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Ford Is Now Offering $0 Down, 0% Financing on Select Models

Ford has announced a new "Zero, Zero, Zero" incentive program that replaces its previous employee-pricing-for-all campaign. The automaker's new deal offers zero down payment , zero payments for the first 90 days, and zero percent interest for the first 48 months. The deal is now available on a variety of 2024 and 2025 Ford and Lincoln models, but Raptors, Mavericks, and newer Navigators are among the exclusions. Ford says it had a successful first half of the year, which was fueled by its employee-pricing-for-all campaign that launched in April. That plan was intended to combat the Trump administration's tariffs, with its initial June 2 deadline extended to July 6. Now that that deal has expired, the domestic automaker today announced a follow-up act that it's calling the "Zero, Zero, Zero" offer. The new deal lets customers get into eligible vehicles with zero down payment and zero payments for the first 90 days. It also provides zero percent interest for the first 48 months. What's the rub? Well, while the offer applies to a variety of 2024 and 2025 Ford and Lincoln models—including the Ford Escape, Explorer, F-150, and Mustang as well as the Lincoln Aviator, Corsair, and Nautilus—there are a number of exemptions. Ford Ford states that the models excluded from this promotion include the following: 2025 and 2024 Raptor models, Mavericks, Rangers, Super Duty trucks (non-XL trims), and Transits (non-ICE cargo and passenger vans); 2025 Broncos, Bronco Sports, Expeditions, and Lincoln Navigators; and 2024 F-150 Lightnings and Mustang Mach-Es. In addition to this new campaign, Ford is also extending its Ford Power Promise through September 30, which includes a free EV home-charger installation. Basically, when someone buys or leases an eligible EV, the automaker throws in an SAE Level 2 home charger and pays for the installation.