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Study finds inducements lead to gamblers spending more
Study finds inducements lead to gamblers spending more

RTÉ News​

time03-07-2025

  • Business
  • RTÉ News​

Study finds inducements lead to gamblers spending more

A new study has found that gambling companies encourage people to gamble more than they would otherwise, through special offers and inducements. The study, commissioned by the Gambling Regulatory Authority of Ireland (GRAI), the Department of Justice and undertaken by the Economic and Social Research Institute (ESRI) found that these offers encourage people to gamble more, even when poor odds on a bet are offered. Special offers or inducements, such as free bets and moneyback guarantees, are regularly used by gambling companies in their marketing campaigns. The study found that vulnerable people, such as those at higher risk of becoming problem gamblers, were most at risk of gambling more and losing more as a result of being offered inducements. As part of the study, 622 men under 40 were given money to place up to six realistic bets on the Euro 2024 football tournament. Half of the participants, who were randomly selected, were offered inducements, which led to them spending 10% more than those who were not offered inducements. The inducements also reduced the number of participants opting not to bet by nearly half. Inducement bets that were designed as "bad", showing odds far below market rates, were undertaken by participants in this group, who were three times more likely to spend money on "bad" bets. Participants were surveyed after the study on their knowledge and understanding of inducements. Even amongst regular betters, most did not know that there were restrictions on free bets and that they would not receive their stake back if they won a free bet. Inducements soon to be an offence Under the Gambling Regulation Act 2024, inducements or encouragements to gamble further will soon be an offence and licensed operators will no longer be allowed to offer free bets. Multiple European countries have also begun to regulate inducements. "I very much welcome this research from the ESRI examining the impact of inducements to gamble on gambling behaviours. Having a clear evidence base is critically important to the GRAI as we commence our work in regulating the gambling industry," said Paul Quinn, GRAI Chairperson. "This study clearly indicates the damaging effect of certain practices around inducements. It underlines the importance of the provisions of the Gambling Regulation Act in limiting a person's exposure to inducements to gamble. "We look forward to working with Minister O'Callaghan in addressing the issue as we implement the new regulations," he added. GRAI CEO, Anne-Marie Caulfield said that the study highlighted a lack of public knowledge regarding inducements to bet. "The impact of these inducements go beyond simple marketing by betting companies," she said. "It is our responsibility to ensure that gambling operators do not encourage excessive or compulsive gambling behaviour, and that we protect vulnerable people in our society, such as children and young people and those more likely to experience gambling harm. "The Gambling Regulation Act 2024 sets out obligations for licensees in the way in which inducements can be offered, including a ban on targeted inducements, and the findings of this study affirm these measures," she added. Increase in online gambling ESRI Research Officer Diarmuid Ó Ceallaigh said that there had been "huge growth" in online gambling over the last decade. "There's a lot more risk associated around online gambling because of the fact that you just can't get away from it if you have a gambling problem," he said on RTÉ's Morning Ireland. "At least if it was a bookmakers, they have to close at night, whereas you just have 24/7 access to your phone with online gambling and it's more difficult to control it." Mr Ó Ceallaigh said the difference between these inducements and offers on other products is that gambling is highly addictive. "The fundamental difference between, say an offer on a gambling product and an offer on something like clothes, is that gambling is a highly addictive product and there's a high rate of problem gambling in Ireland," he said. "We showed in a report two years ago that one in 30 adults in Ireland suffer from problem gambling, so there's a fundamental difference there." Mr Ó Ceallaigh said that the implications of the study show that these offers pose a real risk of financial harm, particularly to vulnerable people. "There's certainly a case there for restrictions and regulation of inducements or offers to go beyond what's currently legislated", he added.

Gambling offers lure people into betting more, ESRI report finds
Gambling offers lure people into betting more, ESRI report finds

Irish Independent

time03-07-2025

  • Business
  • Irish Independent

Gambling offers lure people into betting more, ESRI report finds

Published today, a new study titled 'Effects of inducements on sports gambling and decision-­errors' was conducted by the Behavioural Research Unit of the ESRI. The research, funded by the Gambling Regulatory Authority of Ireland (GRAI), used a controlled experiment on a sample of 622 men aged under 40, just before the Euro 2024 football championship, to test whether offers or 'inducements' change the betting behaviour. As part of the experiment, participants were given money to place up to six realistic bets on Euro 2024 matches. Half of the group, which was selected randomly, were presented with offers of free bets and money-back guarantees on some bets, while the other half saw no offers. These offers caused participants to spend over 10pc more of their money, and decreased the number of people who chose not to bet at all by almost half. Some bets were intentionally designed as 'bad bets', offering odds well below market rates, which meant that participants were better off choosing other options or not betting at all. Those who were exposed to these offers were three times more likely to spend money on these bad bets. ESRI postdoctoral research fellow and the co-author of the study, Dr Diarmaid Ó Ceallaigh, said the findings 'imply that gambling offers aren't merely marketing tools, but pose a real risk of financial harm, particularly among vulnerable groups'. We are committed to continued research to understand the extent of gambling in Ireland 'The results support the case for stricter regulation of gambling offers in Ireland, following steps already taken in other European countries, such as banning ­sign-up bonuses, restricting offers to at-risk individuals, and capping their value,' Dr Ó Ceallaigh added. The study also showed those at risk of problem gambling were more affected by the inducements than those not at risk. Even though the majority of participants were regular ­bettors, most did not realise there were restrictions on free bets and that they would not receive their stake back if they won a free bet – both of which are standard practice in the market. The CEO of the GRAI, Anne Marie Caulfield, said the findings 'add weight to the discourse around the harms of gambling inducements'. 'We are committed to continued research to understand the extent of gambling in Ireland, the drivers of gambling harms and the impact of inducements and advertising on gambling behaviours,' she said. 'We are actively engaged with a broad range of stakeholders, including with industry, charities and with people who have lived experience of harm caused by gambling. 'The Gambling Regulation Act 2024 sets out obligations for licensees in the way in which inducements can be offered, including a ban on targeted inducements, and the findings of this study affirm these measures.'

Ireland's new gambling watchdog is up and running, but its strict laws won't apply until 2026
Ireland's new gambling watchdog is up and running, but its strict laws won't apply until 2026

The Journal

time24-05-2025

  • Business
  • The Journal

Ireland's new gambling watchdog is up and running, but its strict laws won't apply until 2026

LICENCING IRELAND'S LUCRATIVE gambling industry under strict regulations will not begin until the middle of 2026, over a year after the appointment of a new regulatory body. As a result, a Social Impact Fund that will invest in services that help people with problem gambling habits using registration duties, fine and penalty money from licence holders will not be operational until the first companies are registered. The Gambling Regulation Authority of Ireland (GRAI), which The Journal re ported was set up without an activation timeline , will be in charge of collecting the money for the fund and granting gambling licences under strict new rules. In March, the figureheads of the organisation were formally appointed to their positions by Justice Minister Jim O'Callaghan, with senior civil servant Paul Quinn appointed as chair of the authority. Despite this, the multibillion-euro gambling industry is still not subject to the strict laws and won't be until next year. Responding to a parliamentary question from Labour TD Mark Wall, O'Callaghan said the GRAI's new licencing regime will not get underway until mid-2026. It is only then, he said, that the social impact fund will be funded. O'Callaghan said the development and rollout of the social impact fund is a 'key priority' for the GRAI, which will have 35 employees in place by the end of this year. A consultation process on the social impact fund has only recently concluded. Wall told The Journal : 'People who are dealing with gambling addiction desperately need the Social Impact Fund operational as soon as possible.' Advertisement He said the fund – which will invest in educational and awareness initiatives, research and training – must be established as soon as possible. He pointed to recent research that found over 20% of Irish 16-year-olds, mostly boys, have gambled in the last year. 'This is not just a statistic; it's a reflection of the real and growing crisis affecting our youth,' Wall added. O'Callaghan outlined to the Kildare South TD that licence holders will contribute to the fund at a rate based on a percentage of their annual turnover. 'Public and private bodies which support people with experience of gambling harm and/or gambling addiction through treatment will also benefit from the fund,' O'Callaghan added. Following the commencement of the GRAI's work, staffing levels will increase through 2026 and 2027 and the new laws become fully operational. Among the measures to be introduced under the new Gambling Regulation Act 2024 is a ban on free betting opportunities for individual users, a ban on the use of credit cards to lodge money into gambling accounts and stricter regulations on advertising. Gaming companies will be required to verify the identity of their users through requesting photo identification, and the law will also make it an offence for users to create gambling accounts for those under the age of 18. The Journal previously reported that the only section of the law that has been enacted is the legislation activating and formally establishing the regulatory body, the GRAI. This means the industry is in no way legally required to make operational changes at this time. Readers like you are keeping these stories free for everyone... A mix of advertising and supporting contributions helps keep paywalls away from valuable information like this article. Over 5,000 readers like you have already stepped up and support us with a monthly payment or a once-off donation. Learn More Support The Journal

Ireland to impose 'heaviest penalties' in Europe on companies that allow children to gamble
Ireland to impose 'heaviest penalties' in Europe on companies that allow children to gamble

Irish Examiner

time21-05-2025

  • Irish Examiner

Ireland to impose 'heaviest penalties' in Europe on companies that allow children to gamble

Ireland will soon have the 'heaviest penalties' in Europe for companies that allow children to gamble, the industry regulator has said. The Gambling Regulatory Authority of Ireland made the statement in response to a new European-wide survey that showed a significant increase in young people in Ireland who have gambled in the last year. The data also showed that rates of gambling among young people here are well above the European average. 'One of the principle aims of the Gambling Regulation Act is to protect young people from the harms of gambling,' the regulator told the Irish Examiner. 'Child protection is one of the key principles of the Gambling Regulation Act 2024 and will therefore be a major focus of our work.' European survey The EU's Drug Agency on Tuesday published the eighth edition of its European School Survey Project on Alcohol and Other Drugs. It surveyed 114,000 students aged 15-16 across 37 European countries including Ireland last year. While it found that the use of cannabis, cigarettes and alcohol is falling among Irish teens, gambling is on the rise. In Ireland, it found that 29.1% of young people in that age group had gambled in the last year. This was an increase from 24% in 2019. This rose to almost a third (31%) of males while it dropped to 27% for females. Almost one in five males aged 15-16 (19.4%) said they'd gambled online in the last 12 months while 13.6% of females said they had. There were significantly higher numbers reporting gambling in-person, at 27.9% of males and 24.9% of females. In advance of being granted its powers, the Gambling Regulatory Authority had commissioned the Economic and Social Research Institute (ESRI) to conduct research on gambling in Ireland, including among young people. A recent study found that online gaming in adolescence and young adulthood 'strongly correlated' with both online gaming and gambling frequency at age 20. When the Gambling Regulation Act is fully commenced, the country's gambling regulator will have sweeping powers to crack down on gambling operators and dish out significant fines for breaching the law. Under the law, financial sanctions can reach up to €20m or 10% of a company's turnover, whichever is higher. A firm allowing a child to gamble will furthermore carry a potential penalty of eight years' imprisonment. Licencees and owners of gambling websites will not be allowed to sponsor an event aimed at children, an organisation, club or team in which children are members and an event in which the majority of those attending or competing are children. Separately, an advertising watershed will apply and any advertising that targets children and portrays gambling as attractive will be illegal. The regulator added: '[We] acknowledge the findings of the European School Survey Project on Alcohol and Other Drugs for 2024 and take note of the findings. '[We are] committed to fulfilling our mandate as an independent regulatory body, and we will continue to keep public health at the centre of everything we do. This commitment is reflected in our mission to effectively regulate and educate in order to safeguard current and future generations from gambling harm.'

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