Latest news with #FutureInvestmentInitiative
Arab Times
14 hours ago
- Politics
- Arab Times
Amir receives Saudi Crown Prince's invitation to attend '25 FII9 confab
KUWAIT CITY, July 22: His Highness the Amir Sheikh Meshal Al-Ahmad Al-Jaber Al-Sabah received on Tuesday at Bayan Palace an invitation to the Future Investment Initiative (FII9), to be held in Riyadh on October 27-30, 2025. The invite, which was included in a written letter by Saudi Arabia's Crown Prince Mohammad bin Salman Al-Saud, was delivered by Saudi Arabian Ambassador to Kuwait Prince Sultan bin Khaled Al Saud. Senior state officials attended the meeting. (KUNA)
Gulf Business
a day ago
- Business
- Gulf Business
How Saudi Arabia leveraged events and influencers to boost reputation
Image: Getty Images Saudi Arabia's international reputation has seen a measurable improvement, according to the Key findings reveal sustained reputational gains In 2024, positive media coverage of Saudi Arabia increased by 25 per cent compared to 2023, while negative coverage declined by 55 per cent since 2020. These shifts signal a long-term transformation in how the Kingdom is perceived internationally. CARMA's multi-market public survey, which gathered insights from the UK, USA, India, Singapore, and Russia, found that 59 per cent of respondents expressed a favourable view of Saudi Arabia. Among these, 37 per cent said their perception had become more positive in the past 12 months. Vision 2030 leads the narrative The Vision 2030 agenda has become central to international discussions about Saudi Arabia, accounting for 60 per cent of global media coverage—the highest share recorded to date. Notably, coverage of Saudi Arabia's social and economic transformation now exceeds the volume of political discourse for the first time since 2020. Tourism, entertainment, and major events fuel attention Coverage related to the Kingdom's economy rose by 77 per cent in 2024, supported by events such as the Future Investment Initiative, the LEAP tech conference, and the World Defence Show. Tourism and entertainment coverage grew by 60 per cent year-on-year, reflecting the country's efforts to position itself as a global destination. While coverage of sports fell by 7 per cent, it still made up 11 per cent of total global media volume, driven by events like Saudi Arabia's confirmed bid to host the 2034 FIFA World Cup. Influencers and leadership shaping perceptions Influential global personalities such as Cristiano Ronaldo, Neymar, MrBeast, and Elon Musk contributed to increased engagement with Saudi Arabia's growing entertainment and cultural presence through high-profile social media posts. CARMA also noted that Saudi leadership was frequently represented in international media as drivers of reform, mega-project development, and regional diplomacy. Survey results reflect this shift in perception: 59 per cent of respondents expressed interest in visiting Saudi Arabia, 60 per cent were open to doing business in the Kingdom, and 52 per cent said they would consider working there. Read: Methodology CARMA's report integrates AI-powered sentiment analysis, human interpretation, international media review, influencer tracking, and public perception data. The methodology offers a 360-degree view of how Saudi Arabia's evolving strategies are influencing global perceptions. The report underscores how sustained communication efforts, landmark reforms, and strategic investments in tourism, sports, and culture are reshaping international attitudes toward the Kingdom.
Web Release
a day ago
- Business
- Web Release
Saudi Arabia's Global Reputation Shifts Positively, Driven by Vision 2030 and Economic Diversification
Saudi Arabia's global reputation has seen a significant positive transformation, according to CARMA's 5th Edition of the Kingdom Reputation Report. The report indicates a notable increase in positive sentiment and a decline in negative media coverage, largely attributed to the country's Vision 2030 initiatives, economic diversification, and growing soft power. The latest insights from CARMA's Report include: A Surge in Positive Global Sentiment Positive mainstream media coverage of Saudi Arabia increased by 25% in 2024, compared to the previous year. Since 2020, negative media coverage has declined by 55%, signalling a decisive reputational shift. CARMA's survey, encompassing respondents from the UK, the USA, India, Singapore, and Russia, revealed that 59% expressed positive sentiment towards Saudi Arabia. Additionally, 37% of respondents reported that their views have become more favourable over the past 12 months. Vision 2030 Shaping The Narrative Vision 2030 dominated international discourse in 2024, directly tying into 60% of all global media coverage about Saudi Arabia, the highest share recorded to date. For the first time since 2020, coverage of Saudi Arabia's economic and social transformation under Vision 2030 has outpaced political discourse. Events, Tourism and Entertainment Drive Global Interest Media coverage of Saudi Arabia's economy rose by 77% in 2024, driven by events like the Future Investment Initiative (FII)LEAP tech conference and the World Defence Show. Tourism and entertainment media coverage is increasing by 60% compared to 2023, representing a strong rebound and highlighting Saudi Arabia's growing appeal as a destination. While overall media volume on sports decreased by 7%, it still accounts for 11% of all media coverage, maintaining its significant influence. High-profile sports events, such as the announcement of hosting the 2034 FIFA World Cup, continue to generate headlines and build international connections. Influencing the Influencers Influential figures like Cristiano Ronaldo, Neymar, MrBeast, and Elon Musk amplified engagement through their posts, showcasing Saudi Arabia's evolving cultural, sporting, and entertainment landscape. Saudi Arabia's leadership emerged as influential figures in global media, widely portrayed in a positive light for driving transformative reforms, advancing landmark mega-projects, and deepening regional diplomacy. The public survey found that 59% of respondents were interested in visiting Saudi Arabia, 60% would consider doing business there, and 52% were open to working in the Kingdom. CARMA's report, which utilises AI analysis, sentiment tracking, human interpretation, and considers international media, influential social voices, multi-market public surveys, and AI-driven search trends, provides a comprehensive view of Saudi Arabia's evolving perception. This shift reflects global recognition of Saudi Arabia's determined efforts toward economic, social, and cultural reinvention.
Zawya
2 days ago
- Business
- Zawya
Saudi Arabia's global reputation shifts positively, driven by Vision 2030 and economic diversification
Saudi Arabia's global reputation has seen a significant positive transformation, according to CARMA's 5th Edition of the Kingdom Reputation Report. The report indicates a notable increase in positive sentiment and a decline in negative media coverage, largely attributed to the country's Vision 2030 initiatives, economic diversification, and growing soft power. The latest insights from CARMA's Report include: A Surge in Positive Global Sentiment Positive mainstream media coverage of Saudi Arabia increased by 25% in 2024, compared to the previous year. Since 2020, negative media coverage has declined by 55%, signaling a decisive reputational shift. CARMA's survey, encompassing respondents from the UK, the USA, India, Singapore, and Russia, revealed that 59% expressed positive sentiment towards Saudi Arabia. Additionally, 37% of respondents reported that their views have become more favourable over the past 12 months. Vision 2030 Shaping The Narrative Vision 2030 dominated international discourse in 2024, directly tying into 60% of all global media coverage about Saudi Arabia, the highest share recorded to date. For the first time since 2020, coverage of Saudi Arabia's economic and social transformation under Vision 2030 has outpaced political discourse. Events, Tourism and Entertainment Drive Global Interest Media coverage of Saudi Arabia's economy rose by 77% in 2024, driven by events like the Future Investment Initiative (FII)LEAP tech conference, and World Defense Show. Tourism and entertainment media coverage increasing by 60% compared to 2023, representing a strong rebound and highlighting Saudi Arabia's growing appeal as a destination. While overall media volume on sports decreased by 7%, it still accounts for 11% of all media coverage, maintaining its significant influence. High profile sports events, such as the announcement of hosting the 2034 FIFA World Cup, continue to generate headlines and build international connections. Influencing the Influencers Influential figures like Cristiano Ronaldo, Neymar, MrBeast, and Elon Musk amplified engagement through their posts, showcasing Saudi Arabia's evolving cultural, sporting, and entertainment landscape. Saudi Arabia's leadership emerged as influential figures in global media, widely portrayed in a positive light for driving transformative reforms, advancing landmark mega-projects, and deepening regional diplomacy. The public survey found that 59% of respondents were interested in visiting Saudi Arabia, 60% would consider doing business there, and52% were open to working in the Kingdom. CARMA's report, which utilizes AI analysis, sentiment tracking, human interpretation, and considers international media, influential social voices, multi-market public surveys, and AI-driven search trends, provides a comprehensive view of Saudi Arabia's evolving perception. This shift reflects global recognition of Saudi Arabia's determined efforts toward economic, social, and cultural reinvention. About CARMA Expertly helping PR and communications professionals demonstrate the value of their work, CARMA collaborates with both global brands and local organisations across a diverse range of industries. CARMA equips PR and communications professionals with the data, insights, and context needed to make better-informed business technology provides the most comprehensive monitoring of print, broadcast, online and social media in every continent, across 130+ content partners and 100+ languages. Discover CARMA's suite of solutions, our team, and the work we do. Joumana El Tarabulsi Group Account Director, Cicero & Bernay Communication Consultancy Email: Joumana@ Ahmed Dahduli Managing Director, CARMA – Riyadh Email: For inquiries and more information, please contact
Mid East Info
10-07-2025
- Business
- Mid East Info
Ninth Edition of the Future Investment Initiative to Take Place 27-30 October 2025 in Riyadh - Middle East Business News and Information
RIYADH, Saudi Arabia, July 2025- The 9th edition of the Future Investment Initiative (FII9) will be held from October 27 to 30, 2025, at the King Abdulaziz International Conference Center in Riyadh. This invitation-only conference will convene international investors, innovators, and policymakers under the theme 'The Key to Prosperity,' exploring investment strategies and innovations to drive sustainable growth in today's complex global landscape. FII9 will address the paradoxes that stand in the way of progress: 'innovation fragmentation', how technological and policy advancements drive growth yet create unintended challenges; how breakthroughs in AI and emerging technologies open opportunities while presenting regulatory and ethical hurdles; and how global connectivity is hampered by geopolitical tensions and resource disparities. Richard Attias, Chairman of the FII Institute Executive Committee, said: 'Our theme, 'The Key to Prosperity,' acknowledges the complexity of today's global challenges and points to opportunities to create a positive impact for humanity. FII9 is the place for new thinking, strategic conversations, and forging partnerships in the cause of prosperity and progress.' The conference begins on October 27 with exclusive, invitation-only conclaves, bringing together top investors, CEOs, and policymakers for candid discussions in a confidential setting. On October 28 and 29, the main conference will host a variety of sessions on AI and robotics' impact on productivity, wealth creation amid rising inequality, geopolitical effects of resource scarcity, demographic shifts shaping future workforces, and strategies to balance economic growth with environmental sustainability. The conference concludes on October 30 with Investment Day, dedicated to high-impact deal-making, networking, showcasing next-generation technologies, and exploring venture strategies. Additional programming, including specialized workshops and networking events, will be announced closer to the event. FII9 will bring together over 7,500 delegates and 600 prominent speakers across 250 interactive sessions.
