02-05-2025
Target Australia has just upped its winter fashion game in a HUGE way - and the top picks start at $24
Fashion-conscious Aussie shoppers are obsessed with Target's latest winter knitwear offering, with fans raving about the high quality and effortlessly on-trend selection.
The retailer showcased some of its newly released knitwear pieces in a video shared this week across Instagram and TikTok channels.
The eight-second video featured a model wearing four new season Target knitwear tops, which were styled four different ways in head-to-toe ensembles.
One impressed online Target follower quickly replied: 'Wait Target… these sweaters are a slay'.
Target is also offering an online exclusive of 20 per cent off knitwear - meaning all the featured pieces in the video can be purchased at a reduced price.
The video, which was liked and shared several times, features four key pieces from Target Australia's winter 2025 knitwear collection.
The first featured item is the Lily Loves Fluffy Button Front Cardigan, which retails for $40 and has been reduced down to $32 in the sale.
The model showcased the blue version of the cosy cropped cardigan, which also comes in a brown, black, red and white version.
In the video, the model is styled wearing the cardigan with just the top button down up and it's worn over a plain white top and paired with stylish wide leg jeans.
The next featured knit is the Lily Loves Cozy Off The Shoulder Knit Top, with the model featured wearing the brown 'Bracken' shade.
The shoulder-baring sweater retails for $30, which comes down to $24 in the online sale, and comes in an array of colours including white, black, charcoal, light blue and green.
The knit is styled in the video as part of a smart-casual look, paired with a brown striped mini skirt, black knee-high boots and a matching black shoulder bag.
The next look is a relaxed ensemble featuring the Lily Loves Cable Knit Jumper.
The wool blend grey marle jumper, which retails for $40 and reduces to $32 in the online sale, is teamed with a pair of wide leg jeans and closed-toe black shoes to create an effortless everyday look.
The Lily Loves Cable Knit Jumper also comes in three other colours: Charcoal Marle, Oatmarle and Decadent Chocolate.
The final bold ensemble is an all-brown outfit, centred around Target's Lily Loves Long Sleeve Split Front Rib Knit Top.
The social media video showcased how to style a monochromatic outfit (left) featuring Target's Lily Loves Long Sleeve Split Front Rib Knit Top RRP $30
The striking asymmetric top retails for $30, with an online sale price of $24 and comes in either the chocolate brown shade that's worn by the model or a black version.
To create a monochromatic effect, the model is styled wearing the top over fitted brown pants and paired with dark burgundy sneakers.
Excitement around the latest Target Australia winter knitwear offerings comes shortly after an Aussie style content creator recently raved about her winter fashion haul from the store.
Melbourne-based style content creator Tiarnah Norris posted a video last month that notched up over 230,000 views after revealing that she was 'shocked' at the brand's surprisingly well-priced and quality made winter staples.
'So, was anyone going to tell me that Target is popping off right now for nice winter staples that are low key really affordable,' Tiarnah said in the video shared to her TikTok account.
'This is a PSA because nobody told me. I'm really, really shocked right now,' Tiarnah said while brandishing a bursting Target shopping bag.
The fashion lover explained that she'd picked up four 'winter staples' that were affordably priced for the quality of the product.
Among her selections were two of the knitwear pieces that are now available at a marked down price in the online sale.
Tiarnah's viral video saw her rave about the 'really flattering' Target Lily Loves Australian Exposed Seam Knit Jumper, which retails for $30 and has now come down to $24 in the online sale.
'We're going into winter and autumn - you can't go wrong with a really nice knit,' Tiarnah said.
Tiarnah's other winter knitwear pick was the Petites Australian Cotton Blend Button Knit Vest in Stone, which retails for $30 but can be snapped up in the online sale for $24.
'How freakin' cute,' Tiarnah exclaimed about the vest.
