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India Today
2 days ago
- Business
- India Today
Paper Bag Day: How beauty brands are going green and why it matters?
As the beauty and wellness industry continues to grapple with its environmental impact, Paper Bag Day, observed annually on July 12, offers a timely nudge to revisit long-term sustainability goals. While many sectors are still catching up, leading brands like The Body Shop and Esskay Beauty Resources are already walking the green talk—quite literally, from packaging shelves to salon exclusive conversations industry stalwarts opened up about their brands' ongoing efforts to move beyond performative greenwashing and into a future of tangible SUSTAINABILITY IN RETAIL BEAUTY'Paper Bag Day is a timely reminder for the beauty industry to re-evaluate the environmental footprint of every touchpoint—from shelf to shopper,' says Vishal Chaturvedi, Group Chief Revenue Officer, Quest Retail, The Body Shop. A veteran brand globally known for championing ethical beauty, The Body Shop has eliminated plastic bags entirely from its Indian retail footprint. 'At The Body Shop, we use 100% recycled paper which is reusable,' Chaturvedi initiative isn't just a seasonal campaign or a single SKU marketing strategy—it's rooted in a broader mission. The brand is actively educating consumers to reuse the paper bags and opt for refill stations for skincare and haircare products in select stores. 'As customers become more environmentally conscious, brands must demonstrate leadership through transparency, clear purpose, and decisive action,' he an industry where packaging often becomes the bulk of post-consumer waste, The Body Shop's commitment sends a strong signal: sustainability isn't a luxury or trend, it's a non-negotiable foundation.'Sustainability shouldn't be an isolated effort; it needs to be a fundamental brand commitment,' Chaturvedi concludes—urging peers to view green initiatives not as marketing optics but as moral REVOLUTION FROM THE GROUND UP At the supplier and back-end level, Esskay Beauty Resources—a major distributor to salons and spas—has been paving its own green path. 'Sustainability is the cornerstone for a responsible beauty industry,' says Ankit Virmani, Director, Esskay Beauty the occasion of Paper Bag Day, Esskay is reaffirming its focus on 'low-waste and eco-friendly practices and products.' Virmani believes the revolution must begin at the roots—with brands rethinking materials, manufacturing, and distribution altogether.'We proudly uphold our commitment to the environment with sustainable packaging solutions, replacing single-use plastics with biodegradable alternatives like paper bags and recyclable materials,' he Esskay's vision extends far beyond the bag. Their product line includes vegan, cruelty-free beauty essentials made from ethically sourced ingredients—an alignment that speaks volumes in a market increasingly shaped by conscious consumers.'Our vegan products, crafted with ethically sourced, cruelty-free ingredients, further reflect our dedication to minimising the environmental impact,' says Virmani. 'We are committed to empowering salons to adopt greener practices, thereby ensuring beauty enhances both people and the planet.'FROM PACKAGING TO PURPOSE: WHY PAPER BAG DAY MATTERS MORE THAN EVERadvertisementWhat makes this year's Paper Bag Day particularly notable is the level of accountability brands are now assuming—not only for what goes inside the bottle, but what wraps around beauty industry has long struggled with its plastic problem, but paper bag adoption is one of the small, visible steps that's creating ripple effects. According to a 2024 report by the India Retail Forum, over 58% of urban shoppers now prefer paper or cloth bags over plastic—indicating that consumer behaviour is catching up to brand this changing landscape, brands like The Body Shop and Esskay aren't merely ticking ESG boxes—they're actively shaping the future of sustainable question now isn't whether paper bags are enough. It's whether brands are willing to integrate sustainability into every layer of their operations—with authenticity, action, and accountability.- Ends
News18
22-04-2025
- Business
- News18
The Rise of Express Beauty: How Salons Are Redefining Self-Care for the Fast-Paced Consumer
Last Updated: Express beauty is redefining self-care, offering quick, high-impact treatments tailored for today's fast-paced lifestyles. In an era where every minute matters, beauty salons are undergoing a quiet but powerful transformation. The rise of express beauty services — quick, high-impact treatments designed to deliver visible results in under an hour — is not just a trend; it's a direct response to the demands of a fast-paced, hyper-connected world. 'As lifestyles become increasingly fast-paced, today's consumers are looking for beauty solutions that are not only effective but also time-efficient," notes Aditya Sharma, CEO, Cut&Style Salon. The shift is palpable — express facials, quick blowouts, and targeted skin and hair treatments are becoming the norm for busy professionals and students alike. 'Express beauty is no longer just a trend—it's a response to evolving urban lifestyles where every minute counts," Sharma emphasizes. Clients today want to step into a salon during a lunch break or between meetings and emerge feeling rejuvenated, polished, and confident. This shift has prompted salons to rethink traditional service formats, streamline operations, and train their teams to deliver results-driven treatments with precision and speed. 'The future of beauty lies in adaptability," Sharma says, 'and express services represent a natural evolution, making self-care more accessible, time-efficient, and aligned with the modern consumer's lifestyle." Subham Virmani, Director, Esskay Beauty Resources, echoes a similar observation, noting that the appetite for express beauty is particularly strong among millennials and Gen Z. 'They're looking for results-driven treatments that are time-efficient, cost-effective, and easily accessible," he says. This generation wants to look polished without spending hours in the salon, redefining self-care as something quick, efficient, and result-oriented. From 15-minute facials and lash lifts to multitasking rituals that combine hair, skin, and nail care into one session, salons are rapidly innovating to meet these evolving expectations. Virmani highlights another emerging trend: the growing demand for men's grooming services. 'Express facials and detox hair rituals are becoming increasingly popular among male clients who value both convenience and high-performance results," he shares. The transformation isn't limited to service menus alone. Salons are increasingly embracing digital solutions for diagnostics, bookings, and even express ritual kits, ensuring a seamless and hygienic client experience — a priority in the post-pandemic era. 'The rise of mono-dose formats has further helped minimize cross-contamination risks, making express treatments a safer and smarter choice," adds Virmani. Another shift? Pricing models. As clients seek greater flexibility and value, there's a noticeable move toward à la carte options and curated express bundles that allow customization without the hefty price tag or time commitment. 'Ultimately, express beauty isn't just a trend; it's a reflection of the modern consumer's demand for convenience without compromise," says Virmani. In this new landscape, salons are not merely offering faster services; they are reshaping the very definition of beauty and self-care. The future belongs to those who can deliver impact, personalization, and speed — helping consumers look and feel their best, all in the time it takes to grab a coffee.
