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Business Insider names Kim Last Editorial Director of BI Live
Business Insider names Kim Last Editorial Director of BI Live

Business Insider

time18-06-2025

  • Business
  • Business Insider

Business Insider names Kim Last Editorial Director of BI Live

Business Insider welcomes Kim Last as Editorial Director of BI Live, the new events business that translates its award-winning journalism to global audiences through interactive event formats. In this role, Last will develop and curate a slate of events that bring Business Insider's unique editorial voice to life. The move is part of Business Insider's commitment to engage its audience by translating content into experiences that spark dialogue and drive value for decision makers. BI Live will focus on in-person, interactive events that showcase the best of Business Insider's reporting across core coverage in business, technology, and innovation. Last will co-lead the initiative alongside Priscilla Ellington, Vice President of BI Live. Last joins Business Insider from The Wall Street Journal, where she most recently served as Head of Live Journalism and Special Content. At the Journal, Last expanded the Future of Everything event franchise and played a pivotal role in driving the publication's live journalism efforts globally. Prior to the Journal, she held critical roles in conference development at Vox Media, including Recode, and at Fast Company, she launched the inaugural Fast Company Innovation Festival. "Kim is an innovative and inspiring journalist, colleague, and leader. We are so fortunate that she will help Business Insider build this critical new format for our journalism. Her vision and deep editorial expertise will drive the exciting future of BI Live," said Business Insider Editor in Chief Jamie Heller. "I'm incredibly excited to join Business Insider's new live events business. There's tremendous opportunity to not only build distinctive event franchises that engage and grow BI's audience across the business, tech, and innovation verticals, but also the chance to create live journalism that goes well beyond the spaces where we convene. I'm especially looking forward to working in the newsroom to help develop BI's journalists into dynamic, insightful live interviewers who can bring their expertise to life on stage," said Last.

Nike, TOGETHXR to partner on 'Everyone Watches Women's Sports' collection
Nike, TOGETHXR to partner on 'Everyone Watches Women's Sports' collection

Yahoo

time28-03-2025

  • Business
  • Yahoo

Nike, TOGETHXR to partner on 'Everyone Watches Women's Sports' collection

NEW YORK, NEW YORK - SEPTEMBER 21: Jessica Robertson, Cofounder, Togethxr speaks at the Fast Company Innovation Festival at Convene on September 21, 2023 in New York City. (Photo byfor Fast Company) Everyone watches women's sports. Including Nike. The sportswear giant and TOGETHXR are partnering on a merchandise collection featuring the now ubiquitous slogan championing women's sports. The collection will include T-shirts, hoodies and baseball hats, and will be available through Nike and TOGETHXR as well as at Dick's Sporting Goods. "TOGETHXR was created to amplify the voices of women athletes and to show the world that women's sports are not just something to be watched, but something to be centered and invested in," Jessica Robertson, TOGETHXR's chief content officer and co-founder, said in a release Friday. Advertisement "This partnership with Nike allows us to take our mission to the next level," Robertson added. "We will not only create access to new and exciting products on a global scale, which we know women's sports fans so greatly seek, but will also build a future where women's sports receive the respect, resources and investment they truly deserve.' Frustrated with the lack of coverage of women's sports they saw throughout their respective careers, Sue Bird, Alex Morgan, Chloe Kim and Simone Manuel created TOGETHXR with Robertson in 2021. A commerce and media company, it was meant to amplify the stories and voices of women athletes, and offer merchandise that was missing in the mainstream market. "Everyone Watches Women's Sports" became TOGETHXR's tagline, a rebuttal to the common refrain by naysayers who tried to dismiss the growing popularity of women's sports. TOGETHXR began producing merchandise with the slogan in 2023, and it took off last year when South Carolina coach Dawn Staley wore one of the shirts during a game. Jason Sudeikis was often seen in "Everyone Watches Women's Sports" gear as he sat courtside during last year's NCAA tournament and WNBA season. Steph Curry, Shaq and actress Aubrey Plaza also were seen in gear with the slogan. "Everyone Watches Women's Sports" merchandise has already generated more than $6 million in revenue, TOGETHXR said, a number sure to grow under the new partnership. This article originally appeared on USA TODAY: Nike, TOGETHXR partner on 'Everyone Watches Women's Sports' gear

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