Latest news with #ExmorR™
Mid East Info
18-07-2025
- Business
- Mid East Info
Sony Introduces the RX1R III: The Flagship Full-Frame Premium Compact Camera with a Fixed Lens
Featuring a 61MP i Sensor and AI-based Real-time Recognition Auto Focus in a Palm-sized Body Dubai, United Arab Emirates – 17 July 2025 – Sony announces the RX1R III , the eagerly anticipated third generation of its RX1R series, featuring a 61-megapixel 1 35 mm full-frame Exmor R™ CMOS image sensor, the latest BIONZ XR™ image processing engine, and a ZEISS® Sonnar T* 35 mm F2 lens. A Focus on High-Quality Photography The combination of the 61-megapixel 1 full-frame Exmor R™ back-illuminated CMOS image sensor and the BIONZ XR™ image processing engine delivers high resolution and sensitivity, with low noise and a wide dynamic range. The sensor surface features AR (Anti-Reflection) coating and omits the optical low-pass filter to achieve superior image quality. The integrated lens offers excellent image quality. By optimising the position of the lens and the imaging surface one by one at the micron level, RX1R III achieves high optical performance in a compact form factor. Dedicated to Creative Freedom To ensure you always get your shot accurately and without effort, RX1R III is equipped with the latest AI processing unit, a valued feature of top-of-the-line professional Sony Alpha TM cameras. The AI processing unit can accurately recognise the shape and movement of subjects, the position of eyes, human bodies, and heads, tracking subjects even when their faces are not visible, and is available for both still images and videos ii . The image sensor's capture area covers approximately 78% (for still image shooting) with up to 693 densely arranged iii phase-detection AF points. While the camera has a fixed lens, users can tap into the versatility of three prime lenses thanks to the Step Crop Shooting iv function which allows users to switch between focal lengths equivalent to 35 mm, 50 mm and 70 mm v via assigned buttons or dials. When shooting in RAW format, users can reselect the focal length during post-production. The lens's macro ring enables instant switching to macro mode, allowing users to get as close as 20 cm (maximum magnification: 0.26x). For creators who enjoy unique and personalised visuals, RX1R III offers twelve built-in Creative Looks. Adjustments to hue, saturation, brightness, contrast, and sharpness can be applied not only to still images but also to videos. Most notable among the Creative Looks vi , FL2 allows the capturing of a nostalgic expression with subdued colours, and FL3 allows for a more vibrant image. Streamlined Design and Reliable Hardware Made of lightweight yet highly rigid magnesium alloy, the RX1R III design balances aesthetics and functionality. While maintaining excellent operability and expandability, the dials and Multi-Interface (MI) Shoe are embedded into the camera body and the top surface of the body features a flat design. The grip design and surface texture provide a secure and comfortable hold. RX1R III is equipped with an electronic viewfinder featuring an approximately 2.36 million-dot XGA OLED with high resolution and high contrast, offering a magnification of approximately 0.70x. RX1R III uses the rechargeable battery pack NP-FW50, allowing the capture of up to 300 still images vii . It features a USB Type-C® port that allows rapid charging when connected to USB Power Delivery viii – compatible devices, or the addition of external power sources such as mobile batteries, for extended shooting sessions. Social responsibility Aligned with Sony's ambitious 'Road to Zero' initiative, this product supports the company's vision for achieving a zero environmental footprint by 2050. The Sony Group's manufacturing facilities for imaging products, including the RX1R III, are operating on 100% renewable electricity. The RX1R III packaging uses Sony's proprietary environmentally friendly Original Blended Material ix instead of plastic x . The camera system incorporates comprehensive accessibility options including a Screen Reader function xi and Display Magnification to support visually impaired users across an expanded range of menu items. Optional Accessories TG-2 is a dedicated thumb grip that attaches to the Multi Interface (MI) Shoe to provide stable holding and operability, including when operated with one hand. When attached to the body, the metal material and high-quality paint finish provide exceptional design unity. LCS-RXL is a compact body case dedicated to this camera model intended to protect the camera from scratches and dirt and enhance its elegance with its refined texture material. The body case allows access to all ports – USB, HDMI, battery, memory card, tripod attachment –without removal. The grip design improves the holding experience. LHP-1 is a lens hood made specifically for this camera. It features a robust construction using lightweight and high-strength aluminium material, protecting the lens from impact and dirt. The bayonet mount allows for quick and secure attachment. Availability The RX1R III will be available in selected countries in the Middle East from September 2025. A RX1R III concept video can be viewed here: A RX1R III product video can be viewed here: For detailed product information about the RX1R III please visit: ### About Sony Middle East and Africa Sony Middle East and Africa FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, Mobile Electronics (Car Audio), broadcasting and professional products and Computer Entertainment (PlayStation) products in more than 40 countries in the region. Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Middle East and Africa leads execution of various logistics, sales, marketing, advertising and customer services activities through its business partners. 353 accredited third-party service centres reinforce Sony's presence in key markets in the region. About Sony Corporation Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business. With the mission to 'create the future of entertainment through the power of technology together with creators,' we aim to continue to deliver Kando* to people around the world. For more information, visit: *Kando is a Japanese word that roughly translates to the sense of awe and emotion you feel when experiencing something beautiful and amazing for the first time. For media enquiries, please contact:
Yahoo
15-07-2025
- Automotive
- Yahoo
Sony Electronics Introduces the RX1R III: The Flagship Full-Frame Premium Compact Camera with a Fixed Lens
Featuring a 61MP[i] Sensor and AI-based Real-time Recognition Auto Focus in a Palm-sized Body SAN DIEGO, July 15, 2025 /PRNewswire/ -- Sony Electronics Inc. announces the RX1R III, the eagerly anticipated third generation of its RX1R series, featuring a 61-megapixeli 35 mm full-frame Exmor R™ CMOS image sensor, the latest BIONZ XR™ image processing engine, and a ZEISS® Sonnar T* 35 mm F2 lens. "The RX1R III combines Sony's design savvy with the latest innovations in imaging technology to produce a new flagship in our RX1R camera series that offers uncompromising full-frame quality in a premium compact camera body," said Yang Cheng, Vice President of Imaging Solutions, Sony Electronics Inc. "The RX1R series has resonated greatly among discerning photographers, and we're proud to now deliver the next generation of this popular camera model." A Focus on High-Quality Photography The combination of the 61-megapixeli full-frame Exmor R™ back-illuminated CMOS image sensor and the BIONZ XR™ image processing engine delivers high resolution and sensitivity, with low noise and a wide dynamic range. The sensor surface features AR (Anti-Reflection) coating and omits the optical low-pass filter to achieve superior image quality. The integrated lens offers excellent image quality. By optimizing the position of the lens and the imaging surface one by one at the micron level, RX1R III achieves high optical performance in a compact form factor. Dedicated to Creative Freedom To ensure you always get your shot accurately and without effort, RX1R III is equipped with the latest AI-processing unit, a valued feature of top-of-the-line professional Sony Alpha™ cameras. The AI-processing unit can accurately recognize the shape and movement of subjects, human bodies, heads, and the position of eyes, tracking subjects even when their faces are not visible, and is available for both still images and videos[ii]. Up to 693 densely arranged[iii] phase-detection AF (Auto-Focus) points cover approximately 78% (for still image shooting) of the image capture's area. While the camera has a fixed lens, users can tap into the versatility of three prime lenses thanks to the Step Crop Shooting[iv] function, which allows users to switch between focal lengths equivalent to 35 mm, 50 mm, and 70 mm[v] via assigned buttons or dials. When shooting in RAW format, users can reselect the focal length during post-production. The lens's macro ring enables instant switching to macro mode, allowing users to get as close as 20 cm (maximum magnification: 0.26x). For creators who enjoy unique and personalized visuals, RX1R III offers twelve built-in Creative Looks. Adjustments to hue, saturation, brightness, contrast, and sharpness can be applied not only to still images but also to videos. Most notable among the Creative Looks[vi], FL2 allows the capturing of a nostalgic expression with subdued colors, and FL3 allows for a more vibrant image. Streamlined Design and Reliable Hardware Made of lightweight yet highly rigid magnesium alloy, the RX1R III design balances aesthetics and functionality. While maintaining excellent operability, the dials and Multi-Interface (MI) Shoe are embedded into the camera body and the top surface of the body features a flat design. The grip design and surface texture provide a secure and comfortable hold. RX1R III is equipped with an electronic viewfinder featuring an approximately 2.36 million-dot XGA OLED with high resolution and high contrast, offering a magnification of approximately 0.70x. RX1R III uses the rechargeable battery pack NP-FW50, allowing the capture of up to 300 still images[vii]. It features a USB Type-C® port that allows rapid charging when connected to USB Power Delivery[viii] -compatible devices, or the addition of external power sources, such as mobile batteries, for extended shooting sessions. Social Responsibility Aligned with Sony's ambitious 'Road to Zero' initiative, this product supports the company's vision for achieving a zero environmental footprint by 2050. The Sony Group's manufacturing facilities for imaging products, including the RX1R III, are operating at 100% renewable energy. The RX1R III packaging uses Sony's proprietary environmentally friendly Original Blended Material[ix] instead of plastic[x]. The camera system incorporates comprehensive accessibility options, including a Screen Reader function[xi] and Display Magnification, to support visually impaired users across an expanded range of menu items. Optional Accessories TG-2 is a dedicated thumb grip that attaches to the Multi Interface (MI) Shoe to provide stable holding and operability, including when operated with one hand. When attached to the body, the metal material and high-quality paint finish provide exceptional design unity. LCS-RXL is a compact body case dedicated to this camera model intended to protect the camera from scratches and dirt and enhance its elegance with its refined texture material. The body case allows access to all ports—USB, HDMI, battery, memory card, and tripod attachment—without removal. The grip design improves the holding experience. LHP-1 is a lens hood made specifically for this camera. It features a robust construction using lightweight and high-strength aluminum material, protecting the lens from impact and dirt. The bayonet mount allows for quick and secure attachment. Pricing and Availability The RX1R III will be available in July 2025 for approximately $5,099.99 USD and $6,299.99 CAD. The TG-2 for approximately $299.99 USD and $349.99 CAD, the LCS-RXL for approximately $249.99 USD and $224.99 CAD, and the LHP-1 for approximately $199.99 USD and $249.99 CAD, in August 2025. They will be sold directly through Sony and at a variety of Sony's authorized dealers throughout North America. A RX1R III concept video can be viewed here: A RX1R III product video can be viewed here: Exclusive stories and exciting new content shot with the new RX1R III and Sony's other imaging products can be found at a site created to inform, educate, and inspire content creators. About Sony Electronics Inc. Sony Electronics is a subsidiary of Sony Corporation of America and an affiliate of Sony Group Corporation, one of the most comprehensive entertainment companies in the world, with a portfolio that encompasses electronics, music, motion pictures, mobile, gaming, robotics and financial services. Headquartered in San Diego, California, Sony Electronics is a leader in electronics for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution and customer service. Sony Electronics creates products that innovate and inspire generations, such as the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment to industry leading 4K and 8K Ultra HD TVs. Visit for more information. Notes [i] Approximate effective [ii] Available subject settings are: Auto, Human, Animal, Bird, Insect, Car/Train, and Airplane. Subject types other than the type specified may be erroneously recognized in some cases. [iii] It is the number of AF measurement points during still image shooting. The number of points varies depending on the shooting mode. [iv] Not available for movies. [v] When shooting JPEG images with a 3:2 aspect ratio, the resolution is as follows: At 35 mm: L size (60 megapixels), at 50 mm: M size (29 megapixels), at 70 mm: S size (15 megapixels) [vi] ST (Standard), PT (Portrait), NT (Neutral), VV (Vivid), VV2 (Vivid 2), FL (Film), FL2 (Film 2), FL3 (Film 3), IN (Instant), SH (Soft Highkey), BW (Black & White) and SE (Sepia). [vii] When using the viewfinder: 270 shots. [viii] 18W (9V/2A) USB PD power source is recommended. [ix] Paper material made from bamboo, sugarcane fibers, and post-consumer recycled paper. [x] Excluding materials used in coatings and adhesives. [xi] Supported languages differ according to country and region. View original content to download multimedia: SOURCE Sony Electronics, Inc.
Mid East Info
02-06-2025
- Mid East Info
Sony Introduces the FX2 Compact Camera, Expanding Cinema Line's Versatility for Creatives - Middle East Business News and Information
The new FX2 has the look and operability of Cinema Line cameras with the ability to shoot high resolution photos and comes equipped with an articulating eyepiece Sony is proud to announce today the latest addition to its established Cinema Line family, the FX2 (model ILME-FX2). The FX2 will offer a seamless entry point into the broader Cinema Line range, giving greater cinematic expression to independent creators, or crews needing a versatile camera. 'The FX2 was created based on user feedback and is engineered with unique features to support filmmaking, a new eyepiece and improved usability for versatile production needs. The FX2 is intended to continue the Cinema Line's goal of preserving authentic emotion in every shot and empower creators across all areas of content production,' says Sajeer Shamsu, Head of Digital Imaging, Sony Middle East and Africa FZE. FX2 Features: Full-frame Filmmaking and Stills capabilities The FX2 comes with a full frame sensor that delivers stunning imagery and beautiful bokeh effects, like many other Cinema Line cameras. The new camera is equipped with a 33.0 effective megapixel [i] back-illuminated Exmor R™ sensor, and with up to 15+ stops of wide latitude using S-Log3, it captures impressive detail in both highlights and shadows. The camera is equipped with Dual Base ISO for S-Log 3 of 800 and 4000, enabling optimal image quality across varied lighting conditions. The FX2 ISO sensitivity for video can be expanded up to 102400, making it ideal for low-light environments. The camera also supports multiple recording formats for flexible post-production workflows and records in 4:2:2 10-bit All-Intra and supports formats like XAVC S-I DCI 4K at 24.00p, among others. The FX2 benefits from an extended shooting capability, with up to 13 hours of continuous recording in 4K 60p [ii] , thanks to its internal cooling fan and effective heat dissipation structure. The FX2 also offers variable frame rate settings, allowing up to 60 fps in 4K (for a maximum 2.5x slow-motion effect) and up to 120 fps in Full HD (for up to 5x slow motion). It supports Log shooting in Cine EI, Cine EI Quick, and Flexible ISO modes, offering versatile workflows for different production needs. To further the cinematic expression of the camera, creatives can import up to 16 user LUTs for on-camera preview for video, enabling precise colour monitoring on set. Filmmakers can also easily and quickly create in-camera cinematic looks, with S-Cinetone™ set as the default, along with a range of Picture Profile and Creative Look presets. A desqueeze display function is available, supporting both 1.3x and 2.0x anamorphic lenses for accurate framing. Improved usability for comfortable solo operation The FX2 features the same compact, flat-top design as Sony's Cinema Line FX3 and FX30 cameras, ensuring familiarity and compatibility across setups. Built-in mounting points (UNC 1/4-20 x3) support a cageless configuration and ability to mount on a tripod, offering greater flexibility for rigging. A top handle (model XLR-H1) enhances mobility and control, especially during handheld or dynamic shooting. Its lightweight, portable build – measuring 129.7 x 77.8 x 103.7 mm (W × H × D) and weighing around 679 grams – makes it ideal for solo operators or small crew productions. The camera offers advanced focus features designed for precision and creativity. Its new Real-time Recognition AF delivers fast and reliable performance, with improved accuracy for human subjects, although its intelligent subject recognition extends to animals, birds, vehicles, and insects, with an Auto mode available for effortless detection. For even more control, the camera includes tools like focus breathing compensation, AF Assist, and customisable autofocus transition speed and sensitivity, giving creators the flexibility to fine-tune focus for expressive, cinematic imagery. The camera comes with Active Mode and Dynamic active Mode, new to Cinema Line. Both modes are designed to ensure smooth and steady handheld shooting. The FX2 Auto Framing feature automatically crops and tracks a subject to keep them in a prominent position when the camera is mounted on a tripod, producing footage that looks like it was shot by an experienced operator. The Framing Stabiliser function automatically keeps the subject in the same position within the frame, which can be useful, for example, when the camera operator is moving alongside the subject. From a still image perspective, the camera features an additional log shooting option with a newly added 'Log shooting' menu. This feature allows creators to shoot high-resolution 33MP stills, optimised for colour grading in post-production [iii] . The FX2 also offers smooth operation with a MOVIE/STILL mode lever, allowing for a quick switchover between still and movie shooting. Depending on the selected mode, the displayed menu items will automatically adjust. Additionally, mode selection is made easy with a long press of the Fn button, which recalls and changes the shooting mode. FX2 Features: Improved but familiar hardware inherited from Sony's cinema cameras For enhanced immersion while the user is shooting, the camera features a new high-resolution 3.68-million-dot tiltable EVF [iv] , which comes with a viewing angle optimised for video production and comes bundled with a deep eye piece. It also includes a vari-angle 3.0-type touchscreen LCD for easy framing from any position. The controls are intuitively placed on the top panel and around the grip, with tally lamps for recording indication. A customisable 'BIG6' (home) screen displays frequently used parameters such as FPS, ISO, shutter speed (angle/speed), Look presets, white balance, iris or ND filter status. In response for the growing amount of content shot in vertical 16: 9 for social media platform purposes, the FX2 also has vertical information displayed while shooting. Additionally, the handle-included model (ILME-FX2) comes with two XLR/TRS terminals and 3.5 mm stereo (mic) mini jack enabling professional 4-channel, 24-bit digital audio input. The camera offers extensive expandability and connectivity options, including an HDMI Type-A terminal capable of outputting up to 4K 60p 4:2:2 10-bit video and 16-bit RAW [v] for high-end recording and monitoring. For seamless data transfer and remote control, it supports dual-band Wi-Fi (2.4 GHz and 5 GHz [vi] ) as well as wired LAN via a compatible adapter [vii] . Additionally, the USB Type-C®︎ port enables SuperSpeed USB 10Gbps data transfers and supports USB Power Delivery (PD), while built-in USB and network streaming support enables live broadcasting and remote production workflows [viii] . Social responsibility Aligned with Sony's ambitious 'Road to Zero' initiative, this product supports the company's vision for achieving a zero environmental footprint by 2050. The manufacturing process reflects this commitment through facilities powered entirely by renewable energy sources [ix] . The camera system incorporates comprehensive accessibility options including a Screen Reader function [x] and Display Magnification to support visually impaired users across an expanded range of menu items. Additional intuitive controls enhance usability for all shooters, featuring: • Real-time recognition autofocus that reduces manual adjustments • Streamlined touch interface operations for direct menu navigation • Tactile button design with clear differentiation These inclusive design elements ensure professional imaging tools remain accessible to creators of all abilities while maintaining full operational capability Availability The FX2 will be available in selected countries in Asia Pacific from July 2025. The FX2 will be available from July 2025, with body only for AED 10,499 or the FX2 with top handle for AED 11,999. For more information about Cinema Line, please visit or follow Sony Professional on social media: LinkedIn , X , Facebook , Instagram , YouTube . You can also watch an overview of the FX2 on YouTube at
