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Formula E partners with MrBeast to champion sustainability, watch him compete with a cheetah in a GEN3 Evo car
Image credit: Formula E
Formula E has announced content creator MrBeast's (Jimmy Donaldson) ethical snacking company, Feastables, as the official snacking provider of the championship. The multi-season partnership is now active across digital platforms, live events, and retail integrations, starting with the 2025 Hankook Berlin E-Prix, which runs from July 11 to July 13.
All about Formula E and MrBeast's collaboration
The deal includes product sampling at selected races, event branding, content collaborations, and activations aimed at enhancing the fan experience during Formula E races. They endeavor to create groundbreaking content together that drives deeper fan connection.
The two brands share a commitment to sustainability. Feastables is dedicated to ethical sourcing, clean ingredients, and recyclable packaging for all its products, aligning with Formula E's aspirations to accelerate change through the spectacle of sport.
Formula E is the world's most sustainable motorsport and the first to maintain ISO 20121 certification, an international standard for sustainable event management.
World's Fastest Car Vs Cheetah!
The partnership between Formula E and MrBeast began in March at the inaugural Formula E EVO Sessions event, where MrBeast got behind the wheel of the GEN3 Evo car. However, he ended up crashing into the barriers on just his second lap.
Beat Neymar, Win $500,000
Cupra Kiro driver Dan Ticktum also appeared in MrBeast's YouTube video 'Beat Neymar, Win $500,000,' competing in a high-stakes challenge for a $100,000 charity prize.
The video has reached over 144 million views. MrBeast also took part in the 'World's Fastest Car Vs Cheetah!' challenge. Filmed in South Africa in cooperation with the American Humane Society, the video showed him racing alongside the superfast cheetah.
What Formula E officials said about the deal with MrBeast
Talking about the collaboration, Formula E Chief Revenue Officer Tiziana Di Gioja said, 'We're excited to welcome Feastables into the Formula E family. This is more than a partnership — it's a shared ambition to connect with a new generation through content, culture, and purpose.
Together, we're creating bold, original experiences for fans while driving meaningful commercial impact for both brands.'
Formula E Chief Marketing Officer Ellie Norman added, 'Our ambition is to be the defining motorsport for youth culture. Partnering with the MrBeast franchise allows Formula E to tap into one of the most powerful digital ecosystems in the world, driving global reach, cultural relevance, and direct access to the next generation of fans.
We look forward to working closely with Jimmy and the team to create fan moments that promote both Feastables and our Championship in ways that feel both new and exciting.
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Also Read:
Berlin E-Prix 2025: Schedule, how to watch Round 13 and 14 Formula E races, weather prediction
Formula E is now heading toward the conclusion of Season 11. The final race weekend begins on Friday, July 11, with the Berlin E-Prix. The penultimate Round 13 race is on Saturday, July 12, followed by the final Round 14 race on Sunday, July 13.
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