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Sexyy Red: Raunchy, Raw, and Running the Game
Sexyy Red: Raunchy, Raw, and Running the Game

Hypebeast

time10-06-2025

  • Entertainment
  • Hypebeast

Sexyy Red: Raunchy, Raw, and Running the Game

This article originally appeared in Hypebeast Magazine Issue 35: The Wavelength Issue. Sexyy Red isn't just fashionable—she's fashionably late, too. And for a rap diva whose star rises higher by the day, is there any other way to be? The LA Arts District photo studio where I'm supposed to interview Sexyy on this sunny February afternoon isn't the worst place to hold court, either, and the extra time gives me a moment to reflect. Sexyy's world moves fast—chart-dominating singles, A-list collaborations, and headline-grabbing moments unfold faster than fans (and haters) can keep up. As if that wasn't enough, the 26-year-old St. Louis native is also a mother of two who handles her art, her aspirations, her business, and her home life in a seemingly-impossible balancing act that continues to propel her pop culture rise at breakneck speed. Need proof? Her recent single featuring Bruno Mars, 'Fat Juicy & Wet' is testament to her crossover appeal—using her uniquely 'Sexyy' energy to create must-listen songs that even her detractors can't help but enjoy. After the track's release in late January 2025, it quickly shot into the top 10 not just in the US, but in Japan, Sweden, and Australia, as well. The video for the song, which features fellow Mars collaborators Lady Gaga and ROSÉ, also racked up nearly 30 million views in its first month alone. 'Fat Juicy & Wet' is far from Sexyy's first taste of breakout success, though. Her 2023 Tay Keith-produced single 'Pound Town' turned the internet on its head and made Sexyy an over-night superstar. With bass-heavy beats, unapologetically raunchy lyrics, and the now-iconic hook 'my coochie pink, my bootyhole brown,' Sexyy didn't just go viral—she imprinted herself in pop culture's DNA. She also proved she isn't just an entertainer—she's a liberator, unafraid to indulge in forbidden fun and filthy pleasures. 'Pound Town' made her 2023 mixtape Hood Hottest Princess a smash hit. And she followed that success with 2024's similarly acclaimed In Sexyy We Trust . That record included the hit 'SkeeYee,' which was notable not only as an infectious catchphrase but also for its ability to bridge the gender gap. Numerous viral videos featured the song in male-dominated spaces in what felt like an unprecedented embrace of a female-centered track. Teams and athletes like the Baltimore Orioles, the Ole Miss football team, UFC fighter Bobby Green, and NFL receiver Stephon Diggs used the song as the soundtrack for grand entrances and celebrations. 'SkeeYee's' brand of crossover appeal has become a signature of Sexyy Red's rise. She doesn't just make hits—she makes moments, tapping into a raw, unfiltered energy that resonates far beyond her core fanbase. And while her style is unmistakably her own, it also carries echoes of past trailblazers. Bits and pieces of 2 Live Crew, golden era Gucci Mane, Chief Keef, Trina, and Project Pat all find their way into Sexyy Red's potent potion. Maybe that's why superstars continue to flock to Sexyy. Not only has she collabed with Nicki Minaj and Megan Thee Stallion on her own songs and remixes, but she's also hopped on tracks with everyone from Tyler, The Creator ('Sticky'), to Drake and SZA ('Rich Baby Daddy'). Back at the photo studio, the anticipation of Sexyy's arrival is punctuated by a jarring noise that breaks the silence. A massive, 30-foot-high garage door groans open, revealing the LA sky that's now faded from day to night. A Ferrari 458, painted in blazing Rosso Corsa (Italian racing red), rolls into the studio—a slow-moving tribute to wealth, power, and beauty. Almost on cue, from the opposite end of the studio, Sexxy makes her similarly stunning entrance and heads straight to her dressing room. I follow her inside and for the hour that follows, we talk all things Red as she simultaneously curates her wardrobe and meticulously directs her makeup artist's every move—all while enjoying a thick slice of Prince Street pepperoni pizza. What's your connection to the color red? Has it always been your thing, or did it become part of your identity over time? It's either you love red or you love blue. Rihanna had red hair in the 'Man Down' video and I definitely liked how that looked… I even had red hair back when I was in middle school. I heard you were kind of a punk rocker back in the day. What are some of your favorite bands from you were in that era? I like Green Day, I like Pink, I like Avril Lavigne… You would be surprised at the stuff I like. Would you do a record with Green Day? Man, I definitely would do a record with Green Day. I like that kind of stuff. That's fresh. I just listen to all the genres. Speaking of all the genres, your single with Bruno Mars 'Fat Juicy & Wet' made some serious noise. Was making that record a fun experience? Yeah, Bruno, he's crazy. We had talked on the phone and brainstormed. I liked what we came up with and then we recorded it in the studio. It was something different. How picky are you when it comes to producers and beats? Do you spend a lot of time listening to music and finding the right track? Yeah, I do. I spend a lot of time listening to beats. If I can hear a song in my head, like if lyrics pop up in my head to the beat, then I'll be like, Okay, I can work with this. But if I'm just listening to the beat and nothing is popping up… NEXT! You're part of this wave of women running rap right now. In your eyes, what sets you apart? What's Sexy Red's unique stamp on the game? I ain't got no filter. I just don't know when I'm saying something crazy, so I guess that's it. Speaking of the glorious ladies of rap, if you were stranded on a desert island and could only have one female rapper by your side, who's making the cut? Recently I've been hanging out with Latto and GloRilla. It's between them two. They're fun. If you were stuck on that island with them, what would be Sexxy's survival superpower? Probably rapping to the mermaids. That's an important skill. You'll be like, 'You, get us some fish!' Yeah. Gotta get in with the mermaids. Then they'd hook us up. Do you ever watch survival reality shows? Hell yeah. I used to watch them back in the day. That stuff is totally crazy, like Naked and Afraid. Who does that? They're crazy. Facts. On the topic of survival skills, you popped up at a WWE match a while back. Are you a wrestling fan? My team approaches me with ideas like this from time to time. When they presented WWE, I immediately was like, 'Yeah, I would do that.' There's an element of the WWE that's obviously theatrical. Do you see yourself exploring acting more as your career continues to evolve? I could portray any kind of character. I could be an alien. I can do whatever. Do you believe in aliens? Definitely. I kind of believe humans are aliens. I do too. I think my ancestors were aliens. You know, I'm Aries and Aries are from Mars. For sure. Mars is Aries' ruling planet. You know, maybe that's why you like the color red. Exactly. It's in me. Red is hot and spicy, you know what I'm saying? Let's talk a little bit more about how you incubated your otherworldly sense of style. You used to work in hair. What was your name back then, Trill Red? Take us back to the Trill Red era — what was that time like for you? I used to be doing everybody's hair—braids and glue ins—out of my house. I used to be known for dressing pretty and having all the clothes and shoes and stuff. I was just into the ladies' fashions. But I also used to hate it because all my friends would make me do their hair. We'd be just hanging out and they'd be like, 'Can you do my edges?' I'd be like, 'No, I'm off work. Leave me alone, bro. For real.' Now that you have such a big platform, tell me about some of the boss lady moves you're making in the hair and beauty world. I want to get a salon and I want to do everything: clothes, nails, hair, makeup, lashes, waxing, whatever. One stop shop. Just go to different rooms, you know? I want to be the first one. I think it would be fun. Also, lip gloss… Yeah, your Northside Princess lip gloss line is next level. I feel like you're the only person in the beauty world that can pull of product names like 'Coochie Juice' and 'Gonorrhea.' Besides x-rated names, what makes a good lip gloss? The glitter, shine. Shit like that. I just like how mine is. I just put certain stuff in it that I would like, you know? Definitely. So beyond rocking great lip gloss, dressing fabulous, and having great hair, what does 'sexy' really mean to you regarding how you express yourself? Sexy is confidence. It's high self-esteem. It's basically feeling yourself. Just kind of like can't tell you nothing. Do you feel like people misunderstand what sexy is? Yeah, they can. Because it's not just about physical beauty? No, it's not. It's about how you feel for real. Because you could be ugly, but if you feel like you're sexy, can't nobody tell you nothing. That's called confidence. And confidence is sexiness. Exactly.

Bruno Mars is One of Pop's Most Reliable Hitmakers. Why?
Bruno Mars is One of Pop's Most Reliable Hitmakers. Why?

New York Times

time02-05-2025

  • Entertainment
  • New York Times

Bruno Mars is One of Pop's Most Reliable Hitmakers. Why?

Earlier this year, Bruno Mars became the first artist ever to amass 150 million monthly listeners on Spotify. But unlike many of his peers, Mars has paved a path to pop stardom without cultivating a devoted fan base, maintaining a consistent aesthetic or building a world around his music. Instead, his career has been defined by his reliability as a chameleonic hitmaker. Shaad D'Souza, a contributing music critic for The New York Times, dives into three of Mars's most recent hits — 'Die With a Smile' with Lady Gaga, 'APT' with Rosé and 'Fat Juicy & Wet' with Sexyy Red — and notes how each collaboration reveals a distinct pop persona. The New York Times Audio app is home to journalism and storytelling, and provides news, depth and serendipity. If you haven't already, download it here — available to Times news subscribers on iOS — and sign up for our weekly newsletter.

Joe Budden calls Sexyy Red's 'Hoochie Coochie' a 'degenerate' track marketed to black audiences
Joe Budden calls Sexyy Red's 'Hoochie Coochie' a 'degenerate' track marketed to black audiences

Express Tribune

time07-04-2025

  • Entertainment
  • Express Tribune

Joe Budden calls Sexyy Red's 'Hoochie Coochie' a 'degenerate' track marketed to black audiences

Joe Budden is back in the headlines — and this time, he's setting his sights on Sexyy Red and Bruno Mars. The veteran rapper-turned-podcast host slammed the duo's recent collaboration, calling it a calculated attempt to package stereotypes for Black listeners. In a recent episode of The Joe Budden Podcast, Budden didn't mince words when discussing the song 'Fat Juicy & Wet,' a provocative track that's stirred buzz across streaming platforms. While many fans mistakenly tied Budden's critique to a rumored track called 'Hoochie Coochie,' the media personality made it clear that his issue lies in how the collaboration is being presented. 'This is force-fed, degenerate content dressed up for commercial gain,' Budden said. He criticized the track as 'whitewashed' and accused the artists of exploiting hypersexualized imagery to sell records. 'It feels more like a marketing formula than real music,' he continued, adding that Bruno Mars' involvement felt like 'a costume' rather than artistic growth. Known for his no-holds-barred takes, Budden didn't stop at the song itself. He questioned the sincerity behind the high-profile endorsements Sexyy Red has received in recent months — especially from artists like Drake. 'Are these co-signs about mentorship or money?' Budden asked, suggesting the support for Red might be more transactional than it appears. 'It blurs the line between authentic collaboration and industry promo.' Budden's remarks have sparked a heated debate online, reigniting familiar tensions around authenticity, representation, and the commercialization of Black culture. Fans and critics alike have chimed in, with some defending the artists' creative choices, while others echoed Budden's concern about the direction mainstream hip-hop is taking. Joe Budden criticizes Sexyy Red's new single 'Hoochie Coochie' and implies that female rap is currently dead without Doechii and Glorilla. 👀 'Can someone fight Doechii back please, Glo is still here I'm not talking about Glo, C'mon Ice Spice' ———-Also states that Sexyy Red… — popbrains (@popbrains) April 7, 2025 Though his views are polarizing, Budden's critique taps into a broader conversation about who gets to define the culture — and who profits from it. 'In a landscape increasingly dominated by image and metrics,' he said, 'asking hard questions about intent isn't just important — it's essential.'

Post Malone, Travis Scott, Latto perform at star-studded, invite-only Fanatics Super Bowl party
Post Malone, Travis Scott, Latto perform at star-studded, invite-only Fanatics Super Bowl party

Yahoo

time09-02-2025

  • Entertainment
  • Yahoo

Post Malone, Travis Scott, Latto perform at star-studded, invite-only Fanatics Super Bowl party

NEW ORLEANS (AP) — Meek Mill took the Fanatics Super Bowl party stage and set the tone: After an energetic performance of 'Dreams and Nightmares,' the rapper draped an arm around Michael Rubin and gave him ultimate credit for another stellar event. 'He puts on the best parties,' Meek told the star-studded, invite-only crowd on Saturday, the day before the Super Bowl. He was part of a powerhouse lineup that included Post Malone, Travis Scott, Sexyy Red, Latto and Ciara. 'Keep doing your thing,' Meek Mill said. See for yourself — The Yodel is the go-to source for daily news, entertainment and feel-good stories. By signing up, you agree to our Terms and Privacy Policy. Rubin's party has become a highly desirable affair. While the Kansas City Chiefs and Philadelphia Eagles are the main attraction in New Orleans, he's mastered the art of mixing business, pleasure and exclusivity, making his invite-only event the toughest event to enter during Super Bowl week. 'We want people to meet each other and find great business,' said Rubin, who admitted to personally reviewing every name on the guest list and said about 1,000 people attended the party. 'That's what this is all about,' he said. 'We've never sold a ticket. This is purely about saying 'Thank you' to the people who are really important to us. ... We want to make sure the incredible for everyone.' The event brought in a long list of big name entertainers and athletes such as Leonardo DiCaprio, Serena Williams, Megan Thee Stallion, Zac Effron, Angel Reese, Pete Davidson, Donald Trump Jr., Robert Kraft, Shaquille O'Nea l, Justin Jefferson, Joe Burrow, Teyana Taylor, Kevin Costner, Quavo, Russell Wilson, Lil Baby, Bill Belichick, E-40 and Jayden Daniels. When performers hit the stage, many of the A-listers gave their attention to them. They watched their favorite artists perform their biggest hits including Latto's 'Big Mama," Sexyy Red's 'Fat Juicy & Wet" and Don Toliver's 'Bandit.' Travis Scott stood behind the DJ booth and sang along to their songs. Ciara sang several jams from 'Level Up' to 'One, Two Step" before bringing out Ludacris to perform 'Oh,' a song the tandem released in 2004. 'This Fanatics event is just incredible,' she said. Ludacris performed his part on 'All We Do is Win,' a song he created with DJ Khaled, T-Pain, Rick Ross and Snoop Dogg. He went on to rap 'Move B(asterisk)(asterisk)(asterisk)" before he walked off stage and hugged Rubin with Ciara beside him. Travis Scott hit the stage for 'Sicko Mode' before Post Malone closed out the show. The event was one of many pre-Super Bowl parties held days before Kendrick Lamar headlines the halftime show on Sunday.

Post Malone, Travis Scott, Latto perform at star-studded, invite-only Fanatics Super Bowl party
Post Malone, Travis Scott, Latto perform at star-studded, invite-only Fanatics Super Bowl party

The Independent

time09-02-2025

  • Entertainment
  • The Independent

Post Malone, Travis Scott, Latto perform at star-studded, invite-only Fanatics Super Bowl party

Meek Mill took the Fanatics Super Bowl party stage and set the tone: After an energetic performance of 'Dreams and Nightmares,' the rapper draped an arm around Michael Rubin and gave him ultimate credit for another stellar event. 'He puts on the best parties,' Meek told the star-studded, invite-only crowd on Saturday, the day before the Super Bowl. He was part of a powerhouse lineup that included Post Malone, Travis Scott, Sexyy Red, Latto and Ciara. 'Keep doing your thing,' Meek Mill said. Rubin's party has become a highly desirable affair. While the Kansas City Chiefs and Philadelphia Eagles are the main attraction in New Orleans, he's mastered the art of mixing business, pleasure and exclusivity, making his invite-only event the toughest event to enter during Super Bowl week. 'We want people to meet each other and find great business,' said Rubin, who admitted to personally reviewing every name on the guest list and said about 1,000 people attended the party. 'That's what this is all about,' he said. 'We've never sold a ticket. This is purely about saying 'Thank you' to the people who are really important to us. ... We want to make sure the incredible for everyone.' The event brought in a long list of big name entertainers and athletes such as Leonardo DiCaprio, Serena Williams, Megan Thee Stallion, Zac Effron, Angel Reese, Pete Davidson, Donald Trump Jr., Robert Kraft, Shaquille O'Nea l, Justin Jefferson, Joe Burrow, Teyana Taylor, Kevin Costner, Quavo, Russell Wilson, Lil Baby, Bill Belichick, E-40 and Jayden Daniels. When performers hit the stage, many of the A-listers gave their attention to them. They watched their favorite artists perform their biggest hits including Latto's 'Big Mama," Sexyy Red's 'Fat Juicy & Wet" and Don Toliver's 'Bandit.' Travis Scott stood behind the DJ booth and sang along to their songs. Ciara sang several jams from 'Level Up' to 'One, Two Step" before bringing out Ludacris to perform 'Oh,' a song the tandem released in 2004. 'This Fanatics event is just incredible,' she said. Ludacris performed his part on 'All We Do is Win,' a song he created with DJ Khaled, T-Pain, Rick Ross and Snoop Dogg. He went on to rap 'Move B(asterisk)(asterisk)(asterisk)" before he walked off stage and hugged Rubin with Ciara beside him. Travis Scott hit the stage for 'Sicko Mode' before Post Malone closed out the show. The event was one of many pre-Super Bowl parties held days before Kendrick Lamar headlines the halftime show on Sunday.

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