Latest news with #FRAMA
Hypebeast
09-07-2025
- Business
- Hypebeast
FRAMA's Ratio Storage Series Is Imbued With Architectural Balance
With the Ratio Series, Copenhagen-based design purveyorFRAMAhas unveiled the latest addition to its evolving portfolio of furniture and home goods lines. Characterized by the label's Scandinavian minimalism and appreciation of natural materiality, the four pieces were conceived with the designers of ilo to achieve a balance of 'proportion, stain, measurement and weight.' As shown in FRAMA's campaign, the pieces are designed with a timeless aesthetic — a harmonious dynamic that doesn't overpower the existing space. In consistent form, the Ratio Chest and Console offer closed horizontal storage with drawers — providing a clean surface to highlight the Birch grain. Elsewhere, the compact Side Table and open Trolley incorporate the theme of precise construction into accessory solutions. Ana Magalhães Ilharco and Matilde Cortez de Lobão ofilocrafted the Ratio series with a geometric rhythm inspired by architectural standards. The designers' precise tuning of each design element gives the new collection a familiar quality, echoing the stark wooden forms of furniture from the early 20th century — a period of transition between the era of craftsmen and mass production facilities. The reference to architectural practice reflects the studio's research-focused approach, often pulling from varied realms, from traditional Japanese interiors to European Modernism. These sensibilities align with the style of FRAMA's other lines, including the Symmetry series and the Rivet Series. See the gallery above for a closer look at the Ratio Series and shop the collection now onFRAMAand at select stockists.
Hypebeast
24-06-2025
- Business
- Hypebeast
FRAMA Introduces the Petit Rond Series at 3daysofdesign
Copenhagen-based brandFRAMAtook to the Danish city's 3daysofdesign festival to unveil the latest addition to its seating assortment, the Petit Rond series. Based on an original design by Troels Grum-Schwensen, the Petit Rond chairs and stools offer ergonomic comfort and sleek style with the slimmest profile possible. The line draws its name,'small circle' in French, from the literal small circle that forms the seat of the stainless steel chairs and stools. Characterized by a pared-back modernism and gentle human sensibility, the designer had initially created the seating for a café and gallery space adapted from a former industrial space on the island of Møn in south-eastern Denmark. Troels Grum-Schwensen approached the original concept with 'a commitment to finding points of balance between character and function,' rather than compromising the design's integrity. The brand notes that among the strongest qualities is the careful positioning of the back and seat, which offers the user optimal support. Depending on the desired end use, FRAMA has offered each piece with leather upholstered seats for added comfort and an organic touch. With its chrome materiality, the Petit Rond series expands on FRAMA's popular assortment of stainless steel and aluminum-based furniture and decor. Among the label's signature collections is the Rivet Series, featuring aluminum case goods in striking geometric shapes. Depending on the desired end use, FRAMA is also offering each Petit Rond piece with leather upholstered seats for added comfort and an organic touch. See the gallery above for a closer look at FRAMA's Petit Rond collection. Shop the collection now at the brand's officialweb store.
