Latest news with #Etisalat
Khaleej Times
2 days ago
- Business
- Khaleej Times
The case for creating locally branded residences in Dubai
While international names have dominated the branded residence space, the next evolution should come from within. The region, particularly the UAE, is home to powerful, trusted brands that resonate deeply with local and international audiences. Imagine residences shaped by the precision and elegance of Rivoli Group, the horological heritage of Ahmed Seddiqi & Sons, the accessibility-meets-style ethos of Splash, or the innovation and connectivity DNA of Etisalat. The creative vision of Rami Al Ali, whose couture elevates fashion to an art form; the global influence of Huda Beauty, a brand that has redefined beauty standards and consumer engagement; and the sustainability-driven ethos of The Giving Movement, which merges conscious lifestyle with style, all exemplify powerful brands born in the UAE. Even an Emirates-branded living experience could redefine premium lifestyle in the skies and on the ground. Such brands are cultural touchstones, and leveraging them for branded residences would localize luxury and elevate it with relevance, trust, and emotional alignment. Untapped brand loyalty and cross-vertical integration While premiums on branded residences are well-documented, few developers are fully leveraging the lifetime loyalty potential of buyers already engaged with the brand in other sectors. Imagine loyalty points or benefits that link a branded residence to airline miles from Emirates, telecom privileges from Etisalat, or exclusive retail access from Splash. This kind of cross-vertical synergy turns the residence into part of a brand journey—not just a home. Developers that build these bridges could unlock powerful retention, upsell, and community-building tools that most luxury projects are missing. Local identity, global standards The strength of local branding lies in its ability to blend cultural familiarity with world-class delivery. A branded residence by a regional icon is not a compromise on global appeal—it's a fusion of cultural specificity and luxury. When executed correctly, local brands bring hospitality norms, service rituals, and design language that feel organic to residents while meeting global expectations. Arabic calligraphy in shared spaces, regionally-inspired spa concepts, or hospitality rooted in majlis-style hosting traditions are not decorative—they're deeply functional and emotionally resonant. Competitive differentiation in a saturated landscape In markets like Dubai, where international branded residences are proliferating fast, local brand collaborations offer differentiation with depth. They avoid the fatigue of global sameness. While many projects now boast a fashion or automotive brand, few can claim emotional ownership of place. A local brand brings with it heritage, trust, and market familiarity. This attracts not only regional buyers but also appeals to international investors seeking a more authentic and deeply connected experience in the market they invest in. Economic multiplier effects Investing in locally branded residences also stimulates local economic ecosystems. Collaborative projects create value chains across design, marketing, operations, and retail that remain within the region. A partnership with a local brand can drive demand across the brand's core business. For example, a Rivoli-branded residence could open in-house boutiques, watch clubs, or service centers that generate parallel revenue. A real estate tie-up with The Giving Movement could integrate sustainable lifestyle amenities and retail that attract eco-conscious residents. The idea is to transform the branded residence from a static asset into a living commercial ecosystem. The emotional edge: Trust, legacy, and belonging Trust in a brand often takes years—if not decades—to build. Regional icons like Emirates or Ahmed Seddiqi & Sons have spent generations cultivating that credibility. When that trust is transferred into the residential experience, it creates instant emotional equity. More than buying a space, residents would be joining a legacy. An emotional edge of this nature can't be manufactured overnight, nor can it be easily matched by imported names. In a post-pandemic world where belonging and meaning matter more than ever, local brands can offer a level of emotional permanence that global names often can't replicate. Future-ready localism As consumer expectations shift toward sustainability, digital readiness, and cultural intelligence, local brands may be better positioned to respond quickly. They are closer to the market, understand regional nuances, and often operate with more agility than global conglomerates. A branded residence co-developed with a regional telecom like Etisalat could lead the market in smart infrastructure. A collaboration with Home Centre could redefine affordable-luxury housing with fashion-forward interiors and wellness-focused amenities at scale. Locally branded residences go beyond national pride and reflect a strategic commitment to future readiness. The writers are founders of DRE, a real estate brokerage firm operating in Dubai since 2007.
Time of India
3 days ago
- Business
- Time of India
Maroc Telecom raises $330 million in bond issuance on local market
RABAT: Maroc Telecom , Morocco's largest telecoms operator, has raised 3 billion dirhams ($330 million) in its first private bond issuance on the domestic market, it said on Tuesday. The bond, with a two-year maturity and bullet repayment, was issued at a fixed rate of 2.37%, the company said in a statement. The money will help the company refinance a part of its debt and support its investments in 5G and fiber optic development, it said. Maroc Telecom, which is listed on the Casablanca stock exchange and on Euronext Paris, is 53% controlled by the UAE's Etisalat, while the Moroccan state holds a 22% stake. Besides Morocco, it operates subsidiaries in Benin, Burkina Faso, the Central African Republic, Chad, Gabon, Ivory Coast, Mali, Mauritania, Niger and Togo.
Arab News
4 days ago
- Business
- Arab News
Maroc Telecom raises $330 million in bond issuance on local market
RABAT: Maroc Telecom, Morocco's largest telecoms operator, has raised 3 billion dirhams ($330 million) in its first private bond issuance on the domestic market, it said on Tuesday. The bond, with a two-year maturity and bullet repayment, was issued at a fixed rate of 2.37 percent, the company said in a statement. The money will help the company refinance a part of its debt and support its investments in 5G and fiber optic development, it said. Maroc Telecom, which is listed on the Casablanca stock exchange and on Euronext Paris, is 53 percent controlled by the UAE's Etisalat, while the Moroccan state holds a 22 percent stake. Besides Morocco, it operates subsidiaries in Benin, Burkina Faso, the Central African Republic, Chad, Gabon, Ivory Coast, Mali, Mauritania, Niger and Togo.
Al Etihad
4 days ago
- Business
- Al Etihad
‘One second can make a difference': How mandatory Hassantuk fire alarm enhances Abu Dhabi's life-saving emergency response
25 June 2025 01:32 MAYS IBRAHIM (ABU DHABI)The installation of the 'Hassantuk' wireless fire safety system is mandatory for all residential homes in Abu Dhabi, the emirate's Civil Defence Authority confirmed during a press conference on Colonel Hassan Al-Kathiri of the Abu Dhabi Civil Defence Authority (ADCDA) said homeowners who fail to comply will face penalties. A first warning will be issued to non-compliant residents, followed by a fine of Dh1,000 if the system is not installed within the prescribed grace to perform regular maintenance on the system is also considered a violation that comes with a Dh500 penalty after an official warning.'The primary goal of Hassantuk is to achieve a response faster than the danger,' Lt. Colonel Al-Kathiri said. 'One second can make a difference in saving lives. Hassantuk can alert you to danger in fractions of a second, enabling swift evacuation before firefighting and rescue teams arrive.'Hassantuk, introduced in 2018 and powered by Etisalat (e&), is part of a nationwide initiative by the Ministry of Interior, aiming to improve emergency response and make the UAE one of the safest countries 24/7 fire alarm system is integrated with Civil Defence Command Centres across all emirates, allowing immediate alerts and faster dispatch of emergency has become a core part of the building licensing process, according to Hussein Al-Harthy, Acting Director of Construction Business Regulation.'The Hassantuk system must be installed after the building permit is issued but before the completion certificate and occupancy. From day one, the system must be operational,' Al-Harthy Ibrahim Al-Ahmad, CEO of Government and VIP Sector, Etisalat UAE (e&), emphasised the company's commitment to supporting Abu Dhabi's strategic vision of becoming the world's smartest and safest emirate.'The system doesn't just detect fire, it pinpoints its exact location within the house, enabling more efficient emergency response,' he initiative is supported by ADCDA's strategic partners in the emirate, including the Department of Municipalities and Transport, the Abu Dhabi Social Support Authority (ADSSA), and Etisalat (e&).Qasim Al Hashmi, Executive Director of Beneficiary Affairs at the ADSSA, stressed that raising public awareness of fire risks and preventive methods is a crucial part of the authorities' role. How to Sign Up for HassantukSubscriptions for the service can be completed through the Hassantuk platform, after which Etisalat employees visit one's home to assess the number of devices required and handle the full installation of the system, Al-Ahmad explained. According to the Ministry of Interior's website, the 12-month subscription plan costs Dh416.85 with an additional Dh1,000 upfront installation charge. The 24-month plan is priced at Dh233.10 with the same Dh1,000 upfront fee. Alternatively, residents can opt for a one-time payment of Dh5,903.10, which includes VAT. Source: Aletihad - Abu Dhabi
Reuters
4 days ago
- Business
- Reuters
Maroc Telecom raises $330 million in bond issuance on local market
RABAT, June 24 (Reuters) - Maroc Telecom, Morocco's largest telecoms operator, has raised 3 billion dirhams ($330 million) in its first private bond issuance on the domestic market, it said on Tuesday. The bond, with a two-year maturity and bullet repayment, was issued at a fixed rate of 2.37%, the company said in a statement. The money will help the company refinance a part of its debt and support its investments in 5G and fiber optic development, it said. Maroc Telecom, which is listed on the Casablanca stock exchange and on Euronext Paris, is 53% controlled by the UAE's Etisalat, while the Moroccan state holds a 22% stake. Besides Morocco, it operates subsidiaries in Benin, Burkina Faso, the Central African Republic, Chad, Gabon, Ivory Coast, Mali, Mauritania, Niger and Togo.
