Latest news with #Evvy
CNBC
20-06-2025
- Business
- CNBC
Here's the No. 1 resume green flag, says CEO: It shows you're ‘really driven and really curious'
Priyanka Jain, co-founder and CEO of vaginal microbiome test and care company Evvy, is very involved in her company's hiring process. "Nothing is more important than who we hire," she told CNBC Make It at Fast Company's Most Innovative Companies Gala and Summit. "I interview every single person before we hire them." Evvy currently has 25 employees. Jain also looks at candidate resumes, and there's one section in particular that she believes can indicate some level of success at a startup like hers: the Interests section. An Interests section could give a sense of your passion and motivation. Listing outside of work activities like nonprofit volunteering shows that you are a person "who goes above and beyond just what your job title tells you to do," said Jain. And that's critical for a nascent company. Working at a startup "very much requires you to be feet on the ground, rolling up your sleeves, getting things done," she said. A person who's hungry to learn and do more fits right in. Career experts agree with this approach, even if you're not looking to work at a startup. "I love former athletes. I love people that do triathlons. I love parents," ex-Google recruiter and current podcaster and advisor Nolan Church previously told Make It. The Interests section helps show off "passion or creativity that makes you unique, that makes you who you are." If you feel like you don't have enough outside of work accomplishments or activities to include an Interests section, don't despair. Jain can pick up on passion for what you do in other ways, too. "I think people who are really driven and really curious tend to have some way that that is coming through" in their resume, she said, even if it's just through "a theme in the types of jobs" they do that proves they want to improve in that field. Make sure to include your accomplishments on the job and when you've had successes in the workplace. For Jain, the point is "people who are generally interested in their lives and interested in the world around them points to a curiosity that I think is really important to succeed at a startup," she said.
Yahoo
15-06-2025
- Business
- Yahoo
‘We get banned' all the time: Why Megababe and Evvy still face pushback on women's health products
Megababe and Evvy make personal care and health-related products that, at some point, will be needed by at least half the population. But these companies have had to overcome one hurdle after another in the years since they launched. Shopify just killed UX design 'No Kings Day' map, speakers, cities: Everything to know about today's protests Ram Trucks fires up a near-perfect brand apology ad Despite the relative successes of their companies—particularly with identifying markets for products that address taboo topics head-on—these problems still persist, the founders said during a panel discussion at Fast Company's Most Innovative Companies Summit in New York last week. 'We get banned on social media advertising all the time,' said Priyanka Jain, cofounder and CEO of Evvy, a women's health company that's focused primarily on the vaginal microbiome. 'We get banned, too,' added Katie Sturino, founder of Megababe, which sells more than 45 products mostly aimed at addressing issues in the nether regions. While a hemorrhoid cream named 'Butt Stuff,' in the case of Megababe, or Evvy's use of the words 'vaginal microbiome' or 'pelvic floor' raise alarm bells for social media companies, the founders pointed out that advertising for erectile dysfunction medication and pornography seemingly do not. But both women are, by now, accustomed to convincing stakeholders of all varieties that there's a sizable and viable market for their products. 'The taboo and stigmatized areas are probably some of the largest opportunity spaces because, by definition, they are areas that have been underserved,' Jain told the audience. 'You have to push past the uncanny valley or that difficult time, but then you actually have a higher upside on the other side because it's likely an unserved market with a lot of need.' By the time Sturino launched Megababe in 2017, she had amassed a social media following that was about 70,000 strong, and she would ask her community of followers each spring what products they planned to use for thigh chafe. Naturally, when she started the brand for that community, the company's anti-chafing stick was one of its first products. But she heard a common refrain from people in the beauty industry. 'It was a lot of: 'No one wants this,'' Sturino recalled. Megababe ranks No. 2 on Fast Company's list of the Most Innovative Companies in Beauty for 2025. Undeterred, she and her startup team created 20,000 units of products. 'And we actually sold through our entire first run of inventory in the first month we launched.' Meanwhile, when Jain cofounded Evvy about four years ago, she told the audience there were two challenges that proved to be an uphill battle. 'One was that we were building a women's health company, which people inherently believed was niche, that it was a small market,' Jain said. 'And then it was the fact that obviously we were starting a vagina company.' Then, as now, Jain said Evvy's marketing strategy is providing education information—including a stat she referenced that vaginal discomfort is the leading reason why women seek healthcare advice in the United States. When fundraising, she said she focused on how massive the market was for products that weren't solving the real problem. 'Look at all of the money that women are spending on wipes, washes, suppositories, whatever will make their vagina smell like a flower because there's this fundamental root problem that isn't being solved for them,' she said of those conversations. 'It was very much starting with the data, starting with the numbers, and frankly not talking about the moral rightness of investing in women's health.' In its early days, Evvy started a TikTok channel and racked up millions of views because, Jain said, people were actively searching for information about vaginal health. What's more, the company has used three guiding principles to inform its product lineup: Provide what patients actually want, identify the best science, and provide education when there's either a gap or stigma. While Evvy's mission quickly resonated with consumers, Jain advised that entrepreneurs may need to take a different approach to connect on a business level with investors. 'Lead with the data and lead with the numbers.' And even though Megababe is sold by major retailers, Sturino continues to lean on her community of social media followers, now numbering 800,000-plus on Instagram alone. It's there that she might test product ideas that will bring a solution to women who are already dealing with an issue—including the aforementioned hemorrhoid cream. She said it's helpful if other entrepreneurs with similar taboo-tackling business ideas are tackling a problem they know is real. 'You have to keep going and believing in yourself,' she said. This post originally appeared at to get the Fast Company newsletter:
Fast Company
13-06-2025
- Business
- Fast Company
‘We get banned' all the time: Why Megababe and Evvy still face pushback on women's health products
Megababe and Evvy make personal care and health-related products that, at some point, will be needed by at least half the population. But these companies have had to overcome one hurdle after another in the years since they launched. Despite the relative successes of their companies—particularly with identifying markets for products that address taboo topics head-on—these problems still persist, the founders said during a panel discussion at Fast Company's Most Innovative Companies Summit in New York last week. 'We get banned on social media advertising all the time,' said Priyanka Jain, cofounder and CEO of Evvy, a women's health company that's focused primarily on the vaginal microbiome. 'We get banned, too,' added Katie Sturino, founder of Megababe, which sells more than 45 products mostly aimed at addressing issues in the nether regions. While a hemorrhoid cream named 'Butt Stuff,' in the case of Megababe, or Evvy's use of the words 'vaginal microbiome' or 'pelvic floor' raise alarm bells for social media companies, the founders pointed out that advertising for erectile dysfunction medication and pornography seemingly do not. But both women are, by now, accustomed to convincing stakeholders of all varieties that there's a sizable and viable market for their products. 'The taboo and stigmatized areas are probably some of the largest opportunity spaces because, by definition, they are areas that have been underserved,' Jain told the audience. 'You have to push past the uncanny valley or that difficult time, but then you actually have a higher upside on the other side because it's likely an unserved market with a lot of need.' 'No one wants this' By the time Sturino launched Megababe in 2017, she had amassed a social media following that was about 70,000 strong, and she would ask her community of followers each spring what products they planned to use for thigh chafe. Naturally, when she started the brand for that community, the company's anti-chafing stick was one of its first products. But she heard a common refrain from people in the beauty industry. 'It was a lot of: 'No one wants this,'' Sturino recalled. Megababe ranks No. 2 on Fast Company's list of the Most Innovative Companies in Beauty for 2025. Undeterred, she and her startup team created 20,000 units of products. 'And we actually sold through our entire first run of inventory in the first month we launched.' Leading with education Meanwhile, when Jain cofounded Evvy about four years ago, she told the audience there were two challenges that proved to be an uphill battle. 'One was that we were building a women's health company, which people inherently believed was niche, that it was a small market,' Jain said. 'And then it was the fact that obviously we were starting a vagina company.' Then, as now, Jain said Evvy's marketing strategy is providing education information—including a stat she referenced that vaginal discomfort is the leading reason why women seek healthcare advice in the United States. When fundraising, she said she focused on how massive the market was for products that weren't solving the real problem. 'Look at all of the money that women are spending on wipes, washes, suppositories, whatever will make their vagina smell like a flower because there's this fundamental root problem that isn't being solved for them,' she said of those conversations. 'It was very much starting with the data, starting with the numbers, and frankly not talking about the moral rightness of investing in women's health.' Social media insights In its early days, Evvy started a TikTok channel and racked up millions of views because, Jain said, people were actively searching for information about vaginal health. What's more, the company has used three guiding principles to inform its product lineup: Provide what patients actually want, identify the best science, and provide education when there's either a gap or stigma. While Evvy's mission quickly resonated with consumers, Jain advised that entrepreneurs may need to take a different approach to connect on a business level with investors. 'Lead with the data and lead with the numbers.' And even though Megababe is sold by major retailers, Sturino continues to lean on her community of social media followers, now numbering 800,000-plus on Instagram alone. It's there that she might test product ideas that will bring a solution to women who are already dealing with an issue—including the aforementioned hemorrhoid cream. She said it's helpful if other entrepreneurs with similar taboo-tackling business ideas are tackling a problem they know is real. 'You have to keep going and believing in yourself,' she said.
Business Wire
03-06-2025
- Business
- Business Wire
Evvy Launches Women's Complete Probiotic, Delivering Advanced 3-in-1 Microbiome Support for Gut, Urinary, & Vaginal Health
NEW YORK--(BUSINESS WIRE)-- Evvy, the precision women's health company, today announces the launch of its latest innovation: Evvy Women's Complete Probiotic. This once-daily supplement delivers advanced 3-in-1 microbiome support for gut, vaginal and urinary health — backed by science and uniquely formulated for women. Unlike most probiotics that target just one area of health, Evvy Women's Complete Probiotic is designed to support the full microbiome ecosystem that shapes a woman's wellbeing. The probiotic includes: Clinically-studied Lactobacillus strains to promote healthy bacteria, support yeast balance, and reduce bloating Patented delayed-release capsules that increase survivability of probiotic strains through the GI tract Postbiotics and Vitamins D & E to support immunity and gut barrier integrity 'At Evvy, our research across over 50,000 women has shown just how deeply interconnected the gut, urinary, and vaginal microbiomes are — yet most products continue to treat them in isolation,' said Pita Navarro, Co-founder and Chief Science Officer at Evvy. 'That's why we created a formulation that finally reflects the science: a single research-backed capsule that supports the full picture of women's microbiome health.' The launch of the Women's Complete Probiotic builds on Evvy's pioneering vaginal healthcare platform, which includes the world's first at-home Vaginal Microbiome Test powered by metagenomic sequencing, as well as precision prescription treatments. Informed by insights from the largest real-world dataset on the vaginal microbiome, Evvy Women's Complete Probiotic is designed as a proactive daily essential for supporting gut, urinary, and vaginal health. The Women's Complete Probiotic is available for $55 for a monthly supply of 30 capsules or $44/month with a subscription. To learn more visit, About Evvy: Founded in 2021, Evvy is closing the gender health gap by leveraging overlooked female biomarkers, starting with the vaginal microbiome. The company offers the world's first Vaginal Microbiome Test powered by metagenomic sequencing, analyzing over 700 microbes with a single, at-home swab — including those related to bacterial vaginosis, yeast infections, fertility outcomes, and more. Evvy's care platform also includes precision treatment pathways from licensed clinicians and 1:1 health coaching. Through their test and care platform, Evvy has built the world's largest dataset on the vaginal microbiome, and they are leveraging this novel data to improve outcomes across women's health.
National Post
03-06-2025
- Health
- National Post
Evvy Launches Women's Complete Probiotic, Delivering Advanced 3-in-1 Microbiome Support for Gut, Urinary, & Vaginal Health
Article content Developed by the scientists behind Evvy's Vaginal Microbiome Test, the unique formulation offers targeted support for women's interconnected microbiomes Article content Article content NEW YORK — Evvy, the precision women's health company, today announces the launch of its latest innovation: Evvy Women's Complete Probiotic. This once-daily supplement delivers advanced 3-in-1 microbiome support for gut, vaginal and urinary health — backed by science and uniquely formulated for women. Article content Unlike most probiotics that target just one area of health, Evvy Women's Complete Probiotic is designed to support the full microbiome ecosystem that shapes a woman's wellbeing. The probiotic includes: Article content Clinically-studied Lactobacillus strains to promote healthy bacteria, support yeast balance, and reduce bloating Patented delayed-release capsules that increase survivability of probiotic strains through the GI tract Postbiotics and Vitamins D & E to support immunity and gut barrier integrity Article content 'At Evvy, our research across over 50,000 women has shown just how deeply interconnected the gut, urinary, and vaginal microbiomes are — yet most products continue to treat them in isolation,' said Pita Navarro, Co-founder and Chief Science Officer at Evvy. 'That's why we created a formulation that finally reflects the science: a single research-backed capsule that supports the full picture of women's microbiome health.' Article content The launch of the Women's Complete Probiotic builds on Evvy's pioneering vaginal healthcare platform, which includes the world's first at-home Vaginal Microbiome Test powered by metagenomic sequencing, as well as precision prescription treatments. Informed by insights from the largest real-world dataset on the vaginal microbiome, Evvy Women's Complete Probiotic is designed as a proactive daily essential for supporting gut, urinary, and vaginal health. Article content About Evvy: Article content Founded in 2021, Evvy is closing the gender health gap by leveraging overlooked female biomarkers, starting with the vaginal microbiome. The company offers the world's first Vaginal Microbiome Test powered by metagenomic sequencing, analyzing over 700 microbes with a single, at-home swab — including those related to bacterial vaginosis, yeast infections, fertility outcomes, and more. Evvy's care platform also includes precision treatment pathways from licensed clinicians and 1:1 health coaching. Through their test and care platform, Evvy has built the world's largest dataset on the vaginal microbiome, and they are leveraging this novel data to improve outcomes across women's health. Article content Article content Article content Article content Contacts Article content Article content Article content
