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Daily Paper Brings Afro-Futurism to Oakley in a New Eyewear Collaboration
Daily Paper Brings Afro-Futurism to Oakley in a New Eyewear Collaboration

Hypebeast

time04-07-2025

  • Entertainment
  • Hypebeast

Daily Paper Brings Afro-Futurism to Oakley in a New Eyewear Collaboration

Summary: Daily PaperandOakleyhave teamed up for the first time – but it's been a long time coming. Since its inception in 2012, the Amsterdam-based label has regularly featured Oakleyeyewearin its photoshoots. Now, the duo's official partnership bridges Oakley's performance prowess with Daily Paper's distinct streetwear aesthetic. The collaboration blends Oakley's performance-driven design with Daily Paper's culture-centric storytelling arrives just as Oakleynames Travis Scottits first-ever Chief Visionary Officer. It sees the eyewear brand's iconic Gascan frame reimagined through an Afrofuturist lens that merges innovation with cultural heritage – a theme that Daily Paper has frequently explored, drawing on its founders' African heritage. The glasses feature a matte finish and a bold electric-blue Oakley 'O', paired with a sleek Daily Paper logo on the left lens, elements that seamlessly integrate into a single aerodynamic, high-wrap silhouette that combines two distinct worlds. The brands say the glasses are for those 'rewriting the rules of style, sport, and identity,' and today unveiled a campaign starring French football icon Djibril Cissé – a player renowned for his trailblazing style both on and off the pitch who personifies their shared vision. Daily Paper x Oakley Gascan drops July 4 at select retailers including Daily Paper'swebsite, priced at €165 EUR.

Retro meets Afrofuturism: Daily Paper collaborates with Oakley
Retro meets Afrofuturism: Daily Paper collaborates with Oakley

Fashion United

time03-07-2025

  • Business
  • Fashion United

Retro meets Afrofuturism: Daily Paper collaborates with Oakley

Daily Paper and Oakley join forces for a new edition of the 'Gascan' sunglasses. Having used Oakley models as styling elements in photoshoots for years, the Dutch streetwear brand has now officially collaborated with the eyewear label. The brands announced the collaboration on Thursday. They have chosen sunglasses originally launched in the early 2000s and have now been updated through Daily Paper's 'Afrofuturist lens'. Oakley joins a host of collaborative partners that Daily Paper has worked with in recent years. These include Eastpak, Converse and New Era. The Daily Paper edition of the Oakley Gascan will be available from 4 July. It can be purchased via and selected retailers worldwide. The price is 165 euros. Djibril Cissé for Daily Paper x Oakley Credits: Daily Paper / Oakley This article was translated to English using an AI tool. FashionUnited uses AI language tools to speed up translating (news) articles and proofread the translations to improve the end result. This saves our human journalists time they can spend doing research and writing original articles. Articles translated with the help of AI are checked and edited by a human desk editor prior to going online. If you have questions or comments about this process email us at info@

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