Latest news with #Fages
Fashion Network
04-07-2025
- Business
- Fashion Network
Millet and Canyon launch 'Bike to Climb' capsule for gravel and climbing enthusiasts
After exploring the skateboarding world, Millet is now shifting gears toward cycling. The French mountaineering brand—best known for its alpine heritage—is expanding into new territory through strategic partnerships. Following its skate-climb collaboration with Element, Millet has launched a new initiative with German performance bike brand Canyon. The result is an adventure-focused capsule titled 'Bike to Climb.' These partnerships mark a deeper shift in Millet's strategy. The brand is moving away from short-term collaborations and instead focusing on long-term, purpose-driven alliances that support its identity and values. 'We don't collaborate just to launch products. There has to be a clear narrative and added value for our communities,' said Frédéric Fages, brand director at Millet. 'We build long-term projects with brands that complement us—not compete—and combine our expertise in meaningful ways.' Canyon, a fast-growing name in the cycling world, shares Millet's values. The collaboration focuses on gravel biking, a booming discipline that naturally intersects with mountaineering. Millet contributed its ultralight materials and ergonomic backpack design expertise to enhance rider comfort and functionality. But performance wasn't the only objective. 'Our athletes, like Symon Welfringer and Emilie Morier, go from cycling to climbing on the same day. This capsule reflects how they actually live and train,' added the brand manager. The 'Bike to Climb' capsule includes eight gender-neutral items designed for smooth transitions—whether it's from biking to climbing, or road to rock. Highlights include the Route 3L JKT waterproof jacket, made using Polartec and Pertex membranes, and the Route fleece jacket, which features a balaclava-style hood that fits under a helmet and supports high-intensity activities. Every Millet collaboration is assessed using a strict set of criteria: shared market segments, brand culture, community resonance, and alignment with strategic pillars like CSR and regional impact. 'We want to build relationships with communities that reflect our outdoor mindset and grow with them,' said Fages. Gravel cycling gives Millet access to a broader, fast-growing market—one that commands more volume than traditional mountaineering. While performance remains essential, Fages emphasized the importance of authenticity and storytelling. 'Every collaboration must serve a purpose. Customers are smart—they know the difference between something real and something that's just for marketing. The product has to deliver, always.' For Millet, collaborations are not just about reach but about relevance. By building partnerships around active niche communities, the brand increases its credibility and fosters long-term loyalty. The collaboration with Canyon is expected to continue beyond this first release. A follow-up chapter with Element is already underway. With projected revenues nearing €90 million in 2024, Millet is doubling down on thoughtful partnerships to enter new territories—from summit trails to gravel paths to coastal rides.
Scottish Sun
10-05-2025
- Sport
- Scottish Sun
Theo Fages out to send a message to Catalans' critics with Wembley return
FRENCH LESSON Theo Fages out to send a message to Catalans' critics with Wembley return Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) THEO Fages would love nothing more than to show Catalans' doubters why they are there by getting to Wembley again. The Dragons' 2018 Challenge Cup triumph was seen as the launchpad of the Perpignan-based club at a new level – reaching the final once more would cement their top table place. Sign up for Scottish Sun newsletter Sign up 2 Theo f/age is out to give Catalans' critics the perfect answer by helping them back to Wembley Credit: Yet in the background, clubs are questioning whether they should even be there, even though they make a profit, have attracted several big names and produced aa number of young talents. Now Fages hopes to give them the perfect answer by dumping out Super League leaders Hull KR. He said: 'It's a shame that some teams and some clubs want us out, but I'm pretty sure every club loves going to Catalans and enjoying the trip away. 'Many see the negative side of France and it's hard for the club. This year they've got to financially support every travelling club and they've got to pay to play in the cup. 'It's an extra challenge and many want us to fail but if we have success, then we're not bothered really about what people and other clubs think. 'Everyone loves going there, there are sponsorship opportunities for the Super League. There are loads of good things to take. 'We just love being a part of the Super League and doing everything we can to perform and play well. The club has done that for the most part of the 20 years they've been in the Super League.' While many doubt Catalans' involvement, today's opponents have felt the benefit after signing their product Arthur Mourgue. Luckily for Steve McNamara's side, he is cup tied and the next one off the conveyor belt, Guillermo Aispuro-Bichet, is another example of why they should stay. Half back Fages added: 'It's good Arthur can't play but Guillermo's a good kid. He's only 19 and is putting in one good performance after the other. 2 Hull KR's Arthur Mourgue cannot play in this semi-final after featuring for Catalans earlier in the competition Credit: 'He's still learning and he's enjoying it. It's good to see a young French kid playing well. 'It's a big one for us. Obviously, the club had success in 2018 and we just want to replicate that. We're one game away from the final, so we'll be pumped for that. 'It's a semi-final, so the emotion will be there, but we've just got to perform on the day and we'll see about Wembley after that, hopefully. Hull KR are well set up, so it's a good challenge for us, but we'll be ready for it. 'We know it's easy to fix what we did in Super League against Leigh. Just cut the errors out and then we'll be good.'
The Irish Sun
10-05-2025
- Sport
- The Irish Sun
Theo Fages out to send a message to Catalans' critics with Wembley return
THEO Fages would love nothing more than to show Catalans' doubters why they are there by getting to Wembley again. The Dragons' 2018 Challenge Cup triumph was seen as the launchpad of the Perpignan-based club at a new level – reaching the final once more would cement their top table place. 2 Theo f/age is out to give Catalans' critics the perfect answer by helping them back to Wembley Credit: Yet in the background, clubs are questioning whether they should even be there, even though they make a profit, have attracted several big names and produced aa number of young talents. Now Fages hopes to give them the perfect answer by dumping out Super League leaders Hull KR. He said: 'It's a shame that some teams and some clubs want us out, but I'm pretty sure every club loves going to Catalans and enjoying the trip away. 'Many see the negative side of France and it's hard for the club. This year they've got to financially support every travelling club and they've got to pay to play in the cup. 'It's an extra challenge and many want us to fail but if we have success, then we're not bothered really about what people and other clubs think. 'Everyone loves going there, there are sponsorship opportunities for the Super League. There are loads of good things to take. MOST READ IN RUGBY LEAGUE 'We just love being a part of the Super League and doing everything we can to perform and play well. The club has done that for the most part of the 20 years they've been in the Super League.' While many doubt Catalans' involvement, today's opponents have felt the benefit after signing their product Arthur Mourgue. Most read in Rugby League Luckily for Steve McNamara's side, he is cup tied and the next one off the conveyor belt, Guillermo Aispuro-Bichet, is another example of why they should stay. Half back Fages added: 'It's good Arthur can't play but Guillermo's a good kid. He's only 19 and is putting in one good performance after the other. 2 Hull KR's Arthur Mourgue cannot play in this semi-final after featuring for Catalans earlier in the competition Credit: 'He's still learning and he's enjoying it. It's good to see a young French kid playing well. 'It's a big one for us. Obviously, the club had success in 2018 and we just want to replicate that. We're one game away from the final, so we'll be pumped for that. 'It's a semi-final, so the emotion will be there, but we've just got to perform on the day and we'll see about Wembley after that, hopefully. Hull KR are well set up, so it's a good challenge for us, but we'll be ready for it. 'We know it's easy to fix what we did in Super League against Leigh. Just cut the errors out and then we'll be good.'
