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LEGO creates She Built That campaign to empower a new generation of girl builders
LEGO creates She Built That campaign to empower a new generation of girl builders

Nylon

time18-06-2025

  • Entertainment
  • Nylon

LEGO creates She Built That campaign to empower a new generation of girl builders

It's always been said that girls grow up with Barbie dolls and boys grow up with LEGO but over the years, this stereotype has changed and LEGO is looking to redefine and reclaim what it means to be a builder, and celebrate the female creativity. Image courtesy of LEGO. In a recent global research commissioned by The LEGO Group, it found that 80% of adults polled believed that society still viewed boys as naturally better builders than girls; which often led to girls and mothers undervaluing their own building skills compared to boys and their fathers. The study also uncovered a confidence gap in children, with girls rating themselves lower in building abilities than boys, and finding it hard to think of themselves as someone who is good at building things. Through the She Built That campaign, The LEGO Group aims to challenge societal stereotypes that stifle any girl's potential and inspire the next generation of female builders. Image courtesy of LEGO. With creative play, LEGO hopes to unlock every girl's creative confidence and inspire them to see themselves as creators and pioneers through their bigger portfolio of LEGO that caters to diverse interests and passions so that girls can create endless worlds across various themes such as LEGO Friends, Disney, Botanicals, Creator, and Gabby's Dollhouse. 42671 LEGO Friends Plant Café & Flower Shop. Image courtesy of LEGO. 42663 LEGO Friends Friendship Camper Van Adventure. Image courtesy of LEGO. Among these exciting and fun LEGO sets is the 42671 LEGO Friends Plant Café & Flower Shop that is designed to inspire the creation of friendship stories using elements such as a flower store, café with outdoor seating and LEGO Friends Aliya, Esma and Nugget the Cat. There's also a 42663 LEGO Friends Friendship Camper Van Adventure for girls who love camping and adventures. 43267 LEGO Disney Princess Castle & Royal Pets. Image courtesy of LEGO. 43278 LEGO Disney Princess Mini Arendelle Castle & Elsa's Ice Palace. Image courtesy of LEGO. For girls who love their Disney princesses, the detailed 43267 LEGO Disney Princess Castle & Royal Pets and 43278 LEGO Disney Princess Mini Arendelle Castle & Elsa's Ice Palace are the ones to get with their interactive play elements such as the movable furniture and the inclusion of well-loved characters Ariel, Rapunzel, Mulan, Elsa, Anna, and the first-ever Mushu character. 43249 LEGO Disney Stitch. Image courtesy of LEGO. 43257 LEGO Disney Angel. Image courtesy of LEGO. Disney fans can also build and bring their beloved 43249 LEGO Disney Stitch and 43257 LEGO Disney Angel to life for more storytelling or as a fun display. 10347 LEGO Botanicals Petite Sunny Bouquet. Image courtesy of LEGO. 103349 LEGO Botanical Happy Plants. Image courtesy of LEGO. 31169 LEGO Creator Typewriter with Flowers. Image courtesy of LEGO. Girls who would like to flex their creativity muscles can consider the 10347 LEGO Botanicals Petite Sunny Bouquet or the 103349 LEGO Botanical Happy Plants to arrange and create their own beautiful, cheerful floral display. There's even a 31169 LEGO Creator Typewriter with Flowers for those who like to build a combination of things. As part of the campaign, LEGO has also re-imagined Run D.M.C.'s hip-hop track 'It's Like That' into a vibrant celebration of girls' creativity together with its Global Girls Crew featuring US teen scratch sensation and spinner-to-the-stars DJ Livia, 15-year-old British drumming prodigy Nandi Bushell, Chinese alt-pop icon Canine, and Dutch-Surinamese vocalist Pink Oculus. Check out the music video below.

Iran hits Jerusalem, Tel Aviv and Tehran after Israeli strikes kill 78 people
Iran hits Jerusalem, Tel Aviv and Tehran after Israeli strikes kill 78 people

Yahoo

time14-06-2025

  • Politics
  • Yahoo

Iran hits Jerusalem, Tel Aviv and Tehran after Israeli strikes kill 78 people

IRAN has launched retaliatory missile and drone strikes on Israel, killing at least three people and wounding dozens, after a series of Israeli attacks on the heart of Tehran's nuclear programme and armed forces. Israel's assault used planes as well as drones smuggled into the country in advance, according to officials, to assault key facilities and kill senior generals and scientists. Iran's UN ambassador said 78 people had been killed and more than 320 wounded in the attacks which appeared to be the most significant Iran has faced since its 1980s war with Iraq. Israel said the barrage was necessary before Iran got any closer to building a nuclear weapon, although experts and the US government have assessed that Tehran was not actively working on such a weapon. READ MORE: Thousands of people plan to 'march to Gaza' as Egypt detains dozens of activists Iran retaliated by launching waves of drones and ballistic missiles at Israel, where explosions lit the night skies over Jerusalem and Tel Aviv and shook the buildings below. The Associated Press said civilians told them they heard loud explosions in neighborhoods in the capital's east, west and centre, while one of the news outlets' journalists in the city's north also reportedly heard a blast. Israel's strikes put further talks between the US and Iran over a nuclear accord in doubt before they were set to meet on Sunday in Oman. 'The US did a job that made the talks become meaningless,' Iranian Foreign Minister spokesman Esmail Baghaei was quoted as saying. He added that Israel had passed all Iran's red lines by committing a 'criminal act'. However, he stopped short of saying the talks had been cancelled. The Mizan news agency, run by Iran's judiciary, quoted him as saying: 'It is still not clear what we decide about Sunday's talks.' Iran's Supreme Leader Ayatollah Ali Khamenei said in a recorded message on Friday: 'We will not allow them to escape safely from this great crime they committed.' Iran launched waves of missiles at Israel from late on Friday. Iranians awoke on Saturday to state television airing repeated clips of strikes on Israel. Israel's military said more drones were intercepted near the Dead Sea early Saturday. READ MORE: Israel 'already planning even more brutal' attacks on Iran, Donald Trump claims A hospital in Tel Aviv treated seven people wounded in the second Iranian barrage. All but one of them had light injuries. Israel's Fire and Rescue Services said they were wounded when a projectile hit a building in the city. A spokesperson for Beilinson Hospital said one woman was killed. Hours later, an Iranian missile struck near homes in the central Israeli city of Rishon Lezion, killing two more people and wounding 19, according to Israel's paramedic service Magen David Adom. Israel's Fire and Rescue service said four homes were severely damaged. Meanwhile, the sound of explosions and air defence systems firing at targets echoed across central Tehran shortly after midnight on Saturday. Iran's semi-official Tasnim news agency reported a fire at Tehran's Mehrabad International Airport. A video posted on X showed a column of smoke and flames rising from what the outlet said was the airport. The Israeli military said it carried out overnight strikes on dozens of targets including air defences 'in the area of Tehran'. Israel's paramedic services said 34 people were wounded in the barrage on the Tel Aviv area, including a woman who was critically injured after being trapped under rubble. US ground-based air defence systems in the region were helping to shoot down Iranian missiles, said a US official. Countries in the region condemned Israel's attack, while leaders around the globe called for immediate de-escalation from both sides. Israel had long threatened such a strike, and successive American administrations sought to prevent it, fearing it would ignite a wider conflict across the Middle East and possibly be ineffective at destroying Iran's dispersed and hardened nuclear programme. But developments triggered by Hamas's October 7 2023 attack — plus the re-election of US President Donald Trump — created conditions that allowed Israel to follow through on its threats. Prime Minister Benjamin Netanyahu said the US was informed in advance of the attack. On Thursday, Iran was censured by the UN's atomic watchdog for not complying with obligations meant to prevent it from developing a nuclear weapon. READ MORE: Keir Starmer's lack of condemnation has emboldened Benjamin Netanyahu in Iran attacks The crossfire between Israel and Iran disrupted East-West travel through the Middle East, a key global aviation route, but Jordan's state-run Petra news agent said the country was reopening its air space to civilian aircraft on Saturday morning, signalling it believes there is no immediate danger. Among the key sites Israel attacked was Iran's main nuclear enrichment facility in Natanz, where black smoke could be seen rising into the air. It also appeared to strike a second, smaller nuclear enrichment facility in Fordo, about 60 miles south east of Tehran, according to an Iranian news outlet close to the government that reported hearing explosions nearby. Israel said it also struck a nuclear research facility in Isfahan and destroyed dozens of radar installations and surface-to-air missile launchers in western Iran. Iran confirmed the strike at Isfahan. UN nuclear chief Rafael Grossi told the Security Council that the above-ground section of the Natanz facility had been destroyed. The main centrifuge facility underground did not appear to have been hit, but the loss of power could have damaged the infrastructure there, he said. Netanyahu said the attack was months in the making and had been planned for April before being postponed. Israel's Mossad spy agency positioned explosive drones and precision weapons inside Iran ahead of time, and used them to target Iranian air defences and missile launchers near Tehran, according to two security officials. Among those killed were five of Iran's military leaders: General Mohammad Bagheri, who oversaw the entire armed forces; General Hossein Salami, who led the paramilitary Revolutionary Guard; General Amir Ali Hajizadeh, head of the Guard's ballistic missile programme; General Gholamreza Mehrabi, deputy of intelligence for the armed forces' general staff; and General Mehdi Rabbani, the deputy of operations.

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