Latest news with #G63AMG
Time of India
17-06-2025
- Automotive
- Time of India
'75% G-Wagons sold in India are personalised': Santosh Iyer explains Mercedes' 'hyper-custom' strategy
Mercedes' R&D head Manu Saale and India head Santosh Iyer with the G63 Collector's Edition. Based on an interaction with Arpit Mahendra. Mercedes-Benz India is focusing on hyper-personalisation as part of its strategy, as seen in the recently launched AMG G63 Collector's Edition. We spoke with Santosh Iyer, Managing Director & CEO of Mercedes-Benz India, and Manu Saale, Managing Director & CEO of Mercedes-Benz Research and Development India (MBRDI), about how customer preferences are changing, the engineering work that goes into these special editions, and how the brand is growing in the electric vehicle space in India. Hyper-Personalisation is more than just a buzzword Mercedes-Benz is betting big on personalisation, both in the physical and digital departments. 'The G63 AMG is the largest selling engine in our portfolio, and 75% of the Gs we sell in India are personalized,' said Santosh Iyer. Taking this a step further, the G63 Grand Edition allows customers to engrave their names (or even those of family members) on the car's grab handle. This is the first time the company has offered such customisation in India. But the idea of hyper-personalisation doesn't end with physical modifications. As Manu Saale explained, 'The word hyper-personalisation also has a digital spin… all the Mercedes cars, with the MB OS architecture, allow you to personalise so many things in the car, just like a consumer electronic device would - except it's done the Mercedes way.' by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Giao dịch CFD với công nghệ và tốc độ tốt hơn IC Markets Đăng ký Undo India-specific design, engineering behind collector's edition The G63 Collector's Edition offers a host of India-specific customized upgrades over the model, including two new colour options. Speaking on how the specific changes were planned and executed, Saale explained 'The brief to the engineering teams was: within a given timeframe, what inspiration can we draw from around us?' 'One of the first ideas was the onset of the monsoon season. The Manufacturer Green and Manufacturer Red colours were inspired by the lush greenery and the colour of Indian soil.' Behind the execution lies Indian R&D. 'The engineering was done out of Pune and Mangalore,' Saale noted, pointing out the collaborative effort of their design and R&D teams in India. On the capability front, Saale spoke about a key update: 'For the first time, we have introduced launch control in the G63 AMG with this edition. It's an addition to the collector's edition, and going forward we may bring more such performance features in future editions.' Demand for customisation highest in G-Class, Maybach models While the brand's ultra-luxury customers continue to demand unique customer-specific touches, some models lead the way. 'The G63 AMG sees the highest level of customisation: over 75% of them are personalised. The S-Class Maybach is around 50%, followed by the GLS Maybach,' said Iyer. However, this level of customisation is largely limited to fully imported (CBU) models like the G-Class and Maybach range. 'For the rest of the lineup, these cars are built to stock. At the top end, customers are willing to pay and wait six to nine months. But as you go lower down the pyramid, customers want quick delivery, and so there is less scope for customisation,' Iyer explained. Mercedes-Benz G 580 Review: Is Electric G-Wagen still iconic? | TOI Auto While the G63 Collector's Edition is a visual and aesthetic upgrade, both Iyer and Saale made it clear that the future could include more technical upgrades. 'MBRDI today is the largest R&D centre for Mercedes outside of Germany,' said Saale. 'There's a bit of India in every Mercedes. It's just up to our imagination what we can do.' With just 30 units planned for India, the Grand Edition isn't for everyone. 'It's not exactly invite-only,' Iyer clarified, 'but customers must own another top-end Mercedes. It's on a first-come, first-served basis, and delivery begins later this year. Once a customer books, we initiate consultations for engraving, font selections, and other customisation details.' G-Class EV reception strong, EV sales soaring Speaking on electrification, Iyer said the company's EV push is seeing strong traction in India. 'The luxury EV segment grew 66% (Jan–May, YoY), and we grew 73%. EV penetration in the luxury segment has gone up from 7% to 11%,' he revealed. While the EQS and EQS SUV are current volume drivers, Iyer also highlighted the success of the G-Class EV. 'India is one of the best-performing markets for it globally,' he said, adding that strong incentives and better price parity between ICE and EVs are helping push sales.
India.com
06-06-2025
- Automotive
- India.com
Meet Indian man, who came in helicopter to get delivery of…, not Mukesh Ambani, Gautam Adani, his business is…
A businessman from Kerala arrived in a helicopter to take delivery of his brand-new Bentley Bentayga luxury SUV. He is Poland Moosa a.k.a. Moosa Haji, who is the owner of Fragrance World. According to media reports the company provides luxury fragrances for men and women. Apart from this Bentley Bentayga EWB, Mr. Haji also has an expensive car collection. As he conducts business outside India most of his cars are in Dubai. Rolls-Royce Cullinan He owns a white-coloured Rolls-Royce Cullinan SUV. It's part of a Series I Cullinan, which is an older version of the car. The car is currently in Dubai. It is powered by a 6.8-litre V12 twin-turbocharged petrol engine and generates a maximum of 580 Bhp and 850 Nm of peak torque. Bentley Bentayga He also owns a Bentley Bentayga in Dubai. It is also taken in a white shade. It is powered by a 4.0-litre V8 twin-turbocharged engine. It generates 542 Bhp and 770 Nm of peak torque. Range Rover Vogue The next car he has is an all-black Range Rover SUV. It is available in a variety of variants with both petrol and diesel engine options. Lexus LX600 The next SUV is a Lexus. In India it is available with a diesel engine, which is known as the LX500d. However, internationally, a petrol version of the same, known as the LX600. The SUV seen here is the petrol version, which uses a 3.5-litre V6 twin-turbocharged petrol engine that generates 415 Ps and 650 Nm of torque. G63 AMG He spoke about the G-Wagen in the video. It is the G63 AMG, which is also a popular SUV among many rich people. It is powered by a 4.0-litre twin-turbo V8 petrol engine that generates 577 Bhp and 850 Nm of peak torque. Bentley Bentayga EWB He also has a Bentayga EWB with a Rose Gold shade. This is the Signature Edition, and it is Kerala's first Signature Edition.
Yahoo
05-03-2025
- Automotive
- Yahoo
This Suzuki Jimny 6x4 Is... Exactly What the Name Suggests
A decade ago, Mercedes-AMG shocked the world by actually selling a six-wheeled G-Wagen directly to customers. The ridiculous G63 AMG 6x6 may have come and gone, but your chance to own something in the vague shape of a G-Wagen with six wheels and a truck bed is not over yet. You just may have to settle for something a little smaller. This Suzuki Jimny 6x4, currently for sale via U.K.-based Historics Auctioneers, is exactly what the name suggests: a Suzuki Jimny modified in the image of the most ridiculous Mercedes to leave an official factory in decades. The project started life as a regular Jimny, then England's Mocho Fabrication added an axle, two wheels, and bed-like bodywork to surround the extended portion of the mini-SUV. (Sadly, the last axle isn't driven, hence the name 6x4 instead of 6x6.) An Audi-sourced shade of gray paint and custom quilted leather finished the project, bringing the Jimny 6x4 up to a higher standard than your usual custom six-wheeled sub-compact off-roader, if there were such a thing. The Jimny also comes equipped with aftermarket Apple CarPlay, making it an ideal daily driver for someone very worried about how their podcasts are displayed on their infotainment screen but not so concerned about how many wheels their Jimny has. Unfortunately, Suzuki's choice not to sell the Jimny (or any other car since 2012) new in America means that this project cannot easily be replicated on another Jimny here and driven around the U.S. as a road-going car. That said, interested European-market bidders will be excited to hear that the Jimny 6x4 is a relative bargain, at an estimated auction price of $51,000–$64,000. You Might Also Like You Need a Torque Wrench in Your Toolbox Tested: Best Car Interior Cleaners The Man Who Signs Every Car
