27-06-2025
Homegrown Loyalty Surges Ahead of Canada Day
TORONTO, June 26, 2025 (GLOBE NEWSWIRE) — As the country prepares to celebrate Canada Day, new research from Horizon Media Canada confirms a powerful consumer shift toward local loyalty—one that is reshaping purchase behaviour across provinces and generations. According to the firm's latest Finger on the Pulse survey, 83 per cent of Canadians say buying local evokes a sense of national pride, and 71 per cent report being more loyal to Canadian brands in 2025 than they were a year ago.
Conducted in April with a nationally representative sample of more than 1,000 adults, the survey finds that Canadians are responding to economic uncertainty, rising tariffs and a weaker dollar by making more intentional, values-based choices at checkout.
