Latest news with #F1®
Economic Key
27-06-2025
- Automotive
- Economic Key
Mercedes-Benz Egypt Hosts Exclusive F1® Movie Premiere in ScreenX
Mercedes-Benz Egypt brought together VIP customers, fans of the brand, partners, media guests, and motorsport enthusiasts for an exclusive Red Carpet movie premiere night of the highly anticipated F1® The Movie at Scene Cinemas, debuting in its exclusive ScreenX hall by Scene Cinema at Cairo Festival City Mall. This special event is a part of the global co-promotion campaign between Mercedes-AMG and Apple Original Films, celebrating the cinematic debut of one of the year's most exciting racing blockbusters. Filmed at actual Formula 1® races around the world, the film will deliver authentic racing action combined with equally compelling characters and a powerful story. As an official promotional partner of Apple Original Films and Warner Bros. Pictures, MercedesAMG supported the film crew with F1® team know-how as well as performance vehicles and sports-car models from its current portfolio. Off the racetrack, an SL, a G-class and a GT are featured on screen. The MercedesAMG Official FIA F1® Safety Car and Medical Car were also provided for use in the movie, in action. A global co-promotion campaign in AMG's core markets supporting the movie's release will round off the partnership. Before the screening, Stefanie Volz, CEO of Mercedes-Benz Egypt, welcomed guests with opening remarks, saying: 'We're incredibly proud to be hosting Egypt's first-ever movie premiere at the newly launched ScreenX by Scene Cinema, offering a viewing experience that mirrors the adrenaline and intensity of Formula 1. The F1 film is a tribute to passion, performance, and authenticity—filmed at actual Grand Prix events and brought to life with Mercedes-AMG's performance vehicles and motorsport expertise. I would also like to extend our sincere thanks to Scene Cinemas for introducing this exceptional format to Egypt and Africa for the first time, and to United Motion Pictures for their valued support as the sole theatrical distributor of Warner Bros. in Egypt. The event started with red carpet moments for the VIP guests, along with a special display for the latest Mercedes-AMG GT 63 Coupé at the entrance, followed by a hospitality & cocktail reception in the cinema VIP area. It is worth mentioning that this is the first-ever movie premiere in Egypt to be held in the ScreenX format, delivering an immersive panoramic viewing experience that brought the high-stakes world of Formula 1® to life, across three walls of cinema. Oplus_16908288 تم نسخ الرابط
Hype Malaysia
05-06-2025
- Entertainment
- Hype Malaysia
Tommy Hilfiger Drops Motorcore-Fuelled APXGP Collection Inspired By Brad Pitt's New F1® Movie
Style is in the lead, fashionistas! Tommy Hilfiger fuels the connection between fashion, motorsport and cinematic storytelling with the launch of The APXGP Collection, ahead of the premiere of F1® The Movie in North America on 27th June 2025, and internationally beginning 26th June 2025. Fronted by F1® The Movie's breakout star and TOMMY HILFIGER Brand Ambassador Damson Idris, the campaign captures his full-throttle rise – embodying the fearless drive and effortless style that define his journey. As the momentum around the 'motorcore' dressing trend accelerates, the collection leads one of summer's most defining trends, where the innovation of racing meets bold colours, sleek silhouettes, and high-energy detail. 'Working with the Tommy Hilfiger team and on F1® The Movie has been an unforgettable ride – an authentic blend of iconic style and cinematic power,' said Damson Idris. 'Tommy's vision has always been about pushing culture forward, and that energy runs through every part of this partnership. From The APXGP Collection and everything we've done to bring the film to life for audiences, it all channels that same fearless spirit – capturing the grit to succeed on the track and the confidence to own every moment of it.' The APXGP Collection reflects the rising influence of Formula 1™ beyond the track, as drivers become fashion's latest tastemakers and paddock style shapes trends worldwide. Capturing the spirit of the 'motorcore' movement, the range fuses speed with sophistication. Moto-emblazoned mechanic shirts, a varsity-meets-moto jacket in vegan leather, tailored Japanese denim jeans, and a merino knit polo bring a sophisticated take on trackside style. A red quilted jacket – modeled after the exact silhouette worn by Damson Idris' character in the film – injects on-screen excitement into the lineup, bridging the gap between refined style and off-duty ease. 'Since I was a kid peeking through the fences at Watkins Glen racetrack, Formula 1™ has been legendary to me,' said Tommy Hilfiger.' As F1® has opened its doors to new worlds like entertainment and fashion, the sport has become a cultural phenomenon. 'Building on almost 40 years of infusing the colours, logos and spirit of motorsport into our collections, we're thrilled to join Hollywood at the racetrack by partnering with F1® The Movie. This film captures the cultural shift, setting a benchmark in what we call 'fashiontainment', where the future is being shaped. It's a bold new chapter, and we're setting the pace for what comes next,' he added. Tommy Hilfiger's lifelong love for Formula 1™ has fuelled his brand's racing-inspired style since the '90s. Now, that passion shifts into high gear with the APXGP Collection, launched after Damson Idris made headlines by arriving at the Met Gala in an APXGP car. As the official fashion sponsor of the upcoming F1® The Movie, Tommy Hilfiger outfits the fictional APXGP Team, led by characters Joshua Pearce (Idris) and Sonny Hayes (Brad Pitt), blending iconic racing heritage with bold, cinematic flair. Catch F1® The Movie in theatres and IMAX starting 26th June internationally and 27th June in North America, and shop the APXGP Collection from 3rd June 2025, at Tommy Hilfiger stores, and select retailers worldwide. What's your Reaction? +1 0 +1 0 +1 0 +1 0 +1 0 +1 0
Cision Canada
04-06-2025
- Business
- Cision Canada
American Express Introduces Maison Amex: An Exclusive Venue during Canadian Grand Prix Weekend in Montreal
Eligible Cardmembers will have access to a premium lounge in Montreal from June 12 to 15, 2025 TORONTO, June 4, 2025 /CNW/ - American Express Canada, the Official Payments Partner of Formula 1 is launching Maison Amex, a bespoke pit stop for select Cardmembers during the FORMULA 1 PIRELLI GRAND PRIX DU CANADA 2025 race weekend. Located in the heart of Montréal, Maison Amex is an exclusive lounge to relax and refuel with complimentary snacks by Chef Danny Smiles of Le Violon, which was recently ranked #1 Best New Restaurant by Canada's 100 Best in 2025. "We want our Cardmembers to walk away from our experiences feeling inspired, valued and certain that only Amex could have delivered on something so memorable," said Kim Kuzmak, Vice President of Lifestyle Benefits, Partnerships and Brand at American Express Canada. "Whether it's access to Maison Amex or the many on-site benefits we offer at the track, Cardmembers visiting Montreal for F1 will encounter meaningful experiences that reflect their passions and bring the value of Amex Membership to life." Access to Maison Amex will be available on a first-come, first-served basis. Details include: When: Thursday, June 12– Sunday, June 15, 2025 Open 11:00 a.m. – 11:00 p.m. ET daily Where: 1405 Stanley St, Montreal, Quebec H3B 1H8 Eligible Cardmembers: Cardmembers with one of the following cards are eligible to attend Maison Amex: The Platinum Card®, American Express® Aeroplan®* Reserve Card, Business Platinum Card® from American Express, American Express® Aeroplan®* Business Reserve Card, American Express® Air Canada®* Card, The Centurion Card®, Corporate Platinum Card® from American Express, American Express® Aeroplan®* Corporate Reserve Card. Access to Maison Amex includes: Access for one (1) Eligible Cardmember and one (1) guest to Maison Amex Beverages available for purchase. Cardmember and Guest must be of legal drinking age to enter the venue Complimentary snacks by Chef Danny Smiles of Le Violon As an Official Partner of Formula 1, Amex brings incredible access and experiences to Cardmembers and F1 fans around the world. American Express Cardmembers attending the FORMULA 1 PIRELLI GRAND PRIX DU CANADA 2025 will have access to on-site benefits including: Amex Trackside Lounge: Eligible Cardmembers * can visit the Amex Trackside Lounge on race weekend to reserve their spot for an exclusive trackside viewing experience. Capacity is limited. Terms Apply. Amex Fan Experience: Available to all Amex Cardmembers and race attendees, fans can visit the Parc Zone to put their F1® skills to the test with trivia, film their driver intro, and design a custom livery. Capacity is limited. Amex Race Radios: Amex Cardmembers get access to complimentary Race Radios, so you never have to miss a moment of the F1® action. Pick up a radio at Amex Race Radio kiosks around the track and listen to live F1® and F1 Academy commentary throughout race weekend. Limit one Race Radio per Cardmember, per day. While supplies last. Amex Pit Stop: Amex Cardmembers can pick up a seat cushion and water bottle carrier by the hairpin turn to stay comfortable at the track. Limit one per Cardmember, per day. While supplies last. For additional information on FORMULA 1 PIRELLI GRAND PRIX DU CANADA benefits for American Express Cardmembers visit: The F1 logo, FORMULA 1, F1, GRAND PRIX and related marks are trademarks of Formula One Licensing BV, a Formula 1 company. All rights reserved. TM, ®: Used by Amex Bank of Canada under license from American Express. * Cardmembers with one of the following cards are eligible to visit the Trackside Lounge: The Platinum Card®, American Express® Aeroplan®* Reserve Card, Business Platinum Card® from American Express, American Express® Aeroplan®* Business Reserve Card, American Express® Air Canada®* Card, The Centurion Card®, Corporate Platinum Card® from American Express, American Express® Aeroplan®* Corporate Reserve Card. About American Express Amex (NYSE: AXP) is a global, premium payments and lifestyle brand powered by technology. Our colleagues around the world back our customers with differentiated products, services and experiences that enrich lives and build business success. Founded in 1850 and headquartered in New York, Amex' brand is built on trust, security, and service, and a rich history of delivering innovation and Membership value for our customers. With a hundred million merchant locations on our global network in over 200 countries and territories, we seek to provide the world's best customer experience every day to a broad range of consumers, small and medium-sized businesses, and large corporations.
Hamilton Spectator
04-06-2025
- Business
- Hamilton Spectator
Heineken® 0.0 Hits the Big Screen with F1® The Movie, Driving a New Narrative Around Moderation
Damson Idris, a Heineken 0.0 and the set of F1® THE MOVIE. Who's driving? Brad Pitt, of course. A Media Snippet accompanying this announcement is available in this link. AMSTERDAM, June 04, 2025 (GLOBE NEWSWIRE) — Heineken® 0.0 has been announced as an official partner of Apple Original Films' F1® THE MOVIE, a collaboration bought to life with a new campaign directed by the movie's director/producer himself, Joseph Kosinski, and which features the film's stars, Brad Pitt and Damson Idris. The campaign will launch ahead of the film's much-anticipated global release on 25 June, from Warner Bros. Pictures. With Heineken® 0.0 also featuring directly in the film, the partnership marks the brand's natural place in the world of FORMULA 1®, having been a sponsor since 2016. As F1® experiences a cultural rise like no other, F1® THE MOVIE is set to be the film event of the summer, and Heineken® 0.0 is right at the heart of the action, both on and off the track. The campaign from Heineken® 0.0 will see the release of a spot featuring Brad Pitt and Damson Idris, created to challenge outdated assumptions around alcohol and socialising. The content reflects how modern audiences are rethinking what 'choices' looks like today. In one standout scene, we see Damson's character, Joshua Pearce, enjoying a Heineken® 0.0, assuming he's about to drive, when expectations are reversed and in fact it is Brad's character, Sonny Hayes, getting behind the wheel. Designed to echo the brand's 'When Driving, Or Not' message and delivered within the construct of the film's characters, it supports Heineken® 0.0's wider approach to normalising moderation, showing that enjoying a great 0.0 beer doesn't need a reason. The collaboration continues Heineken®'s commitment to showing up where culture is happening, in ways that are authentic, entertaining, and socially relevant. In the lead-up to the film's release, fans can expect exclusive content and behind-the-scenes access via Heineken® channels, bringing them closer not just to F1® THE MOVIE, but to the wider cultural conversation about moderation, inclusion, and changing social norms. 'At Heineken®, we believe culture has the power to shape behaviour,' said Nabil Nasser, Global Head of Heineken® Brand. 'By becoming part of F1® THE MOVIE, we're taking the conversation around moderation into a space that's global, influential, and emotionally engaging. This partnership isn't just about visibility – it's about making alcohol-free choices feel natural, accepted and relevant in the moments that matter, especially in social settings. As leaders in the 0.0 category, we're committed to redefine what it means to choose moderation today.' Damson Idris said: 'F1® is intense, it's fast, it's high-stakes, and it's full of pressure. But that's what makes it exciting. This short film flips the script — not just on racing, but on how we celebrate and connect. Choosing a 0.0 isn't about holding back, it's about deciding what works for you and owning it, whatever the moment.' Joseph Kosinski said: 'This film isn't just about the speed and spectacle of Formula 1, it's about the emotion and culture around it. Every detail mattered, including our partnerships. We wanted collaborators who understood the world we were building and the shift in how people connect with sport today. Their presence in the film feels authentic, and that was essential to me as a storyteller.' The F1® THE MOVIE partnership builds on Heineken®'s longstanding global sponsorships including Formula 1™, the UEFA Champions League, and the US Open - all platforms to champion moderation and support more inclusive drinking choices among fans worldwide. Further campaign and film details will be announced over the coming weeks. Editorial information Please find the high-resolution campaign image HERE Please find the TVC links HERE Please reach out to the team, on address below, if you are interested in chatting further with our quoted stakeholders above and we can discuss opportunities. For more information, please contact: HNKNBrand@ About HEINEKEN: HEINEKEN is the world's most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 300 international, regional, local and specialty beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through 'Brewing a Better World', sustainability is embedded in the business. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. We employ over 85,000 employees and operate breweries, malteries, cider plants and other production facilities in more than 70 countries. Heineken N.V. and Heineken Holding N.V. shares trade on the Euronext in Amsterdam. Prices for the ordinary shares may be accessed on Bloomberg under the symbols HEIA NA and HEIO NA and on Reuters under and HEINEKEN has two sponsored level 1 American Depositary Receipt (ADR) programmes: Heineken N.V. (OTCQX: HEINY) and Heineken Holding N.V. (OTCQX: HKHHY). Most recent information is available on HEINEKEN's website: and follow us on Twitter via @HEINEKENCorp. About F1® THE MOVIE: Apple Original Films and Warner Bros. Pictures Present A Monolith Pictures / Jerry Bruckheimer / Plan B Entertainment / Dawn Apollo Films Production, A Joseph Kosinski Film, F1 ® The Movie , distributed worldwide by Warner Bros. Pictures, in theaters and IMAX® nationwide on June 27, 2025 and internationally beginning 25 June 2025. A photo accompanying this announcement is available at:
Qatar Living
21-05-2025
- Automotive
- Qatar Living
Unforgettable Experience: 'F1 Family Friday' Returns for Formula 1® Qatar Airways Qatar Grand Prix 2025
The popular 'F1 Family Friday' is returning for the FORMULA 1 QATAR AIRWAYS QATAR GRAND PRIX 2025 taking place from 28th to 30th November. This special offering provides families the opportunity to experience the excitement of Formula 1® together at the Lusail International Circuit (LIC). Committed to fostering community bonds, LIC continues to create memorable shared experiences. Family Friday exemplifies LIC's dedication to making world-class motorsport accessible to all generations. Key Information: Children under 12 years old receive free general admission on Friday. Children must be accompanied by a parent or legal representative. Each adult purchasing a full-price ticket can bring up to 4 children free of charge. Child tickets must be booked online through the official LIC website in advance. What to Expect: F1 Family Friday allows visitors to watch the thrilling Formula 1® practice sessions live as the world's elite drivers navigate the Lusail International Circuit at high speeds. Attendees can freely move around public areas and the Fan Zone to enjoy the unique F1 atmosphere including the F1 Fan Forum and view the racing action from multiple vantage points, including Lusail Hill, a dedicated viewing area at the end of Turn of all ages can look forward to a wide variety of exciting activities, including interactive simulators, fun games, live music, delicious food, captivating performances, and much more. General Admission ticket holders will also have access to: Complimentary return shuttles between Lusail QNB Metro Station and LIC. Free parking. F1® Fan Forum. Food court featuring local and international cuisine. Post-F1 concerts featuring international artists on the given day. LIC and F1® merchandise outlets. Lusail International Circuit anticipates an exciting 2025 F1® season and invites families to secure their tickets early. For more information and to book tickets, please visit our website ( --- Make sure to check out our social media to keep track of the latest content. Instagram - @qatarliving X - @qatarliving Facebook - Qatar Living YouTube - qatarlivingofficial
