Latest news with #F1ACADEMY
Yahoo
12-06-2025
- Automotive
- Yahoo
Gatorade® and F1 ACADEMY™ Launch Groundbreaking Partnership to Fuel the Future of Women's Racing
The 5.5-year collaboration will bring elite sports science, hydration expertise, and global visibility to the next generation of female F1 drivers. Gatorade® becomes the first-ever official sports drink partner of F1 ACADEMY™, marking a groundbreaking collaboration in women's motorsport. The partnership is part of Gatorade's Fuel Tomorrow initiative, aiming to provide 2.5 million teens with access to sports by 2030, now extending to supporting F1 ACADEMY's overarching mission of securing the next female driver on the Formula 1 grid. F1 ACADEMY drivers will benefit from Gatorade's elite sport science and hydration expertise, including personalised strategies and performance testing via the Gatorade Sport Science Institute. The collaboration kicks off with 16-year-old Wild Card driver Mathilda Paatz debuting the Gatorade-branded race car and suit at this weekend's Canadian Grand Prix. LONDON, June 12, 2025 /CNW/ -- Gatorade® has announced a landmark partnership with the F1 ACADEMY™ until 2030, becoming the first-ever official sports drink partner of F1 ACADEMY. This pioneering collaboration goes far beyond branding, leveraging Gatorade's world-class sports science and hydration expertise to fuel the next generation of elite female drivers. As one of the most physically and mentally demanding sports in the world, Formula 1 requires peak performance under extreme conditions, with hydration being one of the most important factors for athlete success. It is estimated that drivers can lose up to 4 kilograms of body weight through sweat during a single race1. Through the partnership, F1 ACADEMY drivers will gain access to the Gatorade Sport Science Institute's industry-leading expertise, including personalised hydration strategies, performance testing, and cutting-edge research to help them perform at their peak. This partnership is part of Gatorade's Fuel Tomorrow initiative, which aims to provide 2.5 million teens with access to sports by 2030. By supporting F1 ACADEMY, Gatorade is helping to break down barriers in motorsport and inspire young women around the world to pursue their potential. Commencing from the 2026 season, Gatorade will deliver a full-scale performance driven partnership with F1 ACADEMY, including: Driver and race car sponsorship – supporting a rising talent on the 2026 F1 ACADEMY grid with a bespoke livery and race suit to help amplify their talent on the global stage Bespoke hydration research – understanding the unique hydration needs of young female drivers Offering backed-by-science driver hydration and nutrition guidance – providing hydration solutions to optimise driver performance and recovery Umi Patel, PepsiCo's Vice President of Marketing Innovation and Hydration Brands, said: "Partnering with F1 ACADEMY is a powerful moment for Gatorade. Motorsport is one of the most physically demanding sports on the planet, where optimum hydration can be the difference between winning and losing. This partnership allows us to bring our decades of sports science expertise directly to the next generation of elite drivers. By supporting young women at the start of their motorsport journey, we're not just setting them up for success at such a pivotal part of their career, we are encouraging them to see what is in them and fuel their drive and ambition for success. That's what our Fuel Tomorrow initiative is all about." To celebrate the partnership, F1 ACADEMY Wild Card driver Mathilda Paatz will debut the Gatorade race car and suit at this weekend's Canadian Grand Prix in Montreal. The 16-year-old from Cologne, Germany, will drive the branded car around one of the most iconic tracks on the F1 calendar, marking the start of this landmark collaboration in front of F1's millions of fans across the globe. Wild Card driver, Mathilda Paatz said: "I'm beyond excited to have been selected as the Wild Card driver for Round 4 of F1 ACADEMY at the Canadian Grand Prix, driving the Gatorade race car. Growing up, I was captivated by the theatre of racing – the energy, the passion, and how drivers carried the pride of their teams. To now be racing on a Formula 1 weekend, with fans around the world watching, is a dream come true. I'm especially proud to partner with Gatorade, a brand that's championed athletes at every level and is helping pave the way for the next generation of women in motorsport." The announcement of this milestone partnership comes at a time of significant audience growth for F1 ACADEMY, with the highly anticipated documentary, F1: THE ACADEMY, now streaming globally on Netflix, in addition to broadcasts in over 170 territories. "We're proud to welcome Gatorade to the F1 ACADEMY family," said Susie Wolff, Managing Director of F1 ACADEMY. "What has impressed me most about Gatorade is how seriously they're investing in our drivers, not just as athletes, but as individuals with incredible potential. This isn't a surface-level sponsorship, it's a deeply hands-on partnership that brings world-class hydration science and performance expertise directly to our paddock. With the world-class expertise of Gatorade, not only will our drivers be better equipped to perform at their peak, but they'll also gain knowledge and tools that will serve them throughout their careers." This collaboration follows PepsiCo's recently announced multi-year worldwide official partnership with F1, running until 2030. More details of the brand partnership and how Gatorade will be working with the F1 ACADEMY drivers will be shared in the lead-up to the sponsorship's official commencement in the 2026 Formula 1 Season. "At PepsiCo, we believe in the power of platforms and partnerships to shape the future of sport – and to do so with purpose," said Jane Wakely, PepsiCo's Chief Consumer and Marketing Officer. "This historic global partnership with F1, one of the world's fastest growing sports, is a bold step forward in our mission to fuel fandom, create culture-driving moments and incredible brand experiences on a global scale." 1Source: ESPN About PepsiCo PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $91 billion in net revenue in 2023, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales. Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the centre of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo. Photo - - - - - - View original content to download multimedia: SOURCE Gatorade View original content to download multimedia: Sign in to access your portfolio
Yahoo
11-06-2025
- Automotive
- Yahoo
WELLA PROFESSIONALS NAMED AS OFFICAL PARTNER OF F1 ACADEMY™
NEW YORK, June 11, 2025 /PRNewswire/ -- F1 ACADEMY™ today announced a global partnership with Wella Company, naming the No.1 salon colour brand in the world1 Wella Professionals as Official Partner of the all-female racing series. The multi-year partnership between Wella Professionals and F1 ACADEMY reflects a shared commitment to inspire a new generation of women to pursue their highest ambitions and express their individuality. Beginning with Round 4 at the FORMULA 1 PIRELLI GRAND PRIX DU CANADA 2025, Wella Professionals will be proudly represented on the F1 ACADEMY grid by Joanne Ciconte, in the Wella Professionals operated by MP car. Wella's bespoke livery coincides with the launch of the brand's new global campaign Make It You, which encourages people to define beauty on their own terms while championing self-expression through limitless creativity. Ciconte will sport a bespoke livery and race suit inspired by Wella Professionals' iconic mermaid and signature red colour which underpins the brand's 140-year plus history of pioneering hair science. The brand will also celebrate Make It You by emblazoning it on the rear wing of the #25 car. Wella Professionals will activate at key races throughout the season, with bespoke fan engagement activities located within the F1 ACADEMY paddock, interacting with race attendees in a fan facing environment. Through this partnership, Wella Professionals will also offer touch-ups within the F1 ACADEMY Paddock Club suite from the company's portfolio of nails and beauty tech brands OPI & ghd. This announcement follows a year of significant audience growth for F1 ACADEMY with seven races across three continents in 2025, broadcasters in over 170 markets, and the highly anticipated documentary series F1: THE ACADEMY now streaming globally on Netflix. Susie Wolff, Managing Director of F1 ACADEMY said: "We are very proud to welcome Wella Professionals as an Official Partner in the beauty company's first-ever venture into sports sponsorship. It is fantastic to see Wella Professionals, a brand driven by innovation and championing creative craft for more than 140 years, boldly back women's sports while supporting our mission to fuel the future of women in motorsport." Marlene Lotter, Global Brand Senior Vice President at Wella Company, said: "Wella Professionals has always been committed to empowering hair professionals and beauty lovers everywhere to express their best selves through beauty. We are driven by our mission to enable limitless transformations and encourage self-expression. We share this spirit of empowerment with F1 ACADEMY and look forward to partnering to unlock the potential in their rising talent – on and off the track." About Wella Company Wella Company is an innovative global beauty leader with a portfolio of iconic hair, nails and beauty tech brands for industry professionals and consumers, including Wella Professionals, OPI, ghd, Briogeo, Nioxin, Sebastian Professional, and Clairol. Our compelling vision to enable individuals to look, feel, and be their true selves is built on our 140+ year history of creating legendary beauty. Our fusion of science, technology, and artistry produces performance-led products, often further distinguished by patented technology. Professional hair and nail industry artists and beauty-loving consumers are at the heart of everything we do. In just four years, we have transformed our business and brand portfolio. We are the #1 Salon Color Brand in the World with Wella Professionals and #1 Salon Nail Brand in the world with OPI2. Working as a connected, diverse global community of 5,000+ employees, we lead for action and drive results with an Owner's Mindset, guided by company Values, our entrepreneurial spirit, and One Team accountability. We have a shared desire to positively impact the communities we serve. Our ambition is to become one of the best beauty companies in the industry, one that will last for generations to come. We dream big because we know our potential is unstoppable. For more information on Wella Company, visit and follow us on LinkedIn and Instagram. 1Based on Wella Master Brand USD sales on the 2023 Salon Hair Care Study for the hair coloring products category published by Kline2Based on the latest study by Kline Professional Nail Care: Global Market Brief 2022 View original content to download multimedia: SOURCE Wella Professionals
Web Release
20-04-2025
- Automotive
- Web Release
Super Max Verstappen secures sensational pole in Saudi Arabian Grand Prix
Entertainment Web Release Selection By Editor_wr On Apr 20, 2025 In a thrilling Qualifying held under the floodlights, Red Bull's Max Verstappen stormed to pole position for the FORMULA 1 STC SAUDI ARABIAN GRAND PRIX. The reigning World Champion edged out McLaren's Oscar Piastri by just 0.01 seconds with a stunning lap of 1m27.294s — the fastest ever recorded around the Jeddah Corniche Circuit — at an average speed of 254.615 km/h. 'The car came alive in the night,' said a delighted Verstappen. Mercedes' George Russell took third, while the biggest shock of the session was Lando Norris crashing out at Turn 5. After running wide over the kerb, Norris lost control and hit the wall — bringing out the red flags and ensuring he'll start today's race from tenth on the grid. With a rapid McLaren beneath him, the Championship leader could still be a major factor when the lights go out at 8pm tonight. Just behind the top three, Charles Leclerc will line up fourth for Ferrari, with Mercedes rookie Kimi Antonelli impressing once again in fifth. As the sun set over the Red Sea last night, 17-year-old Red Bull Junior Arvid Lindblad made history by becoming the youngest ever Formula 2 race winner. He inherited the win after Richard Verschoor, who had crossed the line first, was handed a five-second penalty for forcing Josep María Martí off track at Turn 1. Lindblad had earlier passed his Campos team-mate Martí for second — a move that became the race-winning overtake once Verschoor's penalty was applied. Jak Crawford was the race's only retirement after a spin and he'll be looking to turn his fortunes around when he starts on pole for the Feature Race at 4.25pm later today. In F1 ACADEMY, McLaren's Ella Lloyd delivered a commanding performance to take her first win. Starting on the front row, she seized the lead at Turn 1 and never looked back. After a Safety Car restart, Lloyd pulled clear to take victory ahead of Ferrari's Maya Weug and Alisha Palmowski. Despite receiving a five-second penalty for a false start, Wild Card entrant Farah AlYousef finished 16th. Later this afternoon, Chloe Chambers will be chasing her own moment of glory as she starts from pole in Race 2 at 3.05pm. Off-track, the weekend has been just as spectacular. On Saturday night, global icon Jennifer Lopez lit up the Fan Zone with a headline performance. The multi-platinum A-lister thrilled the crowd with a high-energy set packed with hits. And more stars are set to shine tonight. After the Saudi Arabian Grand Prix, R&B legend Usher will take to the main stage to close out the event. Known for his chart-topping anthems, he's expected to deliver an unforgettable finale for the fans in Jeddah. The stage is set for another thrilling race under the lights at a circuit known for its speed, unpredictability and spectacle. All eyes are on Jeddah for the fifth edition of the FORMULA 1 STC SAUDI ARABIAN GRAND PRIX which starts at 8pm. To discover more about the FORMULA 1 SAUDI ARABIAN GRAND PRIX 2025, please visit Follow us on social: Twitter: @SaudiArabianGP Instagram: @saudiarabiangp Super Max Verstappen secures sensational pole in Saudi Arabian Grand Prix Comments are closed.
Web Release
20-04-2025
- Automotive
- Web Release
Lando Norris leads the way as Formula 1 roars into life in Jeddah
The FORMULA 1 STC SAUDI ARABIAN GRAND PRIX burst into action on Friday, with the McLaren duo of Lando Norris and Oscar Piastri lighting up the Jeddah Corniche Circuit during an eventful first day of track running. Throughout the afternoon and under the floodlights, fans packed into the grandstands were treated to an exciting day of practice at the fifth edition of what is regarded as the 'World's Fastest Street Race.' It was Norris who topped the timesheets in the evening session, setting the benchmark with a 1m28.340s lap on the soft compound tyre. The McLarens were the quickest runners in the cooler conditions, with team-mate Piastri just 0.163s behind. But not everyone had a smooth ride. Lance Stroll locked up into Turn 1 at the start of FP2 and spun his Aston Martin harmlessly through the run-off, while Yuki Tsunoda wasn't so lucky. The Japanese driver clipped the inside wall at the final corner, sending his Red Bull machine sliding across the track and into the barriers. The incident brought out a red flag with less than ten minutes of the session remaining. Earlier in the day, Pierre Gasly gave Alpine fans something to cheer about by going quickest in FP1 — just 0.007s ahead of Norris, with Ferrari's Charles Leclerc in third, splitting the two McLarens. A number of drivers tapped the wall across the two sessions, proving just how fine the margins are at the high-speed Jeddah Corniche Circuit. It wasn't just Formula 1 making headlines on Friday. There was plenty of action in the support categories, with American star Jak Crawford leaving it late to snatch the fastest time in Formula 2 Qualifying. He claimed the top spot on his final lap by just 0.022s from Victor Martins. So delighted was he with his time that he called it 'the greatest lap I've ever driven in my life' over team radio. It was a nail-biting finish after the session was briefly interrupted when John Bennett spun at Turn 17, triggering a red flag. There was also action in the all-female F1 ACADEMY series, as Chloe Chambers stormed to her maiden pole position in Qualifying. The Red Bull Ford driver put in a sensational effort late in the session, with a time that couldn't be matched. Doriane Pin and Maya Weug completed the top three, while Saudi wildcard entry Farah AlYousef – crowned champion at the Saudi Women's Karting Championship in 2022 – finished 17th on the timesheets. Away from the on-track drama, fans were kept entertained throughout the day with a packed schedule of activities around the Jeddah Corniche Circuit. The Fan Zone was buzzing with excitement as a number of F1 drivers made appearances, while in the evening, the Main Stage came alive with a high-energy performance from TUL8TE. With more racing to come — including F1 Qualifying and the first F1 ACADEMY and Formula 2 races — Saturday promises to deliver even more action both on and off the track. Today's line up of events will be sure to entertain Saudi Arabian fans with another full day of activities. On-track, the final Free Practice Session will be held ahead of Qualifying, where drivers will race to secure the best possible grid position ahead of Sunday's race. But it's not just F1 cars taking to the world's fastest street circuit today. F1 Academy hosts its first race of the weekend, Formula 2's Sprint Race will shortly follow, then the Porsche Sprint Cup Challenge Middle East will race on the world's fastest street circuit. Local fans will also be able to enjoy the unforgettable concert on the Main Stage where international headliner Jennifer Lopez will be performing after F1 Qualifying ends. To discover more about the FORMULA 1 SAUDI ARABIAN GRAND PRIX 2025, please visit Follow us on social : Twitter: @SaudiArabianGP Instagram: @saudiarabiangp Facebook: @saudiarabiangp
Times of Oman
19-04-2025
- Automotive
- Times of Oman
Lando Norris leads the way as Formula 1 roars into life in Jeddah
JEDDAH, Saudi Arabia: The FORMULA 1 STC SAUDI ARABIAN GRAND PRIX burst into action on Friday, with the McLaren duo of Lando Norris and Oscar Piastri lighting up the Jeddah Corniche Circuit during an eventful first day of track running. Throughout the afternoon and under the floodlights, fans packed into the grandstands were treated to an exciting day of practice at the fifth edition of what is regarded as the 'World's Fastest Street Race.' It was Norris who topped the timesheets in the evening session, setting the benchmark with a 1m28.340s lap on the soft compound tyre. The McLarens were the quickest runners in the cooler conditions, with team-mate Piastri just 0.163s behind. But not everyone had a smooth ride. Lance Stroll locked up into Turn 1 at the start of FP2 and spun his Aston Martin harmlessly through the run-off, while Yuki Tsunoda wasn't so lucky. The Japanese driver clipped the inside wall at the final corner, sending his Red Bull machine sliding across the track and into the barriers. The incident brought out a red flag with less than ten minutes of the session remaining. Earlier in the day, Pierre Gasly gave Alpine fans something to cheer about by going quickest in FP1 — just 0.007s ahead of Norris, with Ferrari's Charles Leclerc in third, splitting the two McLarens. A number of drivers tapped the wall across the two sessions, proving just how fine the margins are at the high-speed Jeddah Corniche Circuit. It wasn't just Formula 1 making headlines on Friday. There was plenty of action in the support categories, with American star Jak Crawford leaving it late to snatch the fastest time in Formula 2 Qualifying. He claimed the top spot on his final lap by just 0.022s from Victor Martins. So delighted was he with his time that he called it 'the greatest lap I've ever driven in my life' over team radio. It was a nail-biting finish after the session was briefly interrupted when John Bennett spun at Turn 17, triggering a red flag. There was also action in the all-female F1 ACADEMY series, as Chloe Chambers stormed to her maiden pole position in Qualifying. The Red Bull Ford driver put in a sensational effort late in the session, with a time that couldn't be matched. Doriane Pin and Maya Weug completed the top three, while Saudi wildcard entry Farah AlYousef – crowned champion at the Saudi Women's Karting Championship in 2022 – finished 17th on the timesheets. Away from the on-track drama, fans were kept entertained throughout the day with a packed schedule of activities around the Jeddah Corniche Circuit. The Fan Zone was buzzing with excitement as a number of F1 drivers made appearances, while in the evening, the Main Stage came alive with a high-energy performance from TUL8TE. With more racing to come — including F1 Qualifying and the first F1 ACADEMY and Formula 2 races — Saturday promises to deliver even more action both on and off the track. Today's line up of events will be sure to entertain Saudi Arabian fans with another full day of activities. On-track, the final Free Practice Session will be held ahead of Qualifying, where drivers will race to secure the best possible grid position ahead of Sunday's race. But it's not just F1 cars taking to the world's fastest street circuit today. F1 Academy hosts its first race of the weekend, Formula 2's Sprint Race will shortly follow, then the Porsche Sprint Cup Challenge Middle East will race on the world's fastest street circuit. Local fans will also be able to enjoy the unforgettable concert on the Main Stage where international headliner Jennifer Lopez will be performing after F1 Qualifying ends.
