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South Africa's Tshwane Seeks Tourism-Led Growth Through Global Platforms, Local Innovation
South Africa's Tshwane Seeks Tourism-Led Growth Through Global Platforms, Local Innovation

See - Sada Elbalad

time03-07-2025

  • Business
  • See - Sada Elbalad

South Africa's Tshwane Seeks Tourism-Led Growth Through Global Platforms, Local Innovation

Ahmed Emam The City of Tshwane is positioning itself as a key player in South Africa's tourism industry by leveraging high-profile international forums such as the C20 and G20 to attract global attention, reported by TV BRICS. The move underscores the city's broader strategy to stimulate economic growth and job creation through a vibrant tourism sector. According to local officials, including tourism advocate Sarah Mabotsa, tourism contributed an estimated US\$34 billion to the South African economy in 2024. Tshwane is aligning its efforts with this national priority by highlighting its modern infrastructure, robust hospitality sector, and proven capacity to host international events. A major milestone in this strategy was Tshwane's recent co-hosting of the 2025 Urban20 (U20) meetings alongside Johannesburg. The summit, which drew stakeholders from across Africa and beyond, was held under the theme 'Harnessing Tourism for Inclusive and Sustainable Cities.' Discussions emphasized the role of tourism in promoting equitable urban development. Central to Tshwane's tourism agenda is the promotion of township tourism. Initiatives like the Friends of Toloane in the Toloane Nature Reserve are being spotlighted as models of community-driven economic inclusion. These projects aim to bring tourism benefits to underserved areas while preserving cultural and natural heritage. Tourist safety, a key consideration for many travelers, was also a focal point of the U20 dialogue. Tshwane has recently been named the safest city in South Africa—a status bolstered by declining crime rates across nearly all categories. Officials believe this designation enhances the city's appeal as a secure destination for both domestic and international visitors. By combining strong safety credentials with global outreach and grassroots development, Tshwane is working to establish itself as a leading hub for sustainable and inclusive tourism in South Africa and beyond. read more Gold prices rise, 21 Karat at EGP 3685 NATO's Role in Israeli-Palestinian Conflict US Expresses 'Strong Opposition' to New Turkish Military Operation in Syria Shoukry Meets Director-General of FAO Lavrov: confrontation bet. nuclear powers must be avoided News Iran Summons French Ambassador over Foreign Minister Remarks News Aboul Gheit Condemns Israeli Escalation in West Bank News Greek PM: Athens Plays Key Role in Improving Energy Security in Region News One Person Injured in Explosion at Ukrainian Embassy in Madrid News China Launches Largest Ever Aircraft Carrier Sports Former Al Zamalek Player Ibrahim Shika Passes away after Long Battle with Cancer Videos & Features Tragedy Overshadows MC Alger Championship Celebration: One Fan Dead, 11 Injured After Stadium Fall Lifestyle Get to Know 2025 Eid Al Adha Prayer Times in Egypt Business Fear & Greed Index Plummets to Lowest Level Ever Recorded amid Global Trade War News Flights suspended at Port Sudan Airport after Drone Attacks Videos & Features Video: Trending Lifestyle TikToker Valeria Márquez Shot Dead during Live Stream News Shell Unveils Cost-Cutting, LNG Growth Plan News "Tensions Escalate: Iran Probes Allegations of Indian Tech Collaboration with Israeli Intelligence" Technology 50-Year Soviet Spacecraft 'Kosmos 482' Crashes into Indian Ocean

Tshwane aims to boost economic growth by showcasing tourism at C20 and G20 meetings
Tshwane aims to boost economic growth by showcasing tourism at C20 and G20 meetings

IOL News

time26-06-2025

  • Business
  • IOL News

Tshwane aims to boost economic growth by showcasing tourism at C20 and G20 meetings

MMC for Economic Development and Spatial Planning, Sarah Mabotsa, stated that the tourism sector is a crucial part of the South African economy, and the city aims to prioritise this sector to stimulate job creation and economic growth. Image: Supplied / City of Tshwane The City of Tshwane is set to leverage the C20 and G20 meetings in South Africa to showcase its capabilities, hospitality, and infrastructure in hosting international conferences. Member of Mayoral Committee for Economic Development and Spatial Planning, Sarah Mabotsa, said the tourism sector is a vital component of the South African economy, and the city aims to boost job creation and economic growth by prioritising this sector. She highlighted the importance of tourism, citing its significant contribution to the country's economy. "In 2024, tourism and travel contributed R618 billion to the South African economy – R117 billion from international visitors and R430 billion from domestic travel spending. Importantly, the sector also provided employment to 1.8 million people in South Africa," she said. The city recently co-hosted the 2025 Urban20 (U20) meetings with the City of Joburg at the CSIR in Pretoria, which brought together tourism stakeholders from across Africa and globally. The theme of the session was "Harnessing Tourism for Inclusive and Sustainable Cities". The meetings, Mabotsa said, offered a platform to explore how tourism can transform cities into more inclusive, resilient, and future-focused hubs. She emphasised that hosting the U20 meetings in Tshwane aligns with the city's focus on growing the meetings, incentives, conferences, and exhibitions component of the business tourism sector. 'At the same time, promoting township tourism, an example of which is the activities of the Friends of Toloane, aligns with our economic growth strategy's prioritisation of both the tourism and township economy sectors,' she said. The Friends of Toloane, under its director Thabang Rabotho, promotes environmental awareness and conservation within the Toloane Nature Reserve and has received notable recognition for its efforts. The City of Tshwane is confident that the entity's participation in the C20 and G20 meetings will help to promote its tourism sector and showcase its capabilities to a global audience. Rabotho said: 'Our youth are at the forefront of preserving our natural heritage, using their voices and actions to champion environmental justice in our communities. Through initiatives like the Toloane Youth Water Network, they are proving that young people are not just beneficiaries of change - they are leading it. In them, we see the future of a greener, more just Tshwane.' The issue of safety was also addressed at the U20 meeting, with Mabotsa noting that Tshwane has been recognised as the safest city in South Africa, as reported by the SA Cities Network Safe Cities 2024t. The city, she said, has seen further decreases in nearly all reported crime categories in 2025, as evidenced by the SAPS quarterly report for January to March 2025. Following the meetings, the city organised a trip for delegates to the Union Buildings, a UNESCO World Heritage Site, and the Dinokeng Big Five Game Reserve. The Dinokeng project, a public-private partnership, has generated over 1,000 job opportunities and numerous small businesses that support or benefit from the reserve's tourism activities. Mabotsa promised that the multiparty coalition government will actively showcase Tshwane to the world, encouraging residents to proudly promote the city and encourage friends and family to visit. [email protected]

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