Latest news with #FruityBooty
Elle
2 days ago
- Entertainment
- Elle
10 Chic Swimwear And Cover-Up Combinations To Elevate Any Holiday Look
Holiday season is upon us, and whether you're journeying somewhere far-flung or enjoying a break closer to home, you'll likely be considering your summer wardrobe. And while swimwear is set to be your most worn piece, packing some clever cover-ups will multiply your outfit combinations – and save some much-needed space in your suitcase. From billowing shirts to sarongs and crochet dresses, a cover-up transforms your outfit from beach-appropriate to one suitable for the bar, restaurant, gallery or museum in an instant. And with some of our favourite brands offering an array of chic co-ords, linen separates, cotton dresses and tie-up skirts, there's a poolside styling solution to suit everyone. And from a practical perspective, a cover-up will offer much-needed shade in a heatwave, or add a layer of warmth once the sun has set and you've enjoyed a day at the beach, pool or pond. The Y2K revival has seen the humble sarong trend once again, while trouser and shirt co-ords can be mixed and matched while you're away and easily reworked into a workwear wardrobe once you're home. We're now spoilt for choice for swimwear labels, with the likes of Hunza G, Monday and Fruity Booty joining perennial favourites Marks & Spencer, Boden and Heidi Klein to offer a variety of coverage and cuts, from string bikinis and bandeaus to supportive bra tops with underwiring, higher waisted bottoms or something sportier for lengths across the lido. When searching for a cover-up to wear with your chosen swimwear, look for pieces that can be repurposed for other occasions, and choose light fabrics such as cotton or linen that will easily roll up into a beach bag or tote. And though you may want to adhere to a tonal colour palette for a capsule wardrobe, clashing patterns is part of the fun. Below, our edit of the most versatile cover-ups and the bikinis and swimsuits to wear them with this summer and beyond. ELLE Collective is a new community of fashion, beauty and culture lovers. For access to exclusive content, events, inspiring advice from our Editors and industry experts, as well the opportunity to meet designers, thought-leaders and stylists, become a member today HERE. Esther Coombes is the Senior Ecommerce Editor at Harper's Bazaar, ELLE and Esquire, overseeing luxury shopping content across fashion, beauty, travel and homes. She graduated from London College of Fashion with a First Class BA in Fashion Journalism in 2010, and has since worked at Marie-Claire, Easy Living, GLAMOUR and Women's Health. She held positions as Senior Fashion and Beauty Executive, Senior Lifestyle Executive and Content Lead during her nine years at HELLO! and HELLO! Fashion, creating editorial and branded content across the lifestyle sector and interviewing talent and experts including Lisa Eldridge, Jo Malone and Katie Jane Hughes for print and digital features. With exacting standards and a critical eye for editing new launches, she enjoys recommending readers best in class products and experiences, be that a glow-giving skin tint, a boutique hotel stay or the perfect slingback stiletto. In her spare time you can find her at a spin or reformer class or streaming the latest zeitgeisty podcast or television drama. You can follow Esther on Instagram at @esthercoombes.
Vogue
20-05-2025
- Entertainment
- Vogue
Fruity Booty Is Keeping Every It-Girl's Summer Intimates Drawer Juicy
While they might have brought the rain with them from London, it's all sea and sand inside Fruity Booty's New York pop-up. The Fruity Booty 'souvenir shop' is the British brand's first U.S. outpost. It's a light, airy space in SoHo with a tableau of polka-dot and candy plaid bikinis draped across sandboxes. On the walls, full looks are pinned to cork pinboards that are made for revelling in a sun-dappled morning whiled away on a Spanish balcony with stacks of pan con tomate, a hidden beach you have to scale the rugged calanques of Marseille to reach, for taking in the embers of the day at the sunset-streaked Riviera bar. Photography by Jazz Mignone Since it was founded in 2017, Fruity Booty has collected fans for its intimates and swimwear in sweet yet subversive color combos, delicate and diaphanous sundresses, spaghetti strap and second-skin tops inspired by the potpourri-chic window displays of old European lingerie and pajama boutiques that transcend the warmer seasons that Fruity Booty rejoices in. Charli xcx, Addison Rae, and Emily Ratajkowski have hit the beach in their bikinis, while Bella Hadid and FKA twigs have shimmied into their sets. Founder Hattie Tennant has slowly built its ready-to-wear line, and a sleepwear range launched late last year. All the while, the brand has kept up a sustainable ethos that prioritizes deadstock fabrics. In London, Fruity Booty's cult favorite pop-ups are known as the Fruity Boutique. Slouching toward an intemperate British summer, Tennant and her team dreamed up a collection that would make the perfect vacation suitcase. 'We then got onto the souvenir concept,' she tells Vogue. While they have a few exclusive merch-inspired pieces like their embroidered baseball caps, the shop stocks a curation of artisanal and small brand accessories by Merrma, Swedish Stockings, and sunglasses brand Thistles. 'For summer, we've gotten so inspired by the Italian pescheria and those fish motifs you see on ceramics all around the Mediterranean. I think we'll keep running with that theme,' Tennant says. Photography by Jazz Mignone Photography by Jazz Mignone The styled pinboards began when the team was developing samples and workshopping line sheets in the office. 'We pinned some underwear up and realized how good it looked,' says Tennant. 'It reminded me of the small Italian boutiques old ladies go to for pajamas and underwear.' They're (figuratively and literally) intimate art pieces in the storefront, and viral, Pinterest-ready moments on their grid—already being imitated.
