02-05-2025
Financial freedom takes centre stage at exclusive freedom month event at the Four Seasons Westcliff
Financial freedom takes centre stage at exclusive freedom month event at the Four Seasons Westcliff
This freedom month, against the backdrop of South Africa's continued struggle for equality and prosperity, a different kind of liberation was being explored; not in the streets, but in the serene heights of Westcliff, Johannesburg.
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On April 25, the Four Seasons Hotel hosted an exclusive event that sought to redefine what it means to be free. Forget the political slogans and commemorative speeches, this gathering focused on achieving financial independence.
Convened by financial services provider Momentum, the event brought together experts and changemakers for a morning of bold, honest dialogue around money, mindset, and success in modern-day South Africa.
Under the guidance of veteran journalist and broadcaster Dan Moyane, a panel of economic thinkers and financial professionals dove headfirst into a topic still considered taboo in many South African homes: Money.
Professor Carel van Aardt, of the Bureau of Market Research, set the tone with data that stunned many in the audience. Households with financial advisers have portfolios nearly ten times larger than those without. 'Financial literacy, is no longer a nice-to-have,' he said. 'It's the foundation of personal sovereignty.'
Joining him were Hannes van den Berg, CEO of Consult and head of Momentum Advice, and Therese Grobler, head of wealth management at Momentum. Both stressed the urgent need for better financial guidance systems and early education. Public relations specialist Mamello Mosate brought a more personal perspective, exploring the emotional labour tied to conversations about lending money, setting boundaries, and managing expectations within families.
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'You have to be honest with yourself and others,' Mosate shared. 'Then you can begin setting boundaries without guilt.'
The discussion was honest, thought-provoking, and left guests with plenty to reflect on. Once the final question was answered, and the applause faded, attendees made their way to a well-prepared brunch. As expected from the Four Seasons, the food was excellent. A fitting way to close a morning filled with meaningful conversation.
Nontokozo Madonsela, group chief marketing officer at Momentum, reminded attendees of the bigger picture. 'Freedom is not enjoyable if we don't have financial independence and stability,' she said, a sentiment echoed by many in the room.
The event also spotlighted the importance of financial literacy in schools. Van Aardt pointed to international examples where children are already saving for cars and homes, thanks to robust economic education programmes built on OECD principles. South Africa, he urged, must do the same if it hopes to turn its youth from consumers into future wealth builders.
The event encouraged open conversations about money, as well as the importance of financial guidance and taking control of one's financial future. It was a reminder that without financial independence, freedom remains incomplete.
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