30-06-2025
- Business
- Business Journals
RICE and VyStar Credit Union Team Up to Boost Financial Fitness for Black Entrepreneu
Helping Black-Owned Businesses Build Wealth, Navigate Challenges, and Thrive In a time when economic uncertainty is hitting small businesses hard, the Russell Innovation Center for Entrepreneurs (RICE) and VyStar Credit Union are stepping up with a powerful new initiative. On Saturday, July 26, 2025, from 11:00 AM to 2:00 PM, RICE will host a free Financial Fitness Workshop at The Symposium (504 Fair Street SW, Atlanta, GA). The event, titled 'Financial Fitness 101,' is designed to give Black entrepreneurs the tools and confidence to take control of their financial future. Rising interest rates, shifts in the job market driven by AI, and long-standing barriers to capital access are creating real challenges for Black business owners. This workshop is about meeting those challenges head-on with knowledge, strategy, and community. 'Financial education isn't a luxury, it's essential infrastructure for our community,' said Jay Bailey, President & CEO of RICE. 'This collaboration with VyStar is about economic power, generational wealth, and closing the racial wealth gap through action.' VyStar Credit Union, a longtime advocate for financial empowerment, brings deep experience to the table. 'VyStar is passionate about breaking down barriers to financial education,' said Janean Armstrong, VyStar SVP/Georgia Market President. 'We've provided financial guidance to our members for over 70 years, and we're committed to helping people better understand spending, saving, and borrowing so they can build a stronger financial future' What to Expect: • Banking Like A Boss: Learn how to build credit and create generational wealth • Stack & Stretch: Master budgeting basics and debt management • Future Proof Your Finances: Explore planning, investments, and tax strategies The event also features a fireside chat with VyStar advisors and local entrepreneurs, a live DJ, networking mixer, giveaways, and free financial wellness kits. Registration is free and open to the public. Whether you're just starting out or looking to level up your business, this is your chance to connect, learn, and grow.
