Latest news with #FindYourStory
Hi Dubai
11-06-2025
- Business
- Hi Dubai
Dubai Department of Economy and Tourism Drives Unified Push for Tourism and Community Growth
The Dubai Department of Economy and Tourism (DET) convened more than 1,300 stakeholders at its first City Briefing of 2025 on 10 June, setting the stage for the next phase of tourism growth and community-focused initiatives. Held at the Coca-Cola Arena, the event aligned government and private sector leaders under the D33 Agenda to position Dubai as a top global destination. Dubai welcomed 7.15 million international overnight visitors between January and April 2025—a 7% year-on-year increase—building on its record-breaking 2024 performance. With tourism, hospitality, retail, and aviation all playing vital roles, DET highlighted collaborative strategies to sustain momentum. The event also spotlighted major milestones in accessibility and inclusion. Dubai became the first Certified Autism Destination™ in the Eastern Hemisphere, with over 70,000 individuals trained to deliver inclusive visitor experiences. The newly launched 'MyDubai Communities' digital platform further promotes social cohesion by connecting residents through shared interests. DET unveiled its latest global campaigns, including 'Dubai. That's How You Summer' and 'Find Your Story'—the latter featuring Millie Bobby Brown and Jake Bongiovi—to attract new audiences and celebrate Dubai's diverse experiences. The return of Dubai Summer Surprises from 27 June to 31 August, along with a packed calendar of festivals and global events, is expected to drive visitor engagement through the second half of 2025. Meanwhile, Dubai's culinary sector continues to shine, with 119 restaurants now featured in the 2025 MICHELIN Guide, including the city's first three-starred venues. DET concluded the briefing with a strong call for continued collaboration, reinforcing Dubai's position as a global hub for tourism, innovation, and inclusive community development. News Source: Dubai Media Office
CairoScene
13-04-2025
- Entertainment
- CairoScene
Millie Bobby Brown & Jake Bongiovi Star in New Dubai Tourism Campaign
Directed by Oscar-winner Armando Bo, the campaign explores the multifaceted aspects and identity of Dubai. Dubai's Department of Economy and Tourism (DET) has teamed up with Hollywood stars Millie Bobby Brown and Jake Bongiovi for its new global campaign, 'Find Your Story.' The campaign centers around the celebrity couple, as they explore the multifaceted aspects and identity of Dubai. Their journey through the city showcases everything from cultural landmarks to innovative attractions, offering a personal and cinematic lens into what makes Dubai a compelling global destination. Directed by Oscar-winner Armando Bo, best known for 'Birdman,' and co-directed by fellow Argentine filmmaker Felipe Gomez Aparicio, the campaign captures the Hollywood couple exploring everything from Dubai's alleyways of the Al Seef district, to the modern architecture of the Museum of the Future and Burj Khalifa, and the dunes of the Al Qudra desert. Launching across 21 global markets, the campaign spans digital, social, streaming, and out-of-home platforms, aiming to inspire travellers to discover their own stories in Dubai.
