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Indianapolis Star
13-06-2025
- Business
- Indianapolis Star
Oklahoma lottery officials planning 'digital experience' for players
Oklahomans vying to be lottery jackpot winners may no longer have to drive to their nearest gas stations soon. The Oklahoma Lottery Commission confirmed to USA TODAY that it filed a request to create a digital platform for players. The commission said the decision is meant to enhance player engagement, improve services and protect both efficiency and data security. "This is a transformational step for the Oklahoma Lottery," Abby Morgan, the commission's director of marketing and product development, said in a statement. "We're focused on creating a best-in-class digital experience that benefits our players today while preparing for the possibilities of tomorrow." Morgan added that the "investment is about so much more than one product — it's about modernizing how we connect with our players and operate as a business." The commission said the initiative will allow the future development of an iLottery platform, but emphasized that it was not the primary focus. The launch of an "iLottery business model" would require legislative approval, the commission added. In the short term, the vendor will be tasked with improving the Oklahoma Lottery's loyalty program, including ways players can check their tickets and scratchers. There are currently 16 states with an official digital lottery service, according to Lottery USA. Oklahoma responsible gambling advocates told KFOR that they want the app developed with problem gamblers in mind. The Oklahoma Association of Problem Gambling and Gaming reports that 6.3% of Oklahomans meet criteria for gambling disorder, and 23.5% of Oklahomans are at-risk for problem gambling. 'Those are huge numbers. And that's one of the highest prevalence rates in the United States, is what we have here in Oklahoma,' Wiley Harwell, the executive director of the association, told KFOR. Harwell also told the TV station that he hopes to see features that will help with gambling addiction, including ads for the state's responsible gambling hotline and the Evive App, a "positive mobile health tool to reduce gambling harm." 'We want people to reach out for help to recognize that this is potentially addictive and to, you know, play safely,' Harwell said.
Indianapolis Star
13-06-2025
- Business
- Indianapolis Star
Oklahoma lottery officials planning 'digital experience' for players
Oklahomans vying to be lottery jackpot winners may no longer have to drive to their nearest gas stations soon. The Oklahoma Lottery Commission confirmed to USA TODAY that it filed a request to create a digital platform for players. The commission said the decision is meant to enhance player engagement, improve services and protect both efficiency and data security. "This is a transformational step for the Oklahoma Lottery," Abby Morgan, the commission's director of marketing and product development, said in a statement. "We're focused on creating a best-in-class digital experience that benefits our players today while preparing for the possibilities of tomorrow." Morgan added that the "investment is about so much more than one product — it's about modernizing how we connect with our players and operate as a business." The commission said the initiative will allow the future development of an iLottery platform, but emphasized that it was not the primary focus. The launch of an "iLottery business model" would require legislative approval, the commission added. In the short term, the vendor will be tasked with improving the Oklahoma Lottery's loyalty program, including ways players can check their tickets and scratchers. There are currently 16 states with an official digital lottery service, according to Lottery USA. Oklahoma responsible gambling advocates told KFOR that they want the app developed with problem gamblers in mind. The Oklahoma Association of Problem Gambling and Gaming reports that 6.3% of Oklahomans meet criteria for gambling disorder, and 23.5% of Oklahomans are at-risk for problem gambling. 'Those are huge numbers. And that's one of the highest prevalence rates in the United States, is what we have here in Oklahoma,' Wiley Harwell, the executive director of the association, told KFOR. Harwell also told the TV station that he hopes to see features that will help with gambling addiction, including ads for the state's responsible gambling hotline and the Evive App, a "positive mobile health tool to reduce gambling harm." 'We want people to reach out for help to recognize that this is potentially addictive and to, you know, play safely,' Harwell said.
USA Today
13-06-2025
- Business
- USA Today
Oklahoma lottery officials planning 'digital experience' for players
Oklahoma lottery officials planning 'digital experience' for players Show Caption Hide Caption Texas Lottery executive director resigns Texas Lottery Executive Director Ryan Mindell's resignation comes after questions about the legitimacy of the Texas Lottery earlier this year. Fox - 7 Austin Oklahomans vying to be lottery jackpot winners may no longer have to drive to their nearest gas stations soon. The Oklahoma Lottery Commission confirmed to USA TODAY that it filed a request to create a digital platform for players. The commission said the decision is meant to enhance player engagement, improve services and protect both efficiency and data security. "This is a transformational step for the Oklahoma Lottery," Abby Morgan, the commission's director of marketing and product development, said in a statement. "We're focused on creating a best-in-class digital experience that benefits our players today while preparing for the possibilities of tomorrow." Morgan added that the "investment is about so much more than one product — it's about modernizing how we connect with our players and operate as a business." The commission said the initiative will allow the future development of an iLottery platform, but emphasized that it was not the primary focus. The launch of an "iLottery business model" would require legislative approval, the commission added. In the short term, the vendor will be tasked with improving the Oklahoma Lottery's loyalty program, including ways players can check their tickets and scratchers. There are currently 16 states with an official digital lottery service, according to Lottery USA. Oklahoma digital lottery raises concerns Oklahoma responsible gambling advocates told KFOR that they want the app developed with problem gamblers in mind. The Oklahoma Association of Problem Gambling and Gaming reports that 6.3% of Oklahomans meet criteria for gambling disorder, and 23.5% of Oklahomans are at-risk for problem gambling. 'Those are huge numbers. And that's one of the highest prevalence rates in the United States, is what we have here in Oklahoma,' Wiley Harwell, the executive director of the association, told KFOR. Harwell also told the TV station that he hopes to see features that will help with gambling addiction, including ads for the state's responsible gambling hotline and the Evive App, a "positive mobile health tool to reduce gambling harm." 'We want people to reach out for help to recognize that this is potentially addictive and to, you know, play safely,' Harwell said. Contributing: Anthony Robledo
Yahoo
11-06-2025
- Business
- Yahoo
Oklahoma Lottery Commission looking to upgrade digital experience
OKLAHOMA CITY (KFOR) – The gambling and gaming landscape is evolving. It's not just at casinos, but on websites and on your phone. The Oklahoma Lottery Commission is hoping to keep up with the ever-changing gaming world and eventually create an 'iLottery' platform, contingent on lawmaker approval. Those who help people struggling with gambling addiction hope their clients will not be forgotten. LOCAL NEWS: Oklahoma A.G. warning residents about bail payment scam 'We just want guidelines,' said Wiley Harwell, the Executive Director of the Oklahoma Association of Problem Gambling and Gaming. Harwell said more than 6% of Oklahomans have a gambling disorder. One in four Oklahomans are at risk of developing one. 'Those are huge numbers. And that's one of the highest prevalence rates in the united states, is what we have here in Oklahoma,' said Harwell. Immediate rewards and accessibility feed the problem, like being in-person at casinos or online which is becoming more popular. However, Harwell said if you strictly play the lottery your chances of developing a problem are low, just like the bets. 'Most people that do other forms of gambling are also doing the lottery,' said Harwell. 'If you put it online and make it that much more accessible, then the tendency to continue to bet is there.' According to a request for proposals, the Oklahoma Lottery Commission wants to update its digital experience through improving its loyalty program, ways to check tickets and scratchers, and easier use of the app in stores. bidpurposeDownload RFP_Requirements_Download However, the Lottery Commission seems to be setting the stage for online ticket sales and launching an iLottery Business Model 'if granted legislative authority in the future.' Eleven other states already use iLottery to sell tickets and scratchers directly through an app. Though, it's not clear if The Oklahoma Lottery Commission wants that feature. LOCAL NEWS: Demolition of old Myriad Convention Center underway Monday Harwell hopes to see features that will help with gambling addiction. 'We need constant pop up messages that if you feel like you have a problem, this is the place to get help,' said Harwell. With access to the Gambling Help Hotline, 1-800-GAMBLER, and perhaps an ad for the Evive App, which is free in Oklahoma to help manage gambling addiction. 'We want people to reach out for help to recognize that this is potentially addictive and to, you know, play safely,' said Harwell. News 4 reached out to the Oklahoma Lottery Commission for an interview, but we did not hear back. Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
