Latest news with #FabioArnau
Campaign ME
24-04-2025
- Automotive
- Campaign ME
Seedtag rolls out AI Intention Models to identify real-time user intent
Seedtag has rolled out its latest product innovation – AI Intention Models – aimed at helping advertisers more effectively reach high-intent audiences across the open web, without relying on personal data. This new development enhances Seedtag's contextual AI engine, Liz, with real-time intent recognition to bridge the gap between casual browsing and purchase readiness. Rather than relying solely on keyword or category-based targeting, the AI Intention Models analyse sentiment, content depth and engagement signals, and differentiate between mid-intent and high-intent to determine the likelihood of a user taking action and For example, a user reading a general article on about the pros and cons of buying vs. leasing a car would be scored differently to someone viewing a detailed car review – enabling advertisers to fine-tune placements based on actual intent, not just topic relevance. Designed to reduce mid-funnel inefficiencies and deliver measurable outcomes, the models are trained on intent-labelled datasets and continuously adapt based on brand-specific KPIs. 'The launch of our high-intention models is a pivotal step in enhancing activation effectiveness,' said Fabio Arnau, VP of Brandformance at Seedtag. 'We optimise both reach and profitability by analysing diverse datasets, including search engine positioning, helping brands engage decision-ready users and discover new audiences.' A recent campaign for Nissan in Spain illustrated the model's effectiveness. Aimed at promoting the Nissan Qashqai to users actively evaluating new car options, the campaign achieved a 68 per cent lower Cost per Quality Visit (CPQV) and a 35 per cent lower Cost per Lead (CPL) than the target, while tripling the number of qualified visits. 'These results confirm that contextual AI is key to driving brand performance,' added José Manuel Muries, Cluster Director, Nissan United. The launch further underscores Seedtag's focus on delivering product innovation through AI – a growing priority for marketers in the Middle East looking to balance privacy, performance and contextual relevance.
Associated Press
02-04-2025
- Automotive
- Associated Press
Seedtag Launches AI Intention Models to Unlock Real-Time User Intent
The Contextual Advertising Leader Introduces AI Intention Models, Advancing Through the Marketing Funnel to Deliver Effective, Privacy-First Advertising to High-Intent Audiences NEW YORK, April 2, 2025 /PRNewswire/ -- Seedtag, the global contextual advertising company, has today announced the launch of its AI Intention Models, a context-driven and effective advertising approach that distinguishes between casual browsing and transactional readiness in real-time, without relying on personal data. Designed to move beyond basic contextual targeting, the AI Intention Models enhance Seedtag's open web contextual intelligence by leveraging intent signals that enable more effective engagement of action-ready consumers. While conventional methods rely on static keyword or category-based matching, Seedtag's proprietary Contextual AI, Liz, continuously refines intent signals in real-time. By analysing content at a deeper level, including sentiment, engagement depth, and contextual nuance, AI Intention Models can then determine whether the reader is seeking more information on a topic or is ready to take action. This intent-driven approach enables Liz to differentiate between low-intent content, such as an article about the pros and cons of buying vs. leasing a car, and high-intent content, like a car review aimed at potential buyers. Unlike traditional systems that treat all relevant content equally, Seedtag's approach with its new AI Intention Models is: Trained on intent-labeled datasets to differentiate between informational and transactional content. Unique to each campaign, adapting intent scoring based on brand-specific goals and conversion paths. Dynamic and continuously optimized, ensuring ad placements adjust in real-time to capture peak user intent. By integrating Seedtag's AI Intention Models into its core activation strategies, brands can reduce mid-funnel inefficiencies, increase engagement, and drive measurable business outcomes, proving that Intention Modeling bridges attention to intention. 'The launch of our high-intention models is a pivotal step in enhancing activation effectiveness. By analysing diverse datasets, including search engine positioning, we optimise both reach and profitability. This technology helps us identify new audiences while engaging high-intent users in the decision-making process, driving stronger outcomes across the funnel,' says Fabio Arnau, VP of Brandformance at Seedtag. Delivering Impactful Outcomes Leading automotive brand Nissan partnered with Seedtag in Spain to boost the visibility and consideration of the new Nissan Qashqai among potential buyers in the C-SUV segment. Through an innovative digital strategy, the collaboration focused on reaching users in the active evaluation phase, generating interest and high-quality leads. This approach ensured the achievement of key performance metrics aligned with the brand's efficiency and profitability goals. The campaign delivered outstanding results. The Cost per Quality Visit (CPQV) averaged 68% below the target, while the Cost per Lead (CPL) was 35% below the goal. Additionally, qualified visits tripled compared to Nissan's original KPI. 'Our challenge was to optimize Nissan's full-funnel strategy, improving consideration without compromising efficiency in the lower funnel,' said José Manuel Muries, Cluster Director, Nissan United. 'With Seedtag's intent-based segmentation, we reduced CPQV by 68% and improved performance across all stages. These results confirm that contextual AI is key to driving brand performance.' Seedtag, the global contextual advertising company, specializes in privacy-first advertising throughout the open web and CTV, powered by its contextual AI, Liz. Seedtag enables brands and agencies to discover the most relevant audience interests using a sophisticated contextual graph fueled by contextual data from +10,000 premium publishers. This capability ensures advertisers reach their audience at the right moment, with the right message. Utilizing the power of context to achieve advertisers' aims across the customer journey, Seedtag creates innovative advertising solutions for everyone. Founded in 2014, Seedtag has its headquarters in New York City and Madrid, with a global team of +600 people and offices in EMEA, LATAM, North America, and APAC.
