Latest news with #Firn
New York Post
08-07-2025
- Entertainment
- New York Post
Serial killer-inspired baby names are trending — revealing how culture can ‘creep into our minds,' experts say
Expecting parents are taking a stab at it — quite literally. Villains, crooks and knife-wielding nuts. Although they're bad guys of society, their first names are becoming bloody good options for moms and dads-to-be, per a nightmarish new report. Baby names inspired by true crime icons, such as accused con artist Anna Delvey and mass murderer Ted Bundy, are on the rise, according BabyCentre UK and its Top 100 Baby Names of 2025. Advertisement 5 The names of murders, accused abusers and fraudsters are en vogue among expecting mother and fathers of Gen Beta babies, according baby naming insiders. Firn – But the bloodcurdling trend has less to do with wrongdoer-worship and more to do with Hollywood's outlaw obsession. 'These names aren't being chosen because of crime,' SJ Strum, a BabyCentre naming expert and author, explained in a statement. 'More often, parents are unconsciously absorbing popular culture, and these names creep into our minds via gripping TV, podcasts and viral content.' Advertisement 'It's a fascinating lens on how culture shapes language, and by extension, baby names,' she added. 5 Bundy is well known for killing a slew of women throughout the late 1970s AP 5 Pros for BabyCentreUK compiled a list of the top 100 most popular babies names of 2025. íÅ¡í¸íâ¬í¸í»í» í íâ¹í¶í¾í² – 5 Exotic is believed to have orchestrated a murder-for-hire attempt to kill animal activist Carole Baskin. Netflix US/AFP via Getty Images Advertisement Nursery rhymes and true crime. The killer kiddos of Generation Beta — tots born this year and beyond — can blame the theme on the streams. Streaming platforms, like Netflix, have recently made a killing off of shows, documentaries and movies that spotlight salacious sins of notorious rouges. Think Zac Efron as Bundy in 2019 flick 'Extremely Wicked, Shockingly Evil and Vile,' Joe Exotic's story in 2020 series 'Tiger King' and Delvey's 'Inventing Anna'-inspired thriller in 2022. In a number of cases, the cinematic sneak peek into the lives of the offenders has offered audiences a new perspective on the men and women behind the crimes, humanizing the antiheroes as misunderstood martyrs. 5 Questionable names such as Anna, Erin, Joe and Teddy have all made the list as this year's most buzzy baby names. o1559kip – Advertisement And the names currently flooding the maternity are living proof of the media's freaky influence. Here are the true crime-inspired monikers featured in BabyCentre's top 100 baby names for 2025. Anna – The 'Fake Heiress' Anna Delvey Arthur – Arthur Lee Allen, 'This is the Zodiac Speaking,' suspected Zodiac Killer Bella – Inspired by wellness scammer, Belle Gibson Erin – Erin Patterson, The Mushroom Killer Freddie & Rose – The story of serial killer couple Fred and Rose West, featured in Netflix's 'Fred and Rose West: A British Horror Story' Joseph – A nod to 'Joe Exotic', Tiger King Luca – From the documentary 'Don't F** with Cats' Teddy – A nickname inspired by serial killer Ted Bundy
Fashion Network
02-07-2025
- Business
- Fashion Network
Jimmy Fairly co-founder launches cosmetics brand Firn
Firn is a new French cosmetics brand founded by a trio of entrepreneurs that includes Sacha Bostoni, co-founder of successful eyewear retailer Jimmy Fairly. Firn products were introduced a short while ago on the e-shop of Parisian beauty concept store Oh My Cream! Firn wants to combine a science-based approach with a quality, affordable shopping experience, and is set to open its first physical stores in Paris by the end of the year. Bostoni has stepped away from the operational running of Jimmy Fairly, in which the HLD investment fund acquired a stake two years ago, and bought an agricultural estate in the south of France. A change in outlook that prompted him to seek to replicate the success enjoyed by Jimmy Fairly, this time in the cosmetics sector. The recipe Bostoni chose is to create high-performance products sold directly to consumers in a slick shopping environment, at affordable prices. Bostoni has launched Firn with Clémence de Stabenrath, formerly with L'Oréal and Typology, and Raphaële Four, founder of lingerie brand Girls in Paris. The trio has tapped the expertise of Dr Fred Zülli, a Swiss expert renowned for his research on plant stem cells, who regularly collaborates with luxury cosmetics brands. Firn products are based on a patented innovation called STM30 Complex, which combines Alpine plant stem cells with a glacial micro-organism, and whose function is to regenerate skin. The line's first five products include a skin regenerating cream (priced at €55) and four different types of serum (priced between €25 and €29). The range will be soon extended to over 40 items, featuring facial skincare, bodycare and haircare products, and food supplements. Retail-wise, Firn will be launched online in September, and the plan is to open two physical stores in Paris before the end of the year, one in the Marais district and one on rue Montorgueil. The stores will offer personalised skin treatments and a premium shopping experience based on Firn's rigorous science-based approach. Habib Menani, who has worked at Jimmy Fairly and was previously at Fusalp, will be in charge of Firn's retail expansion. 'Like Jimmy Fairly, Sézane and Polène, Firn ranks among those brands launched by a generation of entrepreneurs who have managed to cut out the middleman and reduce marketing costs in order to sell at extremely affordable prices,' said Bostoni, emphasising that, for example, there is no marketing manager at Firn. Firn, a name that in English refers to a glacier's crystalline snow layer not yet compressed into ice, is independently funded and also backed by a few entrepreneurs, and is keen to become a top name in cosmetics in France and elsewhere.
