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Tom's Guide
17-06-2025
- Health
- Tom's Guide
Birch Luxe Natural mattress review 2025: Naturally cool sleep for year-round comfort
The Birch Luxe Natural is the most premium mattress in Birch's lineup, sitting above the Birch Natural which is currently one of our top picks in this year's best organic mattress guide. It comes in one firmness option, which is medium-firm, and it stands at 11.5' tall. Most importantly, this bed incorporates natural materials, promising cool, clean sleep, including latex, wool and cotton. First up are three individual layers of Birch wool that make up the more plush Euro top section of the mattress, which is covered in organic cotton. This sits above two GOLS-certified latex layers. Beneath this, 1,000 individually wrapped coils cradle the body. The result? A mattress that is buoyant and responsive. Despite the more plush wool, don't expect to sink into this mattress. Instead, you'll find the hips and lower back remain fully lifted and supported, with the softer layers giving just enough to relieve pressure around key areas, like the shoulders, hips and knees for side sleepers. As a side sleeper myself, I found the balance of pressure relief and support pretty much perfect. The mattress didn't necessarily contour around my body, but it did soften enough for me to get comfortable quickly and stay comfortable throughout the night. Personally, I prefer this to a super soft marshmallow mattress that sinks beneath me. With the Birch Luxe, I remained on top of the bed without compromising comfort and it never felt too firm. With the Birch Luxe, I remained on top of the bed without compromising comfort and it never felt too firm While this is subjective, we did objective tests on pressure relief, too. This involved placing a 56lb weight in the middle of the mattress and measuring how much it sank. We'll dive more into the full results of these tests below, but the Birch Luxe performed exceptionally well across the board, which makes me think it's a mattress that'll suit most sleeping styles. My husband, who often sleeps on his back, can attest to this too. He said he felt 'a lot more supported' than on a previous, softer memory foam mattress we were sleeping on. Being used to dense foam mattresses with excellent motion isolation, I expect the bouncy latex to let me down here. However, the individually wrapped coils did a fantastic job of stopping movement from traveling from one side of the bed to the other. This meant that despite having very different schedules, my husband and I didn't wake each other up during the night. Combine this with strong support right up to the edge of the mattress and I think it's up there with the best mattresses we've tested this year, especially for couples who want to use the full area of the bed without disturbing the other. As expected, the Birch Luxe Natural mattress does have a premium price tag. A queen is priced at $2,623.75 at full MSRP, but regular mattress sales run between 20% and 27% off during major mattress sales, such as Black Friday. Right now there's 25% off, which brings the price of a queen down to $1,968. It's undoubtedly still very expensive, but reasonably priced for the quality of the materials you're getting and the excellent craftsmanship, I personally think it's well worth the investment. These organic, natural materials take a lot more effort to source, and you can rest easy knowing that you're supporting sustainable, ethical practices. Compared to our other top organic mattress picks we've tested, the Birch Luxe Natural has a similar price. Despite the MSRP of a queen being $2,623.75, it's almost always sold at the 20% discount, taking it down to $2,099. Right now there's 27% off when you use the code TOMS27 at checkout, bringing a queen down to $1,915.52. This is still significantly more than the Birch Natural mattress we reviewed, which is sold at $1,499 for a queen, but the Luxe does boast two extra layers of wool incorporated into a plush Euro top. Below are the MSRPs for the Birch Luxe Natural, as well as the sale price it's usually sold for throughout the year: Birch is fairly generous with its mattress sales throughout the year. We often see discounts jumping up to 25% off during major sale events, and even up to 27% off during major sale events. Right now there's 27% off the Birch Luxe Natural when you use the code TOMS27 at checkout. This takes a queen down to $1,915.52, plus you'll get two free pillows. (We've never seen it drop lower than this.) While a 100-night mattress trial is most likely enough for you to decide whether this mattress is right for you, we'd expect a slightly longer time frame considering the luxury price point. For context, the Avocado Green mattress (rated as our number one best organic bed) offers a full 365-nights to sleep on the bed. We're more impressed with the warranty though. The limited lifetime warranty means you'll be covered for the lifespan of your mattress, which will be longer than other innerspring and foam mattresses, thanks to the durability of latex. Birch Luxe Natural: twin was $1,623.75 now $1,185.52 at Birch with code TOMS27Being an organic mattress, the Birch Luxe Natural sits at a premium price point. Currently, an incredible 27% off sale brings the price of a queen down to $1,915.52 (was $2,623.75) when you apply the discount code TOMS27 at checkout. That's the lowest price we've ever seen on this mattress, so it's well worth taking advantage of. The Birch Luxe Natural is a Euro-top mattress, which means it incorporates extra plush layers within the top section of the bed. This Euro top is made from three layers of Birch wool, which is naturally breathable and moisture wicking. This makes it a great addition to the top of the mattress which is closest to your skin. To top it off, it's covered in a soft cotton cover, which is also breathable. I loved the feel of this cover. It's soft, but not silky, which means the bed sheets stay nice and snug, even when I'm tossing and turning. Beneath the wool is a layer of GOLS-certified latex with a medium feel, before another layer of softer latex which offers targeted pressure relief and ergonomic contouring. While I didn't think this mattress contoured to the body (and other members of the Tom's Guide testing team agreed), I think the combination of these two latex layers with the wool make up that perfect medium-firm feel which is neither too firm nor too soft. It's just supportive enough, but more on that later. After the latex, we have a layer of up to 1,000 individually wrapped coils which, like in the best hybrid mattresses, adapt to movement and cradle the body. These are also reinforced lengthways, which explains the excellent edge support. So far, a lot of the mattresses I've slept on that have said they have a medium-firm feel have been a lot softer than I had imagined. After all, firmness is subjective. However, when I lay down on the Birch Luxe Natural, it felt like the ideal balance of cushioning comfort and support. Instead of sinking into the bed or having the mattress contour around me, it kept its shape, giving just enough around key areas like my hips, shoulders and knees. I think the Euro top is to thank here. Without it, it'd be a pretty firm bed, but the layers of soft wool are the perfect material to top the firmer latex layers. For side sleepers and back sleepers, this results in a comfortable bed that keeps the sleeper lifted and elevated. However, I'd be hesitant to recommend it to front sleepers. I think the Euro top might give a little too much at the hips, which would put strain on the lower back. The buoyant, adaptive surface makes the Luxe a dream for combination sleepers like me I personally love how responsive the latex in this mattress is. I think when combined with the coils, the buoyant, adaptive surface makes the Luxe a dream for combination sleepers like me. I toss and turn throughout the night, alternating what side I sleep on (and even occasionally settling on my back), and I found this a constant struggle with even the best memory foam mattresses. I'd be fighting the slow-moving material all night. But with the Luxe, the mattress almost instantly adapts to my movements, allowing me to get comfortable straight away. We do think that there's the potential for lighter weight side sleepers to find it slightly too firm. But if that's the case, Birch suggests adding its Plush Organic Mattress Topper, which will soften the mattress so it feels more around a 4-5 out of 10. That means you'll feel more cushioning and sinking, helping to relieve even more relief: 4 out of 5 We've tested this year's best mattresses in a box, so we're well-versed in what makes a practical, easy and quality set up. In part, this includes minimal off-gassing, a quick expansion time and easy manoeuvring. The Birch, while being a heavy mattress, has a relatively simple set-up process and we were impressed with its ease. It comes vacuum packed, rolled in plastic and packaged in a box. Getting it onto a bed frame was easy with two people, but lifting it on your own could be tricky. After we cut through the plastic, the mattress expanded very quickly. While Birch suggests leaving it to expand for two hours, we felt as if it was ready for sleeping on within half an hour. A stand-out feature was the lack of smell. This felt like a breath of fresh air (literally) after being used to sleeping on slightly smelly memory foam mattresses Off-gassing is caused by VOCs (volatile organic compounds) being released into the air from chemical materials like memory foam. However, because of the all-natural materials, there was absolutely no smell. I even pressed my nose into the cotton cover, but it was completely neutral. This felt like a breath of fresh air (literally) after being used to sleeping on slightly smelly memory foam mattresses. A minor bug bear of our Tom's Guide mattress testing team is when a bed doesn't have handles sewn into the side. It's a simple design feature which makes moving the bed around so much easier. Unfortunately, the Birch doesn't have handles, and being a latex mattress, it's significantly weighty. For this reason, if you live alone or don't feel particularly strong, we'd suggest opting for one of Birch's delivery services. These include removal of your own mattress only, set-up of your new mattress only or removal and set up. Delivery & set up: 4.5 out of 5 Edge support refers to how sturdy the perimeter of the mattress feels in comparison to the rest of the bed. Hybrid mattresses usually have good support around the edges, thanks to the reinforced coils in the structure of the bed, and the Birch Luxe is no different here. We were very impressed with the edge support. Sitting on the side of the bed, you feel very stable. The bed didn't collapse at all beneath me or my husband's weight as we sat on the edge to get ready in the mornings. I enjoy sleeping right up to the edge of my bed and had no issue feeling the same level of support you find in the center of the bed. I even reached for my phone on the floor multiple times and even this distribution of weight didn't affect the support around the edges. This was reflected in our objective mattress tests, too. We placed a 15lbs weight on the edge of the bed and measured how much it sank, comparing it to the sinkage in the center of the mattress. In the center, the xxlbs weight sunk around two inches, and this was the same at the edge of the bed, too. I will say that the edge support does not hold up at the foot of the bed. Here, the mattress feels particularly squishy and not supportive at all. In fact, the bed collapsed so much that it almost ducked under the bed frame. This isn't likely to pose an issue for most sleepers, but if you rely on using the foot of the bed for support, you won't find it as sturdy as the rest of the bed. Overall, the fantastic edge support makes the Birch Luxe a great mattress for couples. We were able to utilize the full area of the mattress, making it feel spacious and roomy. Edge support: 4 out of 5 Motion isolation refers to the mattress's ability to stop movement from traveling across the bed, and it's particularly important if you share your bed with a restless partner, fidgety children or twitching pets. My husband and I have different sleep schedules, which means I often go to bed hours before he comes to bed, or even gets home. I have high expectation for motion isolation, considering I didn't even feel him come into the bed on our previous memory foam mattress. But the Birch Luxe did not disappoint. Despite the latex being very responsive, the individually wrapped coils do a fantastic job at stopping the movement from traveling. I think the soft wool Euro top also helps to absorb some motion, too. While I'm likely to vaguely notice my husband coming to bed, I don't feel him moving throughout the night at all. Our tests confirmed this, too. When we dropped a 15lbs dumbbell 12' away from a wine glass from four inches high, the wine glass barely wobbled. This was to simulate someone getting into bed. We then moved the weight closer, just eight inches away to act like someone tossing and turning next to you and again saw a very minimal wobble. Only when we reached four inches away from the wine glass did it fall. This shows that even if your partner is getting in and out of bed, or moving around a lot, you're unlikely to feel the motion. Motion isolation: 4 out of 5 Temperature regulation is where the Birch Luxe really impressed us, which is no surprise considering the materials and design. The layers of Birch wool do a fantastic job of moisture wicking and keeping the mattress breathable. I've never once woken up feeling sweaty or clammy, like I previously had on my foam mattress. In fact, this mattress feels incredibly fresh every day. I think the cotton cover also helps this fresh feeling, allowing air to flow through the top of the mattress. This airflow can also be attributed to the hybrid, latex design. Latex has a naturally open structure, so, when combined with the open coil layer, there's plenty of space for air to circulate, cooling the sleeper down. Despite temperatures increasing and living in a very small, stuffy first floor flat with big glass windows, my husband and I slept cool with a duvet on the bed. While I think this mattress will keep most sleepers comfortable, if you have experience hot flashes or night sweats, it might be worth considering one of this year's best cooling mattresses which incorporate specialist tech to keep temperatures down. Temperature regulation: 5 out of 5 While I personally loved the Birch Luxe Natural, and so did our expert panel of mattress testers, everyone wants something different out of their mattress. The Birch Luxe Natural has over 680 reviews at the time of writing this, with a 4.3 star average. After analyzing these reviews, it seems the majority of four and five star comments note how the Birch Luxe offers fantastic support. Because of this, many users mentioned how it helps to reduce their aches and pains. The best mattresses for back pain are often a medium-firm to firm feel, like the Birch Luxe, which helps keep the spine aligned and reduce any unnecessary strains on the joints. Positive user reviews state that the mattress is comfortable for all sleeping positions, which is something that my husband and I can attest Other positive user reviews state that the mattress is comfortable for all sleeping positions, which is something that my husband and I can attest, being combination sleepers. I think this is because of the combination of the firm latex with the softer wool Euro top. Many of the more negative reviews cite issues with the mattress upon delivery, like incorrect dimensions or snags in the fabric. Subsequently, they mention poor customer service when reporting these issues. For us, our mattress arrived in great condition, so it's difficult to comment on this problem. Similarly, we haven't encountered customer service issues. And, as expected, there are negative reviews complaining that the mattress is far too firm and others complaining that it is far too squishy. As we've mentioned, firmness is subjective, and we usually see this mix of reviews for every mattress we test. While I think many different types of sleeper will enjoy this bed, inevitably, it's not for everyone. If you want to sink into a cozy bed, you'll probably be disappointed by the Birch Luxe Natural. While the Euro top offers a little cushioning, the mattress doesn't contour around your body. So, if you're a lightweight side sleeper, you might want something more plush. On the other hand, if you're a stomach sleeper, you'll probably want a firmer surface. The best mattresses for stomach sleepers don't offer much sink at all in order to keep the hips elevated, and we think the wool layers might be a tad too soft. Who would I recommend it to? Side and back sleepers will find equal parts support and comfort from this mattress, as well as a super clean, non-toxic sleep. Heavier weight sleepers will also feel comfortably supported on the Birch Luxe. The durable latex and coils mean you can expect a solid bed surface that won't develop indentations quickly. Even taking into account regular sales, it's certainly a premium purchase. However, we've tested a lot of mattresses and it's clear the Birch Luxe is a high-quality bed, made from genuinely premium materials, so we feel the price is justified. If you're looking for a non-toxic, natural mattress that will support side and back sleeping while taking the pressure off your joints, the Birch Luxe Natural mattress is a fantastic choice. The Avocado Green is our number one rated organic mattress. It has a very similar structure to the Birch Luxe, combining wool, cotton and latex with a coil layer. It's a little firmer than the Birch Luxe, meaning that heavier weight sleepers and stomach sleepers will likely prefer it. You'll also get a full 365-night trial, compared to Birch's 100 nights, so you can take your time deciding whether it's right for you. Read our full Avocado Green mattress review to find out more. It's around the same price point, with a queen Avocado's MSRP at $2,099, but usually selling for $1,899. If you like the sound of the Birch Luxe Natural but are working with a smaller budget, we rate the Birch Natural, the brand's entry level model. Instead of the three-layer wool Euro top, this mattress has a single layer of wool. For this reason, it's best suited to back and stomach sleepers, but in our Birch Natural mattress review, we thought it was excellent value for money. You'll get all the same benefits of the Birch Luxe, but a queen MSRP is $1,873.75, but is on sale for $1,499. If you're looking for an organic mattress that'll deliver that indulgent sinking feeling you're craving, especially if you're a side sleeper, the PlushBeds Botanical Bliss will be a great choice. Made up of cotton, wool and latex, but without the coil layer, this mattress offers exceptional pressure relief. It's a slightly more plush feel, so those looking for softer cushioning will benefit from it. With a queen MSRP of $3,349, it seems like a much more expensive option, but it's always on sale for $1,500 off, bringing the price down to $1,849. Read our PlushBeds Botanical Bliss mattress review to find out more.
Time Business News
16-06-2025
- Health
- Time Business News
8 Things to Know Before Buying a Natural Latex Bed
If you're seeking to enhance your sleep experience, a natural latex bed can be the perfect solution. Unlike traditional mattresses made of synthetic materials, natural latex beds provide a special blend of comfort, support, and sustainability. They're made from the sap of rubber trees, thus making them a healthier and more environmentally friendly option for modern, conscious consumers. Yet, not every latex mattress is the same, and that's where doing your research comes in handy. From realizing the difference between latex varieties to knowing which certifications to seek out, a number of items can influence your comfort, health, and long-term happiness. Luckily, by familiarizing yourself with the basics ahead of time, you can steer clear of typical mistakes and pick a mattress that really suits your lifestyle. In this article, we'll take you step-by-step through eight essential things to consider before purchasing a natural latex bed so you can make an informed, confident choice that benefits your body and your values. Before diving into choosing a natural latex bed, it's important to understand the differences between natural, organic, and synthetic latex. Natural latex comes from rubber tree sap without added chemicals. However, some mattresses blend this with synthetic latex, which can affect overall quality and performance. Even within natural options, there are two main types to consider: Dunlop latex: Denser and more supportive. Denser and more supportive. Talalay latex: Lighter and more breathable due to extra processing. For a truly natural latex bed, look for GOLS-certified organic latex for purity and sustainability. A mattress might be labelled 'natural,' but without third-party certifications, those claims can be misleading. Look for the following certifications that ensure both safety and sustainability: GOLS (Global Organic Latex Standard) – Ensures the latex is harvested and manufactured under strict organic guidelines. (Global Organic Latex Standard) – Ensures the latex is harvested and manufactured under strict organic guidelines. GOTS (Global Organic Textile Standard) – Applies to the organic cotton and wool components used in the mattress cover. (Global Organic Textile Standard) – Applies to the organic cotton and wool components used in the mattress cover. GREENGUARD Gold – Confirms the mattress emits low levels of volatile organic compounds (VOCs), making it safe for indoor air quality. – Confirms the mattress emits low levels of volatile organic compounds (VOCs), making it safe for indoor air quality. eco-INSTITUT – Tests for pollutants, heavy metals, and harmful emissions. – Tests for pollutants, heavy metals, and harmful emissions. OEKO-TEX Standard 100 – Certifies textiles are free from toxic substances. These certifications are not just labels—they guarantee that your bed is truly non-toxic and environmentally friendly. Unlike conventional foam mattresses that sag or break down over time, natural latex beds are built to last. Latex is inherently resilient and can maintain its shape and support for over 20 years when properly maintained. This longevity makes it a smart investment, especially when compared to typical memory foam or spring mattresses that often need replacing after 7–10 years. Moreover, the natural elasticity of latex allows it to bounce back after pressure is applied, resisting indentations and minimizing the risk of sagging. This feature makes natural latex an ideal choice for both lightweight and heavier sleepers. Source: Amerisleep Many natural latex mattresses offer a layered design that enables you to personalize your comfort level. These layers vary in firmness and can often be rearranged to better suit your preferences. Some models allow for split firmness, which is ideal for couples with different comfort needs. Latex layers are usually available in soft, medium, medium-firm, and firm options. The modular design means you can replace or adjust a single layer without replacing the entire mattress. This level of customization helps reduce pressure points, align the spine, and promote restorative sleep. Choosing a natural latex bed goes beyond just eco-consciousness. It brings several physical and health-related benefits that enhance sleep quality: Hypoallergenic properties : Natural latex resists dust mites, mould, and mildew, making it ideal for allergy sufferers. : Natural latex resists dust mites, mould, and mildew, making it ideal for allergy sufferers. Breathability : Latex has an open-cell structure and is often combined with organic wool and cotton for better airflow. This promotes temperature neutrality throughout the night. : Latex has an open-cell structure and is often combined with organic wool and cotton for better airflow. This promotes temperature neutrality throughout the night. Motion isolation : Despite its bounce, latex absorbs motion well, reducing disturbances between sleeping partners. : Despite its bounce, latex absorbs motion well, reducing disturbances between sleeping partners. Supportive comfort: Latex contours to the body without the 'sinking' sensation of memory foam, promoting better spinal alignment. These natural benefits make latex a strong contender for people seeking healthier and more comfortable sleep solutions. If environmental impact is a concern, natural latex mattresses are among the most sustainable bedding choices available. Latex is harvested from rubber trees without harming them, allowing trees to continue growing and absorbing carbon dioxide. This renewable harvesting process significantly reduces environmental damage compared to petroleum-based foams. In addition: Organic wool used in many models acts as a natural fire barrier, eliminating the need for toxic flame retardants. used in many models acts as a natural fire barrier, eliminating the need for toxic flame retardants. Organic cotton is typically used for the cover, offering a breathable and chemical-free surface. Sustainable sourcing, minimal chemical processing, and reduced emissions contribute to a lower ecological footprint. One thing many first-time buyers don't anticipate is the weight of a natural latex mattress. These beds are denser and heavier than traditional mattresses, which can make setup and moving a bit more difficult. You'll want to consider: Professional white-glove delivery options are available. Having at least two people for unboxing and positioning. Using a strong, supportive foundation that can handle the weight, slatted wood or platform bases work best. This isn't a deal-breaker, but it's an important practical detail to plan for before delivery day. It's no secret: natural latex beds often come with a higher upfront cost than memory foam or spring mattresses. But that price reflects: Certified organic materials. Ethical and sustainable production. Extended lifespan—often 2 to 3 times longer than conventional mattresses. While the initial investment may seem steep, the long-term value is clear. Over time, the cost per year of use tends to be significantly lower than other mattress types. Plus, considering the health and environmental benefits, many buyers find the trade-off worthwhile. Choosing a natural latex bed is more than just upgrading your mattress—it's a commitment to healthier sleep and sustainable living. But to make the most informed decision, it's crucial to understand the materials, certifications, structure, and expected experience. From durability and comfort to certifications and environmental impact, each element plays a key role in your satisfaction and long-term comfort. Always review third-party certifications, compare firmness options, and plan for setup logistics before making a purchase. With the right information, you'll not only sleep better—you'll sleep smarter. TIME BUSINESS NEWS
Associated Press
12-06-2025
- Business
- Associated Press
My Green Mattress Launches 4th of July Sale with Big Savings on Certified Organic Mattresses and Bedding
Family-owned brand celebrates Made in the USA craftsmanship with up to $300 off mattresses and more LA GRANGE, Ill., June 12, 2025 /PRNewswire/ -- My Green Mattress, a leading family-owned manufacturer of certified organic mattresses and bedding, is proud to announce its biggest promotion of the summer. The annual 4th of July Sale runs Friday, June 13 through Tuesday, July 8, giving customers nationwide the chance to save on handcrafted, American-made sleep products built for safety, comfort, and sustainability. Sale Highlights: At the heart of the promotion is the Kiwi Organic Mattress, My Green Mattress' best-selling hybrid model. Crafted with GOLS-certified organic latex and individually pocketed coils, the Kiwi offers breathable comfort, motion isolation, and lasting support for all sleeping positions and all ages. The Kiwi is also MADE SAFE® and GREENGUARD Gold certified, ensuring it's free from harmful chemicals and safe for even the most sensitive sleepers. 'We created the Kiwi to be the perfect blend of comfort, support, and clean materials at a price families can feel good about,' says founder and master craftsman Tim Masters. My Green Mattress offers a full line of certified organic sleep solutions, including the luxurious Natural Escape Mattress, the low profile Pure Eco Organic Kids Mattress, and the Emily Organic Crib Mattress for the littlest sleepers. Each product is made in the company's GOTS- and GOLS-certified factory just outside of Chicago. As a Made in the USA, family-run company, My Green Mattress is committed to ethical manufacturing, environmental responsibility, and outstanding customer service. Every mattress is handcrafted by skilled artisans and backed by generous warranties, reflecting the brand's mission to make safe, organic sleep accessible without compromise. To learn more or shop the sale, visit About My Green Mattress My Green Mattress was founded in La Grange, Illinois, by Tim Masters, an expert mattress craftsman who began making organic mattresses to help eliminate toxins and reduce allergies for his infant daughter Emily. Since 2007, the company has grown into a nationally trusted brand offering certified organic mattresses and bedding for babies, kids, and adults. View original content to download multimedia: SOURCE My Green Mattress
Tom's Guide
02-06-2025
- Business
- Tom's Guide
I've been sleeping on an organic mattress for a week and now latex is my favorite mattress material — here's why
I've been sleeping on the Birch Luxe Natural for a week now, and I have to say I'm impressed. Birch is a brand behind some of the best organic mattresses on the market, so I was eager to 'clean up' my sleep and ditch chemical, man-made materials such as memory foam. Type: HybridMaterials: Latex, wool, coilsBrand-rated firmness (1-10): 6.5/10Height: 11.5"Trial period: 100 nightsWarranty: Limited lifetimePrice: From $1,624 at Birch The Luxe Natural is a hybrid mattress that combines nine layers of coils, latex, wool and cotton. It starts with a pillow-top layer to provide some extra cushioning, and beneath that you'll find a layer of GOLS-certified latex which gives the bed a bit of a bounce. By incorporating natural materials, like some of this year's best mattresses that we've tried and tested, the Luxe Natural promises exceptional temperature regulation, durability and support. Birch describes it as having a medium feel of around 6.5 out of 10 on the firmness scale, meaning in theory it should suit all sleeping styles. So, we're putting it to the test. While I'll write a full review after a month of sleeping on the Birch Luxe Natural, these are my first thoughts, from unboxing and set-up to my first night on the bed. Organic mattresses inevitably come at a premium price because of the high-quality, natural materials used. And the Luxe is Birch's most expensive option, sitting above the entry-level Birch Natural mattress. However, throughout the year you can expect to see at least a 20% off mattress sale on the Birch Luxe Natural, which takes a queen down to $2,099 (MSRP $2,624). Right now, there's 20% off plus you'll get two free pillows worth $149 with every purchase. Below are the MSRPs of each size of the Birch Luxe Natural, but you can usually get each one at 20% off: The current 20% off deal is pretty standard but does offer decent value for money, especially when you throw in the free pillows. However, if you want to buy it at the lowest possible price we would suggest waiting until after the summer where we expect to see the discount increase to 27% off during the Labor Day sales. The perks offered by Birch include a limited lifetime warranty, free shipping and a 100-night trial. While we'd like to see a slightly longer sleep trial considering the premium price tag, 100 nights will likely be more than enough to decide whether it's the right bed for you. Birch Luxe Natural mattress: was $1,624 now from $1,299 at BirchThis hybrid, pillow-top mattress is a luxury purchase, even with the 20% off sale that runs throughout the year. Head to Birch today and you'll see the queen size reduced to $2,099 (was $2,624) with an Eco-Rest pillow set included. That discount drops to $1,915.52 for a queen after a 27% off sale, which we expect to see return for Labor Day in September. Regardless of when you buy you'll get a 100-night sleep trial, a limited lifetime warranty and fast free shipping. The Birch Luxe Natural comes vacuum packed and boxed. The best mattresses in a box we've tested have minimal off-gassing (that chemical smell you sometimes get from new foam mattresses) and inflate quickly. The Luxe Natural certainly ticked these boxes. In fact, our team of expert mattress testers reported absolutely no off-gassing, even when we pressed our noses right up to the fabric. This is because the materials used (latex, wool and cotton) are all-natural. Off-gassing is caused by VOCs (volatile organic compounds) evaporating, but these compounds are mainly found in chemical-based, man-made materials, like memory foam. Despite Birch saying the mattress only needed 2 hours to expand fully (which is a short period of time anyway), we found it was fully inflated after just 30 minutes, making the whole setup process quick, easy and practical. Our one gripe is the lack of handles. Dense latex is a heavy material, so moving the mattress around without side handles can be tricky. We'd suggest having at least one other person to help you unbox it. Before the Birch Luxe Natural, my husband and I were sleeping on the Nectar Ultra Hybrid, which has soft, sinking foams. So, when we tried out the Luxe Natural, we were relieved to feel a firmer, responsive surface. Birch describes it as a 6.5 out of 10 for firmness, but I think it feels slightly firmer than this; maybe around a 7. The latex layers mean that this bed has some bounce to it, and after weeks of sinking into slow-moving foam, this was a pleasant surprise. When I lay down on it, ready to fall asleep, I was a little apprehensive about how firm it was. As a side sleeper, I need extra pressure relief around my shoulders, hips and knees. I wasn't sure the Luxe Natural could deliver this. However, I became almost immediately comfortable. I think this was thanks to the pillow-top made from organic cotton and wool, which adds a subtle layer of cushioning. The best pillow-top mattresses make great mattresses for side sleepers. Another stand-out feature was the edge support. I like to sleep right up to the edge of the bed, and I felt fully supported – just as much as I would be in the middle of the bed. I never really knew what people meant when they said organic mattresses give you a 'clean' sleep, but it started to make sense after sleeping on this Birch bed. Because of the breathability of the cotton and the moisture wicking of the wool, the bed felt really cool and dry. I also enjoyed knowing I was sleeping on something that was completely natural; no harsh chemicals to breathe in at night, just latex, wool and cotton. My husband loved that it has a more 'traditional' feel, too. The spring layer combined with the firm latex means you sleep on top of the mattress, rather than sinking into it. I think this also contributed to that 'clean' feel. I couldn't tell if I was just excited about the Luxe Natural on night one because I had become so sick of memory foam mattresses, or because it's genuinely a good mattress. But over the course of the week, I only became more convinced that this is the best mattress I've slept on yet. During the week, my nighttime wake-ups became less and less frequent. I think this was because I was able to stay in one position throughout the night, without feeling claustrophobic from sinking into the mattress or overheating. Despite the mattress feeling a little bouncy, I wasn't disturbed by my husband's movements. We often have different schedules, so motion isolation is important to us, but the Birch Luxe Natural didn't transfer movement between us much at all. It's not as impressive as the best memory foam mattresses, but it's more than enough to limit nighttime disruptions. The support delivered by this mattress is excellent. I felt like my body was always buoyant, my hips were always lifted and my spine was always aligned. I think it'll make a great mattress for back pain because of this. My husband and I are average-weight combination sleepers, primarily side and back sleeping. Because we found the mattress comfortable and supportive in every position, we think it'll suit most sleepers. However it's worth noting that very lightweight side sleepers might want a softer mattress for extra contouring around the body. There's very minimal contouring in the Birch Luxe Natural. You might have guessed by now, I'm a big fan of this mattress. So far, I think it's a great all-rounder that combines subtle cushioning with robust support to create a surface that'll suit most sleepers. Everyone obviously has their own personal preference, so if you're looking for a marshmallow soft, cozy bed, this isn't it. But you will get a mattress that feels incredibly high-quality. You can feel just how durable this bed is, thanks to the latex and natural materials. It's no surprise Birch offers a limited lifetime warranty, as latex mattresses usually have a lifespan of up to 20 years. I think back sleepers and stomach sleepers will love this mattress, and depending on preferences, most side sleepers will, too. I'll write a full review of my experience after sleeping on the mattress for a month, so watch this space.
Tom's Guide
15-05-2025
- Business
- Tom's Guide
The most luxurious organic mattress I've ever slept on is 27% off ahead of Memorial Day
A trend I never tire of seeing in the sleep industry is a move towards sustainability, ethics and quality products that last. This shift in priorities has seen a rise in natural mattresses, and I'm lucky enough to be sleeping on one at the moment. The Birch Natural Luxe is a hybrid latex bed that I've fallen in love with. And with our code TOMS27 you can get 27% off this Birch mattress ahead of Memorial Day. We've tried and tested all the best organic mattresses of the year, each offering a different sleeping experience and addressing different needs. However, what they all have in common is a focus on using natural, organic and sustainable materials, like wool, cotton and latex, as opposed to man-made mattress materials that are chemical based, like memory foam. The Birch Natural Luxe combines all three quality materials and it's the most luxurious mattress I've slept on. As an official convert to clean, non-toxic sleep, here's why I think this organic mattress is well worth investing in the Memorial Day mattress sales. The Birch Natural Luxe mattress: twin was $1,624 now $1,185.52 with code TOMS27 at BirchThe Birch Natural Luxe is a medium-firm mattress made up of individually wrapped coils and layers of GOLS-certified natural latex, layers of Birch wool and an organic cotton cover. The mattress is Greenguard Gold certified as well, this mattress certification means it has ultra low VOC emissions. These VOCs are responsible for the strong chemical off-gassing that can occur with cheaper memory foam mattresses. The organic cotton euro pillow top is designed to offer pressure relief, while the latex and coils support your body and keep your spine aligned. As an organic, natural mattress, it sits at a premium price point with the MSRP of a queen being $2,624. However, using the TOMS27 code at checkout unlocks 27% off for Memorial Day, bringing the price down to $1,915.52, plus a free Eco-Rest Pillow Set. You'll also get industry-leading perks like a limited lifetime warranty, free shipping and a 100-night trialUser score: ★★★★ (670+ reviews) I've only been sleeping on the Birch Natural Luxe for a week, so I'll write my full review after a month to see if it's worthy of a spot in our guide to the best mattresses of the year. However, my first impressions are fantastic. The combination of the cotton and wool gives the euro pillow top just enough 'give' to relieve the pressure at my hips, shoulders and knees. This is important, considering I'm primarily a side sleeper. It does have quite a firm feel, but I love the buoyancy of this. I'm not sinking into the bed, instead, I'm sleeping comfortably on top of it. Sleeping on the Birch Natural Luxe genuinely feels 'clean'. The combination of the breathable and moisture-wicking materials means my partner and I don't wake up sweating, and despite sleeping on it with the summer temperatures rising, we haven't overheated once. After sleeping on one of the best memory foam mattresses of the year, it feels really nice to sleep on an organic bed. There has been absolutely no off-gassing and swapping a synthetic, chemical material for an ethical, sustainable and natural alternative feels like the right decision for me. Naturepedic Pillow Top Concerto mattress: twin was $1,699 now $1,359.20 with code MEMORIAL20 at NaturepedicA more plush alternative for those who enjoy a softer mattress, the Naturepedic Concerto is up there with the best luxury mattresses. Like the Birch, it combines natural latex, wool and cotton with coils to create a soft mattress that's perfect for side sleepers. In fact, our lead tester for the Naturepedic Pillow Top Concerto mattress review was surprised at how soft it felt. Like the best pillow top mattresses, the layer stitched on top contours to your body, relieving key areas where pressure points build up. A queen has an MSRP of $2,799, but the current 20% off Memorial Day deal means this price drops to $2,239.20 when you add the code MEMORIAL20. You'll also get a 100-night trial, free shipping and returns and a limited 25-year score: ★★★★½ (10+ reviews)
