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Crafting Bharat - S2, powered by AWS Startups and an initiative by NewsReach, launches its tenth episode with Amit Kumar, Director and CTO of Easebuzz
Crafting Bharat - S2, powered by AWS Startups and an initiative by NewsReach, launches its tenth episode with Amit Kumar, Director and CTO of Easebuzz

Business Standard

time4 days ago

  • Business
  • Business Standard

Crafting Bharat - S2, powered by AWS Startups and an initiative by NewsReach, launches its tenth episode with Amit Kumar, Director and CTO of Easebuzz

VMPL New Delhi [India], July 15: India has rapidly emerged as one of the world's fastest-growing FinTech markets, ranking third globally in the number of FinTech companies and accounting for 14 percent of domestic startup funding. Fueled by technology-driven innovation, this vibrant ecosystem has transformed traditional financial services, streamlining delivery, cutting costs, and elevating the customer experience. The "Crafting Bharat - Season 2", powered by AWS Startups, an initiative by NewsReach, in association with VCCircle, and production partner - HT Smartcast, explores how startups are harnessing the power of the cloud to accelerate growth, optimise operations, and build solutions that will define the India of Tomorrow. This series is hosted by Gautam Srinivasan, famed for hosting a diverse range of TV and digital programs, currently consulting editor at CNBC (India), CNN-News18, Forbes India, and The Economic Times. In this episode, we spotlight Amit Kumar, Director and CTO of Easebuzz, who is revolutionising the financial operating systems for businesses through their full-stack payment solutions platform. He shares insights about becoming a full stack technology platform for payments & financial operations and how AWS is helping them scale from thousands to millions of transactions per day. In this captivating series, explore inspiring startup stories that are shifting gears and sparking innovation across sectors, all contributing to India's transformation into a developed nation by 2047. Watch Episode: Edited Excerpts: Segment 1: Ignite At the onset, what made your approach to resolving complex payment issues unique versus your competitors? From day one, we recognised that India's 90 million+ online businesses face deeply varied challenges--price sensitivity, uneven digitisation, credit constraints, and broken collection workflows unique to each sector. Unlike competitors offering one-size-fits-all payment processing, we segment businesses by industry (education, insurance, e-commerce, etc.) and tailor end-to-end collection journeys, including payment configuration, collection, split payments, reconciliation and multi-account settlements. This vertical-first strategy lets us solve domain-specific complexities and deliver outcomes our horizontal competitors can't match. What inspired you to go beyond just the education domain to sectors like real estate, and how did you replicate that model in real estate? We began in the education sector at a pivotal moment of digitisation, first building a placement portal to establish revenue. As we gained insights, we pivoted to solve campus-specific payment challenges--today, most institutes depend exclusively on our API-first, domain-driven payment suite, which plugs seamlessly into any ERP with minimal configuration. Leveraging that success, we expanded into real estate, where our platform automates RERA-compliant payment collections and powers a SaaS booking engine that lets buyers reserve flats with built-in validations and workflows--all in one scalable ecosystem. Segment 2: Launch Easebuzz benefited from the Reserve Bank of India embargo on most of the large payment aggregators, causing new brands to look at fresh payment solutions. Take us through how you quickly managed to scale to take advantage of this opportunity. That period not only helped us win early customers but, more importantly, solidified our credibility. Banking ecosystem recognised our rigorous processes and trusted our compliance-driven portfolio, which drove confidence in our solutions. As a result, over 20 banks now directly partner with us, referring both their current account clients and NBFC partners to Easebuzz's full-stack payments platform. Sub-segment: Boost How has AWS enabled you to monetise data at a lower cost and drive product development with new insights? We scaled from thousands to over a million transactions per day on AWS, leveraging their POC credits and rapid-experiment to optimise cost and performance. Engineers' lives have become easier as they can access data at the click of a button and drive platform efficiency. Drawing on my data-science background, I built a data-driven culture: our payment gateway and layered SaaS products generate high-accuracy financial data, empower every vertical with actionable insights, accelerate decision-making, and unlock new customer value. You also built an AI-powered Chatbot ERA on Amazon Bedrock, which automates responses for merchant/customer queries and developers. Could you expand on how these have improved your value proposition with customers? Leveraging AWS's intuitive GenAI stack, we've rolled out three core applications: streamlining internal operations, enhancing customer interactions, and powering advanced fraud and risk detection. For instance, our ERA model automatically handles L1/L2 support queries across 200+ WhatsApp groups, resolving thousands of issues in-platform and delivering a 40% boost in efficiency alongside a 20% reduction in turnaround time. Segment 3: Orbit India's digital payments revolution is gaining international momentum, with both UPI and RuPay expanding rapidly across borders. What new opportunities are opening for Easebuzz as a result? We see embedded finance as our next frontier--supporting businesses as they scale globally, facilitate cross-border trade, and integrate services via both our core platform and the B2B Bharat Connect Platform. To accelerate this, we're engaging a strategic investor to guide our geographic expansion and align with regulatory and NPCI initiatives. Additionally, we're preparing for the upcoming interoperable Internet Banking and Mobile Banking initiative, which promises to revolutionise net-banking infrastructure for all banks. The Fintech SaaS market is central to the financial sector's digital evolution. By forging hybrid partnerships that blend banks' institutional resilience with the agility and innovation of fintech solutions, the industry is seamlessly bridging legacy systems and emerging trends. This collaboration not only reshapes the future of financial services but also accelerates India's journey toward developed-nation status. Stay tuned to Crafting Bharat - Season 2 as we bring you these inspiring entrepreneurs for insightful and candid discussions with Gautam Srinivasan. Facebook: LinkedIn:

Crafting Bharat – S2, powered by AWS Startups and an initiative by NewsReach, launches its tenth episode with Amit Kumar, Director and CTO of Easebuzz.
Crafting Bharat – S2, powered by AWS Startups and an initiative by NewsReach, launches its tenth episode with Amit Kumar, Director and CTO of Easebuzz.

The Wire

time4 days ago

  • Business
  • The Wire

Crafting Bharat – S2, powered by AWS Startups and an initiative by NewsReach, launches its tenth episode with Amit Kumar, Director and CTO of Easebuzz.

Amit Kumar, Director and CTO of Easebuzz, in conversation with host Gautam Srinivasan. India has rapidly emerged as one of the world's fastest-growing FinTech markets, ranking third globally in the number of FinTech companies and accounting for 14 percent of domestic startup funding. Fueled by technology-driven innovation, this vibrant ecosystem has transformed traditional financial services, streamlining delivery, cutting costs, and elevating the customer experience. The 'Crafting Bharat – Season 2', powered by AWS Startups, an initiative by NewsReach, in association with VCCircle, and production partner – HT Smartcast, explores how startups are harnessing the power of the cloud to accelerate growth, optimise operations, and build solutions that will define the India of Tomorrow. This series is hosted by Gautam Srinivasan, famed for hosting a diverse range of TV and digital programs, currently consulting editor at CNBC (India), CNN-News18, Forbes India, and The Economic Times. In this episode, we spotlight Amit Kumar, Director and CTO of Easebuzz, who is revolutionising the financial operating systems for businesses through their full-stack payment solutions platform. He shares insights about becoming a full stack technology platform for payments & financial operations and how AWS is helping them scale from thousands to millions of transactions per day. In this captivating series, explore inspiring startup stories that are shifting gears and sparking innovation across sectors, all contributing to India's transformation into a developed nation by 2047. Watch Episode: Edited Excerpts: Segment 1: Ignite At the onset, what made your approach to resolving complex payment issues unique versus your competitors? From day one, we recognised that India's 90 million online businesses face deeply varied challenges—price sensitivity, uneven digitisation, credit constraints, and broken collection workflows unique to each sector. Unlike competitors offering one-size-fits-all payment processing, we segment businesses by industry (education, insurance, e-commerce, etc.) and tailor end-to-end collection journeys, including payment configuration, collection, split payments, reconciliation and multi-account settlements. This vertical-first strategy lets us solve domain-specific complexities and deliver outcomes our horizontal competitors can't match. What inspired you to go beyond just the education domain to sectors like real estate, and how did you replicate that model in real estate? We began in the education sector at a pivotal moment of digitisation, first building a placement portal to establish revenue. As we gained insights, we pivoted to solve campus-specific payment challenges—today, most institutes depend exclusively on our API-first, domain-driven payment suite, which plugs seamlessly into any ERP with minimal configuration. Leveraging that success, we expanded into real estate, where our platform automates RERA-compliant payment collections and powers a SaaS booking engine that lets buyers reserve flats with built-in validations and workflows—all in one scalable ecosystem. Segment 2: Launch Easebuzz benefited from the Reserve Bank of India embargo on most of the large payment aggregators, causing new brands to look at fresh payment solutions. Take us through how you quickly managed to scale to take advantage of this opportunity. That period not only helped us win early customers but, more importantly, solidified our credibility. Banking ecosystem recognised our rigorous processes and trusted our compliance-driven portfolio, which drove confidence in our solutions. As a result, over 20 banks now directly partner with us, referring both their current account clients and NBFC partners to Easebuzz's full-stack payments platform. Sub-segment: Boost How has AWS enabled you to monetise data at a lower cost and drive product development with new insights? We scaled from thousands to over a million transactions per day on AWS, leveraging their POC credits and rapid‐experiment to optimise cost and performance. Engineers' lives have become easier as they can access data at the click of a button and drive platform efficiency. Drawing on my data‐science background, I built a data-driven culture: our payment gateway and layered SaaS products generate high-accuracy financial data, empower every vertical with actionable insights, accelerate decision-making, and unlock new customer value. You also built an AI-powered Chatbot ERA on Amazon Bedrock, which automates responses for merchant/customer queries and developers. Could you expand on how these have improved your value proposition with customers? Leveraging AWS's intuitive GenAI stack, we've rolled out three core applications: streamlining internal operations, enhancing customer interactions, and powering advanced fraud and risk detection. For instance, our ERA model automatically handles L1/L2 support queries across 200 WhatsApp groups, resolving thousands of issues in-platform and delivering a 40% boost in efficiency alongside a 20% reduction in turnaround time. Segment 3: Orbit India's digital payments revolution is gaining international momentum, with both UPI and RuPay expanding rapidly across borders. What new opportunities are opening for Easebuzz as a result? We see embedded finance as our next frontier—supporting businesses as they scale globally, facilitate cross-border trade, and integrate services via both our core platform and the B2B Bharat Connect Platform. To accelerate this, we're engaging a strategic investor to guide our geographic expansion and align with regulatory and NPCI initiatives. Additionally, we're preparing for the upcoming interoperable Internet Banking and Mobile Banking initiative, which promises to revolutionise net-banking infrastructure for all banks. The Fintech SaaS market is central to the financial sector's digital evolution. By forging hybrid partnerships that blend banks' institutional resilience with the agility and innovation of fintech solutions, the industry is seamlessly bridging legacy systems and emerging trends. This collaboration not only reshapes the future of financial services but also accelerates India's journey toward developed-nation status. Stay tuned to Crafting Bharat – Season 2 as we bring you these inspiring entrepreneurs for insightful and candid discussions with Gautam Srinivasan. Facebook: Instagram: LinkedIn: X: (Disclaimer: The above press release comes to you under an arrangement with NRDPL and PTI takes no editorial responsibility for the same.).

Crafting Bharat – S2, powered by AWS Startups and an initiative by NewsReach, launches ninth episode with Dr. Raunak Bhinge, MD of Infinite Uptime
Crafting Bharat – S2, powered by AWS Startups and an initiative by NewsReach, launches ninth episode with Dr. Raunak Bhinge, MD of Infinite Uptime

The Wire

time08-07-2025

  • Business
  • The Wire

Crafting Bharat – S2, powered by AWS Startups and an initiative by NewsReach, launches ninth episode with Dr. Raunak Bhinge, MD of Infinite Uptime

Dr. Raunak Bhinge of Infinite Uptime, on Industry 4.0 technologies, digital-first approach and how AWS is helping them scale and optimize Production Reliability outcomes. Artificial Intelligence offers India a unique opportunity to revolutionize its manufacturing sector, positioning it as a cutting-edge factory and service center for the global economy. By harnessing AI-driven automation, predictive analytics, and digital innovation, India can boost productivity, quality, and competitiveness across industries from automotive to pharmaceuticals. This promises sustainable growth and solidifies India's leadership. AI adoption is vital to the Viksit Bharat vision, driving India's evolution into a developed nation by 2047. The ' Crafting Bharat – Season 2' powered by AWS Startups, an initiative by NewsReach, in association with VCCircle, and production partner – HT Smartcast, explores how startups are harnessing the power of the cloud to accelerate growth, optimise operations, and building solutions that will define the India of Tomorrow. This series is hosted by Gautam Srinivasan, famed for hosting a diverse range of TV and digital programs, currently consulting editor at CNBC (India), CNN-News18, Forbes India, and The Economic Times. In this episode, we spotlight Dr. Raunak Bhinge, MD of Infinite Uptime, who are innovating to deliver production outcomes so that Indian companies can truly embrace the fourth industrial revolution. He shares insights about Industry 4.0 technologies, their digital-first approach and how AWS is helping them scale and optimize their value preposition. In this series, explore inspiring startup stories that are shifting gears and sparking innovation across sectors, all contributing to India's transformation into a developed nation by 2047 in this captivating series. Watch Episode: Edited Excerpts: Segment 1: Ignite What's a big client win that you fondly remember in terms of outcomes delivered? Startups often struggle at the outset. We were championing a forward-looking concept before the digital revolution fully arrived—educating clients on what's possible and the industry's trajectory over the next five to ten years. One standout early engagement was with JSW Steel's Vijayanagar plant in Karnataka, four hours by road from the nearest city. At COVID's outset, their visionary digital leader teamed up with us—and on August 14th at midnight, we were installing IoT sensors on critical equipment to demonstrate this innovation to Mr. Jindal during the August 15th celebrations. How did your product roadmap evolve to address customer challenges around connecting isolated data sources and scalability limitations by creating a plug-and-play solution to integrate modern analytics into their existing infrastructure? Initially, we tried integrating with legacy manufacturing systems for richer context, but found data siloed, fragmented, and non-interoperable. So, we designed an independent product roadmap that maximizes diagnostic insights and predictive accuracy without altering control systems, forming the backbone of our complete product stack. Many companies struggle with the upfront cost. How did you approach this issue when talking to potential clients? There are 2 things to this – ROI and how do you get them to start consuming – which brings into the business model. We decided to eliminate them having to put a lot of money upfront in advance on the table. You don't need to have Capex model, instead have an Opex model which is consumption based. We use a 'show-and-grow' model: clients pay monthly only once they see value. As returns and benefits emerge, they scale usage. This consumption-based approach lets you start small and then scale, creating mutual gains. Segment 2: Launch In serving such a diverse array of customers with vast amounts of data to be processed, how has Infinite Uptime managed its own tech back-end to scale with higher and more varied demands of customers? We've developed a scalable approach—both technologically and organizationally—without needing industry-specific teams. Since most equipment is used across multiple sectors, we apply a common, replicable stack to predict faults. Only niche assets require custom AI models. For those few industry-specific machines, we build separate models, while all standard equipment diagnostics run on our universal platform. This lets us efficiently serve diverse industries with minimal per-segment adjustments. Sub-segment: Boost Take us through the highlights of how AWS enables Infinite Uptime to optimise its value proposition? We outgrew our previous cloud provider and, after evaluating architecture, capabilities, support, and costs, consciously migrated to AWS. Since then, AWS's built-in scalability, optimization tools, and dedicated support have enabled us to refine our architecture and scale globally. We're partnering with AWS to extend our reach and ensure our solution can support and grow with organizations worldwide. Segment 3: Orbit What are the lessons in smart manufacturing that India can learn from the world and vice-versa? India is rapidly embracing smart manufacturing and digital transformation—a promising shift. I witnessed China adopt similar practices back in 2017–18, even before terms like 'digital factories' were popular. India's edge lies in frugal innovation—delivering high-impact, ROI-driven solutions that global industries can adopt cost-effectively, unlike complex, high-cost models in the West. What is your view on drivers for upskilling and reskilling in frontier technologies that are changing the manufacturing landscape in India as we speak? AI is transforming manufacturing by enabling data-driven decisions on the shop floor, replacing intuition with real-time insights and helping teams upskill, ultimately driving efficiency and value across the industry. By aligning sectoral growth with sustainability and inclusivity, India is well-positioned to achieve a $23–$35 trillion economy by 2047. This transformation can enhance quality of life, strengthen global influence, and position India as a leader in economic progress, technological innovation, and social development on the world stage. Stay tuned to Crafting Bharat – Season 2 as we bring you these inspiring entrepreneurs for insightful and candid discussion with Gautam Srinivasan. Facebook: Instagram: LinkedIn: X: This is an auto-published feed from PTI with no editorial input from The Wire.

Crafting Bharat - S2, powered by AWS Startups and an initiative by NewsReach, launches ninth episode with Dr. Raunak Bhinge, MD of Infinite Uptime
Crafting Bharat - S2, powered by AWS Startups and an initiative by NewsReach, launches ninth episode with Dr. Raunak Bhinge, MD of Infinite Uptime

Business Standard

time08-07-2025

  • Business
  • Business Standard

Crafting Bharat - S2, powered by AWS Startups and an initiative by NewsReach, launches ninth episode with Dr. Raunak Bhinge, MD of Infinite Uptime

VMPL New Delhi [India], July 8: Artificial Intelligence offers India a unique opportunity to revolutionize its manufacturing sector, positioning it as a cutting-edge factory and service center for the global economy. By harnessing AI-driven automation, predictive analytics, and digital innovation, India can boost productivity, quality, and competitiveness across industries from automotive to pharmaceuticals. This promises sustainable growth and solidifies India's leadership. AI adoption is vital to the Viksit Bharat vision, driving India's evolution into a developed nation by 2047. The "Crafting Bharat - Season 2" powered by AWS Startups, an initiative by NewsReach, in association with VCCircle, and production partner - HT Smartcast, explores how startups are harnessing the power of the cloud to accelerate growth, optimise operations, and building solutions that will define the India of Tomorrow. This series is hosted by Gautam Srinivasan, famed for hosting a diverse range of TV and digital programs, currently consulting editor at CNBC (India), CNN-News18, Forbes India, and The Economic Times. In this episode, we spotlight Dr. Raunak Bhinge, MD of Infinite Uptime, who are innovating to deliver production outcomes so that Indian companies can truly embrace the fourth industrial revolution. He shares insights about Industry 4.0 technologies, their digital-first approach and how AWS is helping them scale and optimize their value preposition. In this series, explore inspiring startup stories that are shifting gears and sparking innovation across sectors, all contributing to India's transformation into a developed nation by 2047 in this captivating series. Edited Excerpts: Segment 1: Ignite What's a big client win that you fondly remember in terms of outcomes delivered? Startups often struggle at the outset. We were championing a forward-looking concept before the digital revolution fully arrived--educating clients on what's possible and the industry's trajectory over the next five to ten years. One standout early engagement was with JSW Steel's Vijayanagar plant in Karnataka, four hours by road from the nearest city. At COVID's outset, their visionary digital leader teamed up with us--and on August 14th at midnight, we were installing IoT sensors on critical equipment to demonstrate this innovation to Mr. Jindal during the August 15th celebrations. How did your product roadmap evolve to address customer challenges around connecting isolated data sources and scalability limitations by creating a plug-and-play solution to integrate modern analytics into their existing infrastructure? Initially, we tried integrating with legacy manufacturing systems for richer context, but found data siloed, fragmented, and non-interoperable. So, we designed an independent product roadmap that maximizes diagnostic insights and predictive accuracy without altering control systems, forming the backbone of our complete product stack. Many companies struggle with the upfront cost. How did you approach this issue when talking to potential clients? There are 2 things to this - ROI and how do you get them to start consuming - which brings into the business model. We decided to eliminate them having to put a lot of money upfront in advance on the table. You don't need to have Capex model, instead have an Opex model which is consumption based. We use a "show-and-grow" model: clients pay monthly only once they see value. As returns and benefits emerge, they scale usage. This consumption-based approach lets you start small and then scale, creating mutual gains. Segment 2: Launch In serving such a diverse array of customers with vast amounts of data to be processed, how has Infinite Uptime managed its own tech back-end to scale with higher and more varied demands of customers? We've developed a scalable approach--both technologically and organizationally--without needing industry-specific teams. Since most equipment is used across multiple sectors, we apply a common, replicable stack to predict faults. Only niche assets require custom AI models. For those few industry-specific machines, we build separate models, while all standard equipment diagnostics run on our universal platform. This lets us efficiently serve diverse industries with minimal per-segment adjustments. Sub-segment: Boost Take us through the highlights of how AWS enables Infinite Uptime to optimise its value proposition? We outgrew our previous cloud provider and, after evaluating architecture, capabilities, support, and costs, consciously migrated to AWS. Since then, AWS's built-in scalability, optimization tools, and dedicated support have enabled us to refine our architecture and scale globally. We're partnering with AWS to extend our reach and ensure our solution can support and grow with organizations worldwide. Segment 3: Orbit What are the lessons in smart manufacturing that India can learn from the world and vice-versa? India is rapidly embracing smart manufacturing and digital transformation--a promising shift. I witnessed China adopt similar practices back in 2017-18, even before terms like "digital factories" were popular. India's edge lies in frugal innovation--delivering high-impact, ROI-driven solutions that global industries can adopt cost-effectively, unlike complex, high-cost models in the West. What is your view on drivers for upskilling and reskilling in frontier technologies that are changing the manufacturing landscape in India as we speak? AI is transforming manufacturing by enabling data-driven decisions on the shop floor, replacing intuition with real-time insights and helping teams upskill, ultimately driving efficiency and value across the industry. By aligning sectoral growth with sustainability and inclusivity, India is well-positioned to achieve a $23-$35 trillion economy by 2047. This transformation can enhance quality of life, strengthen global influence, and position India as a leader in economic progress, technological innovation, and social development on the world stage. Stay tuned to Crafting Bharat - Season 2 as we bring you these inspiring entrepreneurs for insightful and candid discussion with Gautam Srinivasan.

Crafting Bharat - S2, powered by AWS Startups and an initiative by NewsReach, launches eighth episode with Chaitanya Raju, ED and CPO of HealthPlix
Crafting Bharat - S2, powered by AWS Startups and an initiative by NewsReach, launches eighth episode with Chaitanya Raju, ED and CPO of HealthPlix

Business Standard

time01-07-2025

  • Health
  • Business Standard

Crafting Bharat - S2, powered by AWS Startups and an initiative by NewsReach, launches eighth episode with Chaitanya Raju, ED and CPO of HealthPlix

VMPL New Delhi [India], July 1: As India sets its sights on becoming a developed nation by 2047, its vision for a healthy, productive population remains paramount. Viksit Bharat champions a digitally advanced healthcare system that leverages innovative health tech solutions such as telemedicine, digital health records, and online consultations to boost accessibility, affordability, and efficiency, particularly for remote and underserved communities. The "Crafting Bharat - Season 2" powered by AWS Startups, an initiative by NewsReach, in association with VCCircle, and production partner - HT Smartcast, explores how startups are harnessing the power of the cloud to accelerate growth, optimise operations, and building solutions that will define the India of Tomorrow. This series is hosted by Gautam Srinivasan, famed for hosting a diverse range of TV and digital programs, currently consulting editor at CNBC (India), CNN-News18, Forbes India, and The Economic Times. In this episode, we spotlight Chaitanya Raju, ED and CPO of HealthPlix, who are offering solving problems of today and tomorrow and on a mission to make life easier for doctors. He shares insights about the HealthTech industry of India, EMRs helping make life of doctors easier and how AWS improved their go-to-market timeline. In this series, explore inspiring startup stories that are shifting gears and sparking innovation across sectors, all contributing to India's transformation into a developed nation by 2047 in this captivating series. Watch Episode: Edited Excerpts: Segment 1: Ignite What impact do you see AI-enabled innovations like H.A.L.O have on improving outcomes for the doctor (burnout) and the patient (access)? H.A.L.O harnesses ambient voice-to-text conversion to streamline clinical care. As doctors and patients converse, H.A.L.O automatically transcribes the dialogue into text, generating prescriptions without manual input. It also analyzes patient history and real-time conversation to provide intelligent prompts--such as flagging high-risk diabetes patients for potential kidney failure--thereby enabling early diagnostic testing and improved can we expect next from HealthPlix in terms of advancements and future enhancements through patient app? Centralizing prescriptions is transformative for patients. Our app digitizes and organizes all prescriptions, enabling effortless sharing of health history with any doctor. It also offers timely prompts--reminding users to seek care or schedule tests when needed, such as when managing diabetes--thus improving overall patient care and empowering individuals to proactively manage their health. Segment 2: Launch HealthPlix's customer base counts over 15,000 doctors across many cities in India with support for 20 regional languages. How do you make sure that doctors are engaged and retained on HealthPlix? Our goal is to deliver software that's intuitive and fully customizable for doctors. Our platform integrates AI-driven algorithms that offer rapid, personalized prescription recommendations while managing the entire clinic--from pharmacy and appointment modules to billing systems. By digitizing every aspect of the practice, we reduce administrative burden. Additionally, our clinical decision support system flags potential drug interactions and health risks, helping doctors make safer decisions, enhancing adoption and retention on HealthPlix. Sub-segment: Boost Take us through how the scalability and infra support provided by AWS has improved your go-to-market timeline? Our latest launch, H.A.L.O., is an ambient voice-to-text solution that transforms patient conversations into prescriptions. We knew it could significantly boost doctor adoption and disrupt healthcare. Despite initial uncertainties about algorithm performance and investment levels, partnering with AWS--offering flexible, high-end GPU access--enabled us to develop and launch H.A.L.O. in just 2-3 months. AWS's support was crucial, and they will continue to be a key partner as we scale further. Segment 3: Orbit You have a significant presence of doctors on the platform from Tier 2 and Tier 3 cities of India. They are leveraging HealthPlix to digitise their journey. Is this going to be the major growth driver as the next billion user opportunities unfolds in India? Our platform is loved by doctors everywhere, especially those in Tier 2 and 3 towns, because it significantly boosts their efficiency. Even in areas with few doctors, the ones who excel have large practices and readily embrace our SaaS solution, by getting them onboarded digitally, we're able to reach out to the doctors in small towns across country. Unlike many that focus GenAI on urban markets, with our software we want to widely available --H.A.L.O converts voice to text in Hindi, English, and a clear roadmap for 18 other languages --to ensure it is accessible and easily adoptable across all regions by doctors and patients. Additionally, our conversational nudges further enhance the user experience, making our solution a true gamechanger for healthcare delivery everywhere. How do you see HealthPlix's contributions to speed up digital healthcare in India playing out in the next decade since there is an impetus being provided by policy makers? The government, through Ayushman Bharat, has laid a strong foundation by establishing protocols for data storage and exchange and creating a health exchange. Our efforts--such as enabling patients to access and transfer digital prescriptions--align perfectly with this vision. However, while the framework is in place, substantial adoption relies on boosting doctors' efficiency with the software. That's where private companies like ours step in: we drive innovation to engage doctors, ensuring they seamlessly integrate these digital tools into their practice, complementing the government's initiatives. India is confidently advancing toward becoming a 'Viksit Bharat' by 2047, with healthcare playing a crucial role in this transformation. The vision will drive breakthrough solutions that will redefine and enhance the nation's healthcare landscape for a brighter, healthier future. Stay tuned to Crafting Bharat - Season 2 as we bring you these inspiring entrepreneurs for insightful and candid discussion with Gautam Srinivasan. Facebook: Instagram:

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