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Friends of Environment launches QNV 2030-inspired visual identity
Friends of Environment launches QNV 2030-inspired visual identity

Qatar Tribune

time24-06-2025

  • General
  • Qatar Tribune

Friends of Environment launches QNV 2030-inspired visual identity

QNA Doha The 'Friends of the Environment Centre', affiliated with the Ministry of Sports and Youth, launched its new logo and enhanced visual identity during a ceremony attended by a number of partners and environmental stakeholders. Director of the Youth Affairs Department at the Ministry of Sports and Youth, Fawaz Al Musaifari emphasized in his speech, during the ceremony, that the launch of the Centre's new identity represents an important milestone in its journey and reflects a new phase of institutional development in line with the Ministry's strategic directions. He explained that the new identity is not merely a visual or formal change, but rather expresses an ambitious vision aimed at empowering and qualifying youth to become pioneers in sustainable development and active contributors to achieving Qatar National Vision 2030. Al Musaifari noted that the Ministry, through the Youth Affairs Department, attaches great importance to activating the role of youth centres and expanding their impact by developing their tools and enabling them to launch initiatives that serve the environment and society, and promote a culture of volunteerism and social responsibility among youth. He commended the Centre's efforts in developing its corporate identity, praising its future aspirations and growing role in the environmental and youth landscape. For his part, Director of the Friends of the Environment Centre, Farhoud Hadi Al Hajri expressed his pride in this event, noting that the launch of the new logo and visual identity represents a step and a launch pad for the centre toward a more vibrant and influential phase in environmental work. He said, 'This change reflects our evolving Vision and renews our commitment to promoting environmental awareness and empowering Qatari youth to be pioneers in protecting their environment and serving their nation.' The centre's new logo embodies a vision that combines authenticity and innovation. It is inspired by the core elements of the original logo, which was established in 1992, while updating the symbols to reflect future aspirations. It consists of four main elements, namely The Arabian Oryx (Al-Wudhihi): symbolizing the Qatari environment, the Arabian Oryx is considered an endangered species. Its four horn rings represent the environmental pillars of Qatar National Vision 2030; the Leaf: reflecting the symbolism of agriculture, sustainability, and plant reintroduction, the leaf extends the centre's efforts in environmental awareness; the Water Drop: representing the marine environment and Qatari beaches, it highlights the importance of preserving marine biodiversity. The colour brown symbolizes the desert environment, green represents agriculture and recycling, and blue stands for water, while maroon reflects the national identity of the State of Qatar.

Municipality ministry participates in 'Cleaner Beach' initiative to enhance environmental awareness among children
Municipality ministry participates in 'Cleaner Beach' initiative to enhance environmental awareness among children

Qatar Tribune

time01-06-2025

  • Politics
  • Qatar Tribune

Municipality ministry participates in 'Cleaner Beach' initiative to enhance environmental awareness among children

DOHA: The Ministry of Municipality has taken part in the 'Cleaner Beach' initiative, organised by the Sustainable Development Goals (SDGs) Ambassadors, as part of its ongoing commitment to supporting grassroots environmental initiatives and fostering a culture of sustainability and environmental awareness among children. The event, held at one of the nation's beaches, saw the participation of over 200 children, with Assistant Undersecretary for Public Services Affairs at the Ministry of Municipality, Eng Abdullah Ahmed Al Karani, in attendance. Eng Al Karani lauded the environmental awareness and sense of responsibility demonstrated by the children during the on-ground activities, which included beach cleanup operations and tree planting. The event epitomized a bright image of an emerging generation that wields the responsibility toward the environment. The Ministry is committed to supporting and hosting beneficial environmental initiatives as an investment in deepening the culture and building a more sustainable future, Al Karani underlined in press remarks. In addition, Eng Al Karani reaffirmed the Ministry's commitment to backing all voluntary and societal efforts that help protect natural resources and enhance the SDGs. The event featured a broad range of activities, chiefly educational workshops, traditional games, and environmental contests, in addition to an art exhibition focused on recycling and environmental art. Chairman of the Friends of the Environment Centre, Dr Saif Ali Al Hajari, and Mohammed Hashem delivered awareness-raising lectures that addressed positive environmental behaviors as part of a program designed by a group of school students participating within the SDGs Ambassadors. The event wound up with a beach cleanup campaign and the planting of olive trees, conducted in collaboration with the Public Works Authority 'Ashghal'. Participants also created a collective art installation that formed the word 'Sustainability' using recycled materials. The initiative was documented through aerial photography captured by a drone. Executive Director of the SDGs Ambassadors, Iman Al Obaidly, highlighted that the event was a quintessential model for collective work and societal responsibility. She indicated that it embodied the Ambassadors' commitment to spreading environmental awareness through leveraging innovative techniques that attract children.

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