Latest news with #FE50-150mmF2GM
Fashion Value Chain
19-06-2025
- Business
- Fashion Value Chain
Sony India Launches FE 50-150mm F2 GM Lens
Sony India introduces the FE 50-150mm F2 GM, the world's first(1) telephoto zoom lens with a maximum focal length of 150 mm and F2 aperture. This lens features a standard focal length of 50mm at the wide-angle end and combines an open aperture of F2 with high resolution comparable to that of a prime lens. This allows for a wide range of scenarios with just one lens for various situations and subjects. As part of Sony's renowned G Master™ series, the FE 50-150mm F2 GM offers an exceptional combination of high resolution and stunning bokeh, enhancing the imaging results for professionals using the Sony Alpha camera system. FE 50-150mm F2 GM Lens™ 'At Sony, we are committed to pushing the boundaries of imaging technology. With the launch of the FE 50-150mm F2 GM lens, we are proud to introduce a world-first innovation that delivers unmatched image quality, versatility and performance. From stunning bokeh in portraits and weddings to sharp, high-speed capture in sports and events, this lens is a versatile powerhouse. It's compact, internal zoom design and advanced autofocus makes it perfect for handheld use, truly redefining creative possibilities in the field,' said Mukesh Srivastava, Head of Digital Imaging Business, Sony India. Exceptional image quality and smooth F2 Bokeh The FE 50-150mm F2 GMs internal optical design plays a crucial role in producing its exceptional image quality. By integrating two XA (extreme aspherical) elements, two Super ED (extra-low dispersion) glass elements, and three ED elements, the lens effectively suppresses aberrations, ensuring sharp, high-contrast imagery across the entire zoom range. Additionally, the floating focusing system enables a minimum focusing distance of 0.4m at the wide end and a maximum magnification of 0.20 for detailed shooting. The FE 50-150mm F2 GMs constant F2 aperture creates beautifully smooth bokeh, making it an ideal choice for portrait, wedding, and event photographers aiming to isolate subjects with a shallow depth of field. A newly developed 11-blade circular aperture further enhances the signature G Master bokeh. When shooting videos, the lens delivers stunning cinematic results and exceptional clarity. In addition, Sonys proprietary 'Nano AR Coating II,' applied uniformly across the entire lens surface, significantly reduces ghosting and flare even in backlit conditions, delivering clear and crisp imagery. Internal zoom and compact design Measuring at approximately 200 mm (7-7/8 inches) in length and weighing approximately 1,340g(2) (47.3 ounces), the FE 50-150mm F2 GM offers remarkable portability considering its impressive combination of wide zoom range and bright aperture. This lens is ideal for both handheld and gimbal use with its featured internal zoom design that maintains the lens' length and weight balance despite focal length changes. With its practical design, this lens serves as a versatile, all-in-one solution for those seeking a standard 50mm through 150mm telephoto range. Fast and precise Autofocus performance Equipped with four XD (extreme dynamic) linear motors and Sony's advanced control algorithms, the FE 50-150mm F2 GM delivers fast, accurate, and quiet autofocus (AF). This high-performance AF system is compatible with Sonys Alpha 9 III, supporting continuous shooting at up to 120 frames per second with full AF/AE tracking(3). With a fast AF system and a versatile 50-150 mm zoom range, the lens excels at capturing fast-paced indoor sports, portraits and events. Cinematic video production Designed with filmmakers in mind, the FE 50-150mm F2 GM minimises focus breathing and is compatible with Sonys Breathing Compensation(4) feature on select Alpha cameras. Linear Response MF ensures intuitive manual focus control, while the lens's internal zoom design maintains stability even while zooming mounted on gimbals. Additionally, the XD linear motors operate quietly to prevent unwanted noise from being captured during recording. Built for durability, the FE 50-150mm F2 GM features a robust dust- and moisture-resistant design(5). A fluorine coating on the front element repels contaminants, making it easy to clean and ensuring the lens remains in top condition even in challenging environments. Pricing and Availability The FE 50-150mm F2 GM (SEL50150GM) lens will be available across all Sony Center stores, Alpha Flagship stores, Sony authorized dealers, major electronic stores across India & also on Amazon & Flipkart from 5th May 2025 onwards. Model MRP (in Rs.) FE 50-150mm F2 GM 369,990/- About Sony Alpha Community In an effort to build a robust Alpha community with a strong network of amateur and professional photographers on one platform, a special initiative has been undertaken by Sony India where users can now avail several benefits by simply registering their Alpha cameras, lenses and accessories on the Alpha Community. Some of the benefits of registration include an extended warranty of 3 years (2-year standard warranty + 1 Year extended warranty) and free exclusive workshops by Sony experts and Artisans. Customers can also avail attractive discounts on photo tours (50% discount on photo tours for their first trip and 25% discount for the consecutive trips) and a chance to participate in photography/videography contests to win exciting prizes like cameras, lens and professional camcorders and a lot more. The platform will be a one-stop destination to get all latest updates, firmware updates, free service camps, workshops and new launches for Sony Alpha. For more information, visit Alpha Community. Alpha Classroom Alpha Classroom is a series of tutorials where experts will take you through the nuances of photography & Videography, advise you on the right gear and help you explore your creative potential to reach its fullest expression. Come, learn with us and together, we will conquer the world of your dreams. Ask an Expert Ask an Expert is a one-stop platform to get all your questions related to cameras, lenses, gear and more answered by a Sony Alpha Expert. It's easy, convenient and absolutely free! Yup! You heard it right. Choose your slot and book an appointment with an expert today! About Sony India Pvt. Ltd. Sony India Private Limited (Sony India), a private limited company with its ultimate holding company as Sony Group Corporation, Japan, has established itself as a premium brand in various product categories including television, digital imaging, personal audio, home entertainment, gaming, car audio, and professional solutions. The company places a strong emphasis on customer satisfaction and maintains high standards in sales and services. Sony also prioritizes environmental sustainability, aiming to achieve a zero environmental footprint throughout the lifecycle of its products and business activities to contribute to a healthier and enriched life for all of humanity and future generations. Sony India Pvt. Ltd. A-18, Mohan Co-operative Industrial Estate, New Delhi – 44 | (1) As of the April 2025 product announcement according to research by a Sony survey of lenses for interchangeable lens cameras. (2) Excluding tripod mount. (3) Sony test conditions. Maximum continuous shooting speed may be lower in some conditions. Continuous shooting speed may vary in the AF-C focus mode. (4) See camera compatibility info at: Angle of view and image quality may change slightly when this function is [ON]. Effective compensation may not be achieved in all situations. (5) Not guaranteed to be 100% dust and moisture proof.
![[Photos] Where Heritage Meets High-Tech: A Day Of Visual Storytelling In Kelantan](/_next/image?url=https%3A%2F%2Fwww.therakyatpost.com%2Fwp-content%2Fuploads%2F2025%2F05%2FUntitled8.jpg&w=3840&q=100)
![[Photos] Where Heritage Meets High-Tech: A Day Of Visual Storytelling In Kelantan](/_next/image?url=https%3A%2F%2Fall-logos-bucket.s3.amazonaws.com%2Ftherakyatpost.com.png&w=48&q=75){kind=small}
Rakyat Post
05-05-2025
- Automotive
- Rakyat Post
[Photos] Where Heritage Meets High-Tech: A Day Of Visual Storytelling In Kelantan
Subscribe to our FREE Photography enthusiasts from across Malaysia converged in Kota Bharu, Kelantan, yesterday as Sony Malaysia hosted an exclusive traditional Chinese portrait workshop featuring their latest professional gear. The event, which took place at Lollipop Productions Studio, marked a significant milestone by bringing the world's latest mirrorless systems technology to the 'Che Siti Wan Kembang' state. Led by acclaimed photographer The workshop drew photographers of all ages and successfully demonstrated the capabilities of the world's first telephoto zoom lens with a maximum focal length of 150mm and constant F2 aperture. The participants were also among the few in Malaysia to have test-driven the highly coveted Premium Optics Meets Local Heritage The FE 50-150mm F2 GM, priced at RM16,999, is currently available for pre-order until 1 June, accompanied by free gifts worth RM1,288. 'The cultural richness of Kelantan provided the perfect backdrop for our participants to explore the full potential of this new lens,' shared The one-day workshop, supported by innovative lighting solutions company However, as many participants noted, the workshop's true value lay in shared knowledge and connections. The workshop wasn't about selling cameras, reflected Patrick Gan, the man behind Sony Centre Kota Bharu. It was about celebrating the art of storytelling through photography, and how technology can help us preserve these precious moments more beautifully than ever before. Evening Session: Automotive Portrait Masterclass As golden hour approached, the workshop's energy shifted to Against this urban backdrop, a modified yellow Jeep Wrangler (NAS 5000) commanded attention, its aggressive stance and rugged tires offering a masterclass in contrasts and textures. The transition from human portraits to automotive artistry proved seamless, as participants discovered how the same principles of light and shadow dance differently across metal and chrome. Under the fading Kelantan sky, photographers moved around their mechanical subject, each click of the shutter revealing how technical precision could merge with artistic vision. The Wrangler's bold presence, enhanced by carefully orchestrated lighting, demonstrated why automotive portraiture has evolved into its own sophisticated art form. As darkness settled over Kota Bharu, participants packed away their gear, carrying with them not just technical knowledge, but new friendships forged through a shared passion for capturing moments, whether they feature faces or fenders. (Video: Share your thoughts with us via TRP's . Get more stories like this to your inbox by signing up for our newsletter.
Mid East Info
24-04-2025
- Business
- Mid East Info
Sony Launches FE 50-150mm F2 GM: - Middle East Business News and Information
The World's First[1] Telephoto Zoom Lens Designed for Wedding, Portrait, Indoor Sports, Photo and Video Professionals with a Maximum Focal Length of 150 mm and Constant F2 Aperture (Dubai, United Arab Emirates 23 April 2025) – Sony introduces the FE 50-150mm F2 GM, the world's first1 telephoto zoom lens with a maximum focal length of 150 mm and F2 aperture. This lens features a standard focal length of 50mm at the wide-angle end and combines an open aperture of F2 with high resolution comparable to that of a prime lens. This allows for a wide range of scenarios with just one lens for various situations and subjects. As part of Sony's renowned G Master™ series, the FE 50-150mm F2 GM offers an exceptional combination of high resolution and stunning bokeh, enhancing the imaging results for professionals using the Sony Alpha camera system. Exceptional Image Quality and Smooth F2 Bokeh The FE 50-150mm F2 GM's internal optical design plays a crucial role in producing its exceptional image quality. By integrating two XA (extreme aspherical) elements, two Super ED (extra-low dispersion) glass elements, and three ED elements, the lens effectively suppresses aberrations, ensuring sharp, high-contrast imagery across the entire zoom range. Additionally, the floating focusing system enables a minimum focusing distance of 0.4m at the wide end and a maximum magnification of 0.20 for detailed shooting. The FE 50-150mm F2 GM's constant F2 aperture creates beautifully smooth bokeh, making it an ideal choice for portrait, wedding, and event photographers aiming to isolate subjects with a shallow depth of field. A newly developed 11-blade circular aperture further enhances the signature G Master bokeh. When shooting videos, the lens delivers stunning cinematic results and exceptional clarity. In addition, Sony's proprietary 'Nano AR Coating II,' applied uniformly across the entire lens surface, significantly reduces ghosting and flare even in backlit conditions, delivering clear and crisp imagery. Internal Zoom and Compact Design Measuring at approximately 200 mm (7-7/8 inches) in length and weighing approximately 1,340g[2] (47.3 ounces), the FE 50-150mm F2 GM offers remarkable portability considering its impressive combination of wide zoom range and bright aperture. This lens is ideal for both handheld and gimbal use with its featured internal zoom design that maintains the lens' length and weight balance despite focal length changes. With its practical design, this lens serves as a versatile, all-in-one solution for those seeking a standard 50mm through 150mm telephoto range. Fast and Precise Autofocus Performance Equipped with four XD (extreme dynamic) linear motors and Sony's advanced control algorithms, the FE 50-150mm F2 GM delivers fast, accurate, and quiet autofocus (AF). This high-performance AF system is compatible with Sony's Alpha 9 III, supporting continuous shooting at up to 120 frames per second with full AF/AE tracking[3]. With a fast AF system and a versatile 50-150 mm zoom range, the lens excels at capturing fast-paced indoor sports, portraits and events. Cinematic Video Production Designed with filmmakers in mind, the FE 50-150mm F2 GM minimises focus breathing and is compatible with Sony's Breathing Compensation[4] feature on select Alpha cameras. Linear Response MF ensures intuitive manual focus control, while the lens's internal zoom design maintains stability even while zooming mounted on gimbals. Additionally, the XD linear motors operate quietly to prevent unwanted noise from being captured during recording. Built for durability, the FE 50-150mm F2 GM features a robust dust- and moisture-resistant design[5]. A fluorine coating on the front element repels contaminants, making it easy to clean and ensuring the lens remains in top condition even in challenging environments. Set to enhance the creative freedom of visual storytellers across photography and filmmaking, explore how professionals are using this lens in real world scenarios and discover educational resources on Alpha Universe: Sony | Alpha Universe | Middle East and Africa Availability The FE 50-150mm F2 GM (SEL50150GM) will be available in the Middle East from May 2025. A product video on the new FE 50-150mm F2 GM can be viewed here: For detailed product information about FE 50-150mm F2 GM please visit: https:/ ### About Sony Corporation Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business. With the mission to 'create the future of entertainment through the power of technology together with creators,' we aim to continue to deliver Kando* to people around the world. For more information, visit: *Kando is a Japanese word that roughly translates to the sense of awe and emotion you feel when experiencing something beautiful and amazing for the first time. About Sony Middle East and Africa Sony Middle East and Africa FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, Mobile Electronics (Car Audio), broadcasting and professional products and Computer Entertainment (PlayStation) products in more than 40 countries in the region. Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Middle East and Africa leads execution of various logistics, sales, marketing, advertising and customer services activities through its business partners. 353 accredited third-party service centres reinforce Sony's presence in key markets in the region. For media enquiries, please contact: Srishti Soni Ria Tharakan Atteline DMCC Sony Middle East and Africa FZE Email: sony@ Email: [1] As of the April 2025 product announcement according to research by a Sony survey of lenses for interchangeable lens cameras. [2] Excluding tripod mount. [3] Sony test conditions. Maximum continuous shooting speed may be lower in some conditions. Continuous shooting speed may vary in the AF-C focus mode. [4] See camera compatibility info at: Angle of view and image quality may change slightly when this function is [ON]. Effective compensation may not be achieved in all situations. [5] Not guaranteed to be 100% dust and moisture proof.
