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National Beverage Banks On Innovation And Marketing To Boost Volumes
National Beverage Banks On Innovation And Marketing To Boost Volumes

Forbes

time09-07-2025

  • Business
  • Forbes

National Beverage Banks On Innovation And Marketing To Boost Volumes

LaCroix, National Beverage's flagship product, a leader in the sparking water category (Photo by ... More Smith Collection/Gado/Getty Images) National Beverage Corp. (NASDAQ: FIZZ) stock price rallied to almost $47 per share, up 5% last week when the company posted better-than-expected 4Q 2025 and full year 2025 performance. The market reacted positively to the news of volume gains in both the company's flagship Power+ Brands and carbonated portfolio during 4Q, breaking its declining volume streak over the last two quarters. The company posted 4Q revenue at $313.6 million, up 5.5% y-o-y because of volume gains from the newly launched LaCroix flavors during the quarter. The full year revenue came in at $1.2 billion, marginally higher compared to last year as the price increase was largely offset by volume declines during the period. However, the reduction in shipping and handling costs and lower marketing spend resulted in higher annual earnings at $2.00 per share, up from $1.89 per share a year ago. The FIZZ Story National Beverage is a leading non-alcoholic beverage company in the U.S. catering to active and health-conscious consumer (Power+ Brands) through sparkling waters, energy drinks and juices. Its portfolio offers sparkling water products under the LaCroix brand, energy drinks and shots under the Rip It brand, juices and juice-based products under the Everfresh brand and carbonated soft drinks (CSDs) under the Shasta and Faygo brands. The company changed gears in 2010 when it started focusing on the needs of the health-conscious consumers that are moving away from high-sugar sodas towards zero or low-calorie alternatives. Accordingly, FIZZ pioneered into the sparkling water category with its LaCroix brand, which is now its flagship product, accounting for more than 80% of its revenue. The company has 26 refreshing flavors under its LaCroix brand with creative names and modern bold tastes that appeal to the younger consumers. The beverage company rolled out some new variants of LaCroix in Q4 2025 – Sunshine, Cherry Lime, Blackberry Cucumber – that received very encouraging response from the customers, hinting at the brand loyalty that the company has built over the years. At the end of FY 2025, FIZZ had operating lease liabilities of $72 million against a cash balance of $194 million. Its operating cash flow for the year increased to $207 million, from $198 million a year ago. Also, the company, through its subsidiary, maintains an unsecured revolving credit facility with banks aggregating to $100 million, most of which remains available for borrowing. For FY 2025, the company's return on equity, which demonstrates the efficient utilization of shareholder's capital, was 42%, up from 32% in FY 2024. The return on invested capital (excluding short-term liabilities), a ratio that tells about the company's financial health, was around 35%, higher than 28% compared to last year. Industry leading margins and returns, coupled with an asset-light zero debt balance sheet, validate that the company's ability to preserve or rather grow shareholder value. Besides, one cannot rule out the possibility of a special dividend in FY 2026, similar to the one paid in FY 2025 at $3.25 per share, or $304.1 million. This serves as another potential upside for the shareholders. Innovation: A Key Differentiator The Florida-based company's key differentiator is its ability to innovate while maintaining its brand uniqueness and authenticity. The company has been consistently launching new flavors of LaCroix and has tapped into newer categories to capitalize on the changing trends in the beverage industry. However, the company's high-margins and returns have enticed the 'cola giants' as well as private labels to enter the sparkling water and healthier beverage market. As a result, FIZZ is now facing stiff competition for shelf space from large conglomerates such as PepsiCo and Coca Cola. Due to large-scale operations, these companies enjoy economies of scale and can easily manipulate prices to stifle competition. However, FIZZ has control over most of its production, distribution and marketing, which provides flexibility to quickly adapt to the evolving tastes of its customers, unlike the bigger players who have legacy production and distribution channels and complex cost structures. Further, the company has been prudent in allocating its resources towards innovation and marketing focused on its flagship product, unlike big conglomerates who despite having deep pockets are unable to focus on a particular niche. Marketing: The Game Changer FIZZ continues to develop healthier beverages that are tailored to dynamic consumer habits and is consistently investing in innovative marketing, packaging and consumer engagement. The company's primary focus market continues to be the US, while it is exploring possibilities of expansion in some international markets. As part of its marketing campaign, FIZZ recently launched a multi-city bus tour showcasing vibrant and captivating graphics of LaCroix's Sunshine flavor that rolled through Austin, Nashville, and Miami. Meanwhile, the company has also cemented strategic sports partnerships to further amplify LaCroix's visibility among sports-centric consumers. The company has signed a multi-year partnership with the Indiana Fever Women's National Basketball Association (WNBA) team. More recently, it has also become a sponsor for Dallas Wings WNBA team as part of its broader strategy to engage with sports fans and promote its diverse portfolio of beverages. Furthermore, National Beverage's partnership with the Florida Panthers has been fruitful in enhancing its brand awareness with the LaCroix logo being prominently displayed on their winning jerseys (Stanley Cup) for two consecutive years. Lastly, FIZZ has several ongoing promotional campaigns such as creative in-store BrandED tasting and MerchCMX representatives that help in optimizing shelf space, building displays, placing point-of-sale materials to promote sales. The Way Forward Building on its innovative flavors and unique packaging, National Beverage Corp has established itself as a leading healthy refreshment company over the last decade. However, the beverage industry is a cyclical one and is vulnerable to dynamic consumer needs. Thus, the ability to innovate, a flexible cost structure and a loyal customer base are important for a company's success. National Beverage has been on top of product innovation and marketing initiatives to maintain its brand identity. However, higher input prices and contraction of volumes due to rising competition could pressure the company's margins in the coming quarters. Hence, its innovation capabilities and execution on the newly launched products will be crucial in driving its growth in the competitive beverage market. Also, the company's cost management efforts and return on the ongoing marketing campaigns will be instrumental in maintaining its margins and in turn its financial advantage over its competitors.

National Beverage: Fiscal Q4 Earnings Snapshot
National Beverage: Fiscal Q4 Earnings Snapshot

Yahoo

time02-07-2025

  • Business
  • Yahoo

National Beverage: Fiscal Q4 Earnings Snapshot

FORT LAUDERDALE, Fla. (AP) — FORT LAUDERDALE, Fla. (AP) — National Beverage Corp. (FIZZ) on Wednesday reported earnings of $44.8 million in its fiscal fourth quarter. On a per-share basis, the Fort Lauderdale, Florida-based company said it had net income of 48 cents. The soft drink and seltzer maker posted revenue of $313.6 million in the period. For the year, the company reported profit of $186.8 million, or $1.99 per share. Revenue was reported as $1.2 billion. _____ This story was generated by Automated Insights ( using data from Zacks Investment Research. Access a Zacks stock report on FIZZ at

Should You Think About Buying National Beverage Corp. (NASDAQ:FIZZ) Now?
Should You Think About Buying National Beverage Corp. (NASDAQ:FIZZ) Now?

Yahoo

time02-07-2025

  • Business
  • Yahoo

Should You Think About Buying National Beverage Corp. (NASDAQ:FIZZ) Now?

National Beverage Corp. (NASDAQ:FIZZ), might not be a large cap stock, but it received a lot of attention from a substantial price movement on the NASDAQGS over the last few months, increasing to US$46.54 at one point, and dropping to the lows of US$40.18. Some share price movements can give investors a better opportunity to enter into the stock, and potentially buy at a lower price. A question to answer is whether National Beverage's current trading price of US$42.39 reflective of the actual value of the mid-cap? Or is it currently undervalued, providing us with the opportunity to buy? Let's take a look at National Beverage's outlook and value based on the most recent financial data to see if there are any catalysts for a price change. We've found 21 US stocks that are forecast to pay a dividend yield of over 6% next year. See the full list for free. Great news for investors – National Beverage is still trading at a fairly cheap price. According to our valuation, the intrinsic value for the stock is $66.68, which is above what the market is valuing the company at the moment. This indicates a potential opportunity to buy low. Another thing to keep in mind is that National Beverage's share price may be quite stable relative to the rest of the market, as indicated by its low beta. This means that if you believe the current share price should move towards its intrinsic value over time, a low beta could suggest it is not likely to reach that level anytime soon, and once it's there, it may be hard to fall back down into an attractive buying range again. View our latest analysis for National Beverage Investors looking for growth in their portfolio may want to consider the prospects of a company before buying its shares. Although value investors would argue that it's the intrinsic value relative to the price that matter the most, a more compelling investment thesis would be high growth potential at a cheap price. Though in the case of National Beverage, it is expected to deliver a relatively unexciting top-line growth of 4.6% in the next few years, which doesn't help build up its investment thesis. Growth doesn't appear to be a main reason for a buy decision for the company, at least in the near term. Are you a shareholder? Even though growth is relatively muted, since FIZZ is currently undervalued, it may be a great time to accumulate more of your holdings in the stock. However, there are also other factors such as financial health to consider, which could explain the current undervaluation. Are you a potential investor? If you've been keeping an eye on FIZZ for a while, now might be the time to enter the stock. Its future outlook isn't fully reflected in the current share price yet, which means it's not too late to buy FIZZ. But before you make any investment decisions, consider other factors such as the strength of its balance sheet, in order to make a well-informed investment decision. So while earnings quality is important, it's equally important to consider the risks facing National Beverage at this point in time. Case in point: We've spotted 1 warning sign for National Beverage you should be aware of. If you are no longer interested in National Beverage, you can use our free platform to see our list of over 50 other stocks with a high growth potential. Have feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email editorial-team (at) article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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