never Ever' music video. I became very fussy about the details in my work, so I created a technology that allowed me to reproduce the tattoo's texture exactly as it appears on skin, including the blurriness of the lines. By tattooing on silicone and transferring the designs onto human skin, I discovered a sculptural material that connected artisanal tattooing with contemporary art. I trained with SFX makeup artist Daria Rykova, and now I can manage the process on my own — from sculptural modeling in plasticine to mold casting and silicone integration with realistic textures, like moles and hair. For me, these works reflect the uniqueness of human skin — the marks of life, scars and the history they carry. What themes underlie your work? There is certainly a residue of childhood memory in my work, layered with the experiences I've gained over the years. In my work, I see the irony of the '90s: the Russian mentality and the concept of avos, the belief that against all odds, everything will turn out fine. As someone born during the collapse of the USSR and raised in an open country, I gravitate toward everything new and Western. I like integrating pop culture into Russian contexts, often reflecting on themes like Oscar Wilde's 'Salomé,' but reinterpreting them in today's world — showing John the Baptist's head on a modern family's dinner table. Now that I live in Spain, I find myself inspired by the cultural nuances of Catalonia. I like exploring human vices and weaknesses, which is partly a reflection of myself. I'm fascinated by how people interpret my sketches, and the incongruences between their interpretations and my intentions. 1 of 3 2 of 3 3 of 3 '…toys often serve as protectors from the bad things around us — but as we grow, we forget about these things. My teddies are toys for adults, serving as a reflection of childhood trauma.' Your teddy bear sculptures reflect ideas of trauma and childhood innocence in equal measure. How did this series come about? Can you talk about the decision to include elements such as hair, piercings and moles? For many years, my mother sewed classic teddy bears and often gifted them to people she loves. Her sincerity in this inspired me to create my own bears out of silicone and synthetic mesh. Sure, the image is linked to childhood – toys often serve as protectors from the bad things around us — but as we grow, we forget about these things. My teddies are toys for adults, serving as a reflection of childhood trauma. Each bear has its own character, with scars, tattoos and other elements that tell a story. The final touch is painting thin veins over the tattoos, and adding small details to enhance the realism. How do you envision tattooing blending into the more conventional fine art world? Tattooing can absolutely blend into the fine art world, although a few years ago, I didn't know if it was possible. Now, I see how it can be done authentically. Tattooing can be preserved in the layers of history, not just through photographs or embalming. I'm also interested in how tattooing can serve a scientific purpose. We've started a project with a team of neuroscientists to study pain through tattooing, which could be important for understanding phantom pain and the effects that tattooing has on the human body. We've even registered our study with the world's ethics committee. Are there any upcoming projects we should be on the lookout for? I'm looking forward to consulting and creating tattoos for some films and movie projects. It's something I'm passionate about because once I notice poorly done tattoos onscreen, I can't unsee them. I proposed an exhibition at Han Shinko's SURR gallery in LA, which would be my first solo exhibition in the U.S. For the last nine years, I've been creating silhouettes of tattooed people with Ukrainian and Russian tattoo artists, so I'm looking for a venue in Europe to present a project related to war and peace. Due to the sensitive nature of the current conflict, it's been impossible to present the work, but I will keep trying, as it's important to restore trust between the people of this project. I'll also be working with Fabio Viale, who creates antique replicas with tattoos. He promised to teach me how to work with marble, and as someone from Russia, the opportunity to become an apprentice to an Italian sculptor steeped in the colossal history of art is a chance I can't pass up. I'm an adventurous person, and I don't know where I'll be in a year. We'll see. Photography by Herman Deviashin and Evgeny Bakirov. All artwork courtesy of the artist for Hypeart.

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