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BBC News
6 days ago
- Sport
- BBC News
Four countries welcoming sports fans
When it comes to passion and spending power, few groups rival sports fans. Whether through road trips, tournaments or international events, these loyal travellers spend big – and destinations are taking notice. According to UN Tourism, sports tourism already accounts for around 10% of global tourism spending and is projected to grow by 17.5% by 2030. In the US alone, it generated an estimated $114bn in 2024, bringing more than 100 million fans to venues across the country. "It's hard to coordinate a trip with a lot of friends, but when you have the game to schedule around, it makes it a lot easier," said Kimberly DeCarrera, who drives her RV to Georgia Tech college football games across the US with her friends, and has also travelled to Ireland to see the team play. "Road trips are often more fun than the home games, seeing new cities and campuses, making memories and stories with friends. Sports make it easy to have a purpose for the trip." Nearly 44% of global sports fans travel internationally for events, rising to 56% among 16-to-34-year-olds, according to Expedia Group's Sports Tourism Study. Trip spending typically exceeds $1,500 per person, with three out of five fans staying outside of the host city – delivering broader economic impact. From the Olympics to F1 races, the Super Bowl to football, sports are increasingly becoming many destinations' big draw. Here are four countries actively courting fans in the hope of scoring big. United States With the 2026 Fifa World Cup and the 2028 Los Angeles Olympics on the calendar, the US is betting on global sports and the appeal of international travel – though stricter border enforcement from the Trump administration have some wondering if turnout will be affected. As the first US city to host an Olympics since 1996, Los Angeles' infrastructure is already taking shape. The new LAX/Metro Transit Center just opened, connecting the airport to two major Metro lines via a shuttle, with an automated people mover to follow in 2026. The city also will host the 2025 US Women's Open golf tournament, eight Fifa World Cup matches (including the US men's opening game) and Super Bowl LXI in 2027. Meanwhile, Las Vegas has also made substantial investment in sports – going from no major league professional sports teams a decade ago to having a National Hockey League team, a National Football League (NFL) team and a future Major League Baseball team. The city also hosted its first F1 Grand Prix in 2023 and will continue the annual tradition until at least 2027. Nearly 175,000 out-of-town visitors came for the 2024 race, generating an estimated $934m economic impact. Many of these visitors are first-timers. "We hear from people who tell us they would have never considered visiting Las Vegas if it had not been for a sporting event," said Brian Yost, chief operating officer of the Las Vegas Convention and Visitors Authority. While the average Las Vegas visitor spends $1,290 per trip, sports tourists spend $1,980. "Some of that is the cost of the ticket of the sporting event that they paid for, but the remainder is a higher propensity to spend in categories like food and beverage, entertainment, gaming and hotels," noted Yost. On the East Coast, Miami is investing in football. After signing Lionel Messi in 2023, Inter Miami CF is building the 25,000-seat Miami Freedom Park, set to open in 2026. The 131-acre park, complete with retail and park and plaza spaces, is expected to generate $40m in tax revenue per year. The city will host seven 2026 World Cup matches, including the Bronze Final, with up to a million visitors expected and a $1bn economic impact. Spain With more than 60% of citizens identifying as sports fans (particularly football), Spain has some of the world's best sporting facilities and an international presence that continues to draw fans. Its sports tourism market is expected to grow to more than 13% from 2024 to $64m, according to Travel and Tour World. "I've seen how massive soccer tourism is. I may not plan trips around matches, but plenty of travellers do," said Vega Lopez Romero, originally from Spain and blogger at Her Asian Adventures. "Some fly in just for El Clásico [the twice-annual match between rivals FC Barcelona and Real Madrid], others build entire vacations around a game at Camp Nou or Santiago Bernabéu. Cities like Madrid and Barcelona have fully embraced it, with stadium tours, club museums and fan zones that make fútbol feel like a cultural event. Even if you're not there for the match, the energy is everywhere." Valencia, Spain's third-largest city, has also embraced the trend, launching a dedicated sports tourism programme in 2019 and investing more than €1.4 million in marketing and training for local businesses. "Valencia has become a benchmark in sports tourism thanks to the dedication and attention that we offer to athletic and active visitors," said Paula Llobet, the city's Minister of Tourism. "[It is] setting us apart as a destination that truly understands and caters to their expectations." Two major venues are under construction: Roig Arena, which will be Spain's largest basketball arena when it opens in late 2025; and Nou Mestalla, a new 70,000-seat stadium for Valencia CF. Valencia will also host a Moto Grand Prix in 2025 and the 2026 Gay Games, a 38-sport inclusive event. Australia As the host of the 2032 Brisbane Olympics, Australia launched its ambitious "Decade of Green & Gold" campaign, named after the country's official colours and aimed at solidifying the destination as a must-visit for sports fans. "Over the last three years we have been showing travellers why Australia is one of the best destinations for sports tourism, full of spirit, sights to see and incredible people," said Andrew Boxall, Tourism Australia's regional general manager. "Just this month we begin to see 40,000 UK fans arriving Down Under for this year's British & Irish Lions Tour." More like this:• Seeking tourists: Four countries that are actively welcoming travellers• Why Minneapolis is one of the world's happiest places• Five countries helping you reconnect you with your roots Major events include the Ashes cricket series, which sees Australia face off against England, and the men's and women's Rugby World Cups (2027 and 2029). The state of Victoria hosts the Australian Open and the Formula 1 Grand Prix, with its capital Melbourne hosting the NFL's first official Australian game in 2025 at the Melbourne Cricket Ground. "With the Los Angeles Rams as the designated home team, the upcoming NFL game is poised to set a new record for the highest-ever attendance at an international series match," said Brendan McClements, CEO of Visit Victoria. "Sport is part of Melbourne and Victoria's DNA – it unites our communities, energises our cities and plays a vital role in driving our visitor economy." In New South Wales, Sydney's annual marathon was recently upgraded to Abbott World Marathon Major status, joining the ranks of New York, London and Tokyo. The city expects more than 35,000 runners this August. "Images of world-class athletes running over the Sydney Harbour Bridge and across the finish line at the Sydney Opera House will be beamed around the world," said Steve Kamper, NSW's Minister for Tourism. South Africa South Africa's mild climate, coastline and sporting legacy have made it a rising star in global sports tourism. The sector generated nearly $4bn in 2024 and could grow to $10bn by 2034, according to Future Market Insights. South Africa's cricket team, the Proteas, recently won the World Test Championship, with excitement rising as the country prepares to host the Cricket World Cup in 2027. The nation also remains a popular destination for golf, with 400 courses country-wide and major events like the Nedbank Golf Challenge, known as "Africa's Major". "South Africa's sports culture is not just about the numbers or the games; it's about our people," said Nomasonto Ndlovu, acting chief executive officer of South African Tourism, in a recent post. "I see sports tourism as a conduit for social transformation, economic growth and international unity. It has the power to transcend boundaries and resonate with people from all walks of life." -- For more Travel stories from the BBC, follow us on Facebook, X and Instagram.

Travel Weekly
23-06-2025
- Business
- Travel Weekly
Expedia Group
2024 sales: $110.92 billion Previous ranking: 2 Employees: 16,500 1111 Expedia Group Way West Seattle, WA 98119 Phone: (206) 481-7200 Website $110.92 billion16,5001111 Expedia Group Way WestSeattle, WA 98119Phone: (206) 481-7200 Executives CHAIRMAN/SR. EXECUTIVE: Barry Diller CEO: Ariane Gorin CHIEF LEGAL OFFICER/SECRETARY: Robert Dzielak CFO: Scott Schenkel COO, TRAVELER BUSINESS TEAM: Brad Bentley CHIEF PEOPLE OFFICER: Christine Deputy CHIEF MARKETING OFFICER: Jochen Koedijk PRESIDENT, PRIVATE LABEL SOLUTIONS: Alfonso Paredes COMPANY FACTS * Publicly traded OTA. * Brands include Expedia, Expedia Cruise, Orbitz, Travelocity, Vrbo, Trivago, Wotif, eBookers, CheapTickets, CarRentals and Hotwire. Expedia Group did not submit a Power List survey, so information was obtained from the company's public financial reports and website.
Travel Weekly
23-06-2025
- Business
- Travel Weekly
How the Power List was created
To qualify for the 2025 Power List, a company had to record a minimum of $125 million in travel sales in 2024, a change from last year when $110 million was required. For purposes of this survey, sales are defined as gross sales of travel products worldwide, whether to consumers or to corporate travelers; the company must be the agent of record on the transactions from a supplier's perspective. At least 15% of the sales volume must have been generated in the U.S. The questionnaire was sent in March to companies that had appeared on the list in previous years, had contacted Travel Weekly believing they qualified, had been in the news because of acquisitions or had grown for other reasons. As has been the case for years, Travel Weekly requested that gross sales volume be certified by a company's owner, CEO or CFO. In a small number of cases, certification was made by an executive at the vice president level who was granted financial oversight. The 2025 Power List An introduction to this year's Power List. Continue Reading Some companies chose not to return our questionnaire. For Expedia Group we obtained sales data from public filings. In the case of American Express Travel, Hopper and Vacations to Go, Travel Weekly editors estimated sales and position based on previous rankings and performance of similar companies. While all cooperating listees did certify sales (or made them public), it must be kept in mind that even those numbers are difficult to verify because the great majority of travel sellers are privately held and under no obligation to disclose financial data. Also, there is no commonly accepted standard for calculating sales volume, and there is no clearinghouse in the U.S. that tracks nonairline sales, as ARC does for airline sales. The survey on which these rankings is based included questions involving travel-related subsidiaries, percentage of sales from business and leisure, corporate structure and more. There were several open-ended questions about recent and planned developments to which companies could reply in any way they felt appropriate. Responses, in part, determine the length of the profiles that accompany each agency. There might be companies that should be on the list but escaped our attention. Representatives of such companies should email powerlist@ so we can send them a questionnaire for next year's Power List.
Yahoo
23-06-2025
- Business
- Yahoo
Expedia Group Stock: Is EXPE Outperforming the Consumer Cyclical Sector?
Valued at a market cap of around $21 billion, Expedia Group, Inc. (EXPE) is a global online travel company that helps consumers and businesses book travel services, including flights, hotels, car rentals, vacation packages, and activities. Headquartered in Seattle, Washington, the company operates through B2C, B2B, and trivago segments. Companies valued at $10 billion or more are generally classified as 'large-cap' stocks, and Expedia Group fits this description perfectly. The company provides industry-leading technology solutions to fuel partner growth and success. Its three flagship consumer brands include Expedia, and Vrbo. Robotaxis, Powell and Other Key Things to Watch this Week The 7 Signs Your Stock Is A Buyout Target Looking to Gamble on Hard-Hit Solar Stocks? This Is the Top-Rated Ticker Now. Markets move fast. Keep up by reading our FREE midday Barchart Brief newsletter for exclusive charts, analysis, and headlines. Shares of Expedia Group have dipped 20.6% from its 52-week high of $207.73. EXPE stock has dropped 4.7% over the past three months, underperforming the Consumer Discretionary Select Sector SPDR Fund's (XLY) 7.1% increase. In the long term, EXPE stock has declined 11.5% on a YTD basis, lagging behind the XLY, which has fallen 6.1%. However, over the past 52 weeks, shares of Expedia Group have soared 31.4%, outperforming XLY's 16.4% return. The stock has climbed above its 50-day moving average since early May. Shares of Expedia Group tumbled 7.3% following its Q1 2025 earnings release on May 8. Quarterly revenue rose 3.4% year-over-year to $3 billion, driven by growth in the B2B and Advertising businesses. However, the figure fell short of Street expectations due to soft travel demand in the United States. The company's net loss widened by 49% compared to the prior-year quarter. Adjusted EPS came in at $0.40, up 90.5% year-over-year, but still missed the consensus estimate by 4.8%. Compared to its peer, Carnival Corporation & plc (CCL) has outpaced EXPE stock. Shares of CCL have declined 4.6% on a YTD basis and gained 48% over the past 52 weeks. While EXPE has outperformed the sector over the past year, analysts are cautiously optimistic about its stock's prospects. EXPE has a consensus rating of 'Moderate Buy' from the 32 analysts covering the stock, and as of writing, it is trading below the mean price target of $188.30. On the date of publication, Sohini Mondal did not have (either directly or indirectly) positions in any of the securities mentioned in this article. All information and data in this article is solely for informational purposes. This article was originally published on Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
16-06-2025
- Business
- Yahoo
Expedia Group Unveils AI-Powered B2B Platform Enhancements, New API Capabilities at EXPLORE Event
Expedia Group Inc. (NASDAQ:EXPE) is one of the 11 most profitable NASDAQ stocks to buy now. Earlier in mid-May, Expedia Group announced advancements to its B2B technology platform, which emphasized AI-powered innovations and new API capabilities to enhance travel experiences for both partners and travelers. These updates were revealed at the company's premier EXPLORE event. The expansion includes new B2B APIs designed to scale Expedia Group's Private Label Solutions. These next-gen APIs provide partners with access to expanded travel inventory and capabilities, such as a Car API offering inventory from 110+ brands across 190 countries, an Activities API with 170,000+ bookable experiences worldwide, and an Insurance API for trip protection integration. People interacting with a travel website, searching for the perfect destination. Using GenAI, Expedia Group is redefining travel discovery with innovative traveler experiences. This includes Expedia Trip Matching, which is a first-of-its-kind feature set for beta release in June, that converts Instagram reels into personalized travel recommendations. Travelers can share reels and receive AI-generated itineraries and tips. Expedia Group Inc. (NASDAQ:EXPE) is an online travel company in the US and internationally. The company operates through B2C, B2B, and trivago segments. While we acknowledge the potential of EXPE as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you're looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the . READ NEXT: and . Disclosure: None. This article is originally published at Insider Monkey. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data