Latest news with #Fresha
The Herald
22-07-2025
- Entertainment
- The Herald
How to get Dua Lipa's rainproof hair
From Diana Ross to Rihanna, many artists have been on stage and in music videos that made jaws drop as they performed in the rain. While getting soaked has seen them etched in the memory of many fans, going viral in the water has been the stuff of South Africa's Tyla and recently pop sensation Dua Lipa. Her recent performance in Liverpool for the Radical Optimism tour left fans in awe of how flawless she looked, particularly her makeup and hair. Beauty and wellness booking app Fresha spoke to top hairstylist Louise Davies at Rubies & Co on how to achieve sweat-proof, humidity resistant hair, like Dua. 'Start with the right prep,' says Davies. 'Most hair has natural texture — embrace it. Don't fight frizz. Work with your hair, not against it.'
TimesLIVE
22-07-2025
- Entertainment
- TimesLIVE
How to get Dua Lipa's rainproof hair
From Diana Ross to Rihanna, many artists have been on stage and in music videos that made jaws drop as they performed in the rain. While getting soaked has seen them etched in the memory of many fans, going viral in the water has been the stuff of South Africa's Tyla and recently pop sensation Dua Lipa. Her recent performance in Liverpool for the Radical Optimism tour left fans in awe of how flawless she looked, particularly her makeup and hair. Beauty and wellness booking app Fresha spoke to top hairstylist Louise Davies at Rubies & Co on how to achieve sweat-proof, humidity resistant hair, like Dua. 'Start with the right prep,' says Davies. 'Most hair has natural texture — embrace it. Don't fight frizz. Work with your hair, not against it.'
Business Wire
22-07-2025
- Business
- Business Wire
Fresha Enhances Customer Engagement with RCS for Business Powered by Twilio and Google
LONDON--(BUSINESS WIRE)-- Twilio (NYSE: TWLO), the customer engagement platform that drives real-time, personalised experiences for today's leading brands, today announced that Fresha, a leading booking platform for the beauty and wellness industry, is building deeper customer trust and driving significant business growth by adopting Rich Communication Services (RCS) messaging, powered by Twilio and Google. Fresha, which facilitates over 700,000 appointments daily for its 130,000 partners in 120 countries, upgraded from traditional SMS to RCS to transform standard notifications into trusted, branded conversations. The move resulted in an immediate and measurable uplift across the customer journey, including a 41.3% read rate on appointment messages and a 7.1% increase in customer reviews. 'We're here to make life easier for salon owners, putting their needs front and center in everything we design,' said Jeremy Miller, Head of Product at Fresha. 'When messages come from a verified, recognisable Fresha brand, people engage more because they know it's genuine. That trust leads to stronger relationships and better outcomes.' Verified and Interactive Messaging Drives Measurable Business Impact Unlike traditional SMS, RCS offers a secure, high-impact channel for customer communication, featuring verified sender identities, rich media, and interactive buttons. For Fresha, this meant replacing plain text messages with dynamic, branded notifications for confirmations, reminders, and thank-yous. With Twilio's seamless API, Fresha deployed RCS with no code changes, achieving standout results compared to SMS: Higher Engagement: Appointment-related RCS messages achieved a 41.3% read rate. Increased Confirmations: A 6% increase in customers confirming their appointments. Post-Appointment Growth: The interactive prompts led to a 7.1% jump in customer reviews and a 5.3% increase in tipping, directly boosting partner revenue. Superior Deliverability: RCS messages reached a 99.2% delivery rate, ensuring critical communications were consistently received. 'RCS stands out because it's trustworthy,' said Stephen Brough, Global GTM Head - RCS for Business at Google. 'When customers clearly see who is messaging them, they engage more - they're more likely to respond, confirm appointments or share a review. Trust makes all the difference.' Building Seamless Omnichannel Experiences with Twilio Fresha, a Twilio customer since 2016, initially implemented SMS and gradually adopted additional channels such as WhatsApp, email, voice, chat, and RCS. The integration of Twilio Flex to centralise these channels was enabled by Twilio's strategic partner, Zing. With the help of Twilio's solutions, Fresha can now build and launch new features at pace, focusing on local customer preferences and staying trusted and compliant as they grow. Jeremy Miller, Head of Product at Fresha said: 'Twilio lets us launch in new countries with complete confidence that our messages will be delivered, protecting the customer experience no matter where we go.' Peter Bell, EMEA Vice President of Marketing at Twilio said: 'In today's digital age building customer trust has never been more important and yet we're all increasingly mistrusting of communication channels. In fact, according to Twilio's SOCER report 61% of consumers don't believe brands use their data in their best interest. By adopting RCS, they've transformed messaging into a secure, branded space their customers recognise and trust. With Twilio's technology, Fresha is building stronger relationships from the first booking to the final thank you and beyond.' About Twilio Today's leading companies trust Twilio's Customer Engagement Platform (CEP) to build direct, personalised relationships with their customers everywhere in the world. Twilio enables companies to use communications and data to add intelligence and security to every step of the customer journey, from sales to marketing to growth, customer service and many more engagement use cases in a flexible, programmatic way. Across 180 countries, millions of developers and hundreds of thousands of businesses use Twilio to create magical experiences for their customers. For more information about Twilio (NYSE: TWLO), visit: About Fresha Fresha, one of the largest dedicated booking platforms for beauty and wellness, is trusted by over 130,000 businesses in 120 countries. To date, clients have booked over 1 billion appointments through the platform, which now sends more than 1.5 million messages every single day. With a mission to make self-care universally accessible, Fresha's growth is powered by delivering seamless, personalized experiences - before, during, and after every appointment. Achieving that at global scale is no simple feat, but it's central to Fresha's vision.
Globe and Mail
22-07-2025
- Business
- Globe and Mail
Fresha Enhances Customer Engagement with RCS for Business Powered by Twilio and Google
Twilio (NYSE: TWLO), the customer engagement platform that drives real-time, personalised experiences for today's leading brands, today announced that Fresha, a leading booking platform for the beauty and wellness industry, is building deeper customer trust and driving significant business growth by adopting Rich Communication Services (RCS) messaging, powered by Twilio and Google. This press release features multimedia. View the full release here: Fresha, which facilitates over 700,000 appointments daily for its 130,000 partners in 120 countries, upgraded from traditional SMS to RCS to transform standard notifications into trusted, branded conversations. The move resulted in an immediate and measurable uplift across the customer journey, including a 41.3% read rate on appointment messages and a 7.1% increase in customer reviews. 'We're here to make life easier for salon owners, putting their needs front and center in everything we design,' said Jeremy Miller, Head of Product at Fresha. 'When messages come from a verified, recognisable Fresha brand, people engage more because they know it's genuine. That trust leads to stronger relationships and better outcomes.' Verified and Interactive Messaging Drives Measurable Business Impact Unlike traditional SMS, RCS offers a secure, high-impact channel for customer communication, featuring verified sender identities, rich media, and interactive buttons. For Fresha, this meant replacing plain text messages with dynamic, branded notifications for confirmations, reminders, and thank-yous. With Twilio's seamless API, Fresha deployed RCS with no code changes, achieving standout results compared to SMS: Higher Engagement: Appointment-related RCS messages achieved a 41.3% read rate. Increased Confirmations: A 6% increase in customers confirming their appointments. Post-Appointment Growth: The interactive prompts led to a 7.1% jump in customer reviews and a 5.3% increase in tipping, directly boosting partner revenue. Superior Deliverability: RCS messages reached a 99.2% delivery rate, ensuring critical communications were consistently received. 'RCS stands out because it's trustworthy,' said Stephen Brough, Global GTM Head - RCS for Business at Google. 'When customers clearly see who is messaging them, they engage more - they're more likely to respond, confirm appointments or share a review. Trust makes all the difference.' Building Seamless Omnichannel Experiences with Twilio Fresha, a Twilio customer since 2016, initially implemented SMS and gradually adopted additional channels such as WhatsApp, email, voice, chat, and RCS. The integration of Twilio Flex to centralise these channels was enabled by Twilio's strategic partner, Zing. With the help of Twilio's solutions, Fresha can now build and launch new features at pace, focusing on local customer preferences and staying trusted and compliant as they grow. Jeremy Miller, Head of Product at Fresha said: 'Twilio lets us launch in new countries with complete confidence that our messages will be delivered, protecting the customer experience no matter where we go.' Peter Bell, EMEA Vice President of Marketing at Twilio said: 'In today's digital age building customer trust has never been more important and yet we're all increasingly mistrusting of communication channels. In fact, according to Twilio's SOCER report 61% of consumers don't believe brands use their data in their best interest. By adopting RCS, they've transformed messaging into a secure, branded space their customers recognise and trust. With Twilio's technology, Fresha is building stronger relationships from the first booking to the final thank you and beyond.' About Twilio Today's leading companies trust Twilio's Customer Engagement Platform (CEP) to build direct, personalised relationships with their customers everywhere in the world. Twilio enables companies to use communications and data to add intelligence and security to every step of the customer journey, from sales to marketing to growth, customer service and many more engagement use cases in a flexible, programmatic way. Across 180 countries, millions of developers and hundreds of thousands of businesses use Twilio to create magical experiences for their customers. For more information about Twilio (NYSE: TWLO), visit: About Fresha Fresha, one of the largest dedicated booking platforms for beauty and wellness, is trusted by over 130,000 businesses in 120 countries. To date, clients have booked over 1 billion appointments through the platform, which now sends more than 1.5 million messages every single day. With a mission to make self-care universally accessible, Fresha's growth is powered by delivering seamless, personalized experiences - before, during, and after every appointment. Achieving that at global scale is no simple feat, but it's central to Fresha's vision.
IOL News
22-07-2025
- Entertainment
- IOL News
Drenched and divine: Dua Lipa's rain-soaked performance inspires a beauty storm
Dua Lipa Image: Instagram. Award-winning singer Dua Lipa's recent performance during her Radical Optimism tour in Liverpool took a memorable turn when it began to rain heavily. Amidst the downpour, fans weren't just captivated by her powerhouse vocals; they were equally mesmerised by her flawless appearance, particularly her make-up and hair. The sight of the singer confidently commanding the stage while embracing the rain quickly went viral, igniting discussions about achieving a similar look. Video Player is loading. Play Video Play Unmute Current Time 0:00 / Duration -:- Loaded : 0% Stream Type LIVE Seek to live, currently behind live LIVE Remaining Time - 0:00 This is a modal window. Beginning of dialog window. Escape will cancel and close the window. Text Color White Black Red Green Blue Yellow Magenta Cyan Transparency Opaque Semi-Transparent Background Color Black White Red Green Blue Yellow Magenta Cyan Transparency Opaque Semi-Transparent Transparent Window Color Black White Red Green Blue Yellow Magenta Cyan Transparency Transparent Semi-Transparent Opaque Font Size 50% 75% 100% 125% 150% 175% 200% 300% 400% Text Edge Style None Raised Depressed Uniform Dropshadow Font Family Proportional Sans-Serif Monospace Sans-Serif Proportional Serif Monospace Serif Casual Script Small Caps Reset restore all settings to the default values Done Close Modal Dialog End of dialog window. Advertisement Next Stay Close ✕ Ad Loading To uncover the secrets behind Lipa's striking look, renowned hair stylist Louise Davies shared her expert advice via the popular beauty and wellness booking app, Fresha. Davies provided invaluable guidance on styling sweat-proof, humidity-resistant hair that can withstand both heat and the occasional rain shower. "Most hair has some natural texture; embrace it. Don't fight frizz. Work with your hair, not against it," Davies shared. She suggested the following go-to hairstyles. Sleek low bun. Natural waves with a side part. High-power ponytail. Slicked-back wet look. Textured top knot (messy bun). Plaited pigtails. 'A side parting can add an element of modernity, a great leave-in conditioner or an intense treatment is key here too, as it will help your natural hair move, adds a moment of self-care and hydration too," she said. Expert tips for enduring style Beyond the styles, the finishing touches are essential for ensuring that your look remains intact despite weather changes. Davies recommended sealing your style with a lightweight oil or shine spray to add gloss while incorporating oils, serums or sprays that repel moisture. 'Blow-dry smarter by drying in smaller sections and using the right tools and temperature,' she suggested, also urging individuals to avoid touching their hair too much. This simple step can significantly decrease the likelihood of frizz and maintain that polished finish. For those unpredictable moments when the weather takes a turn, Davies recommended keeping the right accessories handy: "I would suggest snag-free ties like spiral bands or silk scrunchies. "Sweat-proof headbands are great for keeping moisture off the hairline. If you'd rather not keep your hair down, up-do styles such as loose buns, high ponytails, or braids not only look fantastic but also help keep hair in place." As concert-goers and festival fans gear up for outdoor events, these expert tips from Davies may help ensure that you, too, can embrace the elements while looking as flawless as Lipa did in Liverpool.
